Digital Kids and Disruption

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Dr. Norman Lewis says that kids today look at technology as a means for self expression. So his key point is that kids are drawn to technology not because of the coolness of tech or innovation, but more as a means of interaction.

Text of Digital Kids and Disruption

  • 1. You ain't seen anything yet Digital children and the futureof disruptive innovationNorman Lewis WGC MobilecampLondonSaturday 29 September2007

2. Insane moments

  • The definition of insanity is to do the same thing over and over again
  • and expect different results !
  • Albert Einstein

3. 4. Digital Children

  • An important motifof the process of the internalisation of digital technology into childhood is tension between the agenda of adults and those of young people

5. A clash of cultures?

  • Parents regard new technology as an educational tool while children regard it as a medium of entertainment and connectivity;
  • Parents approach to the new media is underwritten by the imperative of risk minimisation while children use it in part to gain a measure of freedom from adult supervision.

6. The evasion of the adult gaze The changing character of childhood particularly the shift from outdoors to indoors - means children want digital applications that are under their control, help them to pass time, provide entertainment, connect with peers and evade adult supervision 7. Self-expression as a state of being

  • Young people are facing not so much a problem of communication but that of self-expression

8. Identity and reputation 9. Creativity and sharing

  • The search for acknowledgment is the key to online activity


  • self-expression as itselfa form of communication

11. Communicationhas become modified 12. Yesterday 13. Today 14.

  • the communication of content has become less significant than the network of communication

15. Collage cultureand digital expertise

  • Young people are drawn to technologies that are readily personalised and which can be used individually;
  • Maintaining ones social status depends onthe ability to personalise new technology;
  • Skills are acquired incidentally while popular culture becomes a palette with which to paint the self.

16. Myths 17. Children are not naturallygood with technology 18. 19. 20. Enormous creative potential 21. 22. 23. 24. Thank You [email_address] Skype: nolewis21