Integrated Agro-industrial Parks
“Italian food print”Marina Mira d’Ercole
The European House-Ambrosetti Group
• European strategy and management
consulting firm founded in 1965
• 7 offices in Italy and 13 offices and other
business partnerships around the world
• Services• Management Consulting• Management Consulting
• Top Executive Education and Briefing Services
• Strategic Research Studies
• Top level Forums
Developing the regions of Africa and Europe
• Project started in 2006 on request of Bank
of Sicily Foundation
• Purposes • Research. Explore potential strategic, economic
and cultural relations between Africa and Europe
• Initiatives. Promote implementation of concrete
projects of mutual benefit of the two continentsprojects of mutual benefit of the two continents
• Forum. Establish in Taormina (Sicily) a major
European Forum for African and European leaders
Agro-industry in Africa
Challenges• To find organized way to
meet market and needs
• To shift food production
from B2C to B2B
approach
Basic assumptions• +50% by 2030 of food
production to meet
increasing demand
• Food production must
grow in Africa for Africa!
Integrated Agro-industry Parks are the way to improve
productivity and quality standards, attract investments
and increase the export competitiveness
Our Project: an integrated agro-industry Park
• Geared to production and processing for
local markets (primarily) and for export
• Designed to be a replicable model with
modular and scalable logic
• Equipped with scientific and technological
center for research (including controls for center for research (including controls for
food quality and security) and training
Conceptual layout of the Agro-industrial Park
Areas for:
• Farming
• Animal husbandry
• Fish farming
Agro industrial Park (regional scale)
Park infrastructures
Public
Infrastructures
Area for industrial activities (i.e. transformation), trade,
services, training, etc.
Park infrastructures
(internal and external)
Conceptual layout of the Agro-industrial Park
Scientific
center and Storage area
Logistics center
Retail centerOffices
Accommodation
facilities
Fish farming
Farming area
Animal husbandry
Utilities
Bank
Road connections
Railway connection
Processing industries
Bank
center and
experimental
farm
School
Health center
Distinctive features of the Project
• Park Governance and management
model
• Public-private partnership model• Eased by our exclusive international network
• Project designed to bring in Italian
companiescompanies• Small and medium-sized companies
• Integrated supply chains
• Top level know how and technologies
Where we are
We are collaborating with Uganda
• Ministry of Agriculture Animal Industry and
Fisheries (MAAIF) included the Agro-
industrial Park project in its 5 years
Development Strategic Plan
• Feasibility study in start up phase• Feasibility study in start up phase• Understand demand needs, quantify market sizes,
define minimum thresholds of companies, pre-sell
the project
3 recommendations (from our experience)
• “Think before you leap” • The Park is a TOOL not the goal
• “Execution, Execution, Execution”• Park governance and managerial models are
crucial
• “Mark the territory”• “Mark the territory”• By branding the outputs you create intangible
value and pride of your productions!
We hope that "Italian food-print"
will be the brand payoff!!!
Contacts
• Marina Mira d’Ercole
• Tel. +39 02.46.753.287
• The European House-Ambrosetti
• Via F. Albani, 21 – Milan (Italy)
www.ambrosetti.eu• www.ambrosetti.eu
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