Communication Strategies to Engage Transfer Students
David Regan WhiteOutreach Communications Manager
Excelsior College
Agenda
Research Transfer Website Communications Outreach Communications Plan Questions Answers, Best Practices
Research
Community College Research Center
Quote
What is your college’s transfer completion rate?
Best Practices
Feel free to raise hands and ask questions or let us know about your best practices during the presentation.
Transfer Website
Appointment or data form
Use form to gather and engage transfer students: Name Email Career goal and degree program Appointment time Time to graduation (credits already acquired) Online, traditional
Sample Form
Transfer Website
Add Engaging Banners
Transfer Website
Take-Aways
Gather info via forms on transfer student career goals Add Banner links to college or transfer fair info Add Student Testimonials Increase engagement
Communications
Strategies
Email Social Media Posts Flickr – photos of Transfer Fairs Surveys Traditional – Postcards, Letters Communications plan
Use college email list – student enewsletter Segment by credits or semester Segment by degree Drive to transfer website Call to actions (CTA) form, Transfer Fair info
Social Media
Social Media Posts Facebook page post Facebook ads Twitter Flickr – Add photos of Transfer Fairs Use link for FB and Twitter posts
Sample Tweet
Sample FB Post
Flickr
Flickr Photo Stream
Surveys
Gain knowledge
Learn about your audience What works What doesn’t How to best engage
Traditional
Postcards, Letters
More expensive More direct
Surveys
Communications PlanWork back from Transfer Fair Date
Email, Enewsletter 15 days – 1 week – 3 days Facebook post 2 days – day of – add photos Twitter 1 day – day of – live tweet photos, create
#TransferFair 3 days after - Flickr – create photo stream for content
link
Communications
Take-aways Make transfer website more interactive Segment emails by degree, time to graduation Interact on Facebook and Twitter Leverage photos Create a Communications plan Don’t discount traditional Survey to learn more
Bottom line – Increase Engagement
Questions
Questions and AnswersShare Best Practices
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