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    'Watching the Watchdog'Malaysian Media Coverage of GE13

    Final Individual Report: TV1 BERITA NASIONAL

    15/08/13

    Dr Tessa J. HoughtonSchool of Modern Languages and Cultures

    Director of the Centre for the Study of Communications and CultureUniversity of Nottingham Malaysian Campus

    in collaboration with

    Comments and feedback welcomed at:

    [email protected] 523 4575

    or

    Masjaliza HamzahExecutive Officer

    Centre for Independent [email protected]

    03-4023-0772/4024-9840

    The work is licensed under CC BY-NC-SA 3.0

    http://www.nottingham.edu.my/Modern-Languages/index.aspxhttp://www.nottingham.edu.my/Modern-Languages/CentrefortheStudyofCommunicationsandCulture/index.aspxmailto:[email protected]://cijmalaysia.org/http://creativecommons.org/licenses/by-nc-sa/3.0/http://www.nottingham.edu.my/Modern-Languages/CentrefortheStudyofCommunicationsandCulture/index.aspxmailto:[email protected]://cijmalaysia.org/http://creativecommons.org/licenses/by-nc-sa/3.0/http://www.nottingham.edu.my/Modern-Languages/index.aspx
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    Table of ContentsExecutive Summary of Key Results for TV1 BERITA NASIONAL...................................................................... 3Section 1: Media Coverage of Political Parties & Coalitions.......................................................................... 5

    1.1 Volume of Coverage of Parties & Coalitions......................................................................................... 5Figure 1: Volume of Coverage of Political Parties & Coalitions.......................................................... 5Figure 2: Volume of Coverage of Political Parties & Coalitions: Government vs. Opposition vs.

    Independent/Other........................................................................................................................................61.2 Tone of Coverage of Political Parties & Coalitions...............................................................................7Figure 3: Raw Tonal Coverage Volume of Political Parties & Coalitions............................................7Figure 4: Negative Political Party & Coalition Coverage ....................................................................8Figure 5: Positive Political Party & Coalition Coverage.........................................................................9Figure 6: Tone of Coverage of Political Parties & Coalitions: Government vs. Opposition vs.Independent/Other.....................................................................................................................................10

    Section 2: Media Coverage of Politicians & Political Figures.......................................................................112.1 Volume of Coverage of Politicians & Political Figures.......................................................................11

    Figure 7: Volume of Coverage of Politicians & Political Figures....................................................... 11Figure 8: Volume of Coverage of Politicians & Political Figures: Government vs. Opposition vs.Independent/Other.....................................................................................................................................12

    2.2 Volume of the Use of Politicians & Political Figures as Sources.......................................................13Figure 9: Volume of the Use of Politicians & Political Figures as Sources........................................13Figures 10: Volume of the Use of Politicians & Political Figures As Sources: Government vs.Opposition vs. Independent/Other..........................................................................................................14

    2.3 Tone of Coverage of Politicians & Political Figures............................................................................15Figure 11: Raw Tonal Coverage Volume of Politicians & Political Figures......................................15Figure 12: Negative Coverage of Politicians & Political Figures.......................................................16Figure 13: Positive Coverage of Politicians & Political Figures..........................................................17Figure 14: Tone of Coverage of Politicians & Political Figures: Government vs. Opposition vs.Independent/Other.....................................................................................................................................18

    2.4 Tone of the Use of Politicians & Political Figures As Sources: Attack Politics or Negative

    Campaigning......................................................................................................................................................19Figure 15: Attack Politics: Which Politicians and Political Figures Employ 'Attack Politics' MostOften?............................................................................................................................................................ 19Figure 16: Attack Politics: Which Coalition Employs Attack Politics Most Often?..........................20

    Section 3: Media Coverage of Issues.................................................................................................................213.1 Volume of Media Coverage of Policy Issues vs. Non-Policy Issues..................................................21

    Figure 17: Coverage of Policy Issues vs. Non-Policy Issues.................................................................21Figure 18: Media Coverage of Policy Issues.........................................................................................22Figure 19: Media Coverage of Non-Policy Issues................................................................................23

    Section 4: A Brief Methodology..........................................................................................................................24Section 5: Appendix 1 Tables..........................................................................................................................25

    .................................................................................................................................................................................. 25Section 6: Appendix 2 Coding Scheme......................................................................................................... 32

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    Executive Summary of Key Results for TV1 BERITA NASIONAL

    Introduction

    Like all modern elections, it the Malaysian 13th General Election was fought primarily through themedia the so-called 'watchdogs' of democracy.

    But how effective were Malaysian media outlets at providing fair and objective informationabout national politics? How well did they inform Malaysian citizens about their political environment,and thus enable them to make informed decisions about who to vote for?

    The Watching the Watchdog project monitored coverage from 28 media newspapers, televisionnews broadcasts, online news sites as well as the national press agency, in four languages (English,Bahasa Malaysia, Mandarin, and Tamil); in Sabah and Sarawak as well as in Peninsular Malaysia,during the month spanning April 7th to May 7th 2013 (31 days in total). It is a collaboration betweenthe University of Nottingham Malaysia Campus and the Centre for Independent Journalism.

    The key results summarised below pertain to the individual publication addressed in this report.

    Key Results

    In scrutinising the GE13 coverage provided by TV1 Berita Nasional, we found the following trends:

    (1) Coverage of Parties & Coalitions

    The mention-level coverage dedicated to each major coalition was very much skewedtowards coverage of BN (65.7%).

    PR were covered negatively (51.55%) more then BN (21.12%), with BN receiving more

    positive coverage (94.25%).

    Of all the tonal categories used in the coverage of political parties and coalitions, the neutralcategory was used the most often (39%), followed by the positive category (36%).

    (2) Coverage of Politicians and Political Figures

    Who is talked about the most? And how are they talked about?

    The volume of mention-level coverage given to politicians from both coalitions was skewed

    heavily towards BN (75%). Najib Razak was the most mentioned individual. Of all the tonal categories used in the coverage of politicians and political figures, the

    positive category was used the most often (46%), followed by the neutral category (41%).

    However, of the non-neutral material, more attacks were given to PR, while BN was given themost positive and negative coverage.

    Who is used as a source the most? And who engages in attack politics the most?

    Najib Razak and Election Commission Spokespeople were used as sources most often.

    Independent and other political figures were used as sources most often (62%), andpoliticians from BN were used as sources more often (35%) than PR politicians (2%).

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    Najib Razak and Muhyiddin Yassin were first and second most commonly engaged in attackpolitics.

    Overall, Independent and Other politicians engaged in attack politics more often than BNpoliticians. Opposition politicians did not engage in attack politics at all.

    (3) Policy Issues vs. Non-Policy Issues

    Non-Policy Issues were given more coverage than Policy Issues.

    The Non-Policy Issue of Electioneering was the most covered issue overall.

    4 TV1 BERITA NASIONAL

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    Section 1: Media Coverage of Political Parties & Coalitions

    1.1 Volume of Coverage of Parties & Coalitions

    Figure 1: Volume of Coverage of Political Parties & Coalitions

    BN received very much the most coverage (58.46%), followed by Others, then PKR, PAS, thenUMNO.

    Refer to Table 1 for figures.

    5 TV1 BERITA NASIONAL

    BN

    Other

    PKR

    PAS

    UMNO

    DAP

    MCA

    Gerakan

    SUPP

    MIC

    SAPP

    PBS

    PR

    PBB

    PRS

    PRM

    PSM

    SPDP

    UPKO

    0 10 20 30 40 50 60 70

    58.46

    12.55

    9.32

    8.27

    4.47

    4.18

    1.14

    0.67

    0.38

    0.19

    0.19

    0.10

    0.10

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    Volume

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    Figure 2: Volume of Coverage of Political Parties & Coalitions: Government vs.Opposition vs. Independent/Other

    Once parties/coalitions' coverage volumes are combined, the mention-level coveragededicated to each major coalition was very much skewed towards coverage of BN (65.7%).

    Refer to Table 2 for figures.

    6 TV1 BERITA NASIONAL

    BN

    PR

    Independent

    Other

    0 10 20 30 40 50 60 70

    65.40

    21.86

    0.19

    12.55

    Volume

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    1.2 Tone of Coverage of Political Parties & Coalitions

    Figure 3: Raw Tonal Coverage Volume of Political Parties & Coalitions

    Of all the tonal categories used in the coverage of political parties and coalitions, the neutralcategory was used the most often (39%), followed by the positive category (36%).

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    9%

    16%

    39%

    36% Attacked

    Negative

    Neutral

    Positive

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    Figure 4: Negative Political Party & Coalition Coverage

    Other parties were the most negatively covered (27.33%) and second most attacked(37.5%), while BN was the most attacked (42.05%).

    PAS and PKR were second and third most negatively covered (24.22% and 19.88%respectively), followed by BN (14.91%).

    Refer to Table 3 for figures.

    8 TV1 BERITA NASIONAL

    Other

    PAS

    PKR

    BN

    DAP

    UMNOMCA

    Gerakan

    MIC

    PBB

    PBS

    PR

    PRS

    PRM

    PSM

    SAPP

    SPDP

    SUPP

    UPKO

    0 10 20 30 40 50 60 70

    Attacked Negative

    Coverage Volume

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    Figure 5: Positive Political Party & Coalition Coverage

    BN received the most positive (89.37%) coverage by a very significant margin, as well as thebulk of the neutral coverage (53.68%).

    Refer to Table 3 for figures.

    9 TV1 BERITA NASIONAL

    BN

    Other

    PAS

    PKR

    UMNO

    DAPMCA

    SUPP

    Gerakan

    SAPP

    MIC

    PBS

    PR

    PBB

    PRS

    PRM

    PSM

    SPDP

    UPKO

    0 20 40 60 80 100 120 140 160

    Positive Neutral

    Coverage Volume

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    Figure 6: Tone of Coverage of Political Parties & Coalitions: Government vs.Opposition vs. Independent/Other

    When coalition and party coverage is combined into the two opposing coalitions, we see thatoverall, PR were covered negatively (51.55%) more then BN (21.12%), with BN receivingmore positive coverage (94.25%).

    BN and Independents and Others were attacked at similar rates.

    Refer to Table 4 for figures and below for ratios.

    Coverage

    TypeBN : PR

    Tonal

    WeightingPositive 1 : 0.04 36%

    Neutral 1 : 0.36 39%

    Negative 1 : 2.4 16%

    Attacked 1 : 0.49 9%

    10 TV1 BERITA NASIONAL

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    BN

    PR

    Independent & Other

    0 10 20 30 40 50 60 70 80 90 100

    42.05

    21.12

    64.47

    94.25

    20.46

    51.55

    23.16

    4.02

    37.50

    27.33

    12.37

    1.72

    Coverage Volume

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    Section 2: Media Coverage of Politicians & Political Figures

    2.1 Volume of Coverage of Politicians & Political Figures

    Figure 7: Volume of Coverage of Politicians & Political Figures

    Only the top 20 most mentioned politicians are shown on this graph.

    Out of these 20, Najib Razak received the most mentions by a very significant margin(50.58%), followed by Muhyiddin Yassin then Anwar Ibrahim.

    Refer to Table 5 for full figures.

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    Najib Razak

    Muhyiddin YassinAnwar Ibrahim

    Mahathir Mohamad

    Khalid Ibrahim

    Lim Kit Siang

    Hadi Awang

    Lim Guan Eng

    Rosmah Mansur

    Hassan Ali

    Liow Tiong Lai

    Nik Aziz

    Nurul Izzah

    Chua Soi LekAmbiga Sreenevasan

    Hishamuddin Hussein

    Khalid Samad

    Mohamad 'Mat' Sabu

    G. Palanivel

    Ibrahim Ali

    0 10 20 30 40 50 60

    50.58

    15.376.23

    4.47

    2.72

    2.14

    1.75

    1.75

    1.56

    1.36

    1.36

    1.36

    1.36

    1.170.97

    0.97

    0.78

    0.78

    0.39

    0.39

    Coverage Volume

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    Figure 8: Volume of Coverage of Politicians & Political Figures: Government vs.Opposition vs. Independent/Other

    When the mentions of individual politicians and political figures are combined and mergedinto their respective coalitions, we can see that coverage of figures from both major coalitionsis skewed heavily towards BN (75%).

    Refer to Table 6 for figures.

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    75%

    20%

    4%

    BN

    PR

    Independent/Other

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    2.2 Volume of the Use of Politicians & Political Figures as Sources

    Figure 9: Volume of the Use of Politicians & Political Figures as Sources

    Of the politicians and political figures tracked, Najib Razak was used as a source most often(26.3%), followed by Election Commission Spokespeople (9.33%) then Muhyiddin Yassin(7.34%).

    Refer to Table 7 for figures.

    13 TV1 BERITA NASIONAL

    Najib Razak

    Election Commission Spokesperson

    Muhyiddin Yassin

    Mahathir Mohamad

    Anwar Ibrahim

    Lim Guan Eng

    Hassan Ali

    Ambiga Sreenevasan

    Chua Soi Lek

    Jeffrey Kitingan

    0 5 10 15 20 25 30

    26.30

    9.33

    7.34

    1.53

    1.22

    0.61

    0.46

    0.15

    0.15

    0.15

    Coverage Volume

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    Figures 10: Volume of the Use of Politicians & Political Figures As Sources: Governmentvs. Opposition vs. Independent/Other

    Independent and other political figures were used as sources most often (62%).

    Politicians from BN were used as sources more often (35%) than PR politicians (2%).

    Refer to Table 7 for figures.

    14 TV1 BERITA NASIONAL

    35%

    2%

    62%

    BN

    PR

    Independent/Other

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    2.3 Tone of Coverage of Politicians & Political Figures

    Figure 11: Raw Tonal Coverage Volume of Politicians & Political Figures

    Of all the tonal categories used in the coverage of politicians and political figures, thepositive category was used the most often (46%), followed by the neutral category (41%).

    15 TV1 BERITA NASIONAL

    46%

    41%

    10%4%

    Positive

    Neutral

    Negative

    Attacked

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    Figure 12: Negative Coverage of Politicians & Political Figures

    In terms of the tone of mentions of politicians and political figures, Muhyiddin Yassin receivedthe most negative coverage (28.89%), followed by Anwar Ibrahim and Najib Razak (both17.78%).

    Anwar Ibrahim was attacked the most often (27.78%), followed by Najib Razak (16.67%)then Muhyiddin Yassin (11.11%).

    Refer to Table 8 for full figures.

    16 TV1 BERITA NASIONAL

    Muhyiddin Yassin

    Anwar Ibrahim

    Najib Razak

    Hadi Awang

    Lim Guan Eng

    Mahathir Mohamad

    Bernard Dompok

    Hassan Ali

    Ibrahim Ali

    Khalid Ibrahim

    Lim Kit Siang

    Mohamad 'Mat' Sabu

    Nik Aziz

    Nurul Izzah

    Hishamuddin Hussein

    Karpal Singh

    Abdul Rahman Dahlan

    Alfred Jabu

    Ambiga Sreenevasan

    Azmin AliBaru Bian

    Chong Chieng Jen

    0 5 10 15 20 25 30 35 40 45 50

    Attacked Negative

    Coverage Volume

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    Figure 13: Positive Coverage of Politicians & Political Figures

    In terms of the tone of mentions of politicians and political figures, Najib Razak received themost positive (68.06%) and neutral coverage (48.44%%).

    Muhyiddin Yassin received the second most positive coverage (15.28%), followed byMahathir Mohamad (3.7%).

    Refer to Table 8 for figures.

    17 TV1 BERITA NASIONAL

    Najib RazakMuhyiddin Yassin

    Mahathir Mohamad

    Anwar Ibrahim

    Chua Soi Lek

    Lim Guan Eng

    Rosmah Mansur

    Nik Aziz

    Liow Tiong Lai

    Lim Kit Siang

    Ambiga Sreenevasan

    Hadi Awang

    Hassan Ali

    Khalid Samad

    Mohamad 'Mat' Sabu

    Tian Chua

    William Mawan

    Azmin Ali

    Khalid Ibrahim

    Musa AmanNizar Jamaluddin

    Nurul Izzah

    0 20 40 60 80 100 120 140

    Positive Neutral

    Coverage Volume

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    Figure 14: Tone of Coverage of Politicians & Political Figures: Government vs.Opposition vs. Independent/Other

    Overall, more attacks were given to PR, while BN was given the most positive and negativecoverage.

    Refer to Table 9 for figures and below for ratios.

    CoverageType

    BN : PRTonal

    Weighting

    Positive 1 : 0.05 42%

    Neutral 1 : 0.27 37%

    Negative 1 : 0.79 9%

    Attacked 1 : 2 4%

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    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    BN

    PR

    Independent/ Other

    0 10 20 30 40 50 60 70 80 90 100

    33.33

    53.33

    74.48

    91.20

    66.67

    42.22

    20.31

    4.17

    0.00

    4.44

    5.21

    4.63

    Coverage Volume

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    2.4 Tone of the Use of Politicians & Political Figures As Sources: AttackPolitics or Negative Campaigning

    Figure 15: Attack Politics: Which Politicians and Political Figures Employ 'Attack Politics'

    Most Often?

    This graph is weighted to show attack politics as a proportion of overall use as source.

    Najib Razak (20.46%) and Muyhiddin Yassin (18.18%) were first and second most commonlyengaged in attack politics, followed by Ambiga Sreenevasan (2.27%).

    Refer to Table 10 for figures.

    19 TV1 BERITA NASIONAL

    Najib Razak

    Muhyiddin Yassin

    Ambiga Sreenevasan

    Anwar Ibrahim

    Baru Bian

    Chua Soi Lek

    Hadi Awang

    Hassan Ali

    Jeffrey Kitingan

    Khalid Ibrahim

    Lim Guan Eng

    Lim Kit Siang

    Mahathir Mohamad

    Musa Aman

    Nazri Aziz

    0 5 10 15 20 25

    20.46

    18.18

    2.27

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    Attack Volume

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    Figure 16: Attack Politics: Which Coalition Employs Attack Politics Most Often?

    This graph is weighted to show attack politics as a proportion of overall use as source.

    Overall, Independent and Other politicians engaged in attack politics more often than BNpoliticians. Opposition politicians did not engage in attack politics at all.

    Refer to Table 10 for figures.

    20 TV1 BERITA NASIONAL

    39%

    61%

    BN

    PR

    Independent/Other

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    Section 3: Media Coverage of Issues

    3.1 Volume of Media Coverage of Policy Issues vs. Non-Policy Issues

    Figure 17: Coverage of Policy Issues vs. Non-Policy Issues

    More coverage overall is given to Non-Policy Issues than Policy Issues.

    Refer to Table 11 for figures.

    21 TV1 BERITA NASIONAL

    44%

    56%

    Policy Issues

    Non-Policy Issues

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    Figure 18: Media Coverage of Policy Issues

    Of all Policy Issues covered, Vision Policies and Programmes were given the most coverage,followed by the Economy & Development.

    Refer to Table 11 for figures.

    22 TV1 BERITA NASIONAL

    49%

    4%

    30%

    3%2%

    6%

    2%1%3%

    Policy Issues

    VisionPolicies/ProgrammesEnvironmentEconomy/DevelopmentEducationForeign PolicyDomestic Policy, Crime &National SecurityOppressive LegislationHealthReligion

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    Figure 19: Media Coverage of Non-Policy Issues

    Of all Non-Policy Issues covered, Electioneering was given the most coverage, followed bySocioeconomic Status, then Democracy & Human Rights

    Refer to Table 11 for figures.

    23 TV1 BERITA NASIONAL

    9%

    2%

    15%

    23%

    2%1%

    49%

    Non-Policy Issues

    Ethnicity

    Religion

    Democracy & Human Rights

    Socioeconomic Status

    Mudslinging

    Gender

    Electioneering

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    Section 4: A Brief Methodology

    Dates analysed: 7/4/13 07/05/13 (nd = 31 days)

    Number of data points/references identified and analysed: ndp = 5751

    Number of articles identified and analysed: na = 411

    Average number of articles/day: na/d = 13.3

    Data Collection

    The data was collected or 'coded' using sentence-level content analysis. A team of around 70'coders' from all over Malaysia, from both private and public universities, and from civil society,coded their assigned media on a daily basis.

    Stories 'coded' were selected according to the following criteria:

    They were within the Malaysian news section/s of the newspapers including the front page, orwere the paper's editorial (if they run one).

    They were from pre-defined 'Malaysian News' areas of the news websites monitored, with'snapshots' taken at 8pm daily.

    They were from within the TV news broadcasts.

    They were more than 1/3 about the election, and were news stories as opposed to columns,opinions pieces, letters, etc (with the exception of the paper's own editorial, if present).

    Within each story, category/operator references were identified and coded at the sentence level

    (from period to period). The 21 categories identified and their sub-categories or 'operators' areoutlined in Appendix 2. These 21 categories form the 'unit of analysis' for this study.

    Tone (positive, negative, neutral, attacking, or attacked) was determined based on matching eachreference to a media frame or frames, supportable via emotive/descriptive/subjectivelanguage/vocabulary utilised by the either the news personnel or the source beingquoted/paraphrased. As such, tone is not based upon coder opinion but on linguistic data. Coderswere instructed to 'code as neutral' whenever there was a lack of linguistic data to support apositive/negative/attacking/attacked frame, or whenever they were unsure/conflicted.

    Data Analysis

    The data was analysed using the open source software package GNU Octave (a multi-disciplinarymathematical data analysis programme capable of SPSS/NVIVO-level statistical analysis, as well asmuch higher-level mathematical analysis). Scripts were composed to count occurrences of key data-codes, as specified by the project's finite code-listing set (see Appendix 2), for every row of codeddata (i.e. every reference). Where appropriate, code-count occurrences have been normalised toprovide the percentage of these key-code occurrences.

    24 TV1 BERITA NASIONAL

    http://www.gnu.org/software/octave/http://www.gnu.org/software/octave/
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    Section 5: Appendix 1 Tables

    25 TV1 BERITA NASIONAL

    TABLE 1

    Party Percentage

    BN 58.46

    DAP 4.1825

    Gerakan 0.6654

    MCA 1.1407

    MIC 0.19011

    PAS 8.27

    PBB 0

    PBS 0.095057

    PKR 9.3156

    PR 0.095057

    PRS 0

    PRM 0PSM 0

    SAPP 0.19011

    SPDP 0

    SUPP 0.38023

    UMNO 4.4677

    UPKO 0

    Other 12.548

    TABLE 2

    Party Percentage Coalition Percentage

    BN 58.46

    BN 65.399197

    Gerakan 0.6654

    MCA 1.1407

    MIC 0.19011

    PBB 0

    PBS 0.095057

    PRS 0

    SPDP 0

    SUPP 0.38023

    UMNO 4.4677

    UPKO 0

    PR 0.095057

    PR 21.863157DAP 4.1825

    PAS 8.27

    PKR 9.3156

    PRM 0

    Independent 0.19011PSM 0

    SAPP 0.19011

    Other 12.548 Other 12.548

    TABLE 3

    Attacked Negative Neutral Positive TOTAL

    BN 42.045 14.907 53.684 89.368 200.004

    DAP 4.5455 7.4534 5 1.4368 18.4357

    Gerakan 0 0 0.52632 0.57471 1.10103

    MCA 0 2.4845 1.3158 0.86207 4.66237

    MIC 0 0 0.26316 0.28736 0.55052

    PAS 4.5455 24.224 9.2105 0.57471 38.55471

    PBB 0 0 0 0 0

    PBS 0 0 0.26316 0 0.26316

    PKR 11.364 19.876 8.9474 1.7241 41.9115

    PR 0 0 0 0.28736 0.28736

    PRS 0 0 0 0 0

    PRM 0 0 0 0 0

    PSM 0 0 0 0 0

    SAPP 0 0 0.52632 0 0.52632

    SPDP 0 0 0 0 0

    SUPP 0 0 1.0526 0 1.0526

    UMNO 0 3.7267 7.3684 3.1609 14.256

    UPKO 0 0 0 0 0

    Other 37.5 27.329 11.842 1.7241 78.3951

    Parties &Coalitions

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    26 TV1 BERITA NASIONAL

    TABLE 4

    BN

    A ttacked 42.045

    Negative 21.1182

    Neutral 64.47344

    Posit ive 94.25304

    PR

    A ttacked 20.455

    Negative 51.5534

    Neutral 23.1579

    Positive 4.02297

    Attacked 37.5

    Negative 27.329

    Neutral 12.36832

    Positive 1.7241

    Independent &

    Other

    TABLE 5

    Politician/Political Figure

    Abdul Rahman Dahlan 0

    Alfred Jabu 0

    Ambiga Sreenevasan 0.97276Anwar Ibrahim 6.2257

    Azmin Ali 0.19455

    Baru Bian 0

    Bernard Dompok 0.19455

    Chong Chieng Jen 0.19455

    Chua Soi Lek 1.1673

    Dzulkefly Ahmad 0

    Elizabeth Wong 0

    G. Palanivel 0.38911

    Hadi Awang 1.751

    Hassan Ali 1.3619

    Hishamuddin Hussein 0.97276

    Ibrahim Ali 0.38911

    James Masing 0

    Jeffrey Kitingan 0

    Karpal Singh 0.38911

    Khalid Ibrahim 2.7237

    Khalid Samad 0.77821

    Lim Guan Eng 1.751

    Lim Kit Siang 2.1401

    Liow Tiong Lai 1.3619

    Mahathir Mohamad 4.4747

    Maximus Ongkili 0

    Mohamad 'Mat' Sabu 0.77821

    Muhyiddin Yassin 15.37

    Musa Aman 0.19455

    Najib Razak 50.584

    Ng Yen Yen 0.19455

    Nik Aziz 1.3619

    Nizar Jamaluddin 0.19455

    Nurul Izzah 1.3619Rafizi Ramli 0.19455

    Rosmah Mansur 1.5564

    Siti Mariah Mahmud 0

    Taib Mahmud 0

    Teresa Kok 0

    Tian Chua 0.38911

    Tony Pua 0

    William Mawan 0.38911

    Wong Ho Leng 0

    Wong Soon Koh 0

    Yong Teck Lee 0

    Percentage(mention)

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    TABLE 6

    Politician/Political Figure Party etc. Percentage Coalition Percentage

    Chua Soi Lek

    MCA 2.72375

    BN 75.29253

    Liow Tiong Lai

    Ng Yen Yen

    G. Palanivel MIC 0.38911Alfred Jabu

    PBB 0Taib Mahmud

    Maximus Ongkili PBS 0

    James Masing PRS 0

    William Mawan SPDP 0.38911

    Wong Soon Koh SUPP 0

    Abdul Rahman Dahlan

    UMNO 71.59601

    Hishamuddin Hussein

    Mahathir Mohamad

    Muhyiddin Yassin

    Musa Aman

    Najib Razak

    Bernard Dompok UPKO 0.19455

    Chong Chieng Jen

    DAP 4.47476

    PR 20.42814

    Karpal Singh

    Lim Guan Eng

    Lim Kit Siang

    Teresa Kok

    Tony Pua

    Wong Ho Leng

    Dzulkefly Ahmad

    PAS 4.86387

    Hadi Awang

    Khalid Samad

    Mohamad 'Mat' Sabu

    Nik Aziz

    Nizar Jamaluddin

    Siti Mariah Mahmud

    Anwar Ibrahim

    PKR 11.08951

    Azmin Ali

    Baru Bian

    Elizabeth WongJeffrey Kitingan

    Khalid Ibrahim

    Nurul Izzah

    Rafizi Ramli

    Tian Chua

    Ambiga Sreenevasan Bersih 0.97276

    4.28017

    Hassan Ali Independent 1.3619

    Ibrahim Ali Perkasa 0.38911

    Rosmah Mansur 1.5564

    Yong Teck Lee SAPP 0

    Independent/Other

    '1st lady'

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    TABLE 7

    Politician/Political Figure Coalition Percentage

    Chua Soi Lek 0.15291

    BN 35.47432

    Mahathir Mohamad 1.5291

    Muhyiddin Yassin 7.3394

    Musa Aman 0

    Najib Razak 26.3

    Nazri Aziz 0.15291

    Taib Mahmud 0

    Anwar Ibrahim 1.2232

    PR 2.14064

    Baru Bian 0

    Hadi Awang 0

    Jeffrey Kitingan 0.15291

    Khalid Ibrahim 0

    Lim Guan Eng 0.61162

    Lim Kit Siang 0.15291

    Nik Aziz 0

    Ambiga Sreenevasan 0.15291

    Independent 62.38523

    Hassan Ali 0.45872

    Vox Pop Male 22.477

    Vox Pop Female 27.37

    2.5994

    9.3272

    Percentage(source)

    Public Opinion/Vox PopGeneral

    Election CommissionSpokesperson

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    TABLE 8

    Politician/Political Figure Attacked Negative Neutral Positive

    Abdul Rahman Dahlan 0 0 0 0

    Alfred Jabu 0 0 0 0

    Ambiga Sreenevasan 0 0 1.5625 0.92593

    Anwar Ibrahim 27.778 17.778 6.25 0.92593

    Azmin Ali 0 0 0.52083 0

    Baru Bian 0 0 0 0

    Bernard Dompok 0 2.2222 0 0

    Chong Chieng Jen 0 0 0 0

    Chua Soi Lek 0 0 3.125 0

    Dzulkefly Ahmad 0 0 0 0

    Elizabeth Wong 0 0 0 0

    G. Palanivel 0 0 0 0.92593

    Hadi Awang 0 13.333 1.5625 0

    Hassan Ali 0 2.2222 1.0417 1.8519

    Hishamuddin Hussein 5.5556 0 0 0.92593Ibrahim Ali 0 2.2222 0 0.46296

    James Masing 0 0 0 0

    Jeffrey Kitingan 0 0 0 0

    Karpal Singh 5.5556 0 0 0.46296

    Khalid Ibrahim 0 2.2222 0.52083 0

    Khalid Samad 0 0 1.0417 0.92593

    Lim Guan Eng 0 4.4444 3.125 0

    Lim Kit Siang 0 2.2222 1.5625 1.3889

    Liow Tiong Lai 0 0 1.5625 1.8519

    Mahathir Mohamad 0 4.4444 6.7708 3.7037Maximus Ongkili 0 0 0 0

    Mohamad 'Mat' Sabu 0 2.2222 1.0417 0.46296

    Muhyiddin Yassin 11.111 28.889 13.021 15.278

    Musa Aman 0 0 0.52083 0

    Najib Razak 16.667 17.778 48.438 68.056

    Ng Yen Yen 0 0 0 0.46296

    Nik Aziz 16.667 0 2.0833 0

    Nizar Jamaluddin 0 0 0.52083 0

    Nurul Izzah 16.667 0 0.52083 0

    Rafizi Ramli 0 0 0.52083 0

    Rosmah Mansur 0 0 2.6042 1.3889

    Siti Mariah Mahmud 0 0 0 0

    Taib Mahmud 0 0 0 0

    Teresa Kok 0 0 0 0

    Tian Chua 0 0 1.0417 0

    Tony Pua 0 0 0 0

    William Mawan 0 0 1.0417 0

    Wong Ho Leng 0 0 0 0

    Wong Soon Koh 0 0 0 0

    Yong Teck Lee 0 0 0 0

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    TABLE 9

    BN

    Attacked 33.3336

    Negative 53.3336

    Neutral 74.47983

    Positive 91.20442

    PR

    Attacked 66.6676

    Negative 42.222

    Neutral 20.31255

    Positive 4.16668

    Attacked 0

    Negative 4.4444

    Neutral 5.2084

    Positive 4.62969

    Independent/Other

    TABLE 10

    Politician/Political Figure Coalition Percentage

    Chua Soi Lek 0

    BN 38.637

    Mahathir Mohamad 0

    Muhyiddin Yassin 18.182

    Musa Aman 0

    Najib Razak 20.455

    Nazri Aziz0Taib Mahmud 0

    Anwar Ibrahim 0

    PR 0

    Baru Bian 0

    Hadi Awang 0

    Jeffrey Kitingan 0

    Khalid Ibrahim 0

    Lim Guan Eng 0

    Lim Kit Siang 0

    Nik Aziz 0

    Ambiga Sreenevasan 2.2727

    Independent 61.3637

    Hassan Ali 0

    Vox Pop Male 20.455

    Vox Pop Female 38.636

    0

    0

    Percentage(source +attacking)

    Public Opinion/Vox PopGeneral

    Election CommissionSpokesperson

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    TABLE 11

    Issues Coverage PI/NPI Coverage

    Vision Policies/Programmes 14.841

    Policy Issues 30.50269

    Environment 1.1773Economy/Development 9.1687

    Education 1.0346

    Foreign Policy 0.46379

    Domestic Policy, Crime & National Security 1.8908

    Oppressive Legislation 0.57082

    Health 0.32108

    Religion 1.0346

    Ethnicity 3.4249

    39.20769

    Religion 0.7492

    Democracy & Human Rights 5.8509

    Socioeconomic Status 8.8477

    Mudslinging 0.85623

    Gender 0.35676

    Electioneering 19.122

    Non-PolicyIssues

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    Section 6: Appendix 2 Coding Scheme

    1. Politician or Political Figure (Mentioned)

    1. Abdul Rahman Dalan

    2. Alfred Jabu3. Ambiga Sreenevasan4. Anwar Ibrahim5. Azmin Ali6. Baru Bian7. Bernard Dompok8. Chong Chieng Jen9. Chua Soi Lek10. Dzulkefly Ahmad11. Elizabeth Wong12. G. Palanivel13. Hadi Awang14. Hassan Ali15. Hishamuddin Hussein

    16. James Masing17. Jeffrey Kitingan18. Karpal Singh19. Khalid Ibrahim20. Khalid Samad21. Lim Guan Eng22. Lim Kit Siang23. Liow Tiong Lai24. Mahathir Mohamad25. Maximus Ongkili26. Mohamad 'Mat' Sabu27. Muhyiddin Yassin28. Musa Aman

    29. Najib Razak30. Ng Yen Yen31. Nik Aziz32. Nizar Jamaluddin33. Nurul Izzah34. Rafizi Ramli35. Rosmah Mansur36. Siti Mariah Mahmud37. Taib Mahmud38. Teresa Kok39. Tian Chua40. Tony Pua41. William Mawan42. Wong Ho Leng

    43. Wong Soon Koh44. Yong Teck Lee

    2. Politicians or Political Figure (Used as a Source)

    1. Ambiga Sreenevasan (Bersih)2. Anwar Ibrahim (PKR)3. Baru Bian4. Chua Soi Lek5. Hadi Awang6. Hassan Ali7. Jeffrey Kitingan8. Khalid Ibrahim9. Lim Guan Eng

    10. Lim Kit Siang11. Mahathir Mohamad

    12. Muhyiddin Yassin13. Musa Aman14. Najib Razak

    15. Nazri Aziz16. Nik Aziz17. Taib Mahmud18. Vox Pop Male19. Vox Pop Female20. Public Opinion/Vox Pop General21. Election Commission Spokesperson

    3. Party or Coalition

    1. BN (Barisan Nasional)2. DAP (Democratic Action Party)3. Gerakan (Malaysian People's Movement

    Party)

    4. MCA (Malaysian Chinese Association)5. MIC (Malaysian Indian Congress)6. PAS (Pan-Malaysian Islamic Party)7. PBB (Parti Besaka Bumputera Bersatu)8. PBS (Parti Bersatu Sabah)9. PKR (People's Justice Party)10. PR (Pakatan Rakyat)11. PRS (Sarawak People's Party)12. PRM (Parti Rakyat Malaysia)13. PSM (Parti Sosialis Malaysia)14. SAPP (Sabah Progressive Party)15. SPDP (Sarawak Progressive Democratic Party)16. SUPP (Sarawak United People's Party)

    17. UMNO (United Malays National Organisation)18. UPKO (United Pasokmomogun KadazandusunMurut Organisation)

    4. Organisations

    1. Bersih2. Community-based organisations.3. Democracy- or human rights-oriented

    organisations (excluding Bersih)4. Environmentally-oriented organisations5. Ethnicity-oriented organisations6. JATI7. Perkasa8. Professionals organisations9. Religious organisations.10. Trade Unions11. Womens' rights or issues focused organisations.12. Youth or student focused organisations13. Election Commission

    5. Policy Issues

    1. Vision Policies or Programmes1. 1Malaysia2. GTP (Government Transformation

    Programme)3. ETP (Economic Transformation Programme)

    4. NKRA (National Key Results Areas)5. NEP/'Bumiputeraism'

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    6. PAS's Welfare State7. PKR's Buku Jingga8. NEM (New Economic Model)9. 'Transformasi'10. BN Manifesto11. PR Manifesto12. Other

    2. Environment1. Deforestation/Land Rights2. Recycling3. Lynas4. Polluting Industries (non-Lynas)5. Damming Projects6. Other

    3. Economy/Development1. Recession2. Welfare3. Unemployment4. Poverty5. Privatisation6. Growth/FDI7. FTA/Globalisation8. Inflation/Price Rises9. Infrastructure10. Housing11. Other

    4. Education1. Vernacular Schools2. Access3. PPSMI4. Academic Freedom5. System

    6. PTPTN7. Other

    5. Foreign Policy1. Western World2. Singapore (Mentions of)3. Singapore (Comparison with)4. China5. India6. Islamic World7. Israel/Palestine8. Indonesia9. Other

    6. Domestic Policy, Crime, & National Security1. Immigration2. Illegals/Refugees3. Terrorism (not Lahad Datu)4. Crime5. Lahad Datu Incident6. Other

    7. Oppressive Legislation1. ISA (Internal Security Act)2. AUKU/UUCA (Universities and University

    Colleges Act 1971)3. Sedition Act

    4. PPPA (Printing Presses and Publication Act)5. PAA (Peaceful Assembly Act 2012)

    6. SOSMA (Security Offences (SpecialMeasures) Act 2012)

    7. Other

    8. Health1. 1Care2. Other

    9. Religion1. Apostasy2. Islamic State3. Hudud4. Conversion (into Islam)5. 'Allah' issue6. Other

    6. Non-Policy Issues

    1. Ethnicity1. Malaysia2. Chinese3. Indian/South Asian4. Orang Asli5. Orang Asal, Sabah & Sarawak6. Thai7. Portuguese/Eurasian8. Malay Rights9. Other

    2. Religion1. Islam2. Buddhism/Taoism3. Hinduism4. Christianity5. Sikhism

    6. Religious Freedom (non-apostasy related)7. Interfaith Dialogue/Unity8. Interfaith Friction9. Other

    3. Democracy & Human Rights1. General Corruption2. Electoral Corruption3. Media Freedom4. Electoral Reform5. Electoral Legislation6. 2-Party System7. Protest/Rallies8. Other

    4. Socioeconomic Sectors1. Middle Class/Professionals2. Working Class3. Aristocracy/Monarchy4. Civil Service5. Military and Police6. FELDA7. Plantation/Estate Workers8. Chine New Villagers9. Senior Citizens/Retirees10. RELA/Wataniah11. Urban

    12. Rural13. Cost of Living

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    14. Other

    5. Territory1. Kuala Lumpur2. Labuan3. Putrajaya4. Johor5. Kedah

    6. Kelantan7. Malacca8. Negeri Sembilan9. Pahang10. Perak11. Perlis12. Penang13. Sabah14. Sarawak15. Selangor16. Terengganu17. Sarawak Independence18. Sabah Independence

    6. Mudslinging1. Anwar/Sodomy2. Altantuya3. Rosmah4. Penang CM5. Selangor CM6. NFC7. Arms Deals8. Psy/CNY Concert9. Project IC10. Taib Mahmud and Logging Expose11. Other

    7. Gender

    1. Sexuality2. Women in politics3. Personal/Private life4. Womens' Issues5. LGBT/Q6. Appearance

    7. Sexism8. Other

    8. Electioneering1. Event-specific Gifts2. Handouts3. Timely Developments4. Election Promises5. Baby-kissing6. Cybertroopers/Social Media War7. Other