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Strategic Plan
June 2015
Updated as of 1-23-18
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FOOD BANK OF WNY Strategic Plan Contents
June 2015
Item
1) Mission Statement
2) Vision Statement
3) Strengths/Weaknesses/Opportunities/Threats
4) Goals/Strategies/Steps
5) Reporting Format
6) Summary
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Our Mission… … Obtain nutritious food and support from public and private sources and efficiently
distribute these resources to the hungry in Western New York through our member
agencies
MISSION STATEMENT
FOOD BANK OF WNY
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VISION STATEMENT
FOOD BANK OF WNY
Our Vision… … Respectfully provide food, training, education and hunger advocacy for our member agencies
and their clients
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S.W.O.T. Analysis
FOOD BANK OF WNY
STRENGTHS
Positive community image and excellent reputation in WNY
Committed board, strong internal leadership and dedicated management and staff
Loyal volunteer base
Strong (and developing) donor network and endowment program
Solid fiscal position and efficient use of funds
Excellent nutritional quality of foods distributed
Committed community partnerships and collaborations (corporate, media, peers, agencies)
Open to change and new ideas to increase efficiency and effectiveness (Direct Delivery, AAP, upgraded technology, staff changes)
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FOOD BANK OF WNY
WEAKNESSES Lack of space, condition of facility; inefficient storage and location;
restricts growth and distribution
Heavy reliance on “Check Out Hunger” program, state/federal funding and events for revenue grow
Lack of outreach efforts to businesses
Inability to efficiently and accurately track and cultivate donor base
Lack of proper analysis of Direct Mail efforts, therefore inhibiting growth of the program
Inability to reach/serve all in need (unable to reach all in need in Cattaraugus County because there are many outlying areas; outgrowth of facility/truck in Chautauqua County)
No central agency database to ensure no duplication of services
Risk of losing strong leadership and no succession planning
Need to better procure and distribute fresh food products
Aging volunteers and lack of coordinated volunteers to help with day to day operation
Need to better educate general public on the Food Bank (who we are, what we do) and how inadequate nutrition and hunger affect our community 6
FOOD BANK OF WNY OPPORTUNITIES
Identify eligibility for and solicit grants and other funding sources
Expansion of Direct Mail and donor cultivation/acquisition programs
Continued development of Endowment Program and focus on a few major events that drive revenue growth
Expand relationships with local farmers and retail partners to procure more food (e.g. gleaning)
Enhance relationships with healthcare industry, local nonprofits, and other agencies (City Mission, Red Cross) to investigate distribution opportunities and continue to build on the message of providing nutritious food
Consistent branding of Food Bank WNY image regarding hunger and expand nutrition awareness
Enhance community awareness of hunger and related issues (possibly through social media)
Expand current programs (Direct Delivery, mobile pantry, Check Out Hunger, Food Drive)
Investigate school-based pantries and other non-traditional distribution methods
Assist agencies with referring clients to other social services and develop client tracking system
Implement and communicate formal succession planning and cross-training program
Reallocation of resources (staff, monies) where needed within the organization
Further expand board engagement; continue to utilize Board Members to facilitate opportunity areas on an on-going basis
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FOOD BANK OF WNY
THREATS
Short or long term cuts in funding at the state or federal level
Increased cost of food and demand continues to exceed food supply
Decreased food donations from retailers and manufacturers (potential closings or consolidations of manufacturers)
Continued slow growth of economy and increased need for FB services
Loss or retirement of key staff, attrition of board members without adequate replacement
Loss of any key partnerships, especially Check Out Hunger donations raised by Wegmans, and WGRZ media exposure
Competition with other nonprofits for donations
Aging volunteer and donor base
Weather, location, and natural disasters have impacts on distribution
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FOOD BANK OF WNY
STEPS RESPONSIBILITY Date
1. Analyze the current and future state of the flow and mix of product. Evaluate satellite location distribution.
Physical Systems & Safety Committee August 2015
Completed
2. Complete facility analysis for Chautauqua County:
a) Location b) Space requirements c) Transportation/distribution d) Facility management
Physical Systems & Safety Committee October 2015
Completed
3. Complete facility analysis for Holt Street: a) Appraisal of property b) Space utilization c) Warehouse/freezer/cooler space d) Identify bottlenecks e) Technology improvements
Physical Systems & Safety Committee February 2016
Completed October 2016
4. Develop Facilities Recommendation Plan
Physical Systems & Safety Committee
May 2016
Completed October 2016
GOAL #1 To complete a facilities requirement plan to meet the Food Bank’s long
term needs by May 2016.
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FOOD BANK OF WNY
STEPS - Revenue RESPONSIBILITY DATE
1. Through enhanced donor cultivation strategies, develop a Major Gifts Program.
Development Department June 2016 In Progress
2. Through enhanced donor cultivation strategies, increase Planned Giving (gifts and pledges) by 30% over 2014.
Development Department June 2016 In Progress
3. Develop a plan to increase the number of corporate donors (including food brokers) by 30% over 2014 and implement a matching gift challenge.
Resource Development Committee, Development Department
June 2016 In Progress
4. Through enhanced donor cultivation strategies, derive a net income of $1m through targeted Direct Mail efforts.
Resource Development Committee, Development Department, RDK Alpha Dog
June 2017 Completed June 2016
GOAL #2 To develop a comprehensive sourcing and development plan, both food
and revenue, by January 2016.
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FOOD BANK OF WNY
STEPS - Food RESPONSIBILITY DATE
1. Enhance and build upon retail store grocer relationships to garner a wider variety and increase acceptable grade qualities in an effort to boost fresh produce quantities by 15% over 2014.
Resource Development Committee, Justin Guerin, Carol Palumbo, Gary Maybach
October 2015
Completed December 2015
2. Re-assess existing food streams for potential growth opportunity / waste partnership in the wake of RalCorps plants closing.
Justin Guerin, Gary Maybach
December 2015
Completed
3. Increase the quantity and quality of food drives hosted by organizations and individuals by 10% over 2014, through the concept and development of “virtual food drives.”
Resource Development Committee, Development Department
March 2016
Needs further evaluation
4. Develop a plan for “Invest An Acre”, whereby corporations fund a portion of farm acreage that encourages and empowers participants to donate a portion of their crop proceeds to help fight hunger in their own communities.
Resource Development Committee, Development Department
December 2016
Completed January 2017
GOAL #2 To develop a comprehensive sourcing and development plan, both food
and revenue, by January 2016.
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FOOD BANK OF WNY
STEPS RESPONSIBILITY Date
1. Survey of needs/wants to identify IT gaps and future needs; survey staff, agencies and other Committee Chairs
IT Committee May 2015 Completed
2. Prioritization of IT gaps and future needs
IT Committee September 2015 Completed October 2015
3. Build technology roadmap/capabilities
IT Committee December 2015 Completed June 2016
4. Reducing technology complexity/opportunities
IT Committee
Completed 2017
5. Explore client data software initiatives, internally and through Feeding America’s client data project
IT Committee, Christa DiPizio January 2017 Awaiting Guidance from Feeding America
GOAL #3 To create a three-year I.T. plan to meet the needs of the organization by
December 2015.
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FOOD BANK OF WNY
STEPS – Staff RESPONSIBILITY DATE
1. Refresh formal succession plan for President & CEO
Personnel Committee, Christa DiPizio.
July 2015 In Progress
2. Refresh succession plans for Chief Financial Officer, Operations Director, Development Manager and PR & Community Relations Manager
Personnel Committee, Christa DiPizio
February 2016 In Progress
3. Develop formal internship program with primary focus on Marketing & Communications functions
Marketing Department
February 2016 In Progress
4. Develop a talent management and mentoring process
Personnel Committee, Christa DiPizio
March 2016 In Progress
GOAL #4 To develop a succession and mentoring plan for staff by
December 2016.
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FOOD BANK OF WNY
STEPS – Board of Directors RESPONSIBILITY DATE
1. Formalize succession plan for board officers, committee chairs, and key event chairs.
Executive Committee August 2015 Completed May 2016
2. Evaluate nomination process and current composition of Board. Determine ideal composition.
Board Governance Committee November 2015 Completed May 2016
GOAL #5 To develop a succession and mentoring plan for Board of Directors
by December 2015.
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FOOD BANK OF WNY
STEPS RESPONSIBILITY DATE
1. Develop core values Resource Development Committee, Ann McCarthy, Christa DiPizio
August 2015 Completed
2. Evaluate tagline/logo Resource Development Committee, Ann McCarthy
August 2015 Completed
3. Further develop and expand Marketing Plan to include:
a) 2015-2016 calendar of activities and events b) Internal Marketing Plan c) External Marketing Plan d) Government & Advocacy Plan
Marketing Department, Resource Development Committee Ann McCarthy
a) July 2015 - Completed b) June 2018 – In
Progress c) July 2018 – In
Progress c) July 2018 – In Progress
GOAL #6 To create a plan for consistent Food Bank of WNY branding and awareness
program (both internal and external) by October 2015.
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FOOD BANK OF WNY
STEPS RESPONSIBILITY Date
1. Evaluate Expansion of Mobile Pantry Program (Food Express)
Agency Services Committee (or sub-committee); additional resources may be required
October 2015 Completed April 2016
2. Analysis of current agency capacity and projected potential increase of distribution to them.
Agency Services Committee (or sub-committee); additional resources may be required
November 2016 In Progress
3. Explore Direct Delivery Programs to Niagara and Cattaraugus counties. Develop plan for roll-out in each respective county.
Agency Services January 2016 (Cattaraugus) ; November 2016 (Niagara) In Progress – Finalizing Routes in Cattaraugus County (June 2017) & Developing Plan for Niagara County (December 2018)
4. Explore non-traditional delivery concepts (Fire halls, Senior Centers, etc…) to increase perishable and fresh fruit and vegetable distribution.
Agency Services Committee (or sub-committee); additional resources may be required
April 2016 In Progress
5. Research practicality of adding School Based Pantries (Elementary to College Level) to existing delivery infrastructure in Erie County.
Agency Services Committee (or sub-committee); additional resources may be required
January 2017 Completed April 2016
GOAL #7 To develop a plan for expanding distribution through new and existing
channels by June 2016.
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FOOD BANK OF WNY
STEPS RESPONSIBILITY Date
1. Identify and secure resources for expansion of new/current nutrition education programs.
Agency Services Department, Grants & Communications Coordinator
July 2015-July 2017
On-Going
2. Evaluate current model for the Community Garden and develop a plan for expansion opportunities.
Agency Services Department, Physical Systems Committee
October 2015
In Progress
3. Develop volunteers through colleges, universities, senior centers, and others to assist with nutrition education.
Agency Services Committee, Volunteer and Special Events Coordinator
December 2018
In Progress
4. Develop collaborations with healthcare providers, colleges, universities, senior centers and the food industry to assist with nutrition education.
Agency Services Committee
December 2018
In Progress
5. Develop educational materials for donors to help secure more nutritious food donations.
Agency Services Committee, Marketing Department
September 2016
In Progress
6. Create and maintain a library of videos, slides or other technology to illustrate preparation of nutritious meals.
IT Committee, Agency Services Committee
June 2017 – Determined Not to be Feasible
7. Develop and implement a plan to expand point-of-service nutrition education to agencies that serve food, those that have youth programs, and to those where the Food Bank is already providing nutritious food (e.g. Food Express Mobile Pantry, BackPack Program, etc.).
Agency Services Committee July 2017
GOAL #8 Develop a plan to expand the nutrition education program by
December 2015.
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FOOD BANK OF WNY
STEPS RESPONSIBILITY Date
1. Develop a Board Exit Survey to solicit feedback.
Board Governance Committee May 2015
Completed
2. Require all potential Board Members to participate in an agency site visit prior to being elected to the Board.
Board Governance Committee June 2015
Completed
3. Enhance Board Member Orientation Program to include:
- one-on-one meetings with mentor - Food Bank Orientation attendance - attendance with mentor at key events
Board Chair, Vice Chair July 2015
Completed
4. Evaluate role and expectations of Community Advisory Council.
Executive Committee January 2016
Completed
5. Develop and implement a Board Member Survey with a goal of better alignment of expertise with Committee assignments.
Board Chair, Vice Chair, President & CEO February 2016
Completed May 2016
6. 100% Board support for the Annual Contribution Policy.
Board Chair Annually
GOAL #9 To increase the Board of Directors' role and participation in Food Bank
committees, activities and events by June 2016.
The Food Bank has achieved significant growth in
revenue generation, increased efficiency and improving its technology & processes, all by meeting the goals established in the 2010 Strategic Plan.
Continued focus on goal achievement in the 2015
plan by staff and Board of Directors will propel the Food Bank to new heights in serving the hungry of Western New York.
Summary
FOOD BANK OF WNY
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