Use of CI
Market performance:-Market share-Sales growth-Profitability
Financial performance:-Return on assets-Stock return
Management satisfaction
(average 24 %)
(average 23 %)
(average 38 %)
THE WORLD OF ANY
7
YESTERDAY DOESN’T COUNT
43 HOURS
GENERATIONBOSS
Life satisfaction
Time
LOG OFF!
Life satisfaction
Time
Wedding
yearsyears
IBL
Life satisfaction
Time
Happiness
HAPPY SHOPPING
> Begin a relationship> Become promoted> Become pregnant> Pass an exam> Buy, for example, a new house or car
NEXTOPIA
Life satisfaction
Time
years years years months months years years yearsyears years years months months years years years
Now
YOU ARE NEVER BETTER THAN YOUR NEXT PERFORMANCE
Price
TimeLaunch
Launch 1 Launch 2 Launch 3 Time
Price Volume/Price Volume/Price