Using Social Media to Enhance Your Marketing

What is Social Media?

At its most basic sense, it’s a shift in how people discover, read, and share news, information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog

(many to many.)

Types of Social Media

• Facebook• Linkedin• Twitter• YouTube• Flickr• Plurk• Digg/Delicious• Biznik• Plaxo• Naymze

Why Socialize?• 67 million Americans use online social media

networking in an average month• 2/3rds of the global internet population visit

social media sites• Visiting social media sites is now the 4th most

popular online activity – ahead of personal email• Because while 14% of people trust ads, 76% trust

consumer recommendations for their purchase decisions

Impressive Social Media Facts

• Facebook has more than 300 million active users.

• Twitter has surpassed 21 million users.• If YouTube was a country is would be the 3rd

most populated place in the world.• Linkedin is now over 36 million members.• 76 million users still use MySpace

What Are The Benefits?

• Create Awareness/Visibility• Ability to brand yourself or product• Impact on search engine rankings• Creating a targeted list of followers• Building a reputation• Driving traffic to your website/blog• Monitoring what’s being said about you• Customer service tool• Gives you access to important people• Makes you accessible to JV partners

2 Biggest Reasons

It’s FREE! And your competition is

using it…

You need to go where your prospects & customers live online. If your customers,

prospects, and influencers are there, you need to be there: listening, engaging, sharing, and

helping them.

3 Social Networking Strategies I See Coaches Using

• None - You don’t have any profiles at all

• Passive - You have a profile and use it casually and infrequently. It’s there is someone looks you up.

• Active - You are using social media to actively locate clients, promote your products and build your list

Where do I start?

• Determine who your target audience is• What is your objective?• How much time will you dedicate?• Are there any niche sites I can benefit from?• What is my strategy to connect all my efforts?

Which outlets will you choose for your strategy?

Then what…

• Pick 1 or 2 networks to start with• Fully complete bio and add a head shot• Start by adding/inviting friends & clients• Pick 25-50 people who are thought leaders in your

niche and follow them• Search for 10-20 targeted people per week to add• Start developing relationships with these connections• Be engaged in the conversation & add value• Be consistent with your efforts

Think of Social networking as a cocktail party

• What would you talk about?• What kinds of questions would you ask?• Would you try to sell your services to a

stranger?• Would you ask a person you just met for a

referral?• Compliments go a long – give them if sincere.• If you know someone they should meet help

them make the connection.

Once you get to know people, you can invite them over.

Develop relationships & get to know people. Offer them value with your content.Then you can invite them back to your home base. This would be your blog or website where you can

introduce them to your products or services.

Please don’t forget… Social media is for building

relationships – NOT for making sales!

The Rules Are Simple

If you follow the rules of the individual site and become a contributor, mentor, friend or

thought leader, people will be drawn to you.

Remember the Law of Reciprocity - The law states that whatever you do will be returned back to you. In other words, if you want to

create success for yourself, help someone else become successful.

To conclude…