Kids and Games - Digital Kids Conference 2012

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  • 1. Kids and Games 2012 Presented at Digital Kids Conference, April 27 2012 M2 Research

2. M2 Research Overview Company Overview M2 Research Covers: Traditional Gaming: consoles and PCs Online Gaming: MMOs, virtual worlds, F2P Gaming Segmentation: Analysis of gaming profiles and demographics Emerging Trends: mobile, microtransactions Technology: emerging tools, new platforms Our Analysis Includes : Market Reports Industry Newsletters Customized Market Profiles and Analysis Consulting With Clients on Marketing, Competitive and Growth Strategies 3. What We All Know About Kids Kids love to play games Kids try lots of games Boys and girls have different play patterns1. Kids influence over 75% of video game purchases 2. Over 93% say they play games online 4. CONSOLES Console market is in transition Kids influence over $11 billion in video game sales annually New console and portable devices More downloadable content coming Consoles as family entertainment devices 5. CONSOLES 35.0 30.0BOYS % 25.0GIRLS %20.0 15.010.0 5.0 0.0 Call of Duty seriesMario seriesJust Dance seriesWii gamesMadden seriesGrand Theft Auto seriesHalo seriesSims seriesFIFA seriesLego seriesWWE seriesNeed for Speed series 6. Favorite Video Games BoysGirlsSource: M2 Research: Kids and Games 7. Portables Portable Device Usage 45.0 40.0 35.0 30.0 25.0 20.0 15.0 10.0 5.0 0.0 iPod TouchDS/DSiother cell phoneiPhoneiPadPSPotherdon't playSource: M2 Research: Kids and Games 8. Add-ons and Peripherals More than half have used motion control devices including: Wii Motion Plus Microsoft Kinect Sony MoveHalf of all kids are interested in play games in 3D: This may be more of a noveltySource: M2 Research: Kids and Games 9. ONLINE Focus is on social networks and virtual worlds 1. Internet Usage Among Kids is Changing : From closed subscription-based model to open/social free-to-play model 2. Online usage is going multi platform multi screen: Kids are becoming platform agnostic 3. Over 93% of all kids say they play games online: Access to games and applications critical 10. The Facebook Phenomenon #1 Site: Online Community or Virtual World Facebook ranks #1 for overall web activity and tablet activity Over half (55%) have their own Facebook account 11. Online Community or Virtual World Boys: 8-11Girls: 8-11Boys: 12-15Girls: 12-15Source: M2 Research: Kids and Games 12. Favorite Websites Over 93% of kids play games online 35.0 30.0 25.0 20.0 15.010.0 5.0BOYS % GIRLS %0.0Source: M2 Research: Kids and Games 13. Mobile Kids are quickly adopting mobile devices as a preferred game platform. Kids are engaging with multiple screens simultaneously Not just at the PC, but on the living room couch as well Mobile devices are changing the way kids engage with their games PHONES: 64% - kids have mobile phones Girls are playing more on mobile devices than boys TABLETS: 45% - kids have played games on a tablet 79% - play on an iPad 14. Mobile Favorite Mobile Games 25.0 20.0 15.0 10.0 BOYS % 5.0 0.0GIRLS % 15. Whats Next? ConsoleOnlineMobileMore entertainmentBeyond virtual worldsIn game advertisingNew devicesSocial NetworksTV controllersMore add-onsFree-to-playLocation-based and AR 16. Contact Information For further information please contact:Wanda Meloni wanda@m2research.com www.m2research.com