RC the Next Generation 20111RC - The Next Generation

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<ul><li><p>RC the Next Generation2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>RC the Next GenerationToday well discuss your Regions:WebsiteFacebook pageTwitter feedEmail marketing campaignQR codes2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>RC the Next GenerationWell also share tips to:Help you work smart, not hard.Help you connect with your community.Help you communicate with volunteers and parents in a whole new way.Keep you and your Region safe.</p><p>Welcome to the Digital Age!2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>Your Regions WebsiteWhat innovative ideas do you include on your Regions website?</p></li><li><p>Your Regions WebsiteYour Regions latest news.Countdown clocks to big events.Links to social media.Highlight your Regions successes.Multimedia: photos, videos, etc.Sponsor promotions.2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>Your Region and FacebookYour Region Facebook Page is:</p><p> A great way to connect with parents, volunteers and your community.</p><p> An additional volunteer recruitment tool.</p><p> Also a way to create a wider audience for all your Regions AYSO events: fundraising, tournaments, etc. 2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>Facebook Tip #1Set up your Facebook account as a Business Page and not a Personal Profile:No friending, collecting likes.Special Administrator controls.Connect with other local business Facebook pages.Advanced moderation capabilities.Handy records of Insights: How many people are interacting with your page.</p><p>2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>2011RC - The Next Generation*</p><p>RC - The Next Generation</p></li><li><p>Facebook Tip #2Stick with it:Be responsive. Respond to posts, questions, concerns in 24-48 hrs.Be consistent. Come up with a posting schedule that works for you and post consistently.Be aware. You (or the designated moderator) must pay close attention to the page to ensure spam or malicious posts are not lingering.Scan with your smart phone for AYSOs Social Media Guidelines.2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>Facebook Tip #3Keep Safety FirstBe respectful. If a user violates your Page Rules remove the post. Repeated offender? Ban the user.Be savvy. Edit your settings to ensure to foul language and spam posts will be automatically removed.Be safe. Abide by Safe Havens social media policy. Important: Dont tag minors or use their full names.2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>Facebook Tip #4Check Your InsightsDiscover which posts work bestHow many people are talking about you?Find out who likes you2011RC - The Next Generation*</p><p>RC - The Next Generation</p></li><li><p>2011RC - The Next Generation*</p><p>RC - The Next Generation</p></li><li><p>What About Twitter?2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>Your Region and TwitterA quick (140 characters or less!) way to connect with families, volunteers and your community.Perfect for sharing links, timely updates, sponsor promotions and more.An easy way to connect with the stars: famous AYSO alumni, MLS teams, AYSO partners SCORE, Shutterfly, and others.</p><p>2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>Twitter TipsBe a follower: Follow soccer players, local news organizations, related businesses, etc.Be a linker: In your tweets, link back to your Region Facebook page, Region website and more.Be Creative: Tweet with your followers about UMNT/UWNT (US Mens/Womens National Team) games, upcoming AYSO events, supporting local sponsors.</p><p>2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>Your Region and Email Marketing2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>The Power of Email MarketingReach out to your entire AYSO family to notify them of:Registration dates.Game cancellations.AYSO promotions.Fundraiser opportunities.Other up-to-date Region news.</p><p>2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>Email Marketing TipsSign up for an email marketing service and choose a template that works for you.Tailor your email lists to your email topic.Sending a Region newsletter? Create a workable send schedule.Assign a Board position to manage Region newsletters or email blasts.</p><p>2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>QR CodesWho knows what this image is?2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>2011*RC - The Next GenerationDid you notice? This information is on the back of your Section Meeting Workbook!</p><p>RC - The Next Generation</p></li><li><p>QR Codes are Perfect For:Registration posters and fliers - Scan here to register your son or daughter today!Handouts at a parent or coaches meeting.Team meetings.Game schedules.And so much more!Scan here for more QR Code info and AYSOs recommended QR Code apps.2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>AYSO in the Digital AgeTheres plenty to choose from, but only use what works for you!2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>P.S. Safety FirstA note to all AYSO volunteers: please remember when logging into any private account online (Shutterfly sites, eAYSO, AYSO Training, bank accounts, etc.) while on Wi-Fi, use only SECURE connections (i.e. a connection that requires a password to access)2011RC - The Next Generation*</p><p>RC - The Next Generation</p></li><li><p>AYSO in the Digital AgeWhen it comes to social media, more is not better.Delegation is key.Were all still learning.Better safe than sorry.Have questions? Ask for help: socialmedia@ayso.org.Thank you for representing AYSO in a positive way in this new digital age!2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>RememberLiving in the digital age should not take away from your personal touch.</p><p>Dont hide behind your computer.2011*RC - The Next Generation</p><p>RC - The Next Generation</p></li><li><p>Thanks for all you do!2011*RC - The Next Generation</p><p>RC - The Next Generation</p><p>Ask how many Regions are using at least two of these social media methods already.*Ask how many participants have a Region website. How often is it updated?*Websites should be much more than static the game times areGrab your audience with the latest news and current photos from your Regional activities.Countdown clocks are an easy way to keep track of your next big event.Add links to your Facebook page, Twitter feed and other sites. Encourage people to Like your pages!Highlight unique personalities or accomplishments (Referee does 50+ games in a season, youth volunteer opportunities, Platinum Region).Is a local business sponsoring you? Highlight them on your page and thank them publicly.*Ask for some ways that Regions connect with their community using Facebook. How do they gain additional volunteers? How does this create a wider audience for their Region? You can have a scribe write down answers.*Your Regions Facebook page will be different from a personal Facebook page. When creating your Regions Facebook account, start the process as a business page and not personal profile. At the registration page, youll find a link for creating business pages at the bottom. This is where you will be advertising your Region as a business.There will be no accepting or denying friend requests. Business pages solely collect likes. Collecting more likes will increase your visibility on Facebook.Youll be surprised at the amount of businesses on Facebook there are a ton! Connect with local sponsors, AYSOs national sponsors and other business by liking their pages.By creating a business page, there are advanced moderation capabilities. Youll be able to set a spam standard that allows Facebook to mark spam or unwanted posts automatically and prevent them from showing on your page. You can also prevent cursing, ban users and hide other unwanted posts.Handy record of insights Facebook pages are able to see how many people your posts are reaching, the average number of likes and comments, and other interaction metrics with Facebooks Insight feature.**Once you create a Facebook page, its very important to stay on top of it. Be responsive to any questions, concerns on your page. A good rule is to respond within 24-48 hours.Its also good practice to post consistently. Come up with a posting schedule that works for you and stick to it. That way, people will know when to expect new content and are more likely to participate on the page.Most importantly, be aware. Although moderation settings can allow you to prevent spam, cursing and other unwanted posts to show up, sometimes things slip through. Its important to keep a close eye on the page to ensure posts are appropriate and abide by your page rules.*You want your Region Facebook page to be a positive representation of your Region and of AYSO. If a user is not being respectful or violates your page rules remove the post. If a user continues to cross the line, ban that user from participating on your page.Adjust your moderation guidelines so that foul language and spam postings will be blocked from your page by Facebook.Remember Safe Havens social media policy and dont tag minors in photos or use full names. Safety first!*What can Twitter do for your Region? Do any of you use Twitter?*Heres an example of AYSOs national Twitter feed. Some important features of Twitter include the number of people youre following and how many are following you; your Twitter handle or Twitter name; and your Twitter feed where all your followers can find your tweets.*Dont be afraid to follow! Search for AYSO alumni, pro soccer players, news organizations, local businesses and more and follow them. If they post something you like, retweet it or tweet back Twitter is all about being interactive.Twitter is also a great way to direct traffic where your followers (parents, volunteers, community members) can learn more about your programs. Link back to your Facebook page, or Region site and more!Have fun with it! Talk about the latest soccer news, fun AYSO events or updates, or supporting local sponsors like an AYSO-only Jamba Juice sale or a local pizza parlor discount.*This is a great way to incorporate the young decision making parents in your Region and eventually onto your Board.</p><p>Does your Region do any email marketing or e-newlsetters?*AYSO uses the Constant Contact email marketing services for its e-newsletters, and there are many others. Find one that works for your needs and your budget and pick a template thats easy to edit and catches the eye.Sending a registration reminder email? Tailor a list thats only for parents. Game schedule update? Send only to referees and coaches. Tailoring lists is simple and helps get your message heard.For Region newsletters, create a weekly, bi-weekly, monthly, etc. schedule and send consistently. Use a familiar sender name and include AYSO in the subject line.*QR codes (Quick Response codes) allow volunteers and parents to scan you into their mobile phone and have you at their fingertips.*QR codes (Quick Response codes) allow volunteers and parents to scan you into their mobile phone and have you at their fingertips.*When it comes to social media and email marketing, you have a lot of options! From Facebook to Twitter, LinkedIn, Google + and more, dont feel obligated to use everything! Pick and choose the media that best suits your Region.*When it comes to social media, more is not better. Daily posts or tweets is not what makes social media pages great its great content thats useful or helpful to the user that is posted on a consistent basis.Dont try to do it all yourself. Bring your Board in on the social media bandwagon.Were all still learning. Social media is an evolving thing, theres new features, services and platforms every day. Stay in the loop and learn as you go.Not sure if something is appropriate? Take it down better safe than sorry!Email socialmedia@ayso.org if you ever have any social media questions.*</p></li></ul>

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