Marketing Small Businesseswith Facebook
Introduction
• Do you have a Facebook business page?
• If not, you’re missing out on a huge marketing opportunity
• Don’t give your competitors an easy advantage
Creating a Business Facebook Page
• Facebook changes the way people do business
• Creating a page only takes five minutes
• Maintaining it can be a little tougher
Before You Begin
• You don’t need much to get started
• Facebook pages are free to businesses
• Do not promote your business on your personal profile page
Before You Begin
• Make sure you have two general photos in mind
• Have a vision, theme, or idea for your page
• Make it easier to create your page > know what you want to do with it
Core Framework
• Visit facebook.com/pages > “Create Page”
• Select your cover photo > one of the main benefits of Facebook Pages’ new format
• Select a profile picture > e.g. business logo
Core Framework
• Fill in the About section > explain what your business does, include a link to your website
• Organize apps > choose which apps are found first
• Set milestones > use to show major events for your company
Core Framework
• Star, Hide and Pin > take control over what’s shown, and how long it’s shown for
• Tour around the Admin Panel > reply to comments, make changes, create ads, etc.
• Enable messages > customers can contact you about issues and concerns, privately
Core Framework
• Managing the Activity Log
– View, manage, organize your hidden and public posts
– Sort stories by comments, posts, and pictures
Best Business Practices
• Best times to post are when people aren’t typically at work
• Posting one or two times a day increases user engagement
• The shorter the post, the sweeter it is
Best Business Practices
• Ask questions!
• Make them fill in the blank!
• Know your keywords and how to use them
• Keep it simple
Using a Marketing Consultant
• Ask the right questions
– How long have you been using Facebook, and why?
– What do you use your personal Facebook page for?
– What is your social media background?
Using a Marketing Consultant
• Ask the right questions
– Do I need to be on Facebook and every other site?
– How do you measure your results for your own page?
– What exact results can you promise me?
Using a Marketing Consultant
• Ask the right questions
– Can I cut out my offline marketing now that I’m on Facebook?
– How much will it cost to set up my Facebook page?
– Have your written online content before?
Using a Marketing Consultant
• Ask the right questions
– Will this fix the problems my business is having?
No!Any consultant telling you otherwise isn’t interested in
genuinely helping you
Conclusion
• Create an account and get started!
• Tap into the huge potential lying within Facebook
Get Started Now
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