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frederick-carpenter
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• Chapter 1 “Julie, the convenor, … blonde with big tits. In fact, her breasts ere probably no more than one and a half standard deviations from the mean size for her body weight, and hardly a remarkable identifying feature.”
• Standard deviation measures spread in a variable e.g. breast size
• It is most useful when the variable follows a Normal distribution
• If breast size is Normally distributed, then about 2/3 of women are within one standard deviation of the mean
-3 -2 -1 0 1 2 3
0.0
0.1
0.2
0.3
0.4
standardised breast size
de
nsi
ty
68%
• And about 85% are within 1.5 standard deviations of the mean
-3 -2 -1 0 1 2 3
0.0
0.1
0.2
0.3
0.4
standardised breast size
de
nsi
ty
85%
• Chapter 4 “… best practice in questionnaire design, including multiple-choice questions, Likert scales, cross-validation, dummy questions and surrogates.”
• Multiple choice questions: select from several options rather than write in an answer or have only two options.
• For an appointment, do you arrive
• (a) very early• (b) a little early• (c) in time• (d) a little late• (e) very late
• Likert scales scores responses along a symmetric range
• Likert, R. (1932). A technique for the measurement of attitudes. Archives of Psychology 140.
• For an appointment, do you arrive
• (a) very early• (b) a little early• (c) in time• (d) a little late• (e) very late
• Cross-validation • “Height, weight and body mass index. Cant you do the calculation yourself?”
• “That’s the purpose of the question. Checking they can do basic arithmetic.”
• Dummy questions • Questions not used to calculate final scores but to construct other variables e.g. SES or to calibrate other questionnaires
• Surrogate questions• “Q35: Do you eat
kidneys? Correct answer is (c) occasionally. If you ask directly about food preferences, they say “I eat anything” and then you discover they’re vegetarian.”
• Chapter 4 “My strategy was to minimise the chance of making a type-one error – wasting time on an unsuitable choice. ”
• H0: this person will not make a suitable wife
• Ha: this person will make a suitable wife
• Reject H0 wrongly = Type I error
• Fail to reject H0 wrongly = Type II error
• Minimise Type I error completely by NEVER getting married = high risk of Type II error (failing to marry a suitable person)
• Reject H0 wrongly = Type I error
• Fail to reject H0 wrongly = Type II error