Next Generation Media Quarterly - April 2010

Property of Aegis Media. All rights reserved.1


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…

http://www.slideshare.net/NextGenerationMedia


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The Next generation is…

- technology transforming

media

- Content accessible anywhere

- people in control

Next

Generation

People

Property of Aegis Media. All rights reserved.

Next

Generation

People


71% of American 8-18 year olds have a TV in

their bedroom

5

Produced by

http://www.kff.org/entmedia/upload/8010.pdf

Next

Generation

People


US Teens text ten times an hour

6

Produced by

http://blog.nielsen.com/nielsenwire/online_mobile/under-aged-texting-usage-and-actual-cost/













Next

Generation

People


The average age for US kids to first acquire

digital content is seven

7

Produced by

http://www.npd.com/press/releases/press_100105a.html

Next

Generation

People


The typical social gamer is a 43 year old

woman

8

Produced by

http://popcap.mediaroom.com/index.php?s=43&item=149

Next

Generation

People


25% of UK online shoppers are willing to spend

£1,000 or more in a single transaction

9

Produced by

http://www.internetretailing.net/2010/02/uk-consumers-were-responsible-for-30-of-all-european-online-retail-sales-in-2009/



























http://news.cnet.com/8301-1023_3-10421016-93.html








Next

Generation

Mobile


>100m people access Facebook through

mobile

11

Produced by

http://www.facebook.com/press/info.php?statistics

Next

Generation

Mobile


45 of every 100 mobile internet minutes in the

UK are spent on Facebook

12

http://www.flickr.com/photos/11431482@N00/286961074/

Produced by

http://gsmworld.com/newsroom/press-releases/2010/4614.htm





Next

Generation

Mobile


Mobile payments through Paypal grew

nearly sixfold in 2009

13


Produced by

https://www.paypal-press.co.uk/Latest-News/PayPal-launches-new-Send-Money-app-for-iPhone-cd.aspx





















Next

Generation

Mobile


M&S sell school nametapes through SMS

14


Produced by

http://digital-examples.blogspot.com/2010/03/mobile-genius-m-kids-name-tags-by-text.html

















Next

Generation

Mobile


Dockers used Shazam in their latest campaign

15

Produced by

http://digital-examples.blogspot.com/2010/01/dockers-use-shazam-in-their-new-tv.html















Next

Generation

Mobile


Next

Generation

Technology


An estimated 205m TV sets were sold in 2009

17

http://www.flickr.com/photos/brandonshigeta/527508764/sizes/l/

Produced by

http://wave.google.com/

http://www.techcrunch.com/2009/12/29/tvs-2009/



Next

Generation

Technology


177,000 tweets were posted in the first

hour after the iPad announcement

18


Produced by


http://mashable.com/2010/01/27/ipad-tweets/



Next

Generation

Technology


300,000 iPads were sold in the US on the day

of release

19

Produced by


http://www.apple.com/pr/library/2010/04/05ipad.html

Next

Generation

Technology


Skype has 12% of all international calling

minutes

20


Produced by


http://share.skype.com/sites/en/2010/01/skypes_share_of_international.html

Next

Generation

Technology


Memory size compared

21

Produced by

http://thenextweb.com/shareables/2010/03/21/20gb-1980-32gb-2010-pic/









Next

Generation

Content


Next Generation

Content

Next

Generation

Content


Super Bowl XLIV was the most watched

TV programme ever in America

23


Produced by


http://news.bbc.co.uk/1/hi/entertainment/8505562.stm

Next

Generation

Content


CBS sold out online ad inventory for this

year’s March Madness Basketball

24

Produced by

http://www.revenews.com/mikekoehler/dropping-march-madness-paywall-pays-off-big-for-cbs/

















Next

Generation

Content


Lady Gaga’s ‘Telephone’ music video is heavy on

product placement

25

Produced by

http://www.nme.com/blog/index.php?blog=121&title=title_378&more=1&c=1&tb=1&pb=1

Next

Generation

Content


Pepsi’s Refresh Everything site gives

funding to community projects

26

Produced by

http://www.refresheverything.com/

Next

Generation

Content


Chatroulette was created for fun by a 17

year old

27

Produced by

http://bits.blogs.nytimes.com/2010/02/13/chatroulettes-founder-17-introduces-himself/









Next

Generation

Content


Only 17% of top 100 videos on YT are User

Generated

28

Produced by

http://mediamemo.allthingsd.com/20100217/youtubes-ad-push-creeps-forward/









Next

Generation

Content


Fourwhere = Foursquare + Google Maps

29

Produced by

http://fourwhere.com/

Next

Generation

Content


Fiverr is like Etsy, but for services

30

Produced by

http://www.fiverr.com/

Next

Generation

Content


Next

Generation

Social Media


Time spent on social media sites globally

rose 82% in 2009

32

Produced by

http://blog.nielsen.com/nielsenwire/global/led-by-facebook-twitter-global-time-spent-on-social-media-sites-up-82-year-over-year/































Next

Generation

Social Media


There were more tweets per day in January

2010 than in all of September 2008

33

Produced by

http://royal.pingdom.com/2010/02/10/twitter-now-more-than-1-billion-tweets-per-month/

















Next

Generation

Social Media


Twitter’s new Promoted Tweets are ads from

companies that appear in search results

34

Produced by

http://twitter.com/

Next

Generation

Social Media


But beware sharing your location on sites

like Foursquare

35

Produced by

http://pleaserobme.com/

Next

Generation

Content


Next

Generation

Effectiveness


Over $5m was raised for Haiti disaster relief

in less than 24 hours through SMS

37

Produced by

http://exchange.causes.com/2009/07/causes-raises-10000000/

http://mashable.com/2010/01/13/haiti-red-cross-donations/







Next

Generation

Effectiveness


Players of Zynga’s social games donated $1.5m to

Haiti disaster relief in 5 days

38

Produced by


http://blog.zynga.com/2010/01/zynga-players-raise-over-15-million-for-haiti-in-five-days.html





















Next

Generation

Effectiveness


TV ads in aid of Haiti in the Olympic opening

ceremony led to an increase in Searches

39

Produced by


http://www.brandweek.com/bw/content_display/esearch/e3i3bf2d3f4053dfeb20fff98b99c480c68

Next

Generation

Effectiveness


The YouTube video David After Dentist has

generated >$30k for his family

40

Produced by

http://www.time.com/time/specials/packages/article/0,28804,1938810_1938806,00.html

Next

Generation

Effectiveness


690m Valentines gifts were given this year

on Farmville

41

Produced by

http://articles.latimes.com/2010/feb/13/business/la-fi-virtual-valentine13-2010feb13









Next

Generation

Effectiveness


Benetton’s global online model casting

had over 65,000 entries

42

Produced by

http://casting.benetton.com/

Next

Generation

Effectiveness


Sony sell >£1m worth of Vaios through twitter

43

Produced by

http://www.thebigmoney.com/blogs/c-tweet/2010/03/18/selling-twitter-now-its-sonys-turn














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@

Next

Generation

Effectiveness
