WHAT YOU’LL LEAVE WITH:
• An understanding of why displays are important for both merchandising and marketing goals
• A practical look at how we do displays at LPL
• New ideas and inspiration for display content and signage
WHY DO DISPLAYS?
Traditional reasons:
• Raise circulation• Make collections more accessible• Because bookstores do• Other reasons…
CELEBRATE HOLIDAYS
CELEBRATE HERITAGE MONTHS
HIGHLIGHT “HIDDEN COLLECTIONS”
PASSIVE READER’S ADVISORY
WHY DO DISPLAYS?
New reasons:
• Engage patrons• Add value & content• Stay current & relevant• Achieve marketing goals
DISPLAYS @ LPL
- Four main display areas, plus Ref Desk display and Media Room
- Children’s & YA have display areas, too
- All in high traffic areas- Nearby Reader’s Advisory materials
DISPLAYS @ LPL
- Display team in Adult Services- Changed approximately every three
weeks, Ref Desk display changed weekly, Media Room monthly
- Centered around popular reading, library programs, pop culture, holidays, hidden collections
- Flexible, collaborative, fun!
WHAT’S ON DISPLAY RIGHT
NOW???
ON DISPLAY RIGHT NOW
COMING SOON…
• Retrospective on Oprah Books• Ren Fest!• Spy vs Spy• Cult Fiction• Middle East/Immigration• Rock & Roll
MY DISPLAY AESTHETIC
• Eye catching but not museum quality• Great signage, few props (less is
more)• Let the books sell themselves• When possible, add more content
(reading list, bookmark, descriptive panel, etc)
• POPULAR, POPULAR, POPULAR
DISPLAYS SHOULD BE…
• FLEXIBLE• FULL• FUN• RELEVANT• PARTICIPATORY• EASY TO MAINTAIN• EYE-CATCHING• EMPTY!
DISPLAYS SHOULD NOT BE…
• BORING• PEDANTIC• REPETITIVE• UNTOUCHABLE• FULL• BEHIND GLASS!
DISPLAYS @ LPL
WHAT WE USE
• Color printer• MS Publisher (occasionally
PhotoShop)• Google Image search• Foam core• Double sided tape/spray adhesive• Props• LOTS OF CREATIVITY!
HOLIDAYS & HERITAGE MONTHS
HOLIDAYS & HERITAGE MONTHS
GENRES & LITERARY AWARDS
SEASONALTHEMES
LIBRARY PROGRAMS & COMMUNITY
EVENTS
POPULARREADING &
POP CULTURE
MEDIA ROOM
NEED IDEAS?
• Chase’s Calendar• Library Programs• News/Current Events• Community Programs• Patron Interests• Wander the stacks• Pop culture• Steal these!
WHEN IN DOUBT…
• Cookbooks• Genres• Heritage Months• Staff Picks• Patron Picks• Literary Awards
RESOURCES:
• Why We Buy by Paco Underhill• Mary K. Chelton on displays• Chris Rippel’s KLA presentation• Montgomery County slide share• FLICKR book display stream
OTHER DISPLAYS
@ LPL
Paperback Endcaps
Reader’s Resources Kiosk
Reader’s Resources Kiosk
READER’S ADVISORY
READER’S ADVISORY
READER’S ADVISORY
ENDCAPS
ENDCAPS
BOOK OF THE DAY
CHILDREN’S COLLECTIONS
•QUESTIONS?•COMMENTS?•CARE TO SHARE?
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