Bazzar Hatt

8/8/2019 Bazzar Hatt.....

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MARKETING MANAGEMENTPRESENTED BY

Amit Patil 40

Amar Kondekar 25 Abhishek Koli 24

Farhan Yahu 60

Ajay Raut 45

Monika Sidana 51


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From the TOI article dated

16th September, 2009

Mumbai commuters spend a month or

more on trains each year - India - The Times

of India.htm


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PRODUCT

44565656


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PRODUCT(Vegetarian Foods)

Farm Fresh

(Fruits & Vegetables Whole & Cut)

Grain Fields

(Grains & Pulses)

Spice Garden

(Spices & Condiments)

44565656


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PRODUCT(Non Vegetarian Foods)

Poultry

(Chicken & Eggs)

From the Seas

(Sea Food)

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STP

SEGMENTATION

44565656

TARGETING

POSITIONING


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SEGMENTATION, TARGETING &

POSITIONING

Segmentation : Population of Mumbai

Targeting : Rail-road Travelers,White-Collared People &

Caterers.

Positioning : Between Local Vendors & BigRetail Outlet


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SEGMENTATION

42%

30%

12%

2%4%

3%

4%

2%1% 0%POPULATION DISTRIBUTION IN MUMBAI

SUBURBAN

SOUTH MUMBAI

OTHERS


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BIFURCATION OF DAILY

COMMUTERS

Train

47%

Bus

41%

Others

12%

TRAVEL

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SEGMENTATION

GEOGRAPHIC

PSYCHOGRAPHIC

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MUMBAI


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TARGETING

1. ALL HOUSE-HOLDS

2. CATERERS

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POSITIONING

BIG RETAILERS

LOCAL VENDORS

BAZAAR - HAAT


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Positioning our product on the basis of PRODUCT

SERVICE

PRICE CHANNEL

PEOPLE

IMAGE

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PROCESS

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PROCESS A

PROCUREMENT

Farmer transports Vegetables and Grains to

Storage Hubs

STORAGE

All materials stored in proper conditions

Sorting, grading and packaging.

SUPPLY TO

OUTLETS

Supply to city outlets as per requirements.

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PROCESSB

DESPATCH

PROCESS ORDER

ORDER

PLACEMENT

Customer places

order with callcenter

Record orderand customer

details

Informname & no.of delivery

boy

InformCustomer

aboutpromotions

Re-confirmorder &details

Queue

order forprocessing

Dispatchorder

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PEOPLE

ENTREPRENEURS

FRONTLINESTAFF

AT OUTLETS

CALL CENTRESTAFF

CUTTING, CLEANING

, SORTINGSTAFF DELIVERY STAFF

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ENTREPRENEURS


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PHYSICAL EVIDENCE

STORAGE AND DISTRIBUTION HUB

DELIVERY VEHICLE

OUTLETS FOOD PROCESSOR FOR CUTTING

PACKAGINGMATERIAL

TWO-THREE WHEELERS

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DELIVERY VEHICLE


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DELIVERY VEHICLES


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PRICING

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PRICING

NORMAL PROCESS

FARMER

BROKER

WHOLESALER

RETAILER

CONSUMER

THE BAZAAR-HAAT ADVANTAGE

FARMER

BAZAAR-

HAAT

CONSUMER


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PRICING

Competitive Prices at Market Levels

Vegetable Cutting charges at progressively

increasing ratesDuring Peak Hours

- Free Up to 1 kg

- Rs.2 between 1kg to 2 kgs

- Rs.4 between 2kgs to 5 kgs

- Rs.1/kg for every kg above 5 kgs

Other Timings

- Free Up to 5 kgs

- Rs.1//kg for every kg above 5 kgs

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PRICING

Delivery charges at progressively increasing

rates5:00 morning to 12:00 mid-night

- Free

12:00 mid-night to 5:00 morning

- Rs.10

44565656


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PLACE

Cuffe Parade

Andheri (West)

Powai

Borivali (West)

Thane (West)

Ghatkopar (West)

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PROMOTION

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PROMOTION

Advertising

Local Cable TVWithin Trains

Leaflets in News papers

Bus (BEST TV)

Events sponsoring

Society Meeting

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Advertising


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Advertising


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Advertising


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PROMOTION (Contd)

Discounts on bulk purchases

Credit purchases for regularcustomers

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PROMOTION

COMBO OFFERS

PRE

PAID PAYME

NTS

- RS.10EXTRA PURCHASES ON

EVERY RS.100

44565656


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PACKAGING

WHY IMPORTANT TO US

ADVANTAGESOF PACKING

44565656


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PACKAGING

FOR CUT VEGETABLES

FOR

WH

OLE VEGETABLES

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FOR MEAT, FISH, PRAWNS FOR ONIONS, TOMATO, POTATO

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1. Available 24 x7

x365

2. Freshness

3. Home delivery

4. Strong distribution

channel

1. Restaurants

2. Canteens3. Hostels

1. High risk and Highcapital cost

1. New competitors and

revamped strategies

ofexisting

competitors


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PORTERS 5 FORCEMODEL

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