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Decisive Media and TelecomTV - an overview.
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TELECOMTVThe premium online TV channel
serving the global ICT Sector
HISTORY
Decisive Media formed in
March 2001
Launches first on-line
TV channel for the global Information
Communications and Technology sector – www.telecomtv.com
in Sept. 2001
Digital Communications
Services unit formed in 2003
2006 TelecomTV evolves to first B2B Web 2.0 platform
for global ICT sector
2008 TelecomTV evolves to Web 2.0 video and
community portal
2008 Decisive Media Innovation set up to commercialise the
IP that powers TelecomTV
2009 DMflex product suite launched
2010 First Virtual Event goes live with Symantec
THINK IT. CREATE IT. ACHIEVE IT.
MARKET OVERVIEW – DIGITAL MEDIA REVOLUTION
• Radio – 38 years
• Television – 13 years
• The Internet – 4 years
• The i-POD – 3 years
• Facebook – 100 million users in 9 months
• Over 100,000,000 videos on YouTube
• 70% of 17-34 year olds have watched video on-line
• 24/24 of the world’s largest Newspapers are in circulation decline
• Virtual Event Industry set to grow to $18 billion by 2015
• And what about the advent of the tablet?
YEARS IT TOOK NEW MEDIA BREAKTHROUGHS TO REACH 50 MILLION USERS
MARKET OVERVIEW CORPORATE UPTAKE OF WEB 2.0
94% REPORT* USE FOR INTERNAL COMMUNICATIONS
• Knowledge Management 83%
• Fostering collaboration 78%
• Enhancing Company Culture 73%
• Training 71%
87% REPORT* USE FOR CUSTOMER COMMUNICATIONS
• Improve Customer Service 73%
• Acquire New Customers 71%
• Engage in Development 53%
• Customer Interaction 53%
*McKinsey's "Building the Web 2.0 Enterprise" survey
TELECOMTV SNAPSHOT
KEY FACTS
• 65,000 Registered subscribers
• 42,500 opted in to receive daily news mailers
• 40% Service Providers
• Annual Video views 888,914
• Annual Visits 836,797
• Annual Page views 1,636,241
• Annual Unique Visitors 603,470
WWW.TELECOMTV.COM
SOCIAL MEDIA DRIVES COMMUNITY TRAFFIC
Q2 2009 - TTV GOES WEB 2.0
• 2009 Video views 888,914 +36% compared to 2008 - 653,000 on demand video views
• 2009 Visits 836,797 + 59% compared to 2008 - 527495 visits
• 2009 Page views 1,636,241 + 70% compared to 2008 - 957,416 page views
• 2009 Unique Visitors 603,470 + 140% compared to 2008 - 251,633 unique visitors
YEAR ON YEAR INCREASE
0
50,000
100,000
150,000
200,000
250,000
Q1 Q2 Q3 Q4
UNIQUE VISITORS 2008
UNIQUE VISITORS 2009
2008-2009 TTV Unique Visitors Comparison
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
550,000
Q1 Q2 Q3 Q4
PAGEVIEWS 2008
PAGEVIEWS 2009
2008-2009 TTV Page views Comparison
TELECOMTV EDITORIAL TEAM
MARTYN WARWICK Group Editorial Director
GUY DANIELS Editor TelecomTV
and Director of Programming
IAN SCALES Managing Editor
LEILA MAKKI Journalist
MELISSA CHUA APAC Correspondent
TELECOMTV PROGRAMMES
THE MAIN AGENDA INTERACTIVETelecomTV's high-level live & interactive panel discussions programme,
addressing key ICT industry issues. This series sets out to unpack arguments rather than rehash them. The result is an exciting, thought-leadership debate that both answers questions and raises more.
TELECOMTV RESOLUTIONS3 live panels, 3 world regions, 24 hours - 1 global industry resolution.
Hosted as a virtual conference in ICT World, with live polling and online audience Q&A from the US, Europe & Asia, this is more than executives in a studio, this is about connecting the industry with the industry thought leaders in one big discussion, producing a final resolution that the industry as a whole can build on.
PRESS/PLAY
TelecomTV’s weekly Press/Play programme showcases the very latest consumer & business products. From new handsets to set-top boxes, to productivity software to games; Press/Play will bring you best of this increasingly important sector of the telecoms industry.
TELECOMTV PROGRAMMES
NewsDeskNewsDesk is sponsored by HP & broadcast every Friday since May 2004. With a summary of the week’s headline news stories. There is a mix of news & analysis coverage, from major global topical stories to TelecomTV exclusives. NewsDesk is the one-stop shop for anyone in the ICT sector looking for a know-all information source that can be consumed in under 10 minutes.
The Bottom LineDue to the global financial and economic crisis, this monthly feature programme looks at the approach telcos are taking, the various business models they are developing & investigates examples of smart business worldwide.
Talking TelecomsTalking Telecoms gives our journalists the chance to discuss the latest topics that are hot on the lips of the board members of the world’s telecoms companies. A weekly special “Codgertations” allows veterans (old codgers) Martyn Warwick and Ian Scales to cogitate and ruminate on the week's best, worst and most amusing stories in telecoms.
Executive InsightIn our monthly Executive Insight series, we speak to the industry’s top-level thought-leaders & Cxxs of companies that are influencing the success and direction of the ICT industry.
TELECOMTV USERS - GEOGRAPHY
Global reach with key audiences across the EMEA, APAC and US regions
Central Asia
2.0%Western Europe
26.5%
Other
0.6%
Middle East
3.9%Russia
0.5%
North America
22.0%
Central/South America 1.9%
Eastern Europe
2.0%Nordic Europe
2.9%
APAC
34.6%
Africa
3.2%EMEA: 32%
US: 34% APAC: 34%
National Corporate 1%
Press/Media 4%
FinancialInstitution 1%
Vendors/SI 12%
Carrier/Network Operator 40%
App Developer 3%
Content/Service provider (i.e Broadcast, ISP, I.T.) 12%
Public Relations/Advertising 4%
Analyst Consultant 11%
MultinationalCorporate 4%
Carrier-grade Equipment Manufacturer/Vendor 8%
TELECOMTV USERS - COMPANY TYPE
Over 60% of users comprise of Carriers, Network operators, Vendors & System Integrators
TELECOMTV USERS - JOB TITLE
CTO/CIO 11.5%
CEO6.4%
Manufacturing Management 3.9%
Consultant/ Analyst 8.7%
PR/Journalist 5.3%
EVP-SVP 9.6%
Board Directors 2.4%
Chairman/President 4.3%
CFO 0.3%
Sales & Marketing Management 30.3%
Technical Management 8.0%
R&D 9.3%
Over 65% of the TTV user base are at Corporate management level ensuring that you are speaking to the decision makers.
PARTNERS: EVENTS IN 2010
Mobile World Congress
February 15th – February 18th
Barcelona, Spain
CTIA Wireless
March 23rd – March 25th
Las Vegas, USA
IPTV World Forum
March 23rd – March 25th
London, UK
Telco2.0 Executive Brainstorm
April 27th – April 28th
London, UK
Telco2.0 Executive Brainstorm
November 3rd – November 4th
London, UK
Mobile Asia Congress
November – dates TBC
Hong Kong
Note:
Events schedule subject to change
Management World
May 18th – May 20th
Nice, France
CommunicAsiaJune 15th – June 18thSingapore
IBC
September 10th – September 14th
Amsterdam, The Netherlands
Broadband World Forum
October 26th – October 28th
Paris, France
DECISIVE MEDIA AND TELECOMTV CAN HELP YOU WITH:
1. BUSINESS INFORMATION PROVIDER
Use TelecomTV to get your marketing communications out to a qualified audience of 65,000 global ICT executives
2. SOCIAL NETWORKING AND SOFTWARE
Our in-house ‘Innovations’ hub focus on developing applications and software to continue to engage your audiences
3. MEDIA PRODUCTION AND DESIGN
Our teams of video and tv producers, editors, film crews, graphics designers and online developers can create your content and marketing tools; anything from printed collateral through to live webcasts.
END TO END CONSULTANCY AND STRATEGY DEVELOPMENT
1. BUSINESS INFORMATION PROVIDER
• TTV Opportunities include
– TTV Commspace – your own channel within TTV
– Online Advertising
– TTV Mailer Advertising
– Bespoke Direct Mailer
– Sponsored Programmes and Webcasts
– Bespoke TV programmes
– Industry Events coverage sponsorship
– Bespoke events coverage
– Editorial input
– Interviews and Panel Discussions
– Webcasts/Webinars
– Digital surveys and reports
2. DIGITAL MEDIA SERVICES AND PRODUCTION
• Video and TV Production
– Customer Case Studies
– Corporate Video
– Bespoke TV programming
• Flash and Animations
• Rich Media Presentations
• Live, Interactive Webcasts
• Online Advertising and EDM campaigns
• Pod & Vodcasts
• Sales Collateral/Brochureware
• Live and Virtual Events management
• Website Creation & Content Management
3. COMMUNITY PLATFORMS AND SOCIAL MEDIA
• Whatever your online requirements, whether
it’s designing and building a simple website, or producing a full blown web 2.0 application, we can deliver
• In-house development of websites, online applications and platforms including:
– Web 2.0 ad Social Media Community Portals
– Interactive Webcast Platform
– Virtual events platform
CONNECTED TO OUR CUSTOMERS
We are proud to be supported by some of the world’s biggest names who recognise that being a part of TelecomTV positions them as innovators in front of a global audience of decision makers.
| © telecomtv
CASE STUDIESWEB 2.0 COMMUNITY PORTALS
WEB 2.0 COMMUNITY PORTALS
FUNCTIONALITY
• Video play list and delivery
• Social Networking/Community functionality
• User Generated Content
• Discussion Boards/Blogs
• Google Maps mash-up
• On-line Press and Info Centres
• Secure premium members area
• Managed from central CMS
CASE STUDY - CAPGEMINI – CUSTOMER INTERACTION
I love it. I recommend it. WebGen floats my boat. But, seriously, it’s a quality piece of software.” Bobby Ngai, Cap Gemini
GSMA – MOBILE WORLD LIVE
“Seriously, it is exceeding my expectations...which is quite hard...Awesome.” — Michael O'Hara, GSMA
HP CMS – CTO COMMUNITY BUILDING
TELCORDIA - PARTNER INTERACTION
ALU AND HP - ALLIANCE INTERACTION
WIPRO – CUSTOMER INTERACTION
HP CMS – INTERNAL COMMUNICATIONS
VIRTUAL EVENT PLATFORMS
VIRTUAL EVENT PLATFORM
FUNCTIONALITY
• Fully interactive conference webcast
• Virtual exhibition
• Networking Area
Web 2.0 Social Media Functionality
including:-
• Audience Q & A
• Polling
• Alerts
• Ask a question
• IM/Email/Phone
TELECOMTV LIVE
VIRTUAL EVENT PLATFORM
APPLICATIONS
• Virtual Demo-centre
• Virtual Labs
• Analyst Meetings
• AGMs
• Customer/Partner Events
• Digital Market Place
• Virtual Mall
• Sales Kick Offs
BT – N3
SYMANTEC VIRTUAL EXPO
• Launched March 2010
• Replaced EMEA Channel
• kick off
• 419 live viewers on the day
• 14,419 visits
• 8,957 unique visitors
• 40,000 page views
• Local language versions inc:
– French
– German
– Spanish
– Italian
– Russian
INTERACTIVE WEBCAST PLATFORM
I-CAST – INTERACTIVE VIDEO WEBCASTS
• Live interaction with on-line audience
• Live Q&A
• Live Polling
• Online hosting; no need for downloads
• Audio AND video conferencing over IP
• Collaboration tools
• Share anything from PowerPoint to video, websites to desktops
• Promote to the TelecomTV community and reach decision makers worldwide
BT – ELECTRONIC CUSTOMER PARTNERSHIP FORUM.....ECPC
BT – BIGGER THINKERS CAMPAIGN
BT – CUSTOMER ENGAGEMENT
