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This presentation was prepared by Chuck Hall, Your Marketing Exec, LLC / C Social Systems to be shared with WNY IFT on 3/27/2012. This is the intellectual property of Chuck Hall, Your Marketing Exec, LLC.
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Social Networking –Power to the People!
Chuck Hall, MSODC Social Systems
It’s About Freedom To. . .
• Communicate Openly• Assemble with Others• Control Our Own Destiny
Social NetworkingGives Power to the People!
WELCOME TOTHE SOCIAL REVOLUTION
Power to the People!
• What Is Social Networking?• How Do I Use It to Create Value?
Remember – with FreedomComes Responsibility
Social Networking
Wikipedia:
Building online communities of
people who share interests and/or activities, or who are interested in
exploring the interests and activities of others.
Social Media
Wikipedia:
Social media are tools for social interaction, using highly accessible and scalable publishing techniques.
Social media uses web-based technologies to turn communication into interactive dialogues.
Seven Social Media Platforms
• Twitter• Facebook• FourSquare• YouTube• LinkedIn• Pinterest• Google+
A Statistical View
• Twitter: 500 million users• Facebook: 845 million users• Foursquare: 15 million users• YouTube: 800 million users• LinkedIn: 135 million users• Pinterest: 12 million users• Google+: 90 million users
A Donut View of Social Media
A Donut View of Social Media
• Twitter: I am eating a donut.• Facebook: I like eating donuts.• FourSquare: This is where I eat donuts.• YouTube: Here’s a video of me eating donuts.• LinkedIn: My skills include donut eating.• Pinterest: My pictures and recipes for donuts.• Google+: I share my donuts with fellow geeks.
Common Aspects of Social Media
• You
• Others
• Updates
• Engagement
• Relationships
Let’s Take a Closer Look at 3
• LinkedIn – Your Living Resume• Facebook – Your Personal Connections/
Connections in Community (B2C)• Twitter – A Big, Nonstop Cocktail Party
LinkedIn: Your Living Resume
LinkedIn: You
LinkedIn: Your Experience
Linkedin: Your Education
Linkedin: Your Additional Info
LinkedIn: Your Reading List
Linkedin: Others
LinkedIn: Others
LinkedIn: Others
LinkedIn: Others – Groups
LinkedIn: Updates
Linkedin: Updates
LinkedIn: Engagement/ Search
LinkedIn: Engagement/ Search
LinkedIn: Engagement/ Search
LinkedIn: Engagement/ Search
LinkedIn: Engagement/ Search
LinkedIn: Engagement/ Groups
LinkedIn: Engagement/ Groups
LinkedIn: Engagement/ Groups
LinkedIn: Engagement/ Groups
LinkedIn: Engagement/ Groups
LinkedIn Recommendations
• Get your resume and business information up on LinkedIn and connect with people you have worked with – it adds profound credibility!
• Connect/reconnect with valuable people.• Strategically engage in groups and
discussions.
LinkedIn: Learning More
Facebook: Personal & Community
Facebook: You
Facebook: You/ Timeline
Facebook: You/ About
Facebook: You/ Photos
Facebook: Others/ Friends
Facebook: Others/ Find Friends
Facebook: Others/ Find Friends
Facebook: Updates
Facebook: Updates + Engagement
Facebook: Engagement/ Timeline
Facebook: Engagement/ Groups
Facebook: Engagement/ Business
Facebook: Engagement/Business
Facebook: Engagement/ Business
Facebook: Engagement/ Business
Facebook: Engagement/ Business
Facebook: Engagement/ Business
Facebook: Engagement/ Business
FaceBook Recommendations
• If you have friends and family, and are community based, get on facebook personally.
• Support and promote nonprofit and community organizations.
• Look at other businesses and create a business page when/if you are ready to share ideas, information and conversation.
Facebook: Help
Twitter: Nonstop Cocktail Party
Twitter: You
Twitter: Others / Following
Twitter: Others/ Followers
Twitter: Others/ Lists
Twitter: Updates
Twitter: Updates
Twitter: Engagement: Reply
Twitter: Engagement/ Retweet
Twitter: Engagement/ Search
Twitter: Engagement/ Tweetdeck
Twitter Recommendations
• Create an account, including photo, profile information and a link to your website.
• Begin posting items of value to others and retweeting valuable information.
• Prudently follow and engage valuable people.
Twitter: Help
HOW TO GET THE BUSINESS VALUE IN SOCIAL NETWORKING
Getting the Business Benefit
“Let me make this clear:there are no secrets. None.There is no new information.What it took to be successfula thousand years ago is exactlywhat it takes to be successful today.”
– Larry Winget
The Business Value
Fundamentals of Business
Your Organization as a System
People, Technology:Integrated, Productive Approach
Fundamentals of Business
The purpose of business is to create a customer. – Peter Drucker
Five Questions: What is our mission? Who is our customer? What does the customer value? What are our results? What is our plan?
It’s the Relationship!
Too often, people focus on the technology – the tools: LinkedIn, Facebook & Twitter. But it’s really about how these tools help us form stronger relationships –
More Powerful Social Networks!
Strategic Marketing Principles
• Experience– What is your business?– Who are your customers?– What are your business goals?
• Insight– What do you do that is special?– Who do you want as customers; who else wants them?– What makes you different?
• Action– What are you going to say?– What tactics should you use?– How are you keeping score?
Your Organization as a System
Employees &
Partners
EngagedPublic
Customer Relations
Customer CommSocial Media
Public Relations Leadership CommTra
ditional M
edia
Em
plo
yee
Engagem
ent
Marke
tpla
ce
Engagem
ent Value
Communication & Action
Value Creation
Knowledge Manageme
nt
Value Recognition
BrandManageme
nt
Outside Inside
People and Technology
So What Do You Do?
• Business Strategy: What Do You Most Want from Social Networking?
• What Is the 1 – ONE! – Tool that Will Best Help You Do This?
• Jump in and Master It!
• Lather, Rinse, Repeat
Social Networking –Power to the People!
Chuck Hall, MSODC Social Systems
Contact
Chuck Hall, MSODC Social SystemsYour Marketing Exec, LLC
www.CSOSys.com
866-606-7686
@ChuckHall