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Booth Ainsworth have used Sigma, based in Macclesfield, to create an innovative and interactive website and are now working alongside Sigma to deliver this high value seminar. The seminar will present techniques for increasing traffic to your website, engaging and interacting with users more effectively, and delivering a higher value service to your customers. Chris Bush from Sigma has been working within the field of information management for nine years and has delivered proven strategies to generate new business. He will be looking at the following topics: * Search engine optimisation * Dynamic content - using video and podcasts * Social media - using Facebook, Twitter and blogs * Using the web as a two-way communication channel Chris recognises that client retention and generation of new business is a key element of any business plan and will be able to demonstrate ways of using the website to improve client retention and promote new developments and services.
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Welcome
Booth AinsworthGary Cook
SigmaShaun GommJustin DarleyChris Bush
Follow us@wearesigma@booth_ainsworth
WEB MARKETING
BE A SUPERHERO(at least to your customers)
Put yourself in their shoes
Clear & simplenavigation
Explainterminology
Thinksearch
Easier to find
Easilyfound
Googlebusiness directory
2000Unique visitors a
month
Share &interact
Two thirdsof you
registered online!
Share on
YouTube
We don’trecommendthings which
bore us
http://www.flickr.com/photos/68625749@N00/4488809678/
Werecommendthings which
engage us
http://www.flickr.com/photos/bbcolin/182316434/sizes/l/
What not to do
Think search
Think search
Usefulcontent
Think search
Usefulcontent
Easily shared
Think search
Usefulcontent
Easily shared
Engagecommunities
Think search
Usefulcontent
Easily shared
Engagecommunities
Customers=
Network
Questions and discussion
Follow us
@booth_ainsworth@WeAreSigma
Download the slides fromwww.slideshare.net/wearesigma
