Property of Aegis Media. All rights reserved.
1
Property of Aegis Media. All rights reserved.
2
Produced by
…
Property of Aegis Media. All rights reserved.
3
Produced by
The Next Generation is…
- Technology transforming
media
- Content accessible anywhere
- People in control
Next
Generation
People
Property of Aegis Media. All rights reserved.
Next
Generation
People
Property of Aegis Media. All rights reserved.
91% of online Americans use social media
5
Produced by
Next
Generation
People
Property of Aegis Media. All rights reserved.
Over 35s are more likely to own a digital
camera
6
Produced by
Property of Aegis Media. All rights reserved.
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
How mobile computing has grown
8
Produced by
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
There are 128m 3G subscriptions in China
9
Produced by
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
An estimated 6.8m smartphones were activated
around the world on Christmas Day
10
Produced by
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
An estimated 1.2bn apps were downloaded in the
last week of 2011
11
Produced by
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
Transactions on Kenya’s mobile M-Pesa service
are larger than on Western Union
12
Produced by
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
20% of the traffic to FT.com now comes from
mobile devices
13
Produced by
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
10% of iPlayer viewing is through a mobile
device
14
Produced by
Next
Generation
Content
Property of Aegis Media. All rights reserved.
Next
Generation
Content
Property of Aegis Media. All rights reserved.
The Guardian gets 1m page views a day via
16
Produced by
Next
Generation
Content
Property of Aegis Media. All rights reserved.
YouTube had over a trillion video views in
2011
17
Produced by
Next
Generation
Content
Property of Aegis Media. All rights reserved.
One Direction fans played along with #1D
CyberPunk
18
Produced by
Next
Generation
Content
Property of Aegis Media. All rights reserved.
Stephen Fry leveraged his 3.5m Twitter
followers to sell Sherlock Holmes
19
Produced by
Next
Generation
Content
Property of Aegis Media. All rights reserved.
Reebok’s 3D street art project
20
Produced by
Next
Generation
Content
Property of Aegis Media. All rights reserved.
Converse’s low tech treasure hunt
21
Produced by
Next
Generation
Content
Property of Aegis Media. All rights reserved.
25 ways to wear a scarf in 4.5 minutes
22
Produced by
Next
Generation
Technology
Property of Aegis Media. All rights reserved.
Next
Generation
Technology
Property of Aegis Media. All rights reserved.
70% of Square merchants didn’t take credit card
payments before
24
Produced by
Next
Generation
Technology
Property of Aegis Media. All rights reserved.
50% of Fandango users in the US are using mobile
cinema tickets
25
Produced by
Next
Generation
Technology
Property of Aegis Media. All rights reserved.
Coca Cola & Google‘s NFC vending machines
26
Produced by
Next
Generation
Technology
Property of Aegis Media. All rights reserved.
A WiFi vending machine in Japan
27
Produced by
Next
Generation
Content
Property of Aegis Media. All rights reserved.
Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
8 of the 10 most followed people on Twitter are
women
29
Produced by
Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
The US X Factor got 94,000 mentions in social
media per episode
30
Produced by
Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
51% of UK X Factor viewers used Facebook as
they watched the programme
31
Produced by
Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
Brands are Hanging Out with fans on Google+
32
Produced by
Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
Stephen Fry leveraged his 3.5m Twitter
followers to sell Sherlock Holmes
33
Produced by
Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
Real names will be needed for microblogs in
China
34
Produced by
Next
Generation
Location &
Loyalty
Property of Aegis Media. All rights reserved.
Next
Generation
Location &
Loyalty
Property of Aegis Media. All rights reserved.
Starbucks’ NFC checkins promotion in China
36
Produced by
Next
Generation
Location &
Loyalty
Property of Aegis Media. All rights reserved.
The 3 new Fall shows in the US with the highest
GetGlue checkins all got re-commissioned
37
Produced by
Next
Generation
Content
Property of Aegis Media. All rights reserved.
Next
Generation
Effectiveness
Property of Aegis Media. All rights reserved.
A mobile site re-design generated a 500% increase
in sales for New Look
39
Produced by
Next
Generation
Effectiveness
Property of Aegis Media. All rights reserved.
49% of people exposed to Doritos ads in Xbox LIVE
later bought Doritos
40
Produced by
Next
Generation
Effectiveness
Property of Aegis Media. All rights reserved.
A tweet from Selena Gomez drove over 20,000
downloads
41
Produced by
Property of Aegis Media. All rights reserved.
Produced by
@
Property of Aegis Media. All rights reserved.