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Twitter for Beginners: Sink or Swim
July
11,
201
2
#swimmiesfortwitter
Learning Objectives
• Understand the differences between Twitter and Facebook
• Become familiar with basic Twitter terminology and functionality
• Feel prepared to create an organizational Twitter account that will engage constituents
• Craft an effective tweet
Rate Your Twitter Literacy
1
10
Twitter is an online social networking service that enables its users to send & read text-based posts of up to 140 characters - "tweets."
Created in March of 2006 by @jack (Jack Dorsey)127 million active users as of 2012340 million tweets daily Over 1.6 billion search queries per day
What is Twitter?
Before Diving In…Why Twitter?
Facebook:Twitter::Freestyle:Butterfly
• 845 million users (nearly 14% of the world’s population)• 63,206 characters per post• posts should be engaging and interactive• photos are most shared
• 127 million active users (500 million total)• 140 characters per post• Tweets should be succinct and “retweetable”• breaking news often retweeted
Who are these Tweeple?
Infographic by Online MBA via @mashabletech (Mashable), 3/2012
59% women
83% some college+
54% tweet via mobile device
36% tweet at least 1x/day
Why Tweet?
Put On Your Swimmies!
Twerms, Twools & A Twictionary!
Twerms, Twools & A Twictionary!
What to Tweet
60%30%
10%
The 60-30-10 Rule
RTs & Promoting Other Users/Re-sourcesConversation & ResponsesAnnouncements & Events
How to Tweet
Timeline to view what you and accounts you are following are saying
Compose your next tweet
Search for friends to follow
Manage account settings
Your account dashboard Keep up with your conversations & mentions
Check out trends & search categories
What Not to Tweet
@Chrysler: "I find it Ironic that Detroit is known as the #motorcity and yet no one here knows how to f*****g drive"
And how to recover…
Grab Your Kickboard!
Let’s Take a Dip!
Your First Swim Test
Visit Michael Phelps’ Twitter Page http://www.twitter.com/michaelphelps
How many followers does @BlueWaterBmore have?
Name one Twitter user who posted a comment about today’s conference, #SOCMEDBTCMP
Is @MyBGE still tweeting about the recent widespreadpower outages?
Once You’re Treading Twitter Water...
@subelsky@roswellencina@kbladow@kanter@jcravens42
@rosettathurman
@Dara_Laine@manwomanstatue@RoamingGnome@thefrontrowe
@VolunteerMD@ignitebaltimore@NonprofitOrgs@prattlibrary@The6thBranch
Follow some of my tweroes (Twitter heroes!):
Fellow nonprofit organizations doing a great job:@KidsAreHeroes@PublicAlliesMD@HandsonNetwork@MDFoodBank@BaltimoreMD
Resources:• Twitter 101 for Nonprofits: slides at http://www.slideshare.net/franswaa/twitter-101-for-nonprofits
• Socialbrite.org• Disruptivedemographics.com• Beth Kanter’s Blog (co-author of book, The Networked Nonprofit)• Gabe O’Neill’s “A Straightforward Approach to Twitter” (@kidsareheroes)
Learn More About Twitter
Dive Deeper Into Twitter:• Measure account traffic• Scheduling tweets• Documenting Twitter strategy• Social Media dashboards
Thank You!
Dana Schwartz (@dschwrtzeports)Partnership & Education Manager
Business Volunteers Unlimited Maryland (@BVUMaryland)[email protected]
410-366-6030 x206OPTIONAL TAKE HOME EXAM: Write me a tweet using
#swimmies4twitter!
