Summer Training Project Report on BIG BAZZAR

8/8/2019 Summer Training Project Report on BIG BAZZAR

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SUMMER TRAINING PROJECT REPORT

ON

EFFECTIVENESS OF RETAILING MIX IN BIG BAZAAR "

Under the supervision of :

MR.SOBHAN BANERJEE

HR-HEADBig Bazaar, Ranchi

Submitted By:

Sanjeev Singh

NIIM-SBA

BADARPUR, NEW DELHI-44

In partial fulfillment of the requirement of POST GRADUATE

DIPLOMA IN BUSINESS MANAGEMENT course

Session :2009-10

NIIM- SBA


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DECLARATION

I hereby declare that the information presented here is

true to the best of my knowledge. Also, the report has not

been published any where else.

SHIV MOHAN SINGH


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PREFACE


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PREFACE

PGDBM is the one of the most reputed professional coures in the field of RetailManagement.It include theory as well as its practical

application.Summer Training is an integral part ofPGDM-retail

programme, for sucessful completion of this programme require two

months summer training in retail organisation.

So after completion of second semester each student atNORTHEN

INTREGRATED INISTITUTE OF ManagementSBA BADARPURNEW DELHneed to under go two months training in an organisation.

This training serves the purposes of acquainting the student withenvironment of an organisation in which student have to work hard in

future .Only theoretical knowledge is not enough but its practical

application is also required to be learned.

I was fortunate enough to have an opportunity of doing summer training

atBIGBAZAAR,RANCHI. Every trainee was required to prepare a

report of his working in the organisation. I was assigned a project onEFFECTIVENESS OF RETAILING MIX IN BIGBAZAAR.

In this report,all the important findings of the project are included ,over

and above an overall profile of the company(PANTALOON) is also

given.It is hoped that this report will make the readers familiar with thestore and also give the idea about the product and services offered by

the company.


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ACKNOWLEDGEMENT

Acknowledgement


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The project of this magnitude would not have been completed singly.

Firstly I want to give my hearty thanks to all mighty who made the world

and me also.

There are many other people without whom the completion of the projectwould not have been possible. Some have contributed towards this

directly while other have provided indirectly.

It gives me immense pleasure to thank

Mr.Swapline Dutta.(Store Manager) andMr. Sobhan Banerjee

(HR) for providing me summer training in his reputed organization and

giving me a chance to have the experience of actual retail operations.

I am indebted to

Mr.Bishnath jha (Department Manager)ofBIGBAZAAR for his

guidance and cooperation in completing this project.

Last but not the least I would like to convey my heartiest gratitude to all

Members of BIG BAZAAR who helped a lot during my summer

training.

SHIV MOHAN SINGH


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TABLE OF CONTENTS


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TABLE OF CONTENTS

S.NO. Contents Page no

1 COMPANY PROFILE 9-25

2 Group vision, mission and values 26-27

3 Organization Structure 28-29

4 Management style 30

5 Strategy 30

6 Department and Products 31-32

7 Introduction 33-40

8 Research Objective 41-42

9 Research methodology 43

10 Analysis and Interpretation 44-61

11 Findings 62-63

12 Recommendations 64-65

13 Limitations 66-67

14 Bibliography 68-69

15 Annexure 70-72

16 Location 73-74

17 Competitors 75


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COMPANY PROFILE


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Company profile

Pantaloon Retail (India) Limited,is Indiasleading retailerthatoperatesmultiple retail formats

in both the value and lifestyle segment of the Indian consumer market. Headquartered in

Mumbai (Bombay),the companyoperatesover 10 millionsquare feetof retailspace,hasover

1000 storesacross 61 citiesin Indiaand employsover 30,000 people.

The companys leading formats include Pantaloons,a chainof fashionoutlets, Big Bazaar,a

uniquely Indianhypermarket chain, Food Bazaar,asupermarket chain, blends the look,touchand feelof Indianbazaars withaspectsofmodern retail like choice, convenience andquality

and Central,a chainofseamlessdestinationmalls. Some of itsother formats include, Depot,

Shoe Factory, Brand Factory, Blue Sky, Fashion Station,aLL, Top 10,mBazaarand Starand

Sitara. The companyalsooperatesanonline portal, futurebazaar.com. A subsidiary company,

Home Solutions Retail (India) Limited,operates Home Town, a large-format home solutions

store, Collection i, selling home furniture products and E-Zone focused on catering to the

consumer electronicssegment.

Pantaloon Retail was recentlyawarded the International Retailerofthe Year 2007 by the US-

based National Retail Federation (NRF)andthe Emerging Market Retailerofthe Year 2007 at

the World Retail Congressheldin Barcelona.

Pantaloon Retail is the flagship company of Future Group, a business group catering to the

entire Indian consumption space.Pantaloon isnot justanorganization - it isan institution,a

centre of learning & development. We believe that knowledge is the only weapon at our

disposalandourquest foritis focused,systematic andunwavering.

AtPantaloon, we take pride in challenging conventionsandthinkingoutofthe box,intravelling

onthe roadlesstraveled. Our corporate doctrine Rewrite Rules, Retain Valuesisderived from

thisspirit.


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Over the years, the company has accelerated growth through its ability to lead change. A

numberof itspioneering conceptshave now emergedas industry standards. For instance, the

company integrated backwards into garment manufacturing even as it expanded its retail

presence atthe front end, well before anyother Indian retail companyattemptedthis. It wasthe

first to introduce the concept of the retail departmental store for the entire family through

Pantaloons in 1997. The company was the first to launch a hypermarket in India with Big

Bazaar, a large discount store that it commissioned in Kolkata in Octo ber 2001. And the

company introduced the country to the Food Bazaar,aunique 'bazaar' within ahypermarket,

which was launched in July 2002 in Mumbai. Embracingour leadership value, the company

launchedaLL in July 2005 in Mumbai,makingus the first retailer in India toopena fashion

store forplussize menand women.

Today we are the fastestgrowing retail company in India. The number ofstores is going to

increase many foldsyearonyearalong withthe new formats comingup. The way we workis

distinctly "Pantaloon". Our courage todreamandtoturnourdreams into reality that change

peoples lives, isour biggestadvantage.Pantaloon isan invitation to joinaplace where there

are no boundaries to whatyou canachieve. Itmeansneverhaving tostopaskingquestions; it

means never having to stop raising the bar. It is an opportunity to take risks, and it is this

passionthatmakesourdreamsa reality.Come entera world where we promise yougooddays

and baddays, butneveradullmoment!


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Future Group

Future Group is one of the countrys leading business groups present in retail, assetmanagement, consumer finance,insurance, retailmedia, retailspacesandlogistics. The groups

flagship company,Pantaloon Retail (India) Limitedoperatesover 10 millionsquare feetof retailspace,hasover 1,000 storesand employsover 30,000 people. Future Group ispresent in 61citiesand 65 rurallocationsin India. Some ofitsleading retail formatsinclude,Pantaloons, BigBazaar, Central, Food Bazaar, Home Town, eZone, Depot, Future Money and online retailformat, futurebazaar.com.

Future Group companiesincludes, Future Capital Holdings, Future Generali India Indus LeagueClothingand Galaxy Entertainmentthatmanages Sports Bar, Brew Barand Bowling Co. FutureCapital Holdings,the groups financialarm, focusesonassetmanagementand consumer credit.Itmanagesassets worthover $1 billionthatare beinginvestedindeveloping retail real estate andconsumer-related brandsandhotels.

The groups joint venture partners include Italian insurance major, Generali, French retailerETAM group, US-basedstationaryproducts retailer, Staples Inc and UK-based Lee CooperandIndia-based Talwalkars, Blue Foods and Liberty Shoes.Future Groups vision is to, deliverEverything, Everywhere, Everytime to Every Indian Consumerinthe mostprofitable manner.The group considers Indian-ness as a core value and its corporate credo is- Rewrite rules,Retain values.


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Mr. Kishore Biyani

Managing Director(FUTURE GROUP)


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Major Milestones

1987 Company incorporated as Manz Wear Private Limited. Launch ofPantaloons trouser, Indias first formal trouser brand.

1991 Launch of BARE, the Indian jeans brand.

1992 Initial public offer (IPO) was made in the month of May.

1994 The Pantaloon Shoppe exclusive menswear store in franchisee formatlaunched across the nation. The company starts the distribution ofbranded garments through multi-brand retail outlets across the nation.

1995 John Miller Formal shirt brand launched.

1997 Pantaloons Indias family store launched in Kolkata.

2001 Big Bazaar, Is se sasta aur accha kahi nahin - Indias first hypermarketchain launched.

2002 Food Bazaar, the supermarket chain is launched.

2004 Central Shop, Eat, Celebrate In The Heart Of Our City - Indias firstseamless mall is launched in Bangalore.

2005 Fashion Station - the popular fashion chain is launched

aLL a little larger - exclusive stores for plus-size individuals is launched

2006 Future Capital Holdings, the companys financial arm launches real estate

funds Kshitij and Horizon and private equity fund Indivision. Plans foraysinto insurance and consumer credit.

Multiple retail formats including Collection i, Furniture Bazaar, ShoeFactory, EZone, Depot and futurebazaar.com are launched across thenation.

Group enters into joint venture agreements with ETAM Group andGenerali.


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Our culture

AtPantaloon, Empowerment is whatyouacquire and Freedom at Work is whatyouget. We

believe ourmost valuable assetsare ourPeople. Young inspirit,adventurousinaction, withanaverage age of 27 years,our skilled & qualifiedprofessionals work inan environment wherechange isthe only constant.

Powered bythe desire to create path-breakingpracticesandheldtogether by values, workinthispeople intensive industry is driven by softer issues. In our world, making a difference toCustomerslivesisaPassionandperformance isthe keythatmakesitpossible. Outofthe Boxthinkinghas become a wayoflife atPantaloonandliving withthe change,ahabit.

Leadershipisa value thatis followed byone andallatPantaloon. Leadershipisthe qualitythatmotivatesustoneverstoplearning,stretchingto reachthe next challenge, knowingthat we will

be rewardedalongthe way. Inthe questof creatingan Indianmodelof retailing,Pantaloonhastaken initiativestolaunchmany retail formatsthathave come headed forserve asa benchmarkinthe industry. Believinginleadershiphasgivenusthe optimismto change and be successfulatit. We donotpredictthe future, but create it.

AtPantaloon you will get an opportunity to handle multiple responsibilities, and therein, thegroomingtoplayalarger role inthe future. Workisaunique mixofpreservingour core Indianvaluesandyetproviding customers withaservice,onpar withinternationalstandards.

AtPantaloonyou will work withsome ofthe brightestpeople fromdifferentspheresofindustry.We believe itsaplace where you can live yourdreamsandpursue a career that reflectsyour

skillsandpassions.

NewdiscoveriesinretailInthe financialyear 2006-07,the companys retail businessesdiscoverednew categoriesacross

formats,new setsof consumersand fresherand contemporarymerchandise. We have beenable

tooffermore inthe established businessesandgain favourable acceptance withnew concepts. In

addition, concerted expansionplanssaw retailspace increase toover 5.2 millionsquare feetat

the end of 2006-07. This expansion mode was characterized by a twopronged approach. By

dominatingthe citiesthe company wasalreadypresentinand by bringingthe benefitsofmodern

retail to towns and cities like Mangalore, Palakkad, Surat, Indore, Kanpur, Haldia, Agra,

Coimbatore, Jaipur and Panipat. The company has also undertaken significantprivate label

initiativesin food,ingeneralmerchandise andinthe consumerdurablesand electronics


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categories. Strategic allianceshave also been forged with establisheddomestic andinternational

brands. However, the most significantdevelopment was the internal realignment the company

undertook within eachofits retail businesses. To embarkonamore detailedapproach towards

value creation and increasing efficiency, the company reviewed its business operations and

adoptedamore focusedapproach by creatinganintegratedsupportunitor Line of Business.

Augmentingthe retail front-endteam, Line of Business (LoB)unitshave been

createdinthe three most critical businesses food, fashionandgeneral merchandise. Formed

duringthe secondhalfof 2006-07 these businessunits focusonintroducingoptimumoperational

efficiencies. Thus, these units ensure that back - endmeasuresare appropriately taken care of

andthe right kindofmerchandise reachesthe storesinthe bestpossible time,atthe rightprice.

These teams focus onproduct consolidation and suitability,margin improvement, and vendor

rationalization,thereby ensuringthatthe sourcing benefitsare made available tothe front - end

team.The companys efforts over the next couple of years would entail a combination of

expansionandprocessupgradationandimplementation.

The emphasis will be on the nextdiscoveries to be made in the retail space that will lead to

expansion. At the same time, there will be an increased focus on micro detailing aspects

includingprocess,product and operational efficiencies thereby contributingpositively to the

companys bottom-line.

discovering fresh fashion


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It wasthe firstPantaloonsstore in Kolkatathatsetoffa chainofdiscoveriesthathave ledusto

where we are today. Ten years later, we have launched our largest Pantaloons store in

Kankurgachiin Kolkata. Spreadacross 85,000 square feet,the store isthe firstamongaseriesof

large formatstoresthat will be launchedacrossthe nation. After consolidatingits Fresh Fashion

positioning,Pantaloons embarkedonamajor expansionduringthe year 2006-07. In 8 cities,11

Pantaloonsstores were opened with 7 ofthemopeninginthe single monthof March 2007. The

total countofPantaloonsstoresason 30th June 2007 stoodat 31 withthe totalareaunder retail

close to 1 millionsquare feet. Inordertomaintainthe topofthe mindassociation with fashionin

India,Pantaloons continued to be the title sponsor forthe Femina Miss India 2007 pageant. In

addition, Bipasha Basuand Zayed Khan were roped inas brandambassadors in the monthof

August 2006. The success of this initiative was evident in the increased sales for the HaldiGulal range as wellas the Svayam Utsavsummer collection that were endorsed by Bipasha

and Zayed. The private labelapparelshare duringthe year wasin excessof 70 percent. The year

also witnessed categorieslike Winter-wearand Ethnic Ladies-wearstrengtheningtheirpresence

in the stores. The increasingsuccessofthe store brand is evident from the fact thatthe stores

loyaltyprogramme, Green Card,added 200,000 new members.

Pantaloons willsee asignificant expansionduringthe comingyear withanincrease ofnearly

0.50 millionsquare feetof retailspace andanadditionofabout 15 stores.Pantaloons willlookat

dominating cities where ithasa first entrantadvantage and willscale upsizeably withlarger

stores,additional categoriesand retail formats. The year 2007-08 will witness considerable focus

inthe Northand East regions. Delhiandthe NCRareaalong withPunjab, Chandigarhand

Ludhiana willsee the nextstage of expansion. Citieslike Ranchi, Guwahatiand Siliguriinthe

East willalsodiscover Fresh Fashion.


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discovering more value

In 2006-2007, more Indians discovered the value of shopping in Big Bazaar. And with the

launchof eachstore, we discoveredmore value intermsofoperational efficiency. Big Baazaar

launched 27 new stores in 22 cities, coveringover 1.40 million square feet. Asof June 2007,

there were 56 Big Bazaarstoresacross 43 cities. While Big Bazaar continued to expand in the

large cities, it also tapped consumption potential in smaller cities like Agra, Allahabad,

Coimbatore, Surat,Panipat,Palakkad, Kanpurand olhapur.

The yearunder review also witnessed realigningof businessteams withshared

experience in categorymanagement, sourcing, front-endoperations and businessplanning. In

addition,separate teamshave been formedtolook intoallaspectsofnew store launchesandto

manage mature stores. Thisprovidesmore flexibilityand focusin expansionplans.

The increase in SKUs in existing categoriesandthe introductionofnew categories encouraged

the openingoflargerstoresor Super Centres,measuring 100,000 square feetormore. There are

now 5 Big Bazaar Super Centres. Considering this scale of expansion, technology plays a

significant facilitating role. The introductionof SAPin 2005-06 andits rolloutduringthe year,

positivelyimpactedthe business.


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Big Bazaar has initiated the process of Auto Replenishments Systems, thus improving

operational efficienciesandproductivity. The companyhasalso rationalizednearly 250 vendors

through better vendor management in terms of potential to expand, and for inclusion and

upgradationtothe online B2B platform. The companyplanstoopenover 60 storesacross India

in FY 2008,andthe openingofthe 100th Big Bazaarstore willmarkthe fastestever expansion

byahypermarket format.

discovering the new consumer

Based on the companys in-house consumer data and research, and in cognizance with

observations on customer movements and the shopping convenience factor, Food Bazaar has

initiated certain refurbishments and layout design across all stores. The intention is to

continuously change withthe timesanddemandsofthe evolving Indian consumer.

Food Bazaaralso witnessedhealthy expansionduringthe year 2006-07,makingitspresence felt

innearly 26 citiesandadding 40 storesduring the yearunder review. The total countof Food

Bazaarsason 30th June 2007 stoodat 86 stores. The yearunder review witnessedthe companys

private labelprogramme gainingsignificanttraction. The brandshave been very competitive vis-


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-vis the established brands in quality andprice terms, and have in fact scored better than

nationalorinternationalplayersin certain categories.

The share of private labels as a percentage of total Food Bazaar revenues has increased

significantlyand comprise nearly 50 merchandise categories.

While Fresh & Pure brand entered categories like cheese slices, frozenpeas,honey,packaged

drinking waterandpackaged tea, the Tasty Treat brand receiveda very favorable response in

new categories like namkeens and wafers. In the home care category, Caremate launched

aluminum foiland babydiapers while Cleanmate launcheddetergent barsandscrubbers.

A new format BB Wholesale Club waslaunchedand 4 suchstoreshave beenopenedso

far. To be managed by Food Bazaar fromthe ensuing financialyear,this formatsellsonlymulti-

packsand bulkpacksofa select range of fastmoving categoriesand caters toprice sensitive

customersandsmaller retailers.

The companyhasalso forgedtie-ups with established companieslike ITC, Adanis, DCM Group,

USAID andother farmgroupsin Maharashtraand MadhyaPradeshtosource directly fromthem.

These alliancesare expectedtodrive efficienciesas wellas bring betterproductsto consumers.

Bythe endof FY 07-08,the totalnumberof Food Bazaarstoresis expectedto be 200.

Future ideasDiscovering new opportunities

Future Ideasisthe Innovation, Design & Incubation cell withinPantaloon Retailthatstems from

the core proposition - Protectingandpreservingthe soulofasmall businessor enterprise within

alarge organisation. Future Ideasdeals withthe whole aspectofidea creation,scenarioplanning


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activities,alternate approachestoanissue,providing variedoutcomesandsolutionstoaproblem

andhandholdingthe activitytillitssuccessparametersare satisfied.

A unique initiative in corporate India, Future Ideas restsonatripodthat can

be classified as Innovationdriven, Design Managementapproachandan Incubation chamber,

each withitsownuniqueness,yet with commonobjectives. The Design Managementteamlooks

at eachobservationmade bythe Innovationteam,and brainstorms byusinga collaborative and

holistic approach. The resultant ideas are then nurtured within the Incubation cell. The

Incubation team comprises of business teams,mentored by the Innovation and Design teams.

Theyare people whoare released fromtheiroriginal businessesor conceptsandmade partofthe

entire ideationprocessat Future Ideas. They remainat Future Ideastillproject completionstage

whenthe successparameters for runningthe businessare met.

Future Ideasdraws inspiration formostof itsactivitiesandprojects, keeping inmind the new

genre ofaspirational Indians. Atanypointoftime Future Ideas would workonabout 20 varied

projects withinthe Future Group.

Some ofthe formats thatare now being incubated by this team include Top10, Depot, Star &

Sitaraand Talwalkars Fit & Active. The teamisalso workingonideasaroundsmall formatno-

frillsstores, rural retailing, fashion forthe massesandonprojectsinvolving womenandself-help

groups.

Discovering new segments

Depot,inmany cities,isthe firstmodern retailerin booksandmusic andthe


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response has beenoverwhelming. The core differentiatorsof Depotare itsyoung, colorfuland

vibrantstores,strong regional range,affordabilityandaprivate labelpublishingprogram - Depot

Exclusives. Inits firstyearofoperation, Depothaslaunched 6 stand-alone storesand 50 cut-ins.

Along withits expansioninmajor cities, Depotdebutedinsmallertownslike Rajkot, Vadodara,

Haldia, Thrissur,Palakkadand Tiruvanantharam.

The Depot Exclusives (releasedsolelyinDepot) catalogue expanded rapidly withover 100 titles

acrossgenres like childrens books, cookery, regional literature etc. Reputedauthors/ imprints

like Nita Mehta and San jeev Kapoor in cookery, Disney in childrens books etc., have been

associated withthe company. Depothasalsotied-up withthe UK basedpublisherof

childrens books, Small World,to co-publishaseriesoftoddlersinteractive books. In FY 2007-

08,the total Depot footprintshould crossover 100 stores.

The Health, Beauty & Wellness businessopened 35 new outletsinthe beautyproducts,services

andholistic health care formats Multiple formatsoperate in thissegment, including Tulsi, the

pharmacy chainand Star & Sitara, the beautyproducts cut-insand Star & Sitara Salons. The

largest format, Beauty Free offersunique combinationofproducts,servicesandholistic health

offerings.

To capture the increasing consumptionspendon wellnessandpreventive health care, the joint

venture betweenPantaloon Retail (I) Limitedand Talwalkar Better Value Fitnessopenedits first

Talwalkars Fit & Activehealth centre at Orchid City Centre, Mumbai in April 2007. Spread

over 5,200 square feet, it is the countrys first health centre tooffer health, fitness and gym

services withinamodern retailand consumption environment.

The venture isalso lookingat innovative value addedofferings in the fitnessspace as wellas

developinga Spamodel forthe Fit & Active brandacrossthe country, byincreasingitspresence

tonearly 50 such centersinthe near future.

HumanResources

Discovering talent diversity

The companystrongly believesthatitssustainable competitive advantage liesinthe valuesthatit

cherishes,the culture thatitimbibesandspiritof enterprise that resides withinthe organization.

Talentmanagementtherefore continuesto be the core focus forthe company. Consideringthe


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multiple businessesand rapid expansion expectedacrossthe business,the companysaw meritin

takinga freshguard to the way in which business would run inorder tomeet the next legof

expansions.

During the year 2006-07, the company conducted an extensive review of in-house talent

management, which involvedmapping every managerialposition in the organization for their

skillsets, competence andattitudinalaspectsas wellastakinganinventory checkofthe existing

talent base andaddressingtheirdevelopmentneeds. Development Centres were created within-

house assessors, which furtheraidedinidentifyingpotential resourcesandhelped chalkoutpost

assessmentdevelopmentplans.

Continuing with itspolicyofstrategic alliances, the company is collaboratingon jointdegree

programs with 15 managementschools,designinstitutesandinstitutesofhigherlearninginareas

like food business,supply chainmanagement,design experience management etc. This Seekho

programme for externaland internal candidateshas ensuredasteadystreamofmid level, well

trained retailprofessionals everyyear.

The companys Gurukoolprogramme provides the front-end employees an opportunity to

imbibe the companys valuesandasense ofownershiptothe company. The companyhasalso

createdan Employee Growth Trust Fundthat waslaunchedduringthe last financialyear forthe

seniormanagement.

Equal Opportunity

The company believesthatinorderto buildasustainable business environment,the composition

ofitstalent base needsto reflectthe diversitythat existsinour countryandamongits customers.

Therefore the company ensuresthatthe proportional representationofdifferent communities in

the Indianpopulation is mirrored in its employee profile. The majority of employees in the

company come from socially and economicallymarginalized sectionsof the society. Close to

46% of the employees in the organization are women and the average age within the

organizationis 27 years.

The effectivenessofitstalentmanagementinitiativesis reflectedinthe factthatthe annual rate

ofattritionis 8.12%,much below industrylevels. The companyplanstostrengthenits employee

platformtoabout 30,000 people by FY 08, fromnearly 18,000 people ason FY 07.


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Human Resource Initiatives

Pantaloon Retail believesthatone ofitssustainable competitive advantages will continue to be

the people whoare partofthe organization. Beinginservice industry,the Companyplacesalot

of focus isplacedon attracting, training, incentivising and retaining talent. The vision is "To

provide an environmentthat createshappypeople whohave a meaningfullife andadd value to

businessandsociety." Withover 18000 employeesatanaverage age of 27 years,the Company

prides itselfon beinga youngand energetic organization,driven through the 'The Pantaloon

People Management System'.Thisis

builton 5 pillarsofpeople basedgrowth,namely - Culture Building,Performance Management

through Balanced Scorecard, People Processes, Management Processes and Leadership

Brilliance.T

raining A competent Learning & Development Team is responsible for trainingemployeesatallthe levelsacrossthe country, focusingonprimaryandsecondary researchinto

variousaspectsof retailandassessmentoftrainingneedsacross Knowledge, Skills & Attitude

areas. The emphasis is on creating product and process knowledge through well defined

programs like Praarambh and Parikrama. For the critical front line staff, the Company's

unique outbound residential trainingprogramGurukool focuseson integrating the mind, body

andsouland bringsaboutmeasurable attitudinaland behavioral changes.

The program has covered nearly 4,500 employees. The SMILE initiative for training ofnew

Store Manager'shas been createdanddisseminatedtoover 100 store managers bythisteam

Future Group Manifesto

Future the word whichsignifiesoptimism,growth,achievement,strength, beauty, rewardsandperfection. Future encouragesusto explore areasyetunexplored, write rulesyetunwritten;create new opportunities andnew successes. To strive foraglorious future brings tousourstrength,ourabilitytolearn,unlearnand re-learn,ourabilityto evolve.

We,in Future Group, willnot wait forthe Future tounfolditself butcreate future scenariosinthe consumer spaceand facilitate consumption because consumptionisdevelopment. Thereby,we will effect socio-economic development for our customers, employees, shareholders,associatesandpartners.


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Our customers willnot justgetwhat theyneed, butalsoget themwhere, howandwhen theyneed.

We willnot justpostsatisfactory results, we willwrite success stories.

We willnot justoperate efficientlyinthe Indian economy, we willevolveit.

We willnot justspottrends, we willset trends bymarryingourunderstandingofthe Indianconsumertotheirneedsoftomorrow.

Itisthisunderstandingthathashelpedussucceed. Anditisthisthat willhelpussucceedintheFuture. We shall keep relearning. Andinthisprocess,do justone thing.

Rewrite Rules. Retain Values.


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Group Vision

Future Group shall deliver Everything, Everywhere, Every time for Every Indian

Consumer in the most profitable manner.

Group Mission

We share the visionand beliefthatour customersandstakeholdersshall be servedonly

by creatingand executing future scenariosinthe consumptionspace leadingto economic

development.

We will be the trendsetters in evolvingdelivery formats, creating retail realty,making

consumptionaffordable forall customersegments for classesand formasses.

We shallinfuse Indian brands with confidence and renewedambition.

We shall be efficient, cost- consciousand committedtoquality in whatever we do. We

shall ensure thatourpositive attitude,sincerity,humilityanduniteddeterminationshall

be the driving force tomake ussuccessful.

Core Values

Indianness:

Confidence inourselves.

Leadersh

ip:To be aleader, bothinthoughtand business.

Respect & Humility:

To respect everyindividualand be humble inour conduct.

Introspection:

Leadingtopurposefulthinking.


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Openness:

To be openand receptive tonew ideas, knowledge andinformation.

Valuing and Nurturing Relationships:

To buildlongterm relationships.

Simplicity & Positivity:

Simplicityandpositivityinourthought, businessandaction.

Adaptability:

To be flexible andadaptable,tomeet challenges.

Flow:

To respectandunderstandthe universallawsofnature.


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ORAGANATION STRUTURE


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ORAGANATION STRUTURE


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STOREMANAGER

ASSISTANT

STORE MANAGER

DEPARTMENT

MANAGER

ASSISTANTDEPARTMENT

MANAGER

TEAMLEADER

SALES PERSONSOr

PROMOTERS


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MANAGEMENTSTYLE

The organization structure for Big bazaar is flat in nature. For Big bazaar, the divisions are

apparel,nonapparelandthe new businessdivision, whichincludesgold, footwearandthe shop-

in-shops. For Food Bazaar,aseparate teemhas been created whichagain worksindependently.

About 1,800 people work for Big bazaar directly. Support and ancillary services comprise

another 400 people. A new trainee isputthrougha basic three daytrainingprogram before going

onthe shop floor. Evaluationisdone everysixmonths.

THE STRATEGY

Saving is key to the Indianmiddle class consumer. The store, which would be created,had to

offer value tothe consumer. Keepingthisinmind,the conceptof Big bazaar was created.

In India, whena customerneedssome thing forthe home,atypicalthoughtistoseekit fromthe

bazaar. A bazaar is aplace where a complete range ofproducts is always available to the

consumer. This is true across India. As the store would offer a large mix ofproducts at a

discountedprice, the name Big bazaar was finalized. The idea was to re-create a complete

bazaar, witha large productoffering (attimesmodifiedtosuit localneeds)andtoofferagood

depthand widthintermsof range. The mindtomarket forthe firststore was justsixmonths.

Price was the basic value proposition at Big bazaar. The Big bazaar outlets sold a variety of

productsatprices, which were 5 to 60 percentlowerthanthe marketprice. The line

Isse sasta aur achha kahin nahin emphaisedthis.

LINE OF BUSINESS


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Line of Business Sub Department Under the Brand

BB-Fashion BF-Childrens BIG BAZAAR

BF-Kids Acc BIG BAZAAR

BF-Ladies BIG BAZAAR

BF-Ladies Acc BIG BAZAAR

BF-Mens BIG BAZAAR

BF-Mens Acc BIG BAZAAR

BB-GM-Fashion Fashion Accessories BIG BAZAAR

Footwear BIG BAZAAR

GF-Luggage BIG BAZAAR

GF-New Business BIG BAZAAR

GF-Sport Goods BIG BAZAAR

GF-Toys BIG BAZAAR

BB-GM-Home ware GH-Homedcor BIG BAZAAR

GH-Household

crockery BIG BAZAAR

GH-Household Plastic BIG BAZAAR

GH-Household utensil BIG BAZAAR

Beauty & health SS-Personal Grooming BIG BAZAAR

One

Mobile(communication) CM-Accessories ONE MOBILE

CM-Carriers ONE MOBILE

CM-Hardware ONE MOBILE

cure &care CC-Non Prescription SIS

CC-Prescription SIS

Depot DP-Book DEPOT

DP-Multimedia DEPOT

DP-Stationery DEPOT

Electronics EE-Cd&e Accessories HOME BAZAAR

EE-Computer &Acces HOME BAZAAR

EE-Consumer Durable HOME BAZAAR

EE-Electronics HOME BAZAAR

EE-Personal Electro HOME BAZAAR

Food Bazaar FB-ChefZone FOOD BAZAAR

FB-Chill Station FOOD BAZAAR

FB-Fabricleen FOOD BAZAAR

FB-Fruits & Vegetable SIS

FB-Golden Harvest FOOD BAZAAR

FB-Head to toe FOOD BAZAAR

FB-Hungry kya FOOD BAZAAR

FB-Spic N Span FOOD BAZAAR


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Furniture FR-Furniture HOME BAZAAR

Home Fashion Home Fashion HOME BAZAAR

Home Improvement HI-Carpentry HOME BAZAAR

HI-Electricals HOME BAZAAR

HI-Improvement HOME BAZAAR

Lootmart Ladies BIG BAZAAR

Mens BIG BAZAAR

Mens Accessories BIG BAZAAR

Navras NR-Precious Jeweelle Navras

SIS

BB SIS Fashion

Accessories SIS


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INTRODUCTION

A retailerorretailstore isany business enterprise whose sales volume comesprimarily from

retailing. Retail organizations exhibit great variety and new forms keep emerging. There are

store retailers,nonstore retailers,and retailorganizations. Consumerstoday canshop forgoods

andservicesina wide varietyofstores. The best-knowntype of retaileristhe departmentstore.

Japanese department stores such as Takashimaya and Mitsukoshi attractmillionsof shoppers

eachyear. These stores feature artgalleries, cooking classes,and childrensplaygrounds.

A retailer isatthe endofthe distributive channel. He providesgoodsandservice tothe

ultimate consumers. This he does through his small organization, with the help of a few

personnel. Inan individual retail store there is notmuch scope fororganization except in the

sense that the shopkeeper has to organize apportions his time and resources. The need for

organization becomes essentialassoonashe hirespeople o enters intopartnershiportakesthe

helpofmembersofhis familyin runninghisstore. A retailerdealsinanassortmentofgoodsto

catertothe needsof consumers. Hisobjective istomake maximumprofitoutofhis enterprise.

Withthat end

in view he hastopursue apolicytoachieve hisobjective. Thispolicy is called retailing

mix. A retailingmix isthe package ofgoodsandservicesthatstore offerstothe customers for

sale. It is the combinationofall effortsplanned by the retailerand embodies the adjustmentof

the retailstore tothe market environment. Retailingmix,a communicationmixandadistribution

mix. The maximumsatisfactiontothe customersisachieved byaproper blendofallthree.


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The successofthe retailstores,therefore,dependson customers reactiontothe retailing

mix which influencesthe profitsofthe store,its volume ofturnover,itsshare ofthe market,its

image andstatusand finallyitssurvival.

RETAIL

Retailingisthe setof businessactivitiesthatadds value tothe productsandservicessoldtothe

consumer fortheirpersonalor familyuse.

a "retailer" buysgoodsorproducts in large quantities frommanufacturersor importers, either

directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail

establishments are often called shops or stores. Retailers are at the end of the supply chain.

Manufacturing marketers see the process of retailing as a necessary part of their overall

distribution strategy. The term "retailer" is also applied where a service provider services the

needsofalarge numberofindividuals,suchasapublic utility,like electric power.


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Retailingisanimportantinstitutioninoursociety,

Retailingprovides considerable value to consumers while givingpeople opportunities for

rewardingand challenging careers.

Retail formatsand companiesare now major factorsinthe industry.

The keytosuccessful retailingisofferingthe rightproduct,atthe rightprice,inthe right

place,atthe righttime,andmakingaprofit.

Retailersmustunderstand what customers wantand what competitorsare offeringnow

andinthe future.

The World of Organized Retailing

Retailers are using sophisticated communications and information systems to manage

their business. The use ofnew technologieshelps retailers reduce theiroperations costs,

while betterservingtheir customers.

To compete againstnon-store retailers,storesare now becomingmore than justplacesto

buy products. They are offering entertaining and educational experiences for their

customers.

In thisdynamic environment, entrepreneursare launchingnew companiesand concepts

and becoming industry leaders, while traditional firms have had to rethink their

business.

Retail managers today must make complex decisions on selecting target markets and

retail locations, determining what merchandise and services to offer, negotiating with

supplieranddistributingmerchandise tostores,trainingandmotivatingsalesassociates,

anddecidinghow toprice,promote andpresentmerchandise.


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RETAIL MIX.

The retailmixisthe combinationof factors retailusedtosatisfied customerneedsandinfluences

theirpurchase decision. Its include the type ofmerchandise andservicesoffered,merchandise

pricing, advertising, promotional programs store design merchandise display, assistance to

customerprovided bysalespeople,and convenience ofthe storeslocation.

Retailmixisthe termusedtodescribe the various elementsandmethods required

to formulate and execute retailmarketingstrategy.

Retailmanagersmustdetermine the optimummixof retailingactivitiesand co-

ordinate the elementsofthe mix.

The aimofsuch coordination is for eachstore tohave adistinct retail image in

consumersmind.

The mixmay varygreatlyaccordingtothe type of the retailerisin,andthe type

ofproduct/services.

While many elementsmaymake upa firms retailmix,the essential elementsmayinclude:

Store location,

merchandise assortments

Store ambience,

customerservice,

price,

Communication with customer


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Personalselling

Store image

Store design

Salesincentives

People

Process

Physical evidence

Composition of retail mix

y Place

y Product

y Price

y Promotion

y People

y Process

y Physical Environment

Key element

1)Place (store location) 2)Product (merchandise)

Target market Product development

Channel structure Product management

Channel management Product featuresand benefits


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Retailer image Branding

Retail logistics Packaging

Retail distribution

3)Price 4)Promotion

Costs Developing promotional mixes

Profitability Advertising management

Valuefor money Sales promotion

Competitiveness Sales management

Incentives Public relations

Quality Direct marketing

Status

After-salesservices

5)People element 6)Process element

Staffcapability Order processing

Efficiency Database management

Availability Servicedelivery

Effectiveness Queuing system

Customer interaction Standardisation

Internal marketing


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Retail mix planning

Retailmixplan consistsof:

Settingobjectives

Systematic wayofidentifyinga range ofoptions.

Formulationofplans forachievinggoals

Logicalsequence of retailingactivities.

Importance of Retail mix planning

Hostile and complex retail environment

Externalandinternal retailorganisation factorsinteract

Maximising revenue

Maximisingprofit

Maximising returnoninvestment

Minimising costs

Each elementhas conflictingneeds

Allthese variablesinteract

Allthese variables resultinoptimum compromise.

Approaches to planning

Top down approach


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Retailmanagementsetsgoalsandplans foralllevelsofmanagement.

Bottom up approach

Variousunitsprepare owngoalsandplanssentup forapproval.

It is the effective blending ofall the elementsof retailmix activities within the retail

organization that determines the success of retail management. Discuss this statement and

explain with retail examples how the elements of retail mix could be blended to ensure the

successof retailoperation.


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OBJECTIVE


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OBJECTIVE

PRIMARY OBJECTIVE :

Tostudythe effectivenessof retailingmixinthe store.

SECONDARY OBJECTIVES :

1. Toidentifythe performance ofstore operations.

2. Tounderstandthe qualityofservicesmaintainedinthe store.

3. Todetermine the performance ofsalespersonsinthe store.

4. Tounderstandthe availabilityofproductsinthe store.

5. Toidentifythe effectivenessofatmosphericsinthe store.


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RESEARCH METHODOLOGY

Type of research

Descriptive

Type of data

Primarydata

Data collection method

Data is collectedthrough structured questionnaire.

Sampling

Convenientsampling

Sample size

100

Data analysistechnique

Quantitative

Data analysistool

Bar charts,pie charts.


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ANALYSIS AND INTERPRETATION


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ANALYSIS AND INTERPRETATION

Q1. Inamonthhow manytimesyou visit big bazaar?

a) Once 7

b) Twice 23

c) Thrice 8

d) More than thrice 25

e) As perrequirement 37

INTERPRETATION:Outof 100 respondent, 37% people visitthe store whentheyhave some requirementand 25%are visitedmore thanthrice, 23% visitedtwotimesinmonthand 7% & 8% people visitedoneandthree timesinamonth respectively. Mostofthem regularly visit big bazaar.

Maximum number of people visited store frequently.

0

5

10

15

20

25

30

35

40

7

23

8

25

37

Series1


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Q2. Yourshopping experience in big bazaarisalways!

a) outstanding 1

b) Excellent 21

c) Good 43

d) Average 32

e) Bad 3

INTERPRETATION:

Outof 100 respondent, 43% people hasgoodshopping experience in big bazaar,32% hasaverageand 21% people has excellent. But 1% hasoutstandingshopping experience and 3% has badshopping experience.

Maximum numbers of people has a better experience of shopping in big

bazaar.

0

5

10

15

20

25

30

35

40

45

1

21

43

32

3

Series1


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Q3. Brandsandproductsavailabilityin big bazaaris!

a) outstanding 3

b) Excellent 28

c) Good 44

d) Average 22

e) Bad 3

INTERPRETATION:

Outof 100 respondents,Overall 31% customerare satisfied bythe availabilityof brandandproductsin big bazaar,66% customerproductavailabilityisaverage restsaiditis bad.

Some people thinkthere isnogoodbrandsandproductsavailabilityin big bazaar.Especially inapparels.

0

5

10

15

20

25

30

35

40

45

3

28

44

22

3

Series1


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Q4. Ambience & atmosphere inside the store is!

a) outstanding 5

b) Excellent 27

c) Good 41

d) Average 21

e) Bad 6

INTERPRETATION:

Outof 100 respondents, Ambience & atmosphere inside the store isgood feel by 41% customers,27% feelitis excellentandonly 3% feeloutstanding. But 27% customersare notsatisfied bytheambience & atmosphere inside the store of big bazaar.

Due to much noisy and unpleasant environment some of the customer irritates.Atmosphere is really good.

0

5

10

15

20

25

30

35

40

45

5

27

41

21

6

Series1


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Q5. Discountsandoffersservedin big bazaaris!

a)outstanding 7

b) Excellent 32

c) Good 36

d) Average 23

e) Bad 2

INTERPRETATION:

Outof 100 respondents,Discountsandoffersservedin big bazaarisgoodsaid by 36%customers, 32% feelitis excellentandonly 7% feeloutstanding. But 25% customersare notsatisfied by Discountsandoffersservedinthebig bazaar.

Maximum Customers are satisfied by Discounts and offers served in thebig bazaar.

Discounts and offers served in thebig bazaar are excellent.(Especially in Big day)

0

5

10

15

20

25

30

35

40

7

32

36

23

2

Series1


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Q6. Home deliveryservicesof big bazaaris!

a) outstanding 7

b) Excellent 19

c) Good 38

d) Average 28

e) Bad 8

INTERPRETATION:

Outof 100 respondents, Maximumnumberof respondenti.e. 64% issatisfied by Home deliveryservicesof big bazaar rest 36% isnotsatisfied.

Some customer never used this facility.

0

5

10

15

20

25

30

35

40

7

19

38

28

8 Series1


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Q7. Location 0f big bazaarinyour cityis!

a) outstanding 29

b) Excellent 32

c) Good 22

d) Average 13

e) Bad 4

INTERPRETATION:

Outof 100 respondents, 61% ishighlysatisfied withlocationof big bazaarin city, 22% issatisfiedandonly 17% isnotsatisfied.

Location of big bazaar is outstanding. It is situated central business district (CBD).

0

5

10

15

20

25

30

3529

32

22

13

4

Series1


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Q8.Productdisplayandsignage inthe store is!

a) outstanding 8

b) Excellent 36

c) Good 40

d) Average 14

e) Bad 2

INTERPRETATION:

Productdisplayandsignage inthe store ishighlysatisfactoryaccordingto 44% oftherespondent,satisfactoryaccording 40% ofthe respondent rest 16% are notsatisfied withit.

Customers are satisfied with

Product display and signage in th

e store.

0

5

10

15

20

25

30

35

40

8

36

40

14

2

Series1


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Q9. Inofferdaysthe shopping experience inthe store is!

a) outstanding 3

b) Excellent 29

c) Good 39

d) Average 25

e) Bad 4

INTERPRETATION:

Outof 100 respondent, 39% people hasgoodshopping experience in big bazaar, 25% hasaverage and 29% people has excellent. But 3% hasoutstandingshopping experience and 4% has

badshopping experience.

Maximum numbers of people has a better experience of shopping in offer

days.Some customer do not enter in store due to heavy rush.

0

5

10

15

20

25

30

35

40

3

29

39

25

4

Series1


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Q10. How doyou feelaboutsalespersonsandpromoters?

a) Outstanding 4

b) Excellent 21

c) Good 49

d) Average 23

e) Bad 3

INTERPRETATION:

74% ofthe respondentsare satisfied bythe salespersonsandpromotersinthe store rest 26%

respondentsare notsatisfied bythe salespersonsandpromotersinthe store.

Sales persons and promoters behave well with customer.

05

10

15

20

25

30

35

40

45

50

4

21

49

23

3

Series1


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Q11.The parking facilityin bag bazaaris!

a) outstanding 17

b) Excellent 29

c) Good 32

d) Average 17

e) Bad 5

INTERPRETATION:

78% ofthe respondentsare satisfied bythe parking facilityin bag bazaar, rest 22% respondentsare notsatisfied bythe parking facilityin bag bazaar.

Maximum customer satisfied with the parking facility in bag bazaar.

0

5

10

15

20

25

30

35

17

2932

17

5

Series1


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Q12. The qualityofthe productserved by big bazaaris!

a) outstanding 3

b) Excellent 19

c) Good 47

d) Average 26

e) Bad 5

INTERPRETATION:

21% ofthe respondentsare highlysatisfied withthe qualityofthe productsat big bazaar, rest74% are saidthe qualityofthe productsin big bazaarisaveraged,only 5% saiditsnotgood.

Maximum number of people is not satisfied with

quality of th

e product.

0

5

10

15

20

25

30

35

40

45

50

3

19

47

26

5

Series1


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Q13. The cleanlinessandhygiene maintainedinthe store is!

a) outstanding 13

b) Excellent 41

c) Good 28

d) Average 13

e) Bad 5

INTERPRETATION:

Accordingtomaximumnumberof respondenti.e. 82% feelsthat cleanlinessandhygienemaintainedinthe store isuptothe mark rest 18% feelitisnotuptothe mark.

Cleanliness and hygiene maintained in the store is up to the mark.

0

5

10

15

20

25

30

35

40

45

13

41

28

13

5

Series1


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Q14. Are yousatisfied withthe billing facilityatthe store?

a) YES 72

b) NO 28

INTERPRETATION:

72% ofthe respondentsare satisfied bythe billing facilityinthe store, rest 28 % are notsatisfied.

Some customerare notsatisfied by billing facility(Especially in offer day and rushhours ).

72

28

YES

NO


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Q15. Isit easytomove withthe trolleyinthe store?

a) YES 74

b) NO 26

INTERPRETATION:

Accordingto 74% ofthe respondentsitis easytomove inthe store withtrolleyonly 26% saiditisnot.

The space management in the store is up to mark.

74

26

YES

NO


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Q16. Doyou feelthatshoppingin big bazaarhasmade youamore knowledgeable consciousandaware customer?

a) YES 63

b) NO 37

INTERPRETATION:

Accordingto 63% ofthe respondentsthey feelthatshoppingin big bazaarhasmade moreknowledgeable consciousandaware customer,and 37% theyare already knowledgeableconsciousandaware customer.

Big bazaar has made customer a more knowledgeable conscious and aware customer

63

37

YES

NO


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Q17.Doyou feelthat big bazaarprovide you value formoney?

a) YES 85

b) NO 15

INTERPRETATION:

Outof 100 respondent, 85% ofthe respondents feelthat big bazaarprovide you value formoney,15% feelnot.


The above statement is true spotted by the above data.

85

15

YES

NO


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FINDINGS


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FINDINGS

Store performing wellinattractingthe customers.

Big bazaarprovides bettershopping experience.

Brandsandproductsavailabilityin big bazaarisnotuptothe mark. Especiallyin

apparels.

Noisyandunpleasant environmentisirritates customer. Air conditioningis reallygood.

Discountsandoffersdoing wellinthe store.

Inofferdaysthe store managementisgood.

Home deliveryservicesare notused by customer.

Productdisplayandsignage isgood.

Qualityinproductsisnotuptothe mark.

Locationof big bazaarisoutstanding. Itissituated central businessdistrict (CBD)

Parking facilityin big bazaarisgood.

Cleanlinessandhygiene maintainedinthe store isuptothe mark


The above statement is true spotted by the above data.


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RECOMMENDATIONS


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RECOMMENDATIONS

Create awareness & manage home deliveryservicesproperly.

There should beproperassortmentof variousproduct categories.

Propersignage should be there sothat customer canlocate the products easily.

Cleanlinessandhygiene should be maintained regularly.

Propertrainingshould beprovidedtosalespersonsothatthey candeal withthe customer

efficiently.

Variousschemesandoffers can be providedtothemandattractnew customers (Use pull

strategy).

No.of cash counterneedsto be increased keepingin view customertraffic intensity.

Qualityinproductsshould be increaseduptomark.


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LIMITATION


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Limitations of the study

1. Time limitisthe major constraint.

2. Some respondents refuse to co-operate.

3. Some respondents repliedhalfheartedly.

4. Some respondentsgave incomplete information.

5. The survey was conducted in very general way as no other variable such as their

educationlevel,occupation andsex.


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BIBLIOGRAPHY


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BIBLIOGRAPHY

BOOK REFERRED:

Research methodology (C.R. Kothari)

Retailing Management (Levy & weitz)

WEB SITES:

www.pantaloon.com


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ANNEXURE


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QUESTIONNAIRE

PERSONAL INFORMATION

Dear sir/ Madam,I Shiv Mohan Singh student of School of management sciences, Varanasi conducting a

survey on Effectiveness of retailing mix in Big BazaarThis survey is a part of my partial fulfillment of PGDM (RM) course. Please provide relevant

information by filling this questionnaire to make my survey more comprehensive. All details from your partwill be kept confidential.

Name:- ..

Sex:- a) Male b) FemaleContact no.:-

Q1. Inamonthhow manytimesyou visit big bazaar ?

a) Ones b)twice c) Thrice

d)more thanthrice e) Asper requirement

Q2. Yourshopping experience in big bazaarisalways!

a) Outstanding b) Excellent c) Good

d) Average e) Bad

Q3. Brandsandproductsavailabilityin big bazaaris!

a) Outstanding b) Excellent c)Good

d) Average e) Bad

Q4. Ambience & atmosphere inside the store is!


d) Average e) Bad

Q5. Discountsandoffersservedin big bazaaris!


d) Average e) Bad

Q6. Home deliveryservicesof big bazaaris!

a) Outstanding b) Excellent c)Goodd) Average e) BadQ7. Location 0f big bazaarinyour cityis!


d) Average e) Bad


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Q8.Productdisplayandsignage inthe store is!


d) Average e) Bad

Q9. Inofferdaysthe shopping experience inthe store is!


d) Average e) Bad

Q11. How doyou feelaboutsalespersonsandpromoters ?


d) Average e) Bad

Q13.Theparking facilityin bag bazaaris!


d) Average e) Bad

Q14. The qualityoftheproductserved by big bazaaris!


d) Average e) Bad

Q15. The cleanlinessandhygiene maintainedinthe store is!


d) Average e) Bad

Q12. Are yousatisfied withthe billing facilityatthe store ?

a) Yes b) No

Q10. Isit easytomove withthe trolleyinthe store?

a) Yes b) No

Q16. Doyou feelthatshoppingin big bazaarhasmade youamore knowledgeable consciousandaware customer?

a) Yes b)no

Q17.Doyou feelthat bag bazaarprovide you value formoney?

a)yes b)No

(Signature)

Thanking you forfilling up thisquestionnaire


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LOCATION


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LOCATION

Ranchi 0ffice :Big Bazaar, J. C. Tower, Kadru More,

Main Road, Ranchi JharkhandPin : 834001

Phone : 06513052032

Zonal Office :Pantaloon Retail (India) Limited,

03-097,Fourth Floor,Block No - BG,Plot No.5,Action Area - 1B, Block By Block Shopping Mall,P.O. - New Town, (Near Indian OilPetrolPump)

Kolkata - 700 156Tel: +91 033-3091 7500/51

Fax: +91 033-3091 7502e-mail: [email protected]

Regd. Office :Knowledge House, Shayam Nagar,

Off. Jogeshwari-Vikhroli Link Road,

Jogeshwari East, Mumbai 400060. IndiaPh +91 22 66442200, Fax +91 22 66442201


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COMPITATORS

yVISHAL MEGA MART

yRELENCE MART & FRESH

ySOME LOCAL STROES TOO


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Documents

Summer Training Project Report on BIG BAZZAR