Transcript
Page 1: Embrace What You Don't Know

Embrace What You Don't Know

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We get askeda lot of questions...

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How can I get morefollowers on social media?

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How can I get morefollowers on social media?

What's a good Google+ strategy?

How much postingis too much?

What're the KPIsof ROI on IG?

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How can I get morefollowers on social media?

What's a good Google+ strategy?

How much postingis too much?

What're the KPIsof ROI on IG?

How do I make something go viral?

What's the best headline ever written?

Twitter or Facebook?

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Sometimes, we don't have an answer.

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We're sure willing to find out.

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We are authorities on not knowing

You might say ...

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When you think of an authority,what comes to mind?

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Influence

Expertise

The RightAnswers

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Maybe we shouldexpand our definition

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Find whatever it isyou're good at ...

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CurationToolsInfographicsHumorTransparencyEtc.

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And be an authority on that.

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Over 70% of us feel we don't have the answers

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You're not alone

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The majority of us feel that we don't know

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So let's turn"not knowing"into an asset

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"I don't know"=

Trust

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When people say I don't know,it lends credibility to everything

else that they've said.

JASON FREEDMAN

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"I don't know"=

Creativity

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Stay hungry, stay foolishSAHAR HASHEMI

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"I don't know"=

Innovation

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While it is good to break rulesand push boundaries,

it's much better to just never know that any rules exist.

NILS SKOLD

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1. Embrace what you don't know

2. Find out the answers

3. Claim authority in the strangest of places

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Even more: bit.ly/embraceunknown

Sources:Ahmed Rabea, Death to Stock Photo, Crew blog


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