WtW The China Press Final WtW

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    'Watching the Watchdog'Malaysian Media Coverage of GE13

    Final Individual Report: THE CHINA PRESS

    15/08/13

    Dr Tessa J. HoughtonSchool of Modern Languages and Cultures

    Director of the Centre for the Study of Communications and CultureUniversity of Nottingham Malaysian Campus

    in collaboration with

    Comments and feedback welcomed at:

    [email protected] 523 4575

    or

    Masjaliza HamzahExecutive Officer

    Centre for Independent [email protected]

    03-4023-0772/4024-9840

    The work is licensed under CC BY-NC-SA 3.0

    http://www.nottingham.edu.my/Modern-Languages/index.aspxhttp://www.nottingham.edu.my/Modern-Languages/CentrefortheStudyofCommunicationsandCulture/index.aspxmailto:[email protected]://cijmalaysia.org/http://creativecommons.org/licenses/by-nc-sa/3.0/http://www.nottingham.edu.my/Modern-Languages/CentrefortheStudyofCommunicationsandCulture/index.aspxmailto:[email protected]://cijmalaysia.org/http://creativecommons.org/licenses/by-nc-sa/3.0/http://www.nottingham.edu.my/Modern-Languages/index.aspx
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    Table of ContentsExecutive Summary of Key Results for THE CHINA PRESS................................................................................3Section 1: Media Coverage of Political Parties & Coalitions.......................................................................... 5

    1.1 Volume of Coverage of Parties & Coalitions......................................................................................... 5Figure 1: Volume of Coverage of Political Parties & Coalitions.......................................................... 5Figure 2: Volume of Coverage of Political Parties & Coalitions: Government vs. Opposition vs.

    Independent/Other........................................................................................................................................61.2 Tone of Coverage of Political Parties & Coalitions...............................................................................7Figure 3: Raw Tonal Coverage Volume of Political Parties & Coalitions............................................7Figure 4: Negative Political Party & Coalition Coverage ....................................................................8Figure 5: Positive Political Party & Coalition Coverage.........................................................................9Figure 6: Tone of Coverage of Political Parties & Coalitions: Government vs. Opposition vs.Independent/Other.....................................................................................................................................10

    Section 2: Media Coverage of Politicians & Political Figures.......................................................................112.1 Volume of Coverage of Politicians & Political Figures.......................................................................11

    Figure 7: Volume of Coverage of Politicians & Political Figures....................................................... 11Figure 8: Volume of Coverage of Politicians & Political Figures: Government vs. Opposition vs.Independent/Other.....................................................................................................................................12

    2.2 Volume of the Use of Politicians & Political Figures as Sources.......................................................13Figure 9: Volume of the Use of Politicians & Political Figures as Sources........................................13Figures 10: Volume of the Use of Politicians & Political Figures As Sources: Government vs.Opposition vs. Independent/Other..........................................................................................................14

    2.3 Tone of Coverage of Politicians & Political Figures............................................................................15Figure 11: Raw Tonal Coverage Volume of Politicians & Political Figures......................................15Figure 12: Negative Coverage of Politicians & Political Figures.......................................................16Figure 13: Positive Coverage of Politicians & Political Figures..........................................................17Figure 14: Tone of Coverage of Politicians & Political Figures: Government vs. Opposition vs.Independent/Other.....................................................................................................................................18

    2.4 Tone of the Use of Politicians & Political Figures As Sources: Attack Politics or Negative

    Campaigning......................................................................................................................................................19Figure 15: Attack Politics: Which Politicians and Political Figures Employ 'Attack Politics' MostOften?............................................................................................................................................................ 19Figure 16: Attack Politics: Which Coalition Employs Attack Politics Most Often?..........................20

    Section 3: Media Coverage of Issues.................................................................................................................213.1 Volume of Media Coverage of Policy Issues vs. Non-Policy Issues..................................................21

    Figure 17: Coverage of Policy Issues vs. Non-Policy Issues.................................................................21Figure 18: Media Coverage of Policy Issues.........................................................................................22Figure 19: Media Coverage of Non-Policy Issues................................................................................23

    Section 4: A Brief Methodology..........................................................................................................................24Section 5: Appendix 1 Tables..........................................................................................................................25

    .................................................................................................................................................................................. 25Section 6: Appendix 2 Coding Scheme......................................................................................................... 32

    2 THE CHINA PRESS

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    Executive Summary of Key Results for THE CHINA PRESS

    Introduction

    Like all modern elections, it the Malaysian 13th General Election was fought primarily through themedia the so-called 'watchdogs' of democracy.

    But how effective were Malaysian media outlets at providing fair and objective informationabout national politics? How well did they inform Malaysian citizens about their political environment,and thus enable them to make informed decisions about who to vote for?

    The Watching the Watchdog project monitored coverage from 28 media newspapers, televisionnews broadcasts, online news sites as well as the national press agency, in four languages (English,Bahasa Malaysia, Mandarin, and Tamil); in Sabah and Sarawak as well as in Peninsular Malaysia,during the month spanning April 7th to May 7th 2013 (31 days in total). It is a collaboration betweenthe University of Nottingham Malaysia Campus and the Centre for Independent Journalism.

    The key results summarised below pertain to the individual publication addressed in this report.

    Key Results

    In scrutinising the GE13 coverage provided by The China Press, we found the following trends:

    (1) Coverage of Parties & Coalitions

    Both major coalitions received very similar levels of mention-level coverage, with BN receivingslightly more.

    PR were attacked and covered negatively more then BN, but received around the same

    amount of positive coverage as BN.

    Overall, PR were attacked much more then BN, while BN received the most positive coverageby a significant margin.

    (2) Coverage of Politicians and Political Figures

    Who is talked about the most? And how are they talked about?

    Overall, the coverage of figures from both major coalitions was quite equal. Najib Razak

    received the most mentions overall. Of all the tonal categories used in the coverage of politicians and political figures, the

    neutral category was used very much the most often (94%).

    However, of the non-neutral material, more positive coverage was given to BN, while PR wasattacked much more often.

    Who is used as a source the most? And who engages in attack politics the most?

    Politicians from BN were used as sources more often (44%) than both PR politicians (32%)and independent/other political figures (23%). Najib Razak and Lim Kit Siang were used as

    sources most often.

    3 THE CHINA PRESS

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    Najib Razak (19.74%) was most commonly engaged in attack politics, followed by Chua SoiLek.

    Overall, BN coalition politicians engaged in attack politics much more often than oppositionpoliticians.

    (3) Policy Issues vs. Non-Policy Issues

    Non-Policy Issues were given more coverage than Policy Issues.

    The Non-Policy Issue of Ethnicity was the most covered issue overall by a significant margin.

    4 THE CHINA PRESS

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    Section 1: Media Coverage of Political Parties & Coalitions

    1.1 Volume of Coverage of Parties &am