February 10 1

Omnidata –

Travel Booklet Production

A quick view on the production of a highly dynamic document using XMPie Personal Effect

February 10 2

Content

1. The Customer

2. The Task

3. The Solution

4. The Benefit

February 10 3

1. The Customer - Omnidata

� Hamburg based company with more then 25 years of experience in digital print

� „Total Service Provider“, offering IT Services, Logistics, Print Servcie, Lettershop and Developement

� Focus on Transactionial print and Direct mail and fulfillment

� Approx. 40 employees

� Strong customer base, ranging from public service, financial sector, insurances, tourism and industrycompanies

� Member of Ohl Group. A large logistics&transportationcompany in Hamburg

� More info at www.omnidata.de

February 10 4

1. The Customer - Capabilities

� 2 Xerox DocuColor iGen3 with CP Bourg Finishing and FreeFlow Printserver

� 4 Xerox Nuvera

� Continous Feed (Xerox, Océ)

� „State of the Art“ IT Infrastructure

� Highly Professional IT developement department

� Sales Team with a strong customer oriented focus

� And of course:

XMPie Personal Effect MI/2 Cross Media Edition

� Incl. uImage and uChart

February 10 5

The Task

� Late 2008 the chance arose to acquire a large Travel Booklet project forlarge german tourism company

� All customers receive a travel Booklet including all travel data, vouchers, tickets, information about the destination and advertisments.

� Within the same project, the production of an invoice document was crucial. Without the invoice FTI cannot collect payments of their debitors(the traveller)

� Project itself existed already.� Customer was forced to search for a new service provider

� Task had to be done in an extremely short period of time

February 10 6

The Task

(Re-)develop and organize the

fulfilment of the booklet/invoice

Issue 1

Rebuild the workflow. Fail- and

audit proof

Issue 2

Data Assets Doc print fulfil

Do it in 4 weeks

Issue 3

February 10 7

The Task - Description

� Invoice document

� Data comes directly from customersystem

� Multiple .txt files are generated bycustomer which are the basis for thecontent

� Terms of service vary, depending on company or brand.

� Each document has to have a paymentsheet added to the main document (also including variable data)

� Output has to be printed (full color) and also send by eMail

� Number of pages is uncertain

February 10 8

The Task - Description

� Travel Booklet� Up to 3.000 multipaged documents each day (mostlydepending on season)

� Data comes from a local MySQL Database

� Thousands of assets

� Travel Voucher

� Almost unlimited combinations and variables

� Complex PDF Workflow and finishing due to uncertain number of document pages

� Booklet has to be indexed on an internal Webpage. Each booklet has to be found in the Database as PDF file (for customer service, internal controlling oraudits)

February 10 9

Keep in Mind

� The main tasks was to recreate a workflow which initially took 9 Month of developement! In 4 Weeks…

� We needed:� A very strong asset system (lots of them)

� An extremely flexible solution (we need to fit the solution to our needs in short time)

� Easy document design (no time for complicated developement)

� Seamless integration

� Team based developement

� Beeing able to develop the way we want, even if that means that the software has to adapt.

� In other words:� XMPie Personal Effect!

February 10 10

XMPie Workflow

The Solution – Workflow Booklet

Graphic description

Host-

customer

MySQL

Booklets

searchable via

www

Data

conversion

process*

*we could have connected directly to the sql usingXMPie‘s uPlan. At that time however, the DB had to rebuild fromscratch, meaning that we did not have the time to

wait. we had to deal with it by converting the datainto a CSV. The process is still used today because there isno real need to change it right now.

Document

creation using

XMPIE XLIM

CSV Data

Hotfolder

API sends

Data to

uProduce

uPlan

manages

Logic, rules

and selects

assets

Output

splitting

process &

Final Output

Assets

eMail

February 10 11

The Solution

MySQLCSV Data

Record 1

Record 2

Record 3

Record 4

PDF join

Final Booklet

The Motto:

Keep it simple!

To www

Assets

February 10 12

Benefits – Why XMPie?

� One single workflow for all documents!� One Indesign document

� One set of rules (uPlan)

� One production surface

Easy to control, manage and change

� Failsafe, auditproof and 100% stable� No redundancy

� No errors

� High Productivity&Flexibility� Customer receives Booklet and Invoices in time

February 10 13

Benefits – Why XMPie?

� With XMPie Personal Effect Omnidata is able to

further develop the Booklet

� Cross Media Marketing (planned 2010)

� uChart

� Trans Promotional

� More Web to Print oriented production (planned 2010)

� Easily Create „Dummys“ for customer acquisition. This

is a very successful modell for Omnidata.

February 10 14

Thank youChristoph Grunicke

Tel: 0178 / 610 38 57

Mail: c.grunicke@xerox-hannover.de

Web: www.xmpie.com // www.xerox.de

The best way for sales is to stop thinking in The best way for sales is to stop thinking in

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clicks and digital clicks.clicks and digital clicks.