ENGAGE YOUR

AUDIENCES WITH

MOBILE MARKETING

STRATEGIES

Presented by Joe Marcallini, VP of Mobile Strategy

WHO IS STEADYRAIN?

Award Winning Digital Strategy Agency

» Web / Mobile / OLM

15 years of experience

Top Ten Web Design Firm

SERVICES & GOALS

WHAT IS MOBILE MARKETING?

MobileWebsite

Apps

SMSMMS

QR Codes

Location Based / Proximity

Coupons

Search

SO…WHERE DO YOU START?

RESEARCH DEVELOPERSCommunication / Rates

Local

National

Offshore

WHAT IS THEIR LEVELOF EXPERIENCE?

Review Past Mobile Projects

Corresponding Website Integration

Mobile App Database Integration

Respective App Store Experience

WHAT TYPE OF SERVICE DO THEY PROVIDE?

Local / Outsourced

Primary Contact / Support Staff

Maintenance Agreements

ARE THEY ABLE TO ADAPT AND INNOVATE?

Solution Designers

Problem Solvers

Latest Trends

Latest Technologies

MOBILE

MARKETING

BEST PRACTICES

DON’T IGNORE

MOBILE

TARGET YOUR AUDIENCEUtilize Analytics To Understand Your User’s Traits

Create Apps For Specific Operating Systems

Based On User Requirements

Engage Your Customers By Utilizing Multiple

Mobile Strategies

MOBILE WEBSITEVS. NATIVE APP

Forget About Lingo: Focus On Your Business Needs

3 Key Solutions

»Mobile Website

»Native App

»Mobile Web App

RESPONSIVE MOBILE WEBSITES

Your Website: Mobile Optimized (accessed via browser)

Hardware Specific (access via store)

» iOS

»Android

Ex: Internal Solution For Sales Staff

Hardware Integrated Solutions

»Camera

»Radios (Bluetooth)

Downfall: Generally More Costly

NATIVE APPS

Not Hardware Specific (access via browser)

Login Based Solution For Customers

Reach a Larger Audience With Less Development Time

Downfall: Limited User Experience And Minimal Hardware Integration

Mobile Web App

SMS MARKETING

Avoid Fluffy Language, Get To The Point

One Pitch At A Time, No Cramming

Make Your Message Actionable

Time Your Messages Right

EMAIL MARKETINGAlways Keep Mobile Users In Mind

Nearly 50% of all marketing emails are

opened on a mobile device.

LOCATION BASEDStake Your Claim

»Foursquare, Yelp, Google Places

Connect With The People Who Check In

»Mayors, Ambassadors, etc

Create Offers That Apply to Everyone

Test, Learn, and Optimize

Operationalize: All Employees Are Aware Of Offers And How To Implement Them.

BUILD AN EFFECTIVEQR CODE STRATEGY

Scanning Actions Should

Always Direct Users To

Mobile Optimized Landing

Pages or Mobile

Optimized Results.

MAKE SURE YOUR AUDIENCE KNOWS YOUR APP EXISTS.

ICON DESIGN MAKES A

DIFFERENCE

EFFECTIVE APPDESCRIPTIONS

Keywords in title

Keywords in descriptions

Proper categorization

MARKET YOUR

MOBILE CAMPAIGNS

START WITH

STRATEGY

MOBILE CAMPAIGN MARKETING

CREATE ENGAGING

CONTENT

MOBILE CAMPAIGN MARKETING

BUILD AN EYE-POPPING

DESIGN

MOBILE CAMPAIGN MARKETING

FOCUS ON

INTEGRATION&

ANALYTICS

MOBILE CAMPAIGN MARKETING

SPREAD THE WORD ON

SOCIAL MEDIA

MOBILE CAMPAIGN MARKETING

YOU COULD EVEN

BLOG ABOUT IT

MOBILE CAMPAIGN MARKETING

JUST MAKE SURE YOU DRIVE

ENGAGEMENT

MOBILE CAMPAIGN MARKETING

TESTINGTesting Sites

»Bugs / UX

Targeted Beta Users

»Ad Hoc Distribution

Reviews

THANK YOU!

QUESTIONS?

Meet Joe at Table 205