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New Coordinator Orientation
April 9, 20092:00 p.m. (EST)
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What is “Safe Kids”
Unintentional Injury Prevention
Ages 14 and Under
Grassroots Level
Multi-Faceted Approach
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History and BackgroundHistory and Background
Began in 1988 as the National Safe Kids Campaign
Partnership between Children’s National Medical Center (through Dr. Martin Eichelberger and Herta Feely) and Johnson & Johnson.
20 years later: a 45% decrease in the childhood injury death rate
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Worldwide NetworkWorldwide Network
Australia
Austria
Brazil
Canada
ChinaGermany
IsraelKorea
Philippines
New ZealandSouth Africa
Uganda
U.A.E.
USA
Vietnam
State and Local CoalitionsState and Local Coalitions
7 State Offices; 39 State Coalitions;308 Local Coalitions; and 290 Chapters
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Coordinator ResponsibilitiesCoordinator Responsibilities
Event Planning
Coalition Building
Data Collection
EvaluationLeadership
Media
Fundraising
Now that you’re a Safe Kids coordinator,
what do you need to know?
Injury Prevention
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Role of the CoordinatorRole of the Coordinator
• Coordinate coalition activities and ensure coalition is meeting its goals and expectations
• Conduct safety program activities in at least 3 risk areas• Comply with SKUSA requirements -- Community Needs
Assessments, Action Plans, Program Evaluations, Coalition Performance Assessment Tool (CPAT)
• Build and sustain the Safe Kids coalition• Coordinate coalition meetings and communication
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Liaison for the PartnershipLiaison for the Partnership
Lead Organizations are typically hospitals, health departments, fire departments and community service organizations.
Collectively, Lead Organizations are the largest sponsor of Safe Kids Worldwide.
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Tools * Resources * Benefits Tools * Resources * Benefits
Safe Kids Staff Resource Manuals
Safety Programs Safety Materials
Training Programs Equipment Discounts
Grant Funding Document Templates
Media Releases Injury Prevention News
Networking Annual Conference
Practical Tips Practical Tips
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• Develop and adhere to an Action plan• Develop a local Safe Kids identity• Solicit opinions from coalition members• Continuously recruit new members and volunteers• Delegate projects to coalition members• Read the ExtraNotes each week• Use the SK Resource Manual • Ask questions
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Safe Kids Worldwide HeadquartersSafe Kids Worldwide Headquarters
Development
Fundraising, Grants, Foundations
Program
Risk Area Expertise, Evaluation
Evaluation and Research
Data, Needs Assessments
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Public PolicyLegislation, Advocacy
CommunicationsMedia, Internal & External, Press Releases
Safe Kids Worldwide Headquarters
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Field
Liaison between Coalitions and Headquarters, training, resource for coordinators, quality assurance
FinanceGrant checks, 501(c)3 status
Safe Kids Worldwide Headquarters
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Principles of PerformancePrinciples of Performance
Principle 1 - PeopleSafe Kids will organize human resources necessary to implement an effective injury prevention program.
Principle 2 – PlanningSafe Kids will develop an injury prevention plan based on needs assessments and ongoing evaluations.
Principle 3 - ProcessSafe Kids will comply with all procedural and reporting requirements of the organization and to relevant governmental or regulatory agencies.
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Principle 4 - ProgramsSafe Kids will conduct comprehensive outreach programs designed to reduce injuries to children in the communities served.
Principle 5 – Public RelationsSafe Kids will promote public awareness of Safe Kids and injury prevention through media and social marketing.
Principle 6 – Public PolicySafe Kids will advocate for injury prevention legislation, regulations and enforcement of existing laws.
Principles of Performance
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Principle 7 – PhilanthropySafe Kids will secure resources and community support necessary to fund and enable the ongoing work of the organization.
Principles of Performance
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Required ReportsRequired Reports
AnnuallyAction Plan Coalition Performance Assessment Tool (CPAT)
Every 3 YearsCommunity Needs Assessment (which children are at risk and from what?)Strategic PlanCoalition Customer Service SurveyLead Organization SurveyFinancial Survey
On-goingProgrammatic (risk area) grant evaluations
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CommunicationCommunicationIntranetUsername/PasswordResource ManualGrant ApplicationsProgram EvaluationsLogos & Photos
Electronic CommunicationsExtraNotesDaily News Digest
MailingsCoalition Mass Mailings
Phone and E-mail
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Safe Kids InitiativesSafe Kids Initiatives
Safe Kids Buckle Up
General Motors and Chevrolet
Safe Kids Week
Johnson & Johnson
Safe Kids Walk This Way
FedEx
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Safe Kids Initiatives
Kids Don’t Float Coast Guard
Railroad Safety Canadian Rail
Fire SafetyUnited States Fire Administration
Safe Kids IntranetSafe Kids Intranet
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Hands-on Experience
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QuestionsQuestions
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