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Optimizing your social media campaign on a dime. Ashley Villanueva Media Communications Specialist UC Berkeley Admissions. Flickr Contest for New Admits. Flickr Contest for New Admits. A udience: Admitted freshman and transfer students (including international students). Goal : - PowerPoint PPT Presentation
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BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Optimizing your social media campaign on a dimeAshley VillanuevaMedia Communications SpecialistUC Berkeley Admissions
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Flickr Contest for New Admits
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Flickr Contest for New Admits
Audience: Admitted freshman and transfer students (including international students)
Goal: 1) To yield the best and the
brightest students 2) Get them to engage, interact,
socialize with us, their peers, new Golden Bear community
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
What we asked them to do..
“Upload your best photo and a caption on why you want to Be Berkeley.”
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
As a new admit, what’s in it for me?
A chance to win:
• $25 Cal 1 Card (5)
• 2 free tickets to the 1st home football game complete with refreshments
• Dinner with Dean of Students, Jonathan Poullard (5)
• Dinner with the AVC of RSSP, Mr. & Mrs. LeNorman Strong (1)
• Cal gear
*All these prizes were kindly donated (FREE!)
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Results
Arya Aliabadi ‘17Santa Monica, CA:
“Freedom is a choice, a voice, an identity; freedom is education. This image is my way escape-my chance to Be Berkeley.”
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Results
William Roy ‘15San Francisco, CA:
“Lending an educated ear to the next generation.”
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Results
Anny Proctor ’15
San Jacinto, CA:
“This caption shows the moment I opened my admission acceptance ”
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Results
Christopher Van Redman ’15San Diego, CA:
“Getting into Berkeley is like hearing music for the first time.”
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Why I think it worked: • Minimum input, maximum outreach
• Free• Worked for a global audience• Garnered campus effort• We walked away with student stories• All the entries we checked were
SIR’d students
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Key Takeaways• Identify your audiences• Re-evaluate what tools you have
access to• Figure out your budget• Reach out to campus partners• Don’t forget your disclaimer
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Connect with me about
and more at [email protected]
