N i f t y M a r k e t i n g @ m i k e r a m s e y

L o c a l P r o j e c t s t o B o o s t Y o u r C o m p a n y a n d C a r e e r

Let’s talk aboutPersonal Brands

LeBron “The King”

TheRock

The Lamb of God

Satan – The Serpant

@MikeRamsey

Lyza “Bear” Ramsey

what is YOURpersonal brand ?

The Bristleco

nePine

@MikeRamsey This is mine

Rugged Terrain

Rugged TerrainThick Bark

Rugged TerrainThick Bark

Oldest Tree

Never Stops Growing

Rugged TerrainThick Bark

Oldest Tree

{ insert story here }

Starting nifty was a lot like being a bristlecone

Amador’sScholarshipResearch

Amador’sScholarshipResearch

Leg Lamp

Evolution of College Responses

‘No’ responses have been increasing for 3 years2014 2015 2016

0%5%

10%15%20%25%30%35%40%45%

5%

34%

40%

Jan '15 Feb '15 Mar '15 Apr '15 May '15 Jun '15 Jul '15 Aug '15 Sep '15 Oct '15 Nov '15 Ded '15 Jan '16 Feb '16 Mar '160

2

4

6

8

10

12

14

16

2014 2015 20160

10

20

30

2

21 27

“Too Many Requests” Rejections

Low DA <205%

Medium DA 20-40

20%

Good DA 40-6022%

Great DA > 6053%

DA Analysis

Average High School DA

Domain Authority

42

Average CollegeDA7

2

Random18%

Naked URL38%

Unlinked Mention3%

Scholarship Name20%

Business Name2%

Dead/Removed17%

Gated2%

Naked URLs are the most popular, then the scholarship name.

Anchor Text Analysis

Both12%

Generic88%

Schools Who Linked to 5+ Clients

Personal25%

Generic65%

Both10%

Type of Email Successfully Used

Personal Vs. Generic Email For Outreach

Generic > Personal

July Augu

stSep

tembe

r

Octobe

r

Novem

ber

Decembe

r

Janua

ry

Februa

ry

March

April

May June

July0

102030405060708090

Diederich Law Firm Peck Law Firm Groth Law Firm Diederich 'orlando pi lawyer'

Scholarship Begins Scholarship Ends

Impact on Rankings

August September October November December January February March April May June July0

500

1000

1500

2000

2500

Diederich Law Firm Peck Law Firm Groth Law Firm

Impact on Organic Traffic

bit.ly/scholarship-study

@MikeRamsey

The BristleconePine Project

@MikeRamsey

Due to Amador’s study, we wantedEveryone grow like the tree…

Ryan’s Local

ContentResearch

Ryan’sLocal

ContentResearch

Combine three small pages to one 2033 word page./Car-accident-lawyer//premise-liability//Motorcycle-accident-lawyer/

-into-

/personal-injury-lawyer/

Term: Summerlin Car Accident Lawyer (3/15/16 – 5/23/16):

+10

Term: Summerlin Personal Injury Lawyer (3/15/16 – 5/23/16):

+6

1. Great UI & UX2. Quality3. Trust4. Useful5. Interesting6. Remarkable7. Different in Scope8. Creates an Emotional Response9. Solved a Problem10.Delivers in Unique/Remarkable Way

10x

Only 28% of top 50 US cities law firms had 2-10x content.

@MikeRamsey

Average # of ranking terms in relation to the 10x Score.

2x 3x 4x 5x 6x 7x 8x 9x 10x0

200

400

600

800

1000

1200

BrandedLong TailHead Term

bit.ly/2x10x

Chelsi’sLanding

PageDesign

bit.ly/local-landing

Joos’sInternshipLink Tests

@MikeRamsey

@MikeRamsey

3Hour =75% Success Rate

7 Links from DA 67 sites

ResultsSeveral Hours of work5% Confirmed Approval Rate30+ Applications

@MikeRamsey

How Many Links?

***Drum Roll Please***

0

Devins’s CompetitiveLink Building Worksheet

@M

ikeRamsey

5 Competitors

Add links from all tools, Eliminate Dups

Use This

2 hours =30 Shared Link Ops 10 Outreached 4 Awesome Links

bit.ly/competitor-links

bit.ly/LocalLinkBuilding

(tons of local link ideas)

Caps Matter

Cameron’s Spanish

SEOStudy

Gathered data

across top 100 US cities

Folder*

Solo La

nding

Separa

te Dom

ains

Pages

w/o

Folder

Plugins

Subdo

mains

Spang

lish

010203040

QtyDAOrganic Position

*Folder structure can be built in a number of different ways such as separate wordpress installs, plugins etc and can be difficult to attribute.

Site Structure

16:1 English vs Spanish Usage

Spanish Schema

All of the Spanish pages that were marked up are ranking in the top 3

organic results.

Johnathan’sSchemaStudy

3700 results in 50 cities

2.7% Schema Rich Snippets

Always A Sub Page

Site.com/locationSite.com/location/service@MikeRamsey

Average Position

4.5@MikeRamsey

Average Domain Authority29

@MikeRamsey

Dick Fosbury

bit.ly/review-schema

Jami’sReview

Data

83% Nifty Clients were “Too Busy” toeffectively gather reviews andwant help.

Nifty 2016 study

1Where do you want reviews from your customers?

Nifty 2016 study

Google Industry Specific

YelpFacebook

234

78% Only want reviews if they are 5 stars.

Nifty 2016 study @MikeRamsey

92% Read reviews before choosinga company

Brightlocal 2015 Survey@MikeRamsey

Having lower than 3 star rating is the deal breaker

169 requests sent11 left testimonial14 left star rating0 left online review

And ask them. EveryoneThey PERSONALLY reach out to

@MikeRamsey

Romans’sBloggerOutreachData

230 Websites on

Average for 6 Clients. Nifty 2016 study

Outreached To

1.5% Response rate with Spray & PrayOutreach to bloggers.

Nifty 2016 study

5% Link rate from responses with spray and pray outreach to bloggers. Nifty 2016 study

42% Response rate with selectiveOutreach to bloggers.

Nifty 2016 study

18% Link rate from responses with selective outreach to bloggers. Nifty 2016 study

Brady’sReporting

Study

Do Our Client’s Read Our Reports?

No

Yes

0% 20% 40% 60% 80% 100%

10%

90%

RocketBolt Tracking Data

Opened Report

@MikeRamsey

Do Our Client’s Read Our Reports?

No

Yes

0% 20% 40% 60% 80% 100%

10%

90%

Survey Data

Opened Report

All Most Half None0%

10%20%30%40%50%60%70%80%

69%

13% 6% 13%

Percentage of Report Client Reads

Percentage of Report

How much of the report did clients read?

How Often Do You Have Phone Call with Nifty Project Manager?

58%

8%

8%

26%

Monthly Every Other MonthNeverOther

Most Useful Information in Report

Leads

Work Completed

Plan For Next Month

Traffic Section

Keyword Rankings

Overall Summary

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

2.79

3.36

3.8

3.8

3.92

4.08

Confused?

@MikeRamsey

GRIT

{ Insert challenge here }Do your own bristlecone project

#bristlecone

M I K E R A M S E Y

N i f t y M a r k e t i n g @ m i k e r a m s e y