Launching for massive results part 1

LAUNCHING FOR MASSIVE

RESULTS

The Lie You Have Been Told About Launching An e-Course/Program or Service

LIVE WEBINAR part 1

www.onlinemarketingprincess.com

welcome, launching can be organised, exciting and

profitable.

www. on l i nemar ke t ingpr i nces s .c om www.onlinemarketingprincess.com

about me

Caroline Balinska

Speaker | Online Business Strategist | Automation Expert

• Marketer - Now running the world wide I Love Marketing Local Barcelona Group

• Business coach for business owners and other offline marketing consultants

• Plug-in creator• Business owner• Current biggest passion is working 1-on-1 with online launches


what is my role on a launch?

•guide•strategiest•planner•predictor•organiser

•navigator•supervisor•delegator•rescuer•helper

www. on l i nemar ke t ingpr i nces s .c om

I am the


I will be giving you real situations from my 1-on-1

coaching clientsCase studies on what went wrong, how

we adapted. And what my clients learnt.



“FAILING IS HALF THE PROCESS”

But not an option when you have put so much work into a launch.

This is the one time you don’t want to fail first time round.


“Genius is one percent inspiration and 99%

perspiration.” ― Thomas Edison


When a product, service, course or program is sold on a specific date and gives customer is the first chance, special discount or bonuses when buy what you are offering.

This can be 1 off or monthly.

what is a launch?


No!

is there only one way to do it right?


Each and everyone of you has a different target audience and something different that you offer. So a launch can be different.

what do I mean?


I have noticed a lot of “coaches” offering programs which are not all that helpful.

Why am I doing this 3 part series?


Today - The Lie You Have Been Told About Launching an e-Course/Program/Service

Part 2 - Creating a Special Offer

Part 3 - The 1 Document You Can’t Afford To Launch Without

What I will be covering


Part 1


• Client booked in video & photo shoot

• She was told company was experienced

• She flew 3 states away to film• She had a feeling during the shoot

that they had no idea what they were doing

• Has to start again!

Why is this a problem? Launch date had to be changed.

case study: video company killed the program launch


• Client decided on the program she wanted to sell

• We had a 1.5 hr strategy meeting• I created a full launch strategy• After seeing the plan in writing she has

changed her mind• We need to create a new plan• Being comfortable is important

Why is this a problem? Launch date had to be changed.

case study: be ready to pivot - (top companies do this well)


• Client wanted to package her normal training into an online program

• Signed up for an online “launch our course” DIY training

• Diligently studied it• Followed all the steps• Got lost as she needed so many questions

answered• Launched and made $150!!

Why did this happen? It wasn’t personalised for her industry AND her audience

case study: it’s not what you think…


THE LIE YOU have been told about launching

an E-COURSEPROGRAM

or SERVICE


“You can launch in 30 days.”

― said by some launch “coaches”


Why can’t you launch in 30 days?

A few reasons:

AffiliatesCourse creationWebsite creation

The most well known businesses that have their own launches don’t do it


The exception to the rule…

Of course there are exceptions…

• It is a complete copy of a previous launch (that went

exceptionally well)

• It’s a mini launch where you don't care about earning money

• It’s a free launch• It’s a test launch


my suggestion for a comfortable timeline

• 1st time alone - 60-90 days• 1st time with a coach 40-60

days


why?

• time• experience• stress levels• other s*** happens• take time to learn as you do



remember that things go wrong

BE PREPARED but don’t let this be your full time concern


“Just wanted to say I’m super thankful for your support throughout this launch

process. There are quite a few moving parts. Thank goodness I have your

package, and thank you for your patience.” ― Destinee


if you are serious about launching online, don't miss

Part 2: Creating a Special Offer

Part 3: The 1 Document You Can’t Afford To Launch Without


“if you set your goals ridiculously high and it’s a failure, you will fail above everyone

else's success” ― James Cameron
