Building a Digital Brand that Lasts Björn Jeffery, CEO of Toca Boca
#1 Mobile-First Kids Brand
28 Apps 215
Countries100 million
Downloads
3 Early Choices That Now Define Toca Boca
Design Approach
Gamification
Ungamification
”As they grow older, American children have lost their natural and spontaneous love of playing. Instead, they have forgotten how to enjoy the game with their focus on winning.” - Alfie Kohn