Digital Kids Summit 2015 - The Kids Perspective: Building a Digital Brand that Lasts

  • Published on
    26-Jan-2017

  • View
    2.096

  • Download
    0

Transcript

  • Building a Digital Brand that Lasts Bjrn Jeffery, CEO of Toca Boca

  • #1 Mobile-First Kids Brand

    28 Apps 215 Countries

    100 million Downloads

  • 3 Early Choices That Now Define Toca Boca

  • Design Approach

  • Gamification

  • Ungamification

    As they grow older, American children have lost their natural and spontaneous love of playing. Instead, they have forgotten how to enjoy the game with their focus on winning. - Alfie Kohn

  • WinnersHigh Scores

    Levels

  • Play Designers Not Game Designers

  • Toca Life: City

  • Toca Tea Party

  • Toca House

  • Values

  • The Toy Aisles

  • Business Model

  • Paid Apps No 3rd Party Advertising

  • All Categories

    Caption text should be here

    Kids Category

  • Switch to Freemium

  • Advertising

  • Subscriptions

  • Our Future

  • Consumer Products

    Toca Ink Paper Creatures

    Kitchen Monsters

    Socks

  • TV You Can Touch