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Presentation covering the interactive QR Code campaign that we did for a recent trade show. The campaign acted as a lead generation campaign - but also as an interactive campaign that had a gaming aspect to it. Each QR Code related to a location and held a marketing message and a points value.More information can be found at http://david.baldaro.me.uk/2010/11/using-qr-codes-to-capture-leads-%E2%80%93-an-xmpie-marketing-campaign-at-mediapro-2010/
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MediaPro 2010 XMPie Campaign
Location-based cross media QRCode Campaign
Copyright 2009 XMPie. All Rights Reserved. 2
General Concept
General concept is to teach people about how they can ‘navigate’ themselves to success using cross media campaigns
This will be achieved by using various QRCodes around the show– Several A2/A1 posters placed in physical locations (XMPie booth, partner
booths)– Several t-shirt design being worn by people walking around the show– Numerous A5 sized postcards being handed out and placed around the show
Each QRCode will bring people into the campaign – each with a different ‘point’ value associated with it. Effectively the more points a customer gets – more likely they are to win the iPad.
17-Jun-09
Copyright 2009 XMPie. All Rights Reserved. 3
General Concept
April 12, 2023
Copyright 2009 XMPie. All Rights Reserved. 4
Walkthrough
April 12, 2023
Users accessing http://mediapro.xmpie.com without scanning a QR code will be brought into a static webpage providing information about the campaign
Copyright 2009 XMPie. All Rights Reserved. 5
Walkthrough – Stage 1
April 12, 2023
First time a customer scans a QRCode they are brought into the campaign – they effectively register to win an iPad, by finding more QRCode locations and scanning them.
Points are rewarded for each QRCode scanned
Copyright 2009 XMPie. All Rights Reserved. 6
Walkthrough – Stage 2
If the customer, after registering does nothing else they will receive an SMS reminding them to continue, with the location of another QRCode
Reminders are sent after 1, 2 and 3 hours of inactivity via both email and SMS
April 12, 2023
Copyright 2009 XMPie. All Rights Reserved. 7
Walkthrough – Stage 3
April 12, 2023
Subsequent scans of a QRCode will bring customers back into the campaign. Campaign will recognise the user if they scan the same QRCode more than once.
Copyright 2009 XMPie. All Rights Reserved. 8
Walkthrough – Stage 4
April 12, 2023
Upon finding another QRCode customers will be brought back into the campaign. The marketing message will vary depending on the QRCode scanned.
Points awarded will also vary depending on QRCode scanned More points are available if the users answer additional questions
Copyright 2009 XMPie. All Rights Reserved. 9
Photos
April 12, 2023
Copyright 2009 XMPie. All Rights Reserved. 10
Observations
The campaign itself was a success and people interacted mainly because of the ‘gaming’ element.
QR Codes are still in the hands of the tech-savy, early adopters:– A personal observation was that less than 50% of the shows audience actually
knew what a QR Code was.– Less the 25% of the people that we engaged actually had a QR Code reader
on their device. It was essential that we had people walking the floor engaging people
about the campaign and getting them started into the campaign.– There is not understanding of QR Codes in the public to rely on public
engagement alone.
April 12, 2023
Copyright 2009 XMPie. All Rights Reserved. 11
David [email protected]
http://www.twitter.com/davidbaldarohttp://david.baldaro.me.uk
