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6 R’s • Research (Discovery) • Readiness (Learning) • Recruiting (Jobs) • Revenue (Solutions) • Responsibility (Mentorships, Citizenship) • Regions (Engagement - Entrepreneurship) 06/22/2022 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 1 PEOPLE PRODUCTION FLOWS COMMUNICATIONS TRANSPORTATION BUILDINGS Cities Universities Nested & Networked Cognitive Systems Era Augmented Performance

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Page 1: Aascu 20131022 v1

04/11/2023 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward)

1

6 R’s• Research (Discovery)• Readiness (Learning)• Recruiting (Jobs)• Revenue (Solutions)• Responsibility (Mentorships, Citizenship)• Regions (Engagement - Entrepreneurship)

PEOPLE

PRODUCTION

FLOWS

COMMUNICATIONS

TRANSPORTATION BUILDINGS

CitiesUniversities Nested & Networked

Cognitive Systems EraAugmented Performance

Page 2: Aascu 20131022 v1

T-Shaped Talent: Empathy

Many disciplinesMany sectors

Many regions/cultures(understanding & communications)

Deep in one sector

Deep in one region/culture

Deep in one discipline

Page 3: Aascu 20131022 v1

3

Two Generations

Digital ImmigrantBorn: 1989

Graduated College: 2013

Digital NativeBorn: 2013

Enters College: 2031

Page 4: Aascu 20131022 v1

Welcome to the new age ofplatform technologies and

smarter service systems for every sector of business and society

nested, networked service systems

Page 5: Aascu 20131022 v1

IBM Platforms for Entrepreneurs

• Smarter Cities Intelligent Operations Center Platform• IBM helping university startups to scale up (growth)04/11/2023

© IBM 2013 IBM University Programs worldwide accelerating regional

development (IBM UPward)5

Page 6: Aascu 20131022 v1

Students For Smarter Planet:”I have MET the future, and its student innovators!”

IBM Smarter Planet

IBM SSME Centennial Icon of Progress

Nano-Bio-Info-Cogno

Page 7: Aascu 20131022 v1

Think!

• The future is already here at universities, it is just not yet well distributed– With apologies to Gibson

• The best way to predict the future is to inspire the next generation of students to build it better– With apologies to Kay

Page 8: Aascu 20131022 v1

8

Smarter Planet = Smarter Service Systems

INSTRUMENTED We now have the ability to

measure, sense and see the exact condition of practically everything.

INTERCONNECTED People, systems and objects

can communicate and interact with each other in

entirely new ways.

INTELLIGENT We can respond to changes

quickly and accurately, and get better results

by predicting and optimizing for future events.

WORKFORCE

PRODUCTS

SUPPLY CHAIN

COMMUNICATIONS

TRANSPORTATION BUILDINGS

IT NETWORKS

Page 9: Aascu 20131022 v1

9

University: Four Missions

• Knowledge– 1. Learning (Readiness) – 2. Discovery (Research)– 3. Engagement (Responsibility & Regions)

• Society/Citizenship & Mentorships• Business/Entrepreneurship

– 4. Integration • Innovativeness, Competitiveness• Sustainability, Resilience

• Nested, Networked Holistic Service Systems– Flows– Development– Governance

Nation

State/Province

City/Metro

UniversityCollege

K-12

Cultural &ConferenceHotels

HospitalMedical

Research

Worker(professional)

Family(household)

For-profits

Non-profits

U-BEEJob Creator/Sustainer

U-BEEs = University-Based

Entrepreneurial Ecosystems

Page 10: Aascu 20131022 v1

Universities Matter #1

04/11/2023© IBM 2013 IBM University Programs

worldwide accelerating regional development (IBM UPward)

10

Japan

ChinaGermany

France

United KingdomItaly

Russia SpainBrazilCanada

IndiaMexico AustraliaSouth Korea

NetherlandsTurkey

Sweden

y = 0,7489x + 0,3534R² = 0,719

0

1

2

3

4

5

6

7

8

9

0 1 2 3 4 5 6 7 8 9

% g

loba

l G

DP

% top 500 universities

Nation’s % WW GDP and % Top 500 Universities (2009 Data)

Page 11: Aascu 20131022 v1

Universities Matter #2

04/11/2023© IBM 2013 IBM University Programs

worldwide accelerating regional development (IBM UPward)

11

…But it can be costly, American student loan debt is over $900M

Page 12: Aascu 20131022 v1

Universities Matter #3

04/11/2023© IBM 2013 IBM University Programs

worldwide accelerating regional development (IBM UPward)

12

“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”

Page 13: Aascu 20131022 v1

Universities Matter #4

04/11/2023© IBM 2013 IBM University Programs

worldwide accelerating regional development (IBM UPward)

13

What is a U-BEE? A local job creator/sustainerInnovating “whole service” in all regions worldwide

http://www.service-science.info/archives/1056

Nation

State/Province

City/Region

UniversityCollege

K-12

Cultural &ConferenceHotels

HospitalMedical

Research

Worker(professional)

Family(household)

For-profits

Non-profits

U-BEEJob Creator/Sustainer

U-BEEs = University-Based Entrepreneurial Ecosystems

“The future is already here (at universities),it is just not evenlydistributed.”

“The best way topredict the futureis to (inspire the nextgeneration of studentsto) build it better.”

Page 14: Aascu 20131022 v1

On Campus IBMers

04/11/2023© IBM 2013 IBM University Programs

worldwide accelerating regional development (IBM UPward)

1414

Up-SkillCycle

University-Region1

University-Region2

= New Venture

= Acquisition

= High-Growth Acquisition/ New IBM BU (Growing)

= High-Productivity/ Mature IBM BU (Shrinking)

= IBMer moving from mature BU to acquisition

= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skills,help create Smarter Planetoriented new ventures;Refresh skills

= Graduates withSmarter Planet skills

IBM

Page 15: Aascu 20131022 v1

15

Time

ECOLOGY

~14BBig Bang

(NaturalWorld)

~10KCities

(Human-MadeWorld)

sun (energy)

writing(symbols and scribes,

stored memoryand knowledge)

earth(molecules &

stored energy)

written laws(governance andstored control)

bacteria(single-cell life)

sponges(multi-cell life)

money(governed

transportable valuestored value,

“economic energy”)

universities(knowledge workers)

clams (neurons)trilobites (brains)

printing press (books)steam engine (work)200M

bees (socialdivision-of-labor)

60

transistor(routine

cognitive work)

Evolution of Natural Systems & Service Systems

Unraveling the mystery of evolving hierarchical-complexity in new populations…To discover the world’s architectures and mechanisms for computing non-zero-sum