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New Coordinator Orientation

April 9, 20092:00 p.m. (EST)

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What is “Safe Kids”

Unintentional Injury Prevention

Ages 14 and Under

Grassroots Level

Multi-Faceted Approach

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History and BackgroundHistory and Background

Began in 1988 as the National Safe Kids Campaign

Partnership between Children’s National Medical Center (through Dr. Martin Eichelberger and Herta Feely) and Johnson & Johnson.

20 years later: a 45% decrease in the childhood injury death rate

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Worldwide NetworkWorldwide Network

Australia

Austria

Brazil

Canada

ChinaGermany

IsraelKorea

Philippines

New ZealandSouth Africa

Uganda

U.A.E.

USA

Vietnam

State and Local CoalitionsState and Local Coalitions

7 State Offices; 39 State Coalitions;308 Local Coalitions; and 290 Chapters

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Coordinator ResponsibilitiesCoordinator Responsibilities

Event Planning

Coalition Building

Data Collection

EvaluationLeadership

Media

Fundraising

Now that you’re a Safe Kids coordinator,

what do you need to know?

Injury Prevention

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Role of the CoordinatorRole of the Coordinator

• Coordinate coalition activities and ensure coalition is meeting its goals and expectations

• Conduct safety program activities in at least 3 risk areas• Comply with SKUSA requirements -- Community Needs

Assessments, Action Plans, Program Evaluations, Coalition Performance Assessment Tool (CPAT)

• Build and sustain the Safe Kids coalition• Coordinate coalition meetings and communication

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Liaison for the PartnershipLiaison for the Partnership

Lead Organizations are typically hospitals, health departments, fire departments and community service organizations.

Collectively, Lead Organizations are the largest sponsor of Safe Kids Worldwide.

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Tools * Resources * Benefits Tools * Resources * Benefits

Safe Kids Staff Resource Manuals

Safety Programs Safety Materials

Training Programs Equipment Discounts

Grant Funding Document Templates

Media Releases Injury Prevention News

Networking Annual Conference

Practical Tips Practical Tips

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• Develop and adhere to an Action plan• Develop a local Safe Kids identity• Solicit opinions from coalition members• Continuously recruit new members and volunteers• Delegate projects to coalition members• Read the ExtraNotes each week• Use the SK Resource Manual • Ask questions

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Safe Kids Worldwide HeadquartersSafe Kids Worldwide Headquarters

Development

Fundraising, Grants, Foundations

Program

Risk Area Expertise, Evaluation

Evaluation and Research

Data, Needs Assessments

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Public PolicyLegislation, Advocacy

CommunicationsMedia, Internal & External, Press Releases

Safe Kids Worldwide Headquarters

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Field

Liaison between Coalitions and Headquarters, training, resource for coordinators, quality assurance

FinanceGrant checks, 501(c)3 status

Safe Kids Worldwide Headquarters

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Principles of PerformancePrinciples of Performance

Principle 1 - PeopleSafe Kids will organize human resources necessary to implement an effective injury prevention program.

Principle 2 – PlanningSafe Kids will develop an injury prevention plan based on needs assessments and ongoing evaluations.

Principle 3 - ProcessSafe Kids will comply with all procedural and reporting requirements of the organization and to relevant governmental or regulatory agencies.

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Principle 4 - ProgramsSafe Kids will conduct comprehensive outreach programs designed to reduce injuries to children in the communities served.

Principle 5 – Public RelationsSafe Kids will promote public awareness of Safe Kids and injury prevention through media and social marketing.

Principle 6 – Public PolicySafe Kids will advocate for injury prevention legislation, regulations and enforcement of existing laws.

Principles of Performance

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Principle 7 – PhilanthropySafe Kids will secure resources and community support necessary to fund and enable the ongoing work of the organization.

Principles of Performance

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Required ReportsRequired Reports

AnnuallyAction Plan Coalition Performance Assessment Tool (CPAT)

Every 3 YearsCommunity Needs Assessment (which children are at risk and from what?)Strategic PlanCoalition Customer Service SurveyLead Organization SurveyFinancial Survey

On-goingProgrammatic (risk area) grant evaluations

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CommunicationCommunicationIntranetUsername/PasswordResource ManualGrant ApplicationsProgram EvaluationsLogos & Photos

Electronic CommunicationsExtraNotesDaily News Digest

MailingsCoalition Mass Mailings

Phone and E-mail

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Safe Kids InitiativesSafe Kids Initiatives

Safe Kids Buckle Up

General Motors and Chevrolet

Safe Kids Week

Johnson & Johnson

Safe Kids Walk This Way

FedEx

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Safe Kids Initiatives

Kids Don’t Float Coast Guard

Railroad Safety Canadian Rail

Fire SafetyUnited States Fire Administration

Safe Kids IntranetSafe Kids Intranet

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Hands-on Experience

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QuestionsQuestions

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