Xerox ASG XMPie Services

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Advanced Services GroupXerox’s Integrated Services ProviderAdvanced Services Group Building on a Strong Foundation…

Integrated Services Provider…ASG XMPie Services


Advanced Services GroupXerox’s Integrated Services Provider

Enhance the XMPie Experience

Implementation and Training of XMPie API’s

Creating XMPie Campaigns

Graphic Design and Template Creation



Enhance the XMPie Experience

Implementation and Training of XMPie API’s

Xerox Migration Planning Tool

e Business Builder



This web application enables a user to create a customized sell sheet PDF designed to illustrate the advantageous of upgrading an existing printer to a new, more advanced printer. Users can choose their existing printer, select a desired new printer, then make a few choices specifying the type of products and services the new printer will need to support. Once the PDF is created, the user can download it and print it locally. Users that are assigned to the administrators role can customize the application to modify the supported printer upgrade paths, plus completely control the text and images on the final sell sheet PDFs.





The application was designed in .NET, using ASP.NET for the user interface, SQL Server 2005 for the back end database, and XMPie for the PDF creation. The XMPie API was used via the web service interface, specifically utilizing these classes:AccountAssetCampaignCustomerJobJob TicketProduction



e Business BuilderThis web application provides a way for the Xerox user to choose from a wide variety of templates for collateral designed to facilitate communication between Xerox and customers as a Sales Force Automation tool. The output is customized at runtime using input from the user, with the primary focus on email delivery and personalized URLs. A list of recipients is uploaded or entered manually, then a customized proof is displayed which allows the user a chance to approve before submitting for delivery. The application has order management functionality and user profile editing, in conjunction with an admin portal that provides complete control over the content and organization of the templates.



e Business Builder

The application was designed in .NET, using ASP.NET for the user interface, SQL Server 2005 for the back end database, and XMPie for the email and PDF creation. A separate web service interface layer was built to allow other applications to be built on top of this platform. The XMPie API was used via the web service interface, specifically utilizing these classes:AccountCustomereMailMarketingJobJobsJobTicket



Creating XMPie Campaigns


Cross Media Campaigns

Print Campaigns



Print Campaign – Direct Mail Travel

The Direct Mail Travel Campaign is a direct marketing application that demonstrates the use of XMPie’s design technology and personalized communications in the travel industry through highly dynamic print pieces. The application is sectioned into three components: travel brochure, postcard, and travel dossier. All three components are created using XMPie’s Personal Effect and uImage technology.



Travel Companysends non-responder postcard to those who

did not complete online survey and

responder postcard to those who have

completed survey.

Customer logs into

website and fills out a survey on

where they would like to

visit.

Travel Companysends travel

brochure with associated website

to customers. Customer

history/preference data is utilized to personalize the

package.

Customer makes travel reservation.

Travel Companycaptures

reservation and sends

personalized travel dossier.

Direct Mail Travel Workflow



Direct Mail Travel Brochure

Images basedon destination, interest and/or travel group

Demographics

Previous Trip Information

Package Information

Where to stay

This is a personalized brochure that is mailed to all customers in the travel company’s database. This brochure thanks the customer for past vacation reservations and advertises trips to Scandinavia, Greece and West Indies. Images on the brochure along with various text areas are personalized based on the individual’s interest and past travel preferences.



Direct Mail Travel Responder Postcard

The Responder postcard is mailed to customers who have shown interest in a trip to Scandinavia, Greece or West Indies via an online survey. This postcard is intended to motivate customers by providing incentives for booking a trip to the interested location. The images and text on the postcard is based on the survey responses as well as personal information.



Direct Mail Travel Non Responder Postcard

The Non-responder postcard is mailed to recipients who have not completed the online survey. It contains information about the person’s last trip and a personalized URL of which the individual can access to complete the survey.



Direct Mail Travel Dossier

A highly customized travel dossier is created and mailed to recipients outlining the individual’s trip details. The text and images on the dossier is personalized based on the traveler’s itinerary and interests. The unique image on the front cover is created using XMPie uImage.

Images based on destination and interest

Restaurants

Destination Image

Activities

Name created in uImageHotel

Information



Contact info

Links to Server Apps

Documents

Xerox ASG XMPie Services