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Kids & Youth Entertainment Programming

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Where do we want to go?

Brainfood Entertainment envisions a world where

audiences can watch and interact with games, online

experiences, and television programming that is

inspiring, enriching, and entertaining.

Our mission is to become one of the world’s leading

developers of great games, entertainment, and show

related products for children, teenagers, and adults

young-at-heart.

Our goal is to deliver the content and audiences that

media based businesses use to generate revenue.

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How we will get there?

• Competition Shows

• Documentaries

• Game Shows

• Kid Shows

• Original Characters

• Conversational Content

• Digital Entertainment

• New Product Concepts

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Collaborate With The Competition

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Design Integrated Entertainment Experience

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Integrate Content with Sponsor Message

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1. Create A Brand That Stands for Something

• Create engaging entertainment

• Develop universe of original characters *

• Create game-like environments *

• Develop entertainment with educational slant

* Revenue generating

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Lean Back

• Watch TV

Lean Forward

• Connect

• Communicate

• Compete

2. Develop Lean-back / Lean-forward Programming

Advantages

• Appeals to 2 major audiences

- Existing viewing habits

- Developing viewing habits

• Cable unique

• Holds short attention viewers

• Decreases ad skipping

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3. Develop Programming For All Media & Play

* Revenue generating

**

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CONVERSATIONALCONTENT

CHALLENGE &ADVENTURE

New Programming Formats

KIDS ENTERTAINMENT PLUS

For the digital lifestyle

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Challenge & Adventure

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Audience: Under Challenged Teenagers & Adults

• Program Format Involving

Allows audiences to participate

Incorporate surprises

•Viewers wantGame shows that “make you think”

Mysteries and Who-dunits

Vivid Realism

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For the Lean Back or Lean Forward Audience

Watch

Vote

Play along

Solve puzzles Find clues

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Shows in Development

• “You Are The Detective”

• “We Are Here!”

• “Your Fantasy Come True”

• “You Are The Judge”

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Conversational Content

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Audience: Teenagers & Young Adults

•AudienceInterested in “provocative” subjects

Want to discuss these subjects with others

•Content “Must Haves”Relationships

Celebrities

Music

Fashion

Politics

Breaking events

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Fulfill MILLIONS of viewers unmet needs

• Watch or Interact

• Connect with other viewers

• Interact with contestants

• Participate in a poll

• Get more information

• Appear “virtually”

• Vote for a contestant

Conversational Content lets us…

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Shows In Development

• “Cool Hunters”

• “You’re The Judge”

• “La-La Land”

• “Fantastic Failures”

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Kids Entertainment Plus

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Program Format “Must haves”

• Fun but not juvenile

• Quirky with edgy characters

• Entertaining and meaningful

• Teach my child something useful

• Show cooperation not aggression

Audience• Children - fun & knowledge-hungry • Parents - want more than just “empty calories”

Watch together

Kids Entertainment PlusTarget Audience: Parents and their Children

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In Development

•TV Shows

• “Wild Wacky World”

• “Brain Power”

• “Nitwits”

Products

•“Ms. Moon In Your Room”

•“Captain Planet”

•“Brain Drain Game”

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5. Co-develop Properties with Partners

* Revenue generating

*

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Apple Repositioning

• Morphing into a consumer-electronics company

• Focus: Software, Services, and Digital Entertainment

• Is capitalizing on its image of “hip brand”

• Promotes video, music, high-tech fashion & creativity

• Leveraging its street credibility in Hollywood and high-tech

“The Cult of Cool”

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• Promotes the innovative spirit

• For millions interested in hot products & cool people

• Features garage inventors and offbeat creators

• Focuses on hi-tech, fashion, and street trends

• Viewers interact using computers & digital devices

• Features incredible grand prize worth $ millions

Cool Hunters Television Series

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For the new Digital LifestylersThe “Watch & Interact” Audience

• Hot products & Cool people

• Connect with other viewers

• Vote for a contestant

• Polls & Sweepstakes

• Appear “virtually” on the show

• Become a SUPERSTAR!

Use Apple’s digital devices and services

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