Rosie Stone

8/11/2019 Rosie Stone

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MEZZANINE LEVEL, 65 YORK ST., SYDNEY, NSW 2000 WWW.AWARDSCHOOL.COM.AU

PO BOX Q1389, QVB POST OFFICE, SYDNEY, NSW 1230 WWW.COMMUNICATIONSCOUNCIL.ORG.AU

PH. 02 8297 3877 FAX. 02 8297 3801

ABN 84 140 893 152

Brief 1 2014

To be issued at Tutorial 1

Client: SMART cars

Product: Smart Fortwo

Media: Poster

Target Audience: urban professionals

Single-minded proposition: The easiest car youll ever park

Background/

proof of proposition: No other car is designed for city life like the Smart

fortwo. Sitting at just 2.7m long and 1.5 wide, it

can park in places other cars cant come close

to.

Mandatories: Smart logo and endline.

For more information: www.smart.com


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PH. 02 8297 3877 FAX. 02 8297 3801

ABN 84 140 893 152

Brief 3

To be issued at Tutorial Three

Client: Carsales.com.au

Product: Carsales.com.au

Media: Outdoor (Adshel, street furniture

special build, ambient)

Target Audience: Anyone selling a car.

Single-minded proposition: The fastest way to sell your car.

Background/

proof of proposition: On Carsales, theres a car sold every minute.

Specifically, one car is sold on the Carsales

Network every 45 seconds or less.

Mandatories: Carsales logo


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PH. 02 8297 3877 FAX. 02 8297 3801

ABN 84 140 893 152

Brief 4


Client: Google

Product: Google Drive

Media/ Deliverables: A digital/social idea.

Target Audience: 25- 50 year old computer users.

Single-minded proposition: The safest place to store your data.

Background: Using Google Drive is a great way to store your

files safely in secure data centres, where your files

won't go missing. Even if your computer, phone

or tablet breaks, the files you store in Google

Drive are safe.

Notes

Your executions can use time, context and technology to bring the proposition

to life. We connect to the digital world via our phones, our computers at work,

our iPads in the evening. When and where can your message be to make it

relevant and interactive?

If your idea requires a written description, try and keep it short and simple.

Remember, the idea should be able to be expressed in a sentence.


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PH. 02 8297 3877 FAX. 02 8297 3801

ABN 84 140 893 152

Brief 6


Client: LYNX

Product: LegendBodyspray

Media: Radio (30 seconds)

Target Audience: Guys wanting to attract girls.

Single-minded proposition: Become irresistible to women.

Background/

proof of proposition: Made up of a complex and alluring blend of

fragrances, ladies dont just love guys who wear

Legend, they find them completely irresistible.

The more you spray, the more girls youll attract.

Mandatories: None, other than the product name.

For more information:

http://www.lynxeffect.com.au/product/detail/466354/legend


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PH. 02 8297 3877 FAX. 02 8297 3801

ABN 84 140 893 152

Brief 8 2014


Client: You decide

Product: You decide

Media: You decide

Target Audience: You decide

Single-minded proposition: You decide

Background/

proof of proposition: You decide

Mandatories: You decide

The purpose of this brief is that you choose a brand, product or service and

communicate something new about it in an interesting way.

The only ask is that your idea is topical. Pick something thats been prominent in

the media over the past couple of months. It could be related to sports (FIFA

World Cup this year, sporting personalities behaving badly etc), news (political,

celebrity, human interest etc) or events (holidays, entertainment events etc).


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PH. 02 8297 3877 FAX. 02 8297 3801

ABN 84 140 893 152

Examples (but please dont copy, think of your own):

Trying to sell washing powder to children and not mothers.

Or simply selling cereals in a new wayyou get the idea.


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PH. 02 8297 3877 FAX. 02 8297 3801

ABN 84 140 893 152

Brief 9


Client: Ticketek

Product: Monster Jam

Media: Promo/experiential

Target Audience: Families with young boys.

Single-minded proposition: The Monster Trucks are coming.

Background: Theyre big, bad and bouncy and theyre coming

to the ANZ Stadium Sydney, Saturday 18thOctober

2014. With the ability to leap up to ten meters into

the air and jump across 14 cars, these car-crushing,


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PH. 02 8297 3877 FAX. 02 8297 3801

ABN 84 140 893 152

metal monsters are acrobats on four wheels

leaving a trail of destruction and mayhem in their

wake.

Mandatories: Monster Jam logo, event date, book at Ticketek

For more information: ticketek.com.au

Monsterjam.com

Youtube channel: Monster Jam Live


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Rosie Stone