Quantitative Or Qualitative

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Quantitative Or Qualitative: That's the question! Be sure to check out some other 'Optimization' presentations we gave at our Client Afternoon.


<ul><li>1.Quantitative or Qualitative ?<br />That is the question !<br />LBis Client Afternoon4th February 2010<br /></li></ul> <p>2. Contents<br />A/B live test guess the outcome<br />Understanding the key challenges<br />Business Value<br />DataEcosystem<br />Quantitative measure performance<br />Condition for activating user<br />GatherQuali &amp; Quanti data<br />Cloosing the loop<br />Test R<br />3. A/B live test Guess the outcome<br />4. Understanding the Key Challenges<br />5. Understanding the Key Challenges<br />Yourwebsiteis unique<br />Getting access to relevant data<br />Translate data into actionable information <br />6. Business Value<br />7. Business Value<br />Bye-bye speculation; test<br />8. Business Value<br />Minimize conversion<br />friction &amp; anxiety<br />9. Business Value<br />Increase return<br />on marketing investment (ROMI)<br />10. Business Value<br />We can be wrong,<br />users actions decide optimal design<br />11. Business Value<br />Eliminate risk of new design<br />reducing conversion<br />12. Data Ecosystem<br />13. Data Ecosystem<br />The What<br />The Why<br />Optimization<br />Act On <br />Information<br />Act On <br />Information<br />Quantitative<br />Qualitative<br />Gather<br />User Behavior<br />Gather<br />User Experience<br />Measurementtools<br />14. Data Ecosystem<br />The What<br />The Why<br />Optimization<br />Act On <br />Information<br />Act On <br />Information<br />Quantitative<br />Qualitative<br />Gather<br />User Behavior<br />Gather<br />User Experience<br />Measurementtools<br />15. Quantitative Measure Performance<br />16. Data Ecosystem<br />The What<br />The Why<br />Optimization<br />Act On <br />Information<br />Act On <br />Information<br />Quantitative<br />Qualitative<br />Gather<br />User Behavior<br />Gather<br />User Experience<br />Measurementtools<br />17. Conditions for activatingusers<br />18. Conditions For Activating Users <br />Accessibility<br />Functionality<br />Usability<br />Likeability<br />Sociability<br />Playability<br />19. Gather qualitative data<br />20. Gather qualitative data <br />21. Gather qualitative data <br />FOCUS<br />2 different kinds of approach<br /> Shotgun<br /> Laser<br />22. Gather qualitative data <br />Analytics<br />Ideal use : For Monitoring &amp; reportingtraffic and conversion rates<br />Limitation: Measurement, no optimization<br />A/B split testing<br />Ideal use : Best Testing for two or more pages<br />Limitation: RequireAnalyst to infer insight why<br />Multivariatetesting<br />Ideal use : Test differentcombinationsimultaneouslywhenyou<br />want to emprovepreformance<br />Limitation: Requiresufficenttraffic and conversion<br />23. Gather qualitative data <br />Online questionnaires<br />Ideal use : inside on who, what income, education, profession, use <br />Limitation: no data for: likeability, ease of use, the why of drop out page<br />Online mouse tracking<br />Ideal use : inspiration, navigating on page level<br />Limitation: no data on: sequence of pages, xperience, ease of use<br />User testing<br />Ideal use :identify usability issues, expectations, likeability, perception, know why there are gaps in the funnel <br />Limitation:no data conversion, less figures <br />24. REPEAT<br />TEST<br />Know what<br />youwant !<br />Act on<br />combined insight<br />Prioritize efforts<br />[based on ROI]<br />Knowyour<br />audience<br />expectations<br />Measure the<br />Site &amp; User Metrics<br />LEARN<br />London, 8 February, 2010 || 24<br />25. A/B Testing<br />26. 1<br />1<br />6<br />2<br />3<br />1<br />4<br />10<br />6<br />2<br />2<br />8<br />9<br />6<br />3<br />4<br />3<br />5<br />8<br />4<br />5<br />11<br />7<br />5<br />7<br />27. 1<br />1<br />4<br />5<br />1<br />2<br />5<br />5<br />3<br />3<br />6<br />2<br />3<br />2<br />4<br />4<br />28. A/B Test<br />Guess The Outcome !<br />29. 30. Contact Us<br />Laurence VandelanotteStrategy and Planning Director<br />Laurence.Vandelanotte@lbigroup.be<br />Direct: +32 (0) 2 730 83 84<br />Mobile: +32 (0)473 41 20 80<br />LBi BelgiumVorstlaan 191 Bd du SouverainB-1160 BrusselsBelgium<br /></p>


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