( )
1
1.
..................................................................................................3
2.
..................................................................5
2.1.
....................................................................5
2.2. ..........................................6 2.3. (business to
business)...........................8 2.4.
......................................................................9
2.5.
.............................................................11
2.6.
...................................................................11
2.7.
...............................................................14
2.8.
...................................................................15
2.9.
...................................................................................16
2.10.
..........................................................................................16
2.11.
...............................................................................................17
3. ().................................................19 4.
................................................................................................23
5.
..........................................................................................................25
2
1. . , , , . , , ,
. . ( 1966), . , , . (.) . , 3
)
(
,
. , . , . .
4
2. 2.1. . . ) .... , (). ) ........ , . ) ........ AMERICAN AIR
COMPANY .
5
) ............ , Coca - Cole , Wll-rt-, . )........
()........... , Hearts-a , , . 2.2. : ) , . . ,
6
) - - , Wall-rt-. , , , . . - - , , . ) - - - . . . . . . . . ,
.
7
2.3. (business to business) business to business , . ) business
to business . , , (), , . , , , . Caterpillar business to business
. ) - - , - . . , , . . 8
. . ) , . , , . , . . . . . . , . , . 2.4. 9
. . , , , . : , . ) , . ) , , . , . . - ( , , ), . , , , ,
10
, . . ) . . . , . 2.5. . . . . 2.6. () , . ) , , . 11
. , , . , , .
) , Church, , . , , . ) . , , .
12
-1) . , . , , . -2) . . , , , . -3)
. , . -4) . , .
13
2.7. , . . 1) ; 2) ; 3) .1)
. . . , .2)
. , . , ( : ). , ( : ).14
, .3)
, , , . , . . . , . , , . 2.8. . , , . . , .
15
. : ) ; ) .
2.9. ( : ), . . , . , . , , . , , , . 2.10. . . . . 16
. , . . , . . , . , . . . 2.11. , . , , , . . , Wall - Mart, .
17
Wall - Mart. , , , . , , , Wall - Marta. , , , . , - . , . .
18
3. () : : c Donaldsove . , . , 45.000 c Donaldsu 4% , 8,5% , 4%
16% . c Donaldsove . 200.000 . . : , , , . . , , . , , .19
: Caterpillar Tractor Company ( ) . : . . . . . . Caterpillar:
1) 21 2) 40% 3) 300 4) 200 5) 6 Caterpillar: ) ) ) ) ( 1925. ) ) .
Caterpillar, , . Caterpillar , .20
1992. Caterpillar 2.400 -. Caterpillar North American : . , , .
Caterpillar . 1993. , . 1994. -, , . . , . . . , Caterpilar
Logistic Services , .
21
: 1992. . y , . , 60. , y . 1993. y , . . y . , y , . y .
22
4. . . . . . , . , , . , . . . , . , , . , , . , . , , . , .
23
, , , . , .
24
5. 1.
, . - " , " , 2005. , : - , , , 2010. , , , : , , , 2005. , , .
: , , , 2006.
2.
3.
4.
25
