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THE UNIVERSITY of NEW ENGLAND
M A N U A L INSTITUTIONAL BRAND IDENTITY
U N I V E R S I T Y O F N E W E N G L A N D I N S T I T U T I O N A L B R A N D I D E N T I T Y M A N UA L PAG E 1
INTRODUCTION
The University of New England is Maine’s largest private university, featuring two distinctive campuses in Maine, a vibrant campus in Tangier, Morocco, and an array of innovative offerings online. Our hands-on, experiential approach empowers students to join the next generation of leaders in their chosen fields. We are home to Maine’s only medical and dental colleges, a variety of other interprofessionally aligned health care programs, and nationally recognized degree paths in the marine sciences, the natural and social sciences, business, the humanities, and the arts.
TRADEMARK NOTICEImages, logos, designs, and other marks in this manual are the trademarked property of the University of New England.
IMAGE USE AND RELEASESUNE maintains an archive of images that University members may use in official UNE publications. If you would like to use other photos, download a copy of the UNE Photo Release form from the Communications website and have any persons depicted fill it out. You may also contact the director of Communications for a copy of the form.
SOCIAL MEDIA GUIDELINES UNE provides separate guidelines for the use of UNE images and marks on social media. Contact the University’s social media strategist for more information.
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THE OFFICE OF COMMUNICATIONS
The Office Communications provides strategic and creative leadership and support for the University of New England across all media and communications platforms. Our mission is to raise awareness for UNE, enhance the University’s reputation, facilitate operations, and foster community in alignment with institutional goals.
THE OFFICE OF COMMUNICATIONS
Ellen Beaulieu
Vice President for Communications
(207) 221-4744
Hilary Babbitt
Office Manager for Communications
(207) 221-4735
Jennie Aranovitch
Writer and Editor
Office: (207) 221-4841
Louise Coburn
Social Media Strategist
Office: (207) 221-4359
Lee Cote
Audio Visual Event Technician
Office: (207) 602-2771
David Dadiego
Audio Visual Event Manager/
Videographer
Office: (207) 221-4357
Sarah Delage
Director of Public Relations
Office: (207) 221-4899
Cell: (508) 733-2293
Melissa DeStefano
Social Media Assistant
Sean Fitzpatrick
Marketing Director
Office: (207) 221-4843
April Forristall
Digital Production Editor
Office: (207) 221-4322
Meghan Grammer
Graphic Designer
Office: (207) 221-4236
Holly Haywood
University Photographer
Office: (207) 221-4776
Jessica Kruzel
Digital Designer
Office: (207) 221-4391
Dan Lambert
Film Producer/Director
Office: (207) 221-5010
Guy Lyons
Web Systems Administrator
Office: (207) 221-4558
Marine Miller
Art Director
Office: (207) 221-4286
Josh Pahigian
Writer
Chris Rose
Public Relations Strategist
Office: (207) 221-4871
Jonathan Santos
Web Operations Manager
Office: (207) 221-4774
Philip Shelley
Creative Strategist
Office: (207) 221-4181
Cell: (508) 613 -6210
U N I V E R S I T Y O F N E W E N G L A N D I N S T I T U T I O N A L B R A N D I D E N T I T Y M A N UA L PAG E 3
Four Color
One Color (Pantone 294)
Black and White
White
White with Blue (Pantone 294 or Four Color)
PRIMARY LOGO — HORIZONTAL APPLICATION
PRIMARY LOGO
The UNE logo consists of a customized rectangle with a specified typeface and color options. You may choose one of the options shown but should not alter it in any way. All logos are located in UNE’s digital asset manager: www.assets.une.edu. The minimum size for the horizontal logo reproduction is 1.5 inches wide. The minimum size for the vertical logo reproduction is 1.25 inches wide.
When using outside vendors, please make sure you are using a Learfield Licensed vendor: www.learfieldlicensing.com.
Pantone is a registered trademark of Pantone, LLC
U N I V E R S I T Y O F N E W E N G L A N D I N S T I T U T I O N A L B R A N D I D E N T I T Y M A N UA L PAG E 4
White with Blue (Pantone 294 or Four Color)
Black and White
One Color (Pantone 294)
Four Color
White
PRIMARY LOGO — VERTICAL APPLICATION
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SECONDARY LOGO
When space is limited, you may use the secondary logo as shown below. We call this “the UNE icon/block.” Please be sure to accompany this version of the logo with the tag line “Innovation for a Healthier Planet.”
White
Black and White
One Color (Pantone 294)
Four Color
SECONDARY LOGO — BLOCK APPLICATION
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LOGO CLEAR SPACE
For the logo to communicate effectively, it should not be crowded or overwhelmed by other design elements. “Clear space” refers to the area surrounding the mark that should be kept free of visual distraction. No graphic element or text of any kind should be placed within this clear space.
LOGO CLEAR SPACE — PRINTED PROMOTIONAL MATERIALS
LOGO CLEAR SPACE — PRODUCTS WITH COLLEGE OR DEPARTMENT NAMES
College of Pharmacy
College of Pharmacy
College of Pharmacy
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LOGO AND EMAIL SIGNATURES
You do not need to include the UNE logo in your email signature. If you do decide to include it, however, you must use the version displayed below, labeled “option two.” No other logo or graphic is approved for this use.
Your email signature should be written in one of the UNE typefaces outlined in this manual. If those typefaces are not available, use Arial or Times Roman.
LOGO AND EMAIL SIGNATURE
OPTION ONE — WITHOUT LOGO
Sabrina SandersManagerUniversity of New [email protected](207) 221-0000
www.une.edu
OPTION TWO — INCLUDING LOGO
Sabrina SandersManagerUniversity of New [email protected](207) 221-0000
www.une.edu
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EMBROIDERING THE LOGO
When embroidering the logo on a garment or other product, the tag line may be omitted as show below. This is the only time the logo can be used without the tag line.
When adding text — such as a college or department name — to a logo on a garment, adhere to the clear space parameters and use one of the UNE typefaces. If those typefaces are not available, use Arial or Times Roman.
EMBROIDERING THE LOGO
U N I V E R S I T Y O F N E W E N G L A N D I N S T I T U T I O N A L B R A N D I D E N T I T Y M A N UA L PAG E 9
UNIVERSITY SEAL
The University seal is reserved for the most formal applications and expressions of the University’s identity and as a formal insignia for documents of institutional and legal importance, such as diplomas, transcripts, certificates, commencement programs, and flags.
Usage of the seal is prohibited without express permission from the President’s Office and/or the Office of Communications.
UNIVERSITY SEAL
White
Black and White
One Color (Pantone 294)
Four Color
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NON-APPROVED LOGO EXAMPLES
NON-APPROVED LOGO USAGE
Do not alter the UNE logo by changing its color, separating its elements, or otherwise varying its appearance and proportions. Consistent use of the logo is not only important to building and maintaining UNE’s brand, but variances in the logo’s use could result in UNE losing its copyright.
Portland Campus
Text or images must not come too close or touch the logo. Refer to the guidelines in this manual.
Text or images must not come too close or touch the logo. Refer to the guidelines in this manual.
UNE
U N I V E R S I T Y O F N E W E N G L A N D I N S T I T U T I O N A L B R A N D I D E N T I T Y M A N UA L PAG E 1 1
BRAND ARCHITECTURE
The brand architecture unifies and strengthens the UNE brand by presenting the UNE logo as an overarching umbrella of identification, while creating the framework for each college, school, and department to have its own identity representation.
Please note that the UNE logo remains our primary identity and the preferred graphic for external communication. All letterhead, business cards, and stationery will remain the same and will not use this brand architecture. In addition, the centers, institutes, and research grants with existing graphics will continue to use their approved graphics, displayed alongside the UNE logo.
The brand architecture graphics are created exclusively by the Office of Communications. They may not be recreated. The artwork is posted to the U/V shared drives under Communications > Brand Architecture. If your department or unit is not yet listed, please fill out the request form located on the UNE Communications webpage.
COLLEGES*
ACADEMIC DEPARTMENTS
ADMINISTRATION**
* Academic department and unit names will appear in full, including the words “department of” or “division of.”** Administrative department and unit names will not included the words “department of” or “division of” or “office of”.
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STUDENT CLUBS, GROUPS, AND ORGANIZATIONS
When creating a design for your club, group, or organization, follow the typeface guidelines provided in the manual.
The UNE logo or the UNE Nor’easter curve mark needs to be incorporated somewhere on your product. For example, you might include it on the back of the neck of shirts, the bottom, breast-pocket, sleeve, etc. Example shown is not to scale.
Please note: the UNE Nor’easter curve mark is not customizable, but the name of the student groups can be added in any of the UNE approved fonts, as long as it respects a clear space around it. It is also available in black and white.
FRONT BACK
UNIVERSITY OF NEW ENGLAND
S RF C B
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TYPEFACE OPTIONS
Lato — Contemporary sans serif typeface.
TC Franklin Gothic Std — Standard sans serif typeface.
The Goudy Oldstyle Std — Classic serif typeface.
Merriweather — Serif typeface that complements Lato on the website.
HouseGothic HG 23 Text — You may only use this typeface on athletic products.
TYPEFACES
To establish UNE’s distinctive appearance in print and on the web, we only use the typefaces listed below. By doing this, we unify our look across the various communication platforms through which we engage the public.
The Office of Communications is not responsible for providing typefaces. Typefaces can be ordered from Adobe® at www.adobe.com. or Google. All UNE typefaces are OpenType typefaces which are compatible with both Macintosh and Windows®. If the typefaces listed below are not available, use Arial or Times Roman.
Macintosh is a registered trademark of Apple, Inc. Windows is a registered trademark of Microsoft Corporation. Adobe is a registered trademark of Adobe Systems, Inc.
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LATO HAIRLINE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789!@#$%^&*()
LATO HAIRLINE ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
LATO LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789!@#$%^&*()
LATO LIGHT ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
LATO REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
LATO (REGULAR) ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
LATO BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
LATO BOLD ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
LATO BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
LATO BLACK ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
UNIVERSITY TYPEFACE: LATO
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ITC FRANKLIN GOTHIC STD BOOKABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
ITC FRANKLIN GOTHIC STD BOOK ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
ITC FRANKLIN GOTHIC STD BOOK CONDENSEDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
ITC FRANKLIN GOTHIC STD BOOK CONDENSED ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
ITC FRANKLIN GOTHIC STD BOOK COMPRESSEDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
ITC FRANKLIN GOTHIC STD BOOK COMPRESSED ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
ITC FRANKLIN GOTHIC STD MEDIUMABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
ITC FRANKLIN GOTHIC STD MEDIUM ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
ITC FRANKLIN GOTHIC STD MEDIUM CONDENSEDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
ITC FRANKLIN GOTHIC STD MEDIUM CONDENSED ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
ITC FRANKLIN GOTHIC STD DEMIABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
ITC FRANKLIN GOTHIC STD DEMI ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
ITC FRANKLIN GOTHIC STD DEMI CONDENSEDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
UNIVERSITY TYPEFACE: ITC FRANKLIN GOTHIC STD
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GOUDY OLDSTYLE STD REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
GOUDY OLDSTYLE STD ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
GOUDY OLDSTYLE STD BOLDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
GOUDY OLDSTYLE STD BOLD ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
UNIVERSITY TYPEFACE: GOUDY OLDSTYLE STD
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MERRIWEATHER LIGHTABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
MERRIWEATHER LIGHT ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
MERRIWEATHER REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
MERRIWEATHER (REGULAR) ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
MERRIWEATHER BOLDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
MERRIWEATHER BOLD ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
MERRIWEATHER BLACKABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
MERRIWEATHER BLACK ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
UNIVERSITY TYPEFACE: MERRIWEATHER
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HOUSEGOTHIC HG 23 TEXT BOLDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
UNIVERSITY TYPEFACE: TAMANGO
TAMAGO REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
TAMAGO BOLDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()
You may only use these typefaces on athletic products.
UNIVERSITY TYPEFACE: HOUSEGOTHIC HG 23 TEXT
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COLOR
Color consistency is important to building and maintaining the UNE brand. Many factors influence accurate color reproduction. These include paper stock, ink coverage, various processes used by different printers, etc. For optimal results, work with your printer to match the colors indicated in this manual. Also use the appropriate Pantone chips for matching purposes when reproducing these colors on other media such as fabric, plastic, paint, etc.
PANTONE 294C: 100M: 82Y: 27K: 19HEX# 163e70R: 22 G: 62B: 112
BLACKC: 0M: 0Y: 0K: 100HEX# 231f20R: 35 G: 31B: 32
PANTONE 423C: 0M: 0Y: 0K: 44HEX# 9fa1a4R: 169G: 161B: 164
UNIVERSITY PRIMARY COLOR PALETTE
The colors shown on this and other pages within this manual should not be used for color matching. Use actual color chips or use reference numbers above for accurate color matching.
Pantone is a registered trademark of Pantone, LLC.
U N I V E R S I T Y O F N E W E N G L A N D I N S T I T U T I O N A L B R A N D I D E N T I T Y M A N UA L PAG E 2 0
CYANC: 100 M: 0Y: 0K: 0HEX# 00aeefR: 0G: 174B: 239
PANTONE 7458 C: 50M: 14Y: 10K: 0HEX# 7db7d2R: 125G: 183B: 210
PANTONE 7723C: 75M: 10Y: 57K: 10HEX# 2e9b80R: 46G: 155B: 128
PANTONE 7625C: 0M: 75Y: 75K: 0HEX# f26649R: 242G: 102B: 73
PANTONE 715 C: 0M: 52Y: 96K: 0HEX# f79026R: 247G: 144B: 38
PANTONE 7669 C: 71M: 75Y: 15K: 0HEX# 675894R: 103G: 88B: 148
PANTONE 123C: 0M: 24Y: 94K: 0HEX# ffc425R: 225G: 196B: 37
PANTONE 382 C: 28M: 0 Y: 100K: 0HEX# c4d82eR: 196G: 216B: 46
PANTONE 119C: 17M: 22Y: 100K: 47HEX# 81720fR: 129G: 114B: 15
PANTONE 519C: 67M: 100Y: 30K: 10HEX# 6d276aR: 109G: 39B: 106
PANTONE 253C: 42M: 91Y: 00K: 00HEX# 9e3d96R: 158G: 61B: 150
PANTONE 209C: 0M: 100Y: 34K: 53HEX# 860038R: 134 G: 0B: 56
PANTONE 2925 C: 85M: 24Y: 0K: 0HEX# 0096d6R: 0 G: 150B: 214
PANTONE 321 C: 96M: 3Y: 35K: 12HEX# 0097a0R: 0G: 151B: 160
UNIVERSITY SECONDARY COLOR PALETTE
The colors shown on this and other pages within this manual should not be used for color matching. Use actual color chips or use reference numbers above for accurate color matching.
Pantone is a registered trademark of Pantone, LLC.
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STATIONERY
To build and maintain a successful UNE brand, it is essential that the University’s stationery be consistent with the guidelines outlined in this manual. Stationery items are pre-designed (for all campus locations). Please note: examples shown are not to scale. To order any of the products depicted below, or other specialty items, please visit the Communications page of the UNE website.
College of / Other Approved Sub-brandOffice or Department
Portland Campus716 Stevens AvenuePortland, ME 04103
U.S.A.(207) 797-7261
www.une.edu
BIDDEFORD AND PORTLAND, MAINE, U.S.A. | TANGIER, MOROCCO | ONLINE
College / Office / Department
716 Stevens Avenue, Portland, ME 04101, U.S.A.
BIDDEFORD
AND PORTLAND,
MAINE, U.S.A.
TANGIER, MOROCCO
ONLINE
Business Card Back (Optional)
First Name Last Name, diploma
Title
College / Office /
Department
716 Stevens Avenue
Portland, ME 04103, U.S.A.
T (207) XXX - XXXX
C (207) XXX-XXXX (optinal)
www.une.edu
Business Card Front
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MORE INFORMATION AND LINKS
This PDF along with all links mentioned in this manual can be found on the Communications page of the UNE website. www.une.edu/communications
