S.W.O.T. S.W.O.T. – The Basis for Successful Businesses · 2013-09-25 · Sample Visions •"To bring ... The Basis for Successful Businesses ... 2010 BPAA SP-handout [Compatibility

SWOT – The Basis for Successful Businesses

© CSM Consulting Solutions, Inc. June, 2010 1

S.W.O.T. S.W.O.T. ––

The Basis for The Basis for

Successful BusinessesSuccessful Businesses

Tuesday, June 29, 2010 Charlotte Mordini

CSM Consulting Solutions, Inc.

Email: [email protected]: 414.745.7190

The Best is Yet to Come!

Session ObjectivesSession Objectives

•Framework to think and focus strategically

•Learn -

– how to identify your business’ SWOT

– how to pinpoint areas for growth / improvement

– how to position your business for success


Strategic Planning

•Define the reason for being

• Identify future direction / ideal position

•Create an action plan / a TO DO list / roadmap




Why do it?

•Defines and shapes

• Improved decision making

•Pro-active involvement / buy-in

•Everyone on same page


How does it help?

•Enhances responsiveness and improves performance

•Assists budget preparation

•Sound business practices


How does it help?

•Creates common purpose /direction

•Pro-active versus reactive

•Fresh and relevant




•Core values

•Vision

•Mission

•SWOT

•Key Focus Areas

• Implementation Plan

•Review / Revise

The Basics -


The Strategic Plan

•Future focused road map

•Guides decision making


Vision

•Describes what the business wants/should look like in the future

•Defines what it aspires to achieve

•More than just a set of hopes or wishes; the vision is a destination




Sample Visions

• "To bring inspiration and innovation to every athlete in the World.“

• “To become the world’s favorite convenience fun foods company.”


BPAA Vision

“To make bowling centers

the destination of choice by all.”


Mission

•Reason for being

•With / for whom

•Distinctive competence

•Why




Sample Mission Statement

“We fulfill dreams through the experiences of motorcycling, by

providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and

services in selected market segments.”


Sample Mission Statement

“We create happiness

by providing the finest

in entertainment

for people of all ages.”


BPAA Mission Statement

“BPAA is the voice of the

bowling industry.

Our mission is to enhance the

profitability of our members.”




“SWOT Analysis”

• Internal assessment

••SStrengthstrengths

••WWeaknesseseaknesses

•External assessment

••OOpportunitiespportunities

••TThreatshreats


Internal Assessment

•Answers question: How well are we delivering our mission / fulfilling our purpose?

•Strengths

•Weaknesses


Strengths

•Current internal capabilities

•Areas of superiorperformance




Weaknesses

•Areas of substandard or poor performance

•Prevent or inhibit fulfilling mission or purpose


External Assessment

•Answers question: What will help and/or hurt us in the fulfillment of our mission?

•Opportunities

•Threats


Opportunities

•External trends or events to take advantage of to grow and improve

•Use as energizers




Threats

•External, uncontrollable, factual events and existing situations

•Barriers, obstacles or problems that can prevent success


“SWOT Analysis”

AKA - identification and analysis of:

•Strengths

•Weaknesses

•Opportunities

•Threats


Key Focus Areas

•Critical issues the businessmust address; a.k.a. Priority Issues

•Derived from the SWOT analysis

•Highest priority / timing is critical




Action Plan

•Commit to writing whatwill be done to addresseach Priority Area

•Assures / maintains delivery of mission

•Reviewed / updated regularly

•TO DO list


Review

•Regular review of action plan components, at least quarterly

•Ensure accountability of responsible parties

•Keeps the strategic plan on-track


Summary

•Think and focus strategically

•SWOT

•Growth / improvement

•Success




Summary


Need Planning Help?

Please contact…

Charlotte MordiniCharlotte Mordini

CSM Consulting Solutions, Inc.CSM Consulting Solutions, Inc.

Email: [email protected]: [email protected]

Phone: 414.745.7190Phone: 414.745.7190

Documents

S.W.O.T. S.W.O.T. – The Basis for Successful Businesses · 2013-09-25 · Sample Visions •"To bring ... The Basis for Successful Businesses ... 2010 BPAA SP-handout [Compatibility