When IoT meets SecurityTurning Tech Concept into Real Business

2016 Show Report

Content

•Overview•Exhibitor analysis• International visitor analysis• Overview• Asian buyers• Systems Integrators• New-comers

•Domestic visitor analysis •Event highlight•Seminar highlight•Media coverage•Buyer CRM

Overview

180 sessions of seminars with 13,895 attendance

410 exhibitorsfrom 17 countries

24,346 visitors from 85 countries

hosting

200+ business matchmaking sessions

I think Secutech is the leading fair in the industry. It provides a full picture about how to build the

entire solution for security. System integration is the trend and the market will be looking for total

solution rather than one single commodity. We are coming back next year.

Ms Selena Huang, International Sales, BXB Electronics Co., Ltd

The leading platform for security industry

Exhibitor Analysis• Total of 410 exhibitors from 17 countries• Domestic: 75% / International: 25%

Breakdown by Shows

306 exhibitors 80 exhibitors 24 exhibitors

17 countries

6 countries

5 countries

Country / Region Listing

- China- Denmark- Hong Kong - Germany- Japan- India

- Thailand- Turkey- the United Kingdom- the United States- Vietnam

- Malaysia- Philippines- Russia- Singapore- South Korea- Taiwan

Grand Sponsors

Int’l Visitor AnalysisOne true international platform for security professionals,

attracting 2,325 overseas visitors from 85 countries

Asia69%

Europe13%

N. America 8%

Middle East 4%

Oceania 3%

Africa 2%

Latin America 1%

Breakdownby Region

Top Visiting Countries

1 Japan

2 China (incl. Hong Kong)

3 Singapore

4 Thailand

5 Korea

6 United States

7 Philippines

8 Malaysia

9 Indonesia

10 India

11 Germany

12 Vietnam

• Serving as the leading security trade portal of intelligent solutions, Secutech 2016 attracts1,721 overseas visitors from Asia, followed by Europe and North America.

• The number of buyers from ASEAN countries shows significant growth.

• 37% of the international attendees are systems integrators or involved in projects of vertical market solutions

I am here to source video surveillance, fire system, automation

systems for projects undergoing in our country. I was keen on

working with Taiwan companies as the products they provide

usually with high quality and outstanding design. This fair gathers

some of the most innovative products in the market. The result is

satisfying!

Mr Alejo Ramirez, Sales Director, Inarcsoft (Colombia)

The quality of suppliers and products is satisfying

1,721 Asian security professionals

Japan26%

China15%

Singapore 11%

Hong Kong 9%

Thailand 8%

Korea 7%

Philippines 7%

Malaysia 6%Indonesia 5%

India2%

Vietnam 2%

Others 2%

Breakdown of Asian Visitors

by Country

• A significant growth of visitor number from Japan, Singapore and Thailand

• Visitor number from Indonesia, India, Vietnam, Brunei, Myanmar and Sri Lankareflect the growing market demand in ASEAN and South Asia countries

Leading Asian buyer list

I was here to seek cooperation with Taiwanese brands

that provide high quality home surveillance, locks and

home security kits and other innovative home

automation solutions for intelligent buildings. This is the

fourth time I have visited the show. I keep coming back

because I think the fair is professional and exhibitors

here are with high quality.

Mr Maqsood D. Shaikh, Director,

Innovative Ideals & Services (India)

Professional fair with high quality

Unmatched quality of attendees

10.64%

13.60%

15.78%

20.30%

25.53%

28.42%

39%

41.85%

EXPORTER

CONSULTANT

SECURITY SERVICE PROVIDER

INSTALLER

MANUFACTURER

DEALER/RESELLER

SYSTEMS INTEGRATOR

IMPORTER/DISTRIBUTOR

Business Nature

• High-profile importers, distributors, systems integrators• C-level / board / VP / Directors account for 49% of overseas attendees• 45% new-faces, bring new opportunities to the show

We are a system integrator and security solution provider. We are here to look for smart home products from OEM and factories. The transformation of this show to focus on system integration really helps our business. There is a great selection of products to choose from and I successfully found new smart home products.

Mr Thomas Koh, Regional Sales, RH Synergy (Singapore)

The transformation of the show helps with business

Sourcing preferences reflect show highlights

8.00%

11.00%

12.00%

16.00%

18.00%

19.50%

20.00%

21%

27.00%

38%

51%

59%

DISASTER PREVENTION & RESCUE

FIRE SAFETY

ENERGY SAVING

SYSTEM & SOFTWARE

MOBILE SECURITY

SENSOR

COMPONENTS

ALARM

RFID/ BIOMETRICS

ACCESS CONTROL / PARKING

SMART HOME

SURVEILLANCE

Product Interests

Secutech 2016 Floor Plan

Sourcing Targets

17.00%

39.00%

45.00%

46.00%

WHITE-LABELLED PRODUCTS

PRODUCT DISTRIBUTION

OEM/ODM

INTEGRATED SYSTEMS & SOLUTIONS

Also, buyer’s top concerns for sourcing…• Application of latest technology• Cost-performance • Customisation

Worldwide elite systems integrators visiting Secutech

Asia71%

Europe10%

Middle East 6%

Oceania4%

N. America 4%

Africa 3%Latin America 2%

SI Breakdownby Region

Japan14%

Singapore14%

Thailand13%

Philippines10%

Malaysia 9%

Korea 9%

China8%

Hong Kong6%

Indonesia 6%

India4%

Macau2%

Vietnam 2%

Others 3%

Asian SI Breakdown by Country

Top Visiting SI Countries

1 Japan

2 Singapore

3 Thailand

4 Philippines

5 Malaysia

6 Korea

7 China (incl. Hong Kong)

8 Indonesia

9 India

10 Saudi Arabia

11 United States

12 Australia

• 39% of the overseas visitors are systems integrators• 98% of the attendees are satisfied with the program designed for systems integrators• The top involved vertical markets echo the 2016 intelligent pavilion features

Top Involved Vertical Markets

1 Hi-tech park

2 Traditional manufacturing

3 Residential/Home

4 Retail

5 Infrastructure

6 Transportation

7 Hotel/Resort

8 Enterprise

9 Banking

10 Campus

New highlights and transformation attracting new comers

2%

4%

5%

5%

8%

9%

12%

15%

18%

22%

25%

USER

EXPORTER

CONTRACTER/ENGINEER

PLANNER/DESIGNER

CONSULTANT

INSTALLER

SERVICE PROVIDER

MANUFACTURER

DEALER/RESELLER

IMPORTER/DISTRIBUTOR

SYSTEMS INTEGRATOR

Business Nature

First time visit. We manufacturer access control device and solution provider and we are here to look for international partners here who have big customers of automation and security systems in buildings. We are hoping to partner up with them and they can use our access devices. We have discussed with few companies from Taiwan for potential cooperation and we are positive to the market. This fair is professional and there’s a huge variety of manufacturers and providers.

Mr Luis Rodas Bach Lorenzen, CTO, Bekey A/S (Denmark)

First-time visitor praises the show

Company Country TitleETIGER FRANCE CEO

DEVOLO AG GERMANY GROUP MANAGER PROCUREMENT

MONACOR INTERNATIONAL THE NETHERLANDS MANAGING DIRECTOR

HOLLAND ALARM THE NETHERLANDS DIRECTOR/OWNER

IONS TECHNOLOGIES MALAYSIA DIRECTOR

STARWORLD ENERGY & PETROLEUM NIGERIA MD/CEOREVO AMERICA US SALES DIRECTORFIT IT & SOLUTION THAILAND ENINEER SUPERVISOR

HANA GROUP US DIRECTORSUPRA GERMANY MANAGER

D-FLEX PHILIPPINES CEO

IDP ELECTRONIC ISRAEL CEOTURKISH NATIONAL POLICE TURKEY POLICE

KALE KILIT TURKEY BUSINESS DEVELOPMENT MANAGER

PLANEX COMMUNICATIONS JAPAN PROJECT MANAGER

SAUDI ARABIA CIVIL DEFENSE POLICE DEPARTMENT SAUDI ARABIA MANAGER

GES KOREA MANAGERKOMPERNAB HANDELSGESELLSCHAFT GERMANY GENERAL MANAGERYATUN CZECH REPUBLIC DIRECTOR

RISCO ISRAEL CEOE-GOZLEM TURKEY MANAGING DIRECTORECHOSTAR US PRESIDENT

BEKEY DENMARK CTO

New-Comer Samples

…and many more!

Top Buyer Samples

Somfy (France)Certis Cisco (Singapore)

JAWAD Electronics (Saudi Arabia)

Videotechnologie (Italy)

YATUN (Czech)TVC (Mexico)

Level (Turkey)

Top Buyer Samples

FIT IT (Thailand)ITQAN (UAE)

D-FLEX (Philippines)

ADTECH (India)

Safemate (Norway)Nortek Security & Control (US)

ST Electronics (Singapore)

Domestic Visitor Analysis• Hosting 22,021 domestic buyers from all channel players and end-users• Channel players: 63.5% / End-users: 36.5%

• New-comers account for 33.3% of the domestic visitors

9.80%

18.10%

22.00%

23.50%

32%

35.70%

SECURITY SERVICE PROVIDER

DEALER/RESELLER/IMPORTER/DISTRIBUTOR

CONTRACTOR/ENGINEER

INSTALLER

MANUFACTURER

SYSTEMS INTEGRATOR

Business Nature of Channel Players

Vertical market involvement of end-users

20.6% Hi-tech park

15.8% Building

9.6% Government authority

9.5% Banking

8.9% Academic research institutes

6.5% Transportation

6.2% Security service provider

5.3% Hotel/Retail/Resort

5.2% Petroleum & Chemical

4.7% Traditional manufacturing

Top interested product categories

1 Surveillance

2 Home security / Smart lock / Home kits

3 Sensor

4 Home automation & control

5 Intelligent building

6 Mobile security

7 RFID / Biometrics

8 Components and modules for Smart Home

9 Access control

10 Energy saving equipment

Event Highlights

Smart Factory / Machine Vision Demo

Intelligent Retail Demo

An onsite demo store bringing intelligence into retail solutions, giving retailers not only theft prevention, but also the advantage of customer behaviour analysis and in-store experience improvement.

In line with the trend of Industry 4.0, the dedicated zone features latest industrial equipment and software for higher efficiency and management, highlighting guided tour onsite for latest machine vision applications.

Sponsors

Sponsors

Event Highlights

SMAhome Excellence Awards

Business Matching Programme

Intelligent Transportation Zone

Display total solutions of transportation in smart cities from private vehicles to public transport.

Supporter

Presenting the elite exhibitors by innovation, application as well as the market potential of the up-to-date products:- Top of Excellence Award- Top of Innovation Award- Top of ID Design Award- Top of Integration Award- Top of Popularity Award

With the new-launch of intelligent online matching system, the 3-day show hosted over 200 meetings with more than 150 attendees joining the networking opportunity!

Event Highlights

Welcome Gala

SI Happy Hour @ Cross-Border SI Pavilion

In line with the show features, the Cross-Border SI Pavilion offers both suppliers and buyers to have a closer look at elite systems integrators from all over Asia. Moreover, the SI happy hour provides a relaxing networking opportunities to spark new ideas in the field!

The Welcome Gala hosted 8 country delegation groups from China, Italy, Japan, Korea, Philippines, Singapore, Turkey and Vietnam, and VIP buyers worldwide.

VIP Tour

The VIP tour dedicated to distinguished visitors of the show, giving all participants a fast look into the highlight of the exhibition and outstanding suppliers onsite.

Seminar HighlightsSystems Integrator Forum

CompoSec Forum

SMAhome Int’l Conference

Systems Integrator Forum invited top Asian systems integrators to share the latest tech know-how as well as the insights in different vertical projects. The forum touches topic of big data, IoT, and cloud services and discuss how to deploy these new techs into security.

14 sessions with 1,022 attendance

Diamond sponsor Platinum sponsor

Speakers

The forum aims to help R&D professionals acquire the latest trends and know-how in deploying IoT and UHD tech into security modules and components to maximize business competence.

3 sessions with 132 attendance

Speakers

Covering a full range of smart home industry know-how and total solution.

22 sessions with 1,750 attendance

Speakers

Media Coverage

Official Media

Media Affiliations

Year-round media exposure of total worth USD 120,500

Media CoverageAd Cuts & Print Flyers

Online Exposure

Buyer CRM

Maintain & connect with 25,000 buyers worldwide

Pre-show Onsite Post-show

• Collect decision makers of key disties and systems integrators from major shows such as CES, IFA, IFSEC…

• Categorize potential visitors & provide the preferred product & suppliers info.

• Set a UK call out team to promote secutech show

• Arrange buyer delegation from 8 countries via prominent organisations

• Business matching event

• Secutech daily edm

• Buyer interview

• Happy Hour

• Welcome Gala

• Product inquiry by edm

• Supplier matching services by email

• Show recap edmto no-show visitors

12 – 14 April, 2017Taipei Nangang Exhibition Centre, Taiwan

See you next year!