LAUNCHING FOR MASSIVE
RESULTS
The Lie You Have Been Told About Launching An e-Course/Program or Service
LIVE WEBINAR part 1
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welcome, launching can be organised, exciting and
profitable.
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about me
Caroline Balinska
Speaker | Online Business Strategist | Automation Expert
• Marketer - Now running the world wide I Love Marketing Local Barcelona Group
• Business coach for business owners and other offline marketing consultants
• Plug-in creator• Business owner• Current biggest passion is working 1-on-1 with online launches
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what is my role on a launch?
•guide•strategiest•planner•predictor•organiser
•navigator•supervisor•delegator•rescuer•helper
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I am the
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I will be giving you real situations from my 1-on-1
coaching clientsCase studies on what went wrong, how
we adapted. And what my clients learnt.
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“FAILING IS HALF THE PROCESS”
But not an option when you have put so much work into a launch.
This is the one time you don’t want to fail first time round.
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“Genius is one percent inspiration and 99%
perspiration.” ― Thomas Edison
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When a product, service, course or program is sold on a specific date and gives customer is the first chance, special discount or bonuses when buy what you are offering.
This can be 1 off or monthly.
what is a launch?
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No!
is there only one way to do it right?
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Each and everyone of you has a different target audience and something different that you offer. So a launch can be different.
what do I mean?
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I have noticed a lot of “coaches” offering programs which are not all that helpful.
Why am I doing this 3 part series?
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Today - The Lie You Have Been Told About Launching an e-Course/Program/Service
Part 2 - Creating a Special Offer
Part 3 - The 1 Document You Can’t Afford To Launch Without
What I will be covering
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Part 1
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• Client booked in video & photo shoot
• She was told company was experienced
• She flew 3 states away to film• She had a feeling during the shoot
that they had no idea what they were doing
• Has to start again!
Why is this a problem? Launch date had to be changed.
case study: video company killed the program launch
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• Client decided on the program she wanted to sell
• We had a 1.5 hr strategy meeting• I created a full launch strategy• After seeing the plan in writing she has
changed her mind• We need to create a new plan• Being comfortable is important
Why is this a problem? Launch date had to be changed.
case study: be ready to pivot - (top companies do this well)
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• Client wanted to package her normal training into an online program
• Signed up for an online “launch our course” DIY training
• Diligently studied it• Followed all the steps• Got lost as she needed so many questions
answered• Launched and made $150!!
Why did this happen? It wasn’t personalised for her industry AND her audience
case study: it’s not what you think…
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THE LIE YOU have been told about launching
an E-COURSEPROGRAM
or SERVICE
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“You can launch in 30 days.”
― said by some launch “coaches”
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Why can’t you launch in 30 days?
A few reasons:
AffiliatesCourse creationWebsite creation
The most well known businesses that have their own launches don’t do it
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The exception to the rule…
Of course there are exceptions…
• It is a complete copy of a previous launch (that went
exceptionally well)
• It’s a mini launch where you don't care about earning money
• It’s a free launch• It’s a test launch
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my suggestion for a comfortable timeline
• 1st time alone - 60-90 days• 1st time with a coach 40-60
days
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why?
• time• experience• stress levels• other s*** happens• take time to learn as you do
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remember that things go wrong
BE PREPARED but don’t let this be your full time concern
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“Just wanted to say I’m super thankful for your support throughout this launch
process. There are quite a few moving parts. Thank goodness I have your
package, and thank you for your patience.” ― Destinee
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if you are serious about launching online, don't miss
Part 2: Creating a Special Offer
Part 3: The 1 Document You Can’t Afford To Launch Without
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“if you set your goals ridiculously high and it’s a failure, you will fail above everyone
else's success” ― James Cameron
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