-Aakar (@aakarpost)
Social Media in Career Building
What is Social Media?
Before Diving into Social Media Let’s meet some
Social Media Gurus
May I have your attention Please?
NOW
Social Media is Fast
6:59 AM - 28 Sep 12
Social Media is Viral
6:59 AM - 28 Sep 12
Social Media is Powerful
Social Media is Interactive
Social Media is Voice
Social Media is Identity
Social Media is Collaborative
Social Media is Cocktail Party
Social Media is Addictive
Social Media is Weak
“Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise its not better”. – Avinash Kaushik, Digital Marketing Evangelist, Google
F@**?
Social Media is an Online tool...
Conversation, Sharing, Interaction...
Social Media is an umbrella term that define the various activities that integrate technology, social interaction, and the construction of words, pictures, videos & audio.
Flow of Information
Before Now
Why should you care about Social Media?
You can demonstrate your expertise & authority
You can share information quickly
You can create opportunities
You can build your identity
You can become a thought leader
Why should you care about Social Media?
Because Only Your Name/Brand Will Save You
Opportunity vs. Competition
Jobs Employment Career Opportunities Innovations Globalizations etc.
Welcome to the ‘Age of Social Media,’ where anyone can build an audience, advocate brands, build relationships, effect change and make a difference.
Are you a Brand?
NO You are a person. BUT You can build your brand.
A personal "brand" is simply what those things that reflect your personality to others are called. - Dennis Plucinik
It's about being of unique value to the world and communicating it in thought, word, deed and image. - Karen Kang
Discover AND Create
Fake Amazon resume proves the power of personal branding - CNN
Social Media Channels
Profile vs. Page vs. Group
Setting up Profile, Photo, Username, Work, Education
Follow vs. Friend vs. Like Updates on Facebook
Make connections
Follow your Interest
Private vs. Public
Tweet/Retweet
Mentions vs. DMs
Go Mobile/Apps
Follow vs. Follower
Be Specific
Name & Photo/DP
Username/Handle
Bio, Link to website/blog
Location
Express Yourself
Show what’re you good at?
Show Your Skills/Talent
Photo/Video/Audio/Text
Become a Leader
YouTube Slideshare LinkedIn Pinterest
Process
Monitor
Engage
Influence
Strategy
Be Active
Be Interesting
Be Humble
Be Honest
Measurement
Social Media Activity Brand Impact
Fans Followers
Likes Shares
ReTweets Comments Embeds
RSS Feeds
Trust/Reputation Awareness/Buzz
Engagement Thought Leader Word of Mouth
Identity
Examples?
1 Billion+ Views on YouTube
Social Media for Change
Content is King
Practice makes you perfect.
Crédits: theaterplusplus.com | office.microsoft.com | webrandit.co.uk | presentationadvisors.com | theaterplusplus.com | simplify360.com | guyoz.com | timesunion.com | yolasite.com | thundafunda.com | hopsandgrain.com | toothpastefordinner.com | agent-x.com.au | edweek.org | citycare.org.sg
Aakar Anil Internet Marketing Specialist, CloudFactory Social Media Enthusiast & Blogger Twitter: @aakarpost Facebook: fb.com/aakarpost Blog: aakarpost.com | aakar.me
On your mark Get set
Go!