When IoT meets SecurityTurning Tech Concept into Real Business
2016 Show Report
Content
•Overview•Exhibitor analysis• International visitor analysis• Overview• Asian buyers• Systems Integrators• New-comers
•Domestic visitor analysis •Event highlight•Seminar highlight•Media coverage•Buyer CRM
Overview
180 sessions of seminars with 13,895 attendance
410 exhibitorsfrom 17 countries
24,346 visitors from 85 countries
hosting
200+ business matchmaking sessions
I think Secutech is the leading fair in the industry. It provides a full picture about how to build the
entire solution for security. System integration is the trend and the market will be looking for total
solution rather than one single commodity. We are coming back next year.
Ms Selena Huang, International Sales, BXB Electronics Co., Ltd
The leading platform for security industry
Exhibitor Analysis• Total of 410 exhibitors from 17 countries• Domestic: 75% / International: 25%
Breakdown by Shows
306 exhibitors 80 exhibitors 24 exhibitors
17 countries
6 countries
5 countries
Country / Region Listing
- China- Denmark- Hong Kong - Germany- Japan- India
- Thailand- Turkey- the United Kingdom- the United States- Vietnam
- Malaysia- Philippines- Russia- Singapore- South Korea- Taiwan
Grand Sponsors
Int’l Visitor AnalysisOne true international platform for security professionals,
attracting 2,325 overseas visitors from 85 countries
Asia69%
Europe13%
N. America 8%
Middle East 4%
Oceania 3%
Africa 2%
Latin America 1%
Breakdownby Region
Top Visiting Countries
1 Japan
2 China (incl. Hong Kong)
3 Singapore
4 Thailand
5 Korea
6 United States
7 Philippines
8 Malaysia
9 Indonesia
10 India
11 Germany
12 Vietnam
• Serving as the leading security trade portal of intelligent solutions, Secutech 2016 attracts1,721 overseas visitors from Asia, followed by Europe and North America.
• The number of buyers from ASEAN countries shows significant growth.
• 37% of the international attendees are systems integrators or involved in projects of vertical market solutions
I am here to source video surveillance, fire system, automation
systems for projects undergoing in our country. I was keen on
working with Taiwan companies as the products they provide
usually with high quality and outstanding design. This fair gathers
some of the most innovative products in the market. The result is
satisfying!
Mr Alejo Ramirez, Sales Director, Inarcsoft (Colombia)
The quality of suppliers and products is satisfying
1,721 Asian security professionals
Japan26%
China15%
Singapore 11%
Hong Kong 9%
Thailand 8%
Korea 7%
Philippines 7%
Malaysia 6%Indonesia 5%
India2%
Vietnam 2%
Others 2%
Breakdown of Asian Visitors
by Country
• A significant growth of visitor number from Japan, Singapore and Thailand
• Visitor number from Indonesia, India, Vietnam, Brunei, Myanmar and Sri Lankareflect the growing market demand in ASEAN and South Asia countries
Leading Asian buyer list
I was here to seek cooperation with Taiwanese brands
that provide high quality home surveillance, locks and
home security kits and other innovative home
automation solutions for intelligent buildings. This is the
fourth time I have visited the show. I keep coming back
because I think the fair is professional and exhibitors
here are with high quality.
Mr Maqsood D. Shaikh, Director,
Innovative Ideals & Services (India)
Professional fair with high quality
Unmatched quality of attendees
10.64%
13.60%
15.78%
20.30%
25.53%
28.42%
39%
41.85%
EXPORTER
CONSULTANT
SECURITY SERVICE PROVIDER
INSTALLER
MANUFACTURER
DEALER/RESELLER
SYSTEMS INTEGRATOR
IMPORTER/DISTRIBUTOR
Business Nature
• High-profile importers, distributors, systems integrators• C-level / board / VP / Directors account for 49% of overseas attendees• 45% new-faces, bring new opportunities to the show
We are a system integrator and security solution provider. We are here to look for smart home products from OEM and factories. The transformation of this show to focus on system integration really helps our business. There is a great selection of products to choose from and I successfully found new smart home products.
Mr Thomas Koh, Regional Sales, RH Synergy (Singapore)
The transformation of the show helps with business
Sourcing preferences reflect show highlights
8.00%
11.00%
12.00%
16.00%
18.00%
19.50%
20.00%
21%
27.00%
38%
51%
59%
DISASTER PREVENTION & RESCUE
FIRE SAFETY
ENERGY SAVING
SYSTEM & SOFTWARE
MOBILE SECURITY
SENSOR
COMPONENTS
ALARM
RFID/ BIOMETRICS
ACCESS CONTROL / PARKING
SMART HOME
SURVEILLANCE
Product Interests
Secutech 2016 Floor Plan
Sourcing Targets
17.00%
39.00%
45.00%
46.00%
WHITE-LABELLED PRODUCTS
PRODUCT DISTRIBUTION
OEM/ODM
INTEGRATED SYSTEMS & SOLUTIONS
Also, buyer’s top concerns for sourcing…• Application of latest technology• Cost-performance • Customisation
Worldwide elite systems integrators visiting Secutech
Asia71%
Europe10%
Middle East 6%
Oceania4%
N. America 4%
Africa 3%Latin America 2%
SI Breakdownby Region
Japan14%
Singapore14%
Thailand13%
Philippines10%
Malaysia 9%
Korea 9%
China8%
Hong Kong6%
Indonesia 6%
India4%
Macau2%
Vietnam 2%
Others 3%
Asian SI Breakdown by Country
Top Visiting SI Countries
1 Japan
2 Singapore
3 Thailand
4 Philippines
5 Malaysia
6 Korea
7 China (incl. Hong Kong)
8 Indonesia
9 India
10 Saudi Arabia
11 United States
12 Australia
• 39% of the overseas visitors are systems integrators• 98% of the attendees are satisfied with the program designed for systems integrators• The top involved vertical markets echo the 2016 intelligent pavilion features
Top Involved Vertical Markets
1 Hi-tech park
2 Traditional manufacturing
3 Residential/Home
4 Retail
5 Infrastructure
6 Transportation
7 Hotel/Resort
8 Enterprise
9 Banking
10 Campus
New highlights and transformation attracting new comers
2%
4%
5%
5%
8%
9%
12%
15%
18%
22%
25%
USER
EXPORTER
CONTRACTER/ENGINEER
PLANNER/DESIGNER
CONSULTANT
INSTALLER
SERVICE PROVIDER
MANUFACTURER
DEALER/RESELLER
IMPORTER/DISTRIBUTOR
SYSTEMS INTEGRATOR
Business Nature
First time visit. We manufacturer access control device and solution provider and we are here to look for international partners here who have big customers of automation and security systems in buildings. We are hoping to partner up with them and they can use our access devices. We have discussed with few companies from Taiwan for potential cooperation and we are positive to the market. This fair is professional and there’s a huge variety of manufacturers and providers.
Mr Luis Rodas Bach Lorenzen, CTO, Bekey A/S (Denmark)
First-time visitor praises the show
Company Country TitleETIGER FRANCE CEO
DEVOLO AG GERMANY GROUP MANAGER PROCUREMENT
MONACOR INTERNATIONAL THE NETHERLANDS MANAGING DIRECTOR
HOLLAND ALARM THE NETHERLANDS DIRECTOR/OWNER
IONS TECHNOLOGIES MALAYSIA DIRECTOR
STARWORLD ENERGY & PETROLEUM NIGERIA MD/CEOREVO AMERICA US SALES DIRECTORFIT IT & SOLUTION THAILAND ENINEER SUPERVISOR
HANA GROUP US DIRECTORSUPRA GERMANY MANAGER
D-FLEX PHILIPPINES CEO
IDP ELECTRONIC ISRAEL CEOTURKISH NATIONAL POLICE TURKEY POLICE
KALE KILIT TURKEY BUSINESS DEVELOPMENT MANAGER
PLANEX COMMUNICATIONS JAPAN PROJECT MANAGER
SAUDI ARABIA CIVIL DEFENSE POLICE DEPARTMENT SAUDI ARABIA MANAGER
GES KOREA MANAGERKOMPERNAB HANDELSGESELLSCHAFT GERMANY GENERAL MANAGERYATUN CZECH REPUBLIC DIRECTOR
RISCO ISRAEL CEOE-GOZLEM TURKEY MANAGING DIRECTORECHOSTAR US PRESIDENT
BEKEY DENMARK CTO
New-Comer Samples
…and many more!
Top Buyer Samples
Somfy (France)Certis Cisco (Singapore)
JAWAD Electronics (Saudi Arabia)
Videotechnologie (Italy)
YATUN (Czech)TVC (Mexico)
Level (Turkey)
Top Buyer Samples
FIT IT (Thailand)ITQAN (UAE)
D-FLEX (Philippines)
ADTECH (India)
Safemate (Norway)Nortek Security & Control (US)
ST Electronics (Singapore)
Domestic Visitor Analysis• Hosting 22,021 domestic buyers from all channel players and end-users• Channel players: 63.5% / End-users: 36.5%
• New-comers account for 33.3% of the domestic visitors
9.80%
18.10%
22.00%
23.50%
32%
35.70%
SECURITY SERVICE PROVIDER
DEALER/RESELLER/IMPORTER/DISTRIBUTOR
CONTRACTOR/ENGINEER
INSTALLER
MANUFACTURER
SYSTEMS INTEGRATOR
Business Nature of Channel Players
Vertical market involvement of end-users
20.6% Hi-tech park
15.8% Building
9.6% Government authority
9.5% Banking
8.9% Academic research institutes
6.5% Transportation
6.2% Security service provider
5.3% Hotel/Retail/Resort
5.2% Petroleum & Chemical
4.7% Traditional manufacturing
Top interested product categories
1 Surveillance
2 Home security / Smart lock / Home kits
3 Sensor
4 Home automation & control
5 Intelligent building
6 Mobile security
7 RFID / Biometrics
8 Components and modules for Smart Home
9 Access control
10 Energy saving equipment
Event Highlights
Smart Factory / Machine Vision Demo
Intelligent Retail Demo
An onsite demo store bringing intelligence into retail solutions, giving retailers not only theft prevention, but also the advantage of customer behaviour analysis and in-store experience improvement.
In line with the trend of Industry 4.0, the dedicated zone features latest industrial equipment and software for higher efficiency and management, highlighting guided tour onsite for latest machine vision applications.
Sponsors
Sponsors
Event Highlights
SMAhome Excellence Awards
Business Matching Programme
Intelligent Transportation Zone
Display total solutions of transportation in smart cities from private vehicles to public transport.
Supporter
Presenting the elite exhibitors by innovation, application as well as the market potential of the up-to-date products:- Top of Excellence Award- Top of Innovation Award- Top of ID Design Award- Top of Integration Award- Top of Popularity Award
With the new-launch of intelligent online matching system, the 3-day show hosted over 200 meetings with more than 150 attendees joining the networking opportunity!
Event Highlights
Welcome Gala
SI Happy Hour @ Cross-Border SI Pavilion
In line with the show features, the Cross-Border SI Pavilion offers both suppliers and buyers to have a closer look at elite systems integrators from all over Asia. Moreover, the SI happy hour provides a relaxing networking opportunities to spark new ideas in the field!
The Welcome Gala hosted 8 country delegation groups from China, Italy, Japan, Korea, Philippines, Singapore, Turkey and Vietnam, and VIP buyers worldwide.
VIP Tour
The VIP tour dedicated to distinguished visitors of the show, giving all participants a fast look into the highlight of the exhibition and outstanding suppliers onsite.
Seminar HighlightsSystems Integrator Forum
CompoSec Forum
SMAhome Int’l Conference
Systems Integrator Forum invited top Asian systems integrators to share the latest tech know-how as well as the insights in different vertical projects. The forum touches topic of big data, IoT, and cloud services and discuss how to deploy these new techs into security.
14 sessions with 1,022 attendance
Diamond sponsor Platinum sponsor
Speakers
The forum aims to help R&D professionals acquire the latest trends and know-how in deploying IoT and UHD tech into security modules and components to maximize business competence.
3 sessions with 132 attendance
Speakers
Covering a full range of smart home industry know-how and total solution.
22 sessions with 1,750 attendance
Speakers
Media Coverage
Official Media
Media Affiliations
Year-round media exposure of total worth USD 120,500
Media CoverageAd Cuts & Print Flyers
Online Exposure
Buyer CRM
Maintain & connect with 25,000 buyers worldwide
Pre-show Onsite Post-show
• Collect decision makers of key disties and systems integrators from major shows such as CES, IFA, IFSEC…
• Categorize potential visitors & provide the preferred product & suppliers info.
• Set a UK call out team to promote secutech show
• Arrange buyer delegation from 8 countries via prominent organisations
• Business matching event
• Secutech daily edm
• Buyer interview
• Happy Hour
• Welcome Gala
• Product inquiry by edm
• Supplier matching services by email
• Show recap edmto no-show visitors
12 – 14 April, 2017Taipei Nangang Exhibition Centre, Taiwan
See you next year!