Using social media marketing for business

Catch More ClientsWith A Website

UsingSocial Media Marketing

For Business

For further help, contact us at:http://www.axsystechgroup.com

Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com

About Us

Provides:• Website Design and Development Services• Premium Website Hosting• E-Marketing Services (including SEO and SMM)


Anyone with an:◦ Information website◦ Online store◦ Blog

Looking to bringmore traffic to it

Who This Presentation Is For


Why Do We Need Social Media Marketing?

Traditional Blocker

People Don’t Want To Be Bothered!


1. Potential clients meet you and your employees before your business

2. Create Online buzz of your products or services

3. Customers come to you because you’re the expert

4. Brand your business via your content, 365 days per year

5. Referrals and recommendation of your services/products is much more natural

6. Sell to Global markets

7. Create Global Alliances

8. Watch your competition

Advantages To Inbound Marketing


Which social websites should you use?◦ YouTube.com and Blip.tv for Video◦ SlideShare.net for sharing

presentations◦ iTunes for sharing podcasts◦ Flickr for sharing images or photos

Sprinkle The Internet


Customers find you You no longer have to do as much

traditional marketing anymore Adds to your SEO ranking Presents your branding, ideas,

information, without any direct marketing

Customers get to know you and your products before even seeing your website

Why Should I Spread My Content Around?


YouTube Example – PET CT


How Do You Include Content?


Very professional place to gain visibility for your professional achievements and connect with other professionals

Great place to scope out the competition On the opposite side of the social spectrum

What Is Linked In?


Complete your profile If you want others to connect,

provide your email address Become TopLinked and a LION List all of your past career

history and accomplishments List your affiliations and

accreditations Use Public Profile with specific

username

Getting Started With LinkedIn


List Your Websites Wisely

Keywords help with SEO


TopLinked.com helps you:◦ Build up your connections fast◦ Send you new connections every

few weeks Become a LinkedIn Open

Networker (LION)◦ Signals that you are open to new

connections◦ Signals that you will not report

anyone using “I don’t know this user”

Get TopLinked and Become a LION


Export your connections to your Newsletter, CRM, Outlook Contacts, and Spreadsheets for Mailings and Marketing

Why So Many Connections?


Some are great for connecting with others and some are not

Chances are, you will find several for your industry

Use them to bounce ideas, connect with others, ask questions, or provide links to your blog postings or events

Don’t promote yourself, services, or business

Join and Utilize Groups


Allows you to put your best face forward Provides a way for your potential clients to

get to know your company through you and the people that work for you

Facebook allows you to show your:◦ Family, friends, photos, links, events

Within top 5% of all Google searches

What Is FaceBook?


The Newsfeed Is Your Life LineAppears on your friends’ feeds


Create A Business FaceBook Page1.

2.

3.

4.

“Only have one chance to create your name, so make it a good one”

As an example, view ours at:http://facebook.axsystechgroup.com


Immediately tell your friends, family, and employees to like your page

Whenever you connect with someone new, send them to your page and ask them to like the page

Make your pages interactive and allow your fans to interact with each other

Tell Friends About Your Page


Can send updates to fans Can invite friends and fans to your events Can ask friends and fans to participate in your

conversations Can ask friends and fans to join your groups Can create multiple pages Can advertise your pages using other means Feed your blog or rss feeds to your profile and/or page Post your images, videos, slides, podcasts, etc.

Many Advantages


Groups also allow participation

Groups are less interactive, but provide better way to categorize specific types of users

Most companies

support both

Examples:◦ Global Social Marketing◦ Business & Social

Networks◦ PHP User Group◦ Website Designers◦ Twitter Group

Groups versus Pages


Create a facebook badge for either your profile, your page, or both

Include your facebook URLs in your email and support group signatures

Place your facebook badges on your website and your blog

Add your other social badges to your facebook profile

Must-Haves In FaceBook


Tips provided by Mari Smith (WhyFaceBook.com)1. Update Your Status2. Review News Feed and Provide Comments3. Optionally, Acknowledge Birthdays4. Review Requests5. Review Notifications6. Review Your Profile7. Check emails

You can also take time to do other things, but those are up to you

Facebook In Five Minutes


In a Nutshell: Allows you to answer the question:◦ “What Are You Doing?”

◦ Is It Micro-blogging or Micro-Stalking?

Allows you to follow anyone you find interesting Allows others to follow you Very much like an in-person social gathering

with no time or space boundaries

What Is Twitter?


Says everything about youin 140 characters

Place for your website or blog Use it wisely Make use of a background,

colors, fonts ALWAYS USE YOUR OWN ICON or PHOTO –

can even use animated GIF in the icon

Make The Most Of Your Profile


Use 140 Characters Use hash (#) for tracking Use @ symbol to reply

to someone Use D or DM in first

character, followed by account name to send direct message to someone

Use “RT @accountname: ” followed by quote to retweet someone’s tweet

How To Use Twitter


What Should You Tweet About?Jobs Suggestions Sharing News

EducationCustomerSupport &Praise


Tools exist to shrink long URLs:◦ Ow.ly◦ Tinyurl.com

Can also be tracked using:◦ Hootsuite.com◦ TwitPwr.com

Handling URLs


Don’t Forget To Add TwitterTo Your Blog or Website


Sprinkle your content across the Internet Link to it from your website pages or blog Blog about your content Connect with others on LinkedIn Send them to your other social networks Share your content, digg it, and bookmark it Tweet about it and get others to digg it too Lastly, use Ping.fm or Hootsuite.com to update

all of your social networks with one message

Tie It All Together

Above All, Don’t Go Down The Rabbit Holes


Questions?

Chat With Us Live At:◦ www.AxsysTechGroup.com

Read Our Blog At:◦ Blog.AxsysTechGroup.com

Follow Us On Twitter:◦ Twitter.com/AxsysTechGroup

Become A Fan On Facebook:◦ Facebook.AxsysTechGroup.com

Digg With Us At:◦ Digg.com/users/axsystechgroup

Call Us At:◦954-499-5594

http://www.axsystechgroup.com/

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Using social media marketing for business