Qualitative Research vs.

Quantitative Research

Qualitative Research

• Quantitative research methods are used in the quantification of data.

• In quantitative research, the focus is more on measurement.

• Subjective• Use to develop theory• No statistical tests

Qualitative Research

• Less generalized• Mainly inductive process• Data can be observed but not measured

Quantitative Research

• Qualitative research methods are mainly used in determining underlying reasons.

• In qualitative research, understanding is considered more important.

• Objective• Used to test the theory• Statistical tests

Quantitative Research

• More generalized• Data can be measured

(Source:http://explainry.com/difference-between/qualitative-and-quantitative-research/)