COMPANY PROFILE

Big Bazaar is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 7 millions square feet of retail space, has over 1000 stores across 53 cities in India and employs over 25,000 people.

The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian Hypermarket chain, food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include Depot, Shoe Factory, Brand Factory, Blue Sky, and Fashion Station. The company also operates an online portal, futurebazaar.com.

Big Bazaar is not just another hypermarket. It caters to every need of your family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers.

At Big Bazaar, you will definitely get the best products at the best prices - that’s what they guarantee. With the ever increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including

Home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise you. And this is just the beginning. Big Bazaar plans to add much more to complete your shopping experience.

Future group

Future group is one of the country’s leading business groups present in retail, asset management, consumer finance, insurance, retail media, retail spaces and logistics. The group’s flagship company, pantaloon Retail (India) Limited operates over 7 million square feet of retail space, has over 1000 stores of its leading retail formats include, Pantaloon, Big Bazaar, Central, Food Bazaar, Home Town, Ozone, Depot, future Money and online retail format, futurebazaar.com.

Future group includes, Future Capital Holding, Future Generally India Indus league clothing and Galaxy Entertainment that manages sports Bar, Brew Bar and Bowling Co. Future Capital Holding, the group ‘s financial arm, focuses on asset management and consumer

Most Big Bazaar stores are multi-level and are located in stand-alone buildings in city

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India’s

leading business houses with multiple businesses spanning across the consumption space.

While retail forms the core business activity of Future Group, group subsidiaries are present

in consumer finance, capital, insurance, leisure and entertainment, brand development, retail

real estate development, retail media and logistics. Led by its flagship enterprise, Pantaloon

Retail, the group operates over 12 million square feet of retail space in 71 cities and towns

and 65 rural locations across India. Headquartered in Mumbai (Bombay), Pantaloon Retail

employs around 30,000 people and is listed on the Indian stock exchanges. The company

follows a multi-format retail strategy that captures almost the entire consumption basket of

Indian customers. In the lifestyle segment, the group operates Pantaloons, a fashion retail

chain and Central, a chain of seamless malls. In the value segment, its marquee brand, Big

Bazaar is a hypermarket format that combines the look, touch and feel of Indian bazaars with

the choice and convenience of modern retail.

In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic expansion of a

hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and

Bangalore.

The group’s specialty retail formats include, books and music chain, Depot, sportswear

retailer, Planet Sports, electronics retailer, Ezone, home improvement chain, Home Town

and rural retail chain, Aadhar, among others. It also operates popular shopping portal,

futurebazaar.com.

Future Capital Holdings, the group’s financial arm provides investment advisory to assets

worth over $1 billion that are being invested in consumer brands and companies, real estate,

hotels and logistics. It also operates a consumer finance arm with branches in 150 locations.

Other group companies include, Future Generali, the group’s insurance venture in

partnership with Italy’s Generali Group, Future Brands, a brand development and IPR

company, Future Logistics, providing logistics and distribution solutions to group companies

and business partners and Future Media, a retail media initiative.

The group’s presence in Leisure & Entertainment segment is led through, Mumbai-based

listed company Galaxy Entertainment Limited. Galaxy leading leisure chains, Sports Bar and

Bowling Co. and family entertainment centers, F123. Through its partner company, Blue

Foods the group operates around 100 restaurants and food courts through brands like

Bombay Blues, Spaghetti Kitchen, Noodle Bar, The Spoon, Copper Chimney and Gelato.

Future Group’s joint venture partners include, US-based stationery products retailer, Staples

and Middle East-based Axiom Communications.

The group’s flagship company, Pantaloon Retail was awarded the International Retailer of

the Year 2007, by the US-based National Retail Federation, the largest retail trade

association and the Emerging Market Retailer of the Year 2007 at the World Retail Congress

in Barcelona.

Future Group believes in developing strong insights on Indian consumers and building

businesses based on Indian ideas, as espoused in the group’s core value of ‘Indianness.’ The

group’s corporate credo is, ‘Rewrite rules, Retain values.

AFFILIATE COMPANIES

Home Solutions Retail (India) Limited

Future Media (India) Limited

Future Logistic Solutions Limited

Future Axiom Telecom Limited

Pantaloon Food Product (India) Limited

Future General India Insurance Company Ltd

Future Capital Holdings Ltd

Future Bazaar India Ltd

Future Group Manifesto

“Future” – the word which signifies optimism, growth, achievement, strength, beauty,

rewards and perfection. Future encourages us to explore areas yet unexplored, write rules yet

unwritten; create new opportunities and new successes. To strive for a glorious future brings

to us our strength, our ability to learn, unlearn and re-learn our ability to evolve.

Lines of Business of the Above Store

E-tailing

Food

Fashion

Home Solution

General Merchandise

Leisure and Entertainment

Wellness and Beauty

Books and Music

Footwear

Electronics

Children Accessories

Crockery.

Operations

Most Big Bazaar stores are multi-level and are located in stand-alone buildings in city centers as well as within shopping malls. These stores offer over 200,000 SKUs in a wide range of categories led primarily by fashion and food products.

Food Bazaar, a supermarket format was incorporated within Big Bazaar in 2002 and is now present within every Big Bazaar as well as in independent locations. A typical Big Bazaar is spread across around 50,000 square feet (4,600 m2) of retail space. While the larger metropolises have Big Bazaar Family centers measuring between 75,000 square feet (7,000 m2) and 160,000 square feet (15,000 m2), Big Bazaar Express stores in smaller towns measure around 30,000 square feet (2,800 m2).

Marketing Strategies for Various Products:

1. Convenience Products:

Price: convenience products are usually low priced goods.

Distribution/Place: the distribution is widespread and the products are made to be available

easily. Convenient locations are also very essential.

Promotion: the promotion activities are usually mass promotion by the producer.

Examples: toothpaste, magazines.

2. Shopping Products:

Price: shopping products are usually high priced goods.

Distribution/Place: the distribution is selective and there are fewer outlets.

Promotion: the promotion activities are usually advertising and personal selling by both

producer and resellers. Examples: televisions, furniture.

3. Specialty Products:

Price: specialty products are usually high priced goods.

Distribution/Place: the distribution is exclusive and there are fewer outlets per market area.

Promotion: the promotion activities are more carefully targeted these activities are carried

on by both producer and resellers.

Examples: Rolex watches, fine crystal.

CONSUMER BEHAVIOUR TOWARDS VARIOUS PRODUCTS

1. Convenience Products:

These products are frequently purchased by the consumer as they are required for daily use.

There is very little planning involved and there are very little comparisons between similar or

subsidiary products. The shopping efforts are also very low and the customer does not

involve himself while shopping.

2. Shopping Products:

These products are purchased less frequently as they are usually durables. There is a lot of

planning involved while shopping and shopping efforts are also high. There is a lot of

comparison between brands, price, quality, style etc. and the consumer may postpone the

purchase to get a better product.

3. Specialty Products:

These products have strong brand preference and brand loyalty. There are special shopping

efforts made by the customer to get these products. There is low comparison of brands and

there is low price sensitivity.

DEPARTMENT STORES

Big Bazaar operates in a building and they are divided into various sections called

Department Stores.

The various department stores are:

1. Food Bazar

2. Plastics - Unsils - Crockery Department,

3. Mobile Mart

4. Apparel

5. Electronic Mart

6. Furniture Mart

Big bazaar

Key Facts

Year of Launch: - 2001

No of Stores: - 214

No of Cities with presence: - 90

A total retail space covered: - 16 million sq.ft.

Core Value Model: - Customer Connectivity experimenting with products and services Savings Lowest Price

Focus of Marketing Initiatives: - Engage the customers by adapting to local culture Focus on the lowest price guarantee in all the campaigns

Key Driver of Footfall: - Large Product Mix

Growth rate: - 19%-22%

For the last 12 years Big Bazaar is the brand associated with value for money and convenience. Launched in the year 2001, Brand Big Bazaar wanted to bring affordability, variety and hygiene within the reach of the common man. The big Bazaar growth story is an ideal example of the expansion of the hypermarket format in the Indian subcontinent.

Today, Big Bazaar provides a platform for over 15,000 small, medium and large producers and manufacturers to sell their products to Indian consumers.

In a more recent move Future Group merged its largest business unit, Future Value Retail, which houses Big Bazaar and Food Bazaar, with Pantaloons Retail, a listed company that runs the group’s smaller retail operations. This move is expected to reduce operating costs and restore investor confidence (www.economictimes.indiatimes.com).

But what remains same is the target audience of the brand “the value seeking middle class man, with “Kanjoosi” as his shopping ethos”.

Price is the main value proposition for Big Bazaar. Prices are usually 5 to 60 percent lower than the market price.

The Average Size of Big Bazaar store is 50,000 sq ft and the Big Bazaar family center is 80,000-120,000 sq. ft.

Stocks 3,000 to 4,000 SKUs (stock-keeping units) of merchandise

Food and groceries account for 40% of Big Bazaar’s revenue, whereas fashion and apparel make up for about 30% of the overall revenue. The remaining 30% comes from the other units such as electronics.

Marketing Strategy

3-C Theory

According to Kishore Biryani’s 3-C theory, Change and Confidence among the entire population is leading to rise in Consumption, through better employment and income which in turn is creating value to the agricultural products across the country.[3] Big Bazaar has divided India into three segments:

India one: Consuming class which includes upper middle and lower middle class (14% of India's population).

India two: Serving class which includes people like drivers, household helps, office peons, liftmen, washer men, etc. (55% of India's population) and

India three: Struggling class (remaining 31% of India's population).

Schemes and innovations

Wednesday Bazaar:

The concept of Wednesday Bazaar was promoted as ‘Hafte Ka Sabse Sasta Din’ (Cheapest Day of the Week). Initiated in January 2007, the idea behind this scheme was to draw customers to stores on Wednesdays, the day when consumer presence is usually less. According to the chain, the aim of the concept was ‘to give homemakers the power to save the most’.

Maha Bachat:

The concept of ‘Maha Bachat’ (Mega Saving) was introduced in the year 2006 as a single day campaign with attractive promotional offers across the company outlets. Over the years, the concept has grown to become a six-day biannual campaign. During this campaign, attractive offers are given in all the value formats including Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar.

The Great Exchange Offer:

Introduced on February 12, 2009, ‘The Great Exchange Offer’ allows customers to exchange their old goods for Big Bazaar coupons. The coupons can be redeemed later for buying brand new goods from Big Bazaar outlets across the nation.

Advertising campaigns and marketing initiatives

After completing ten years of operation in India Big Bazaar India revamped its logo and appeal with a new brand campaign “Naye India Ka Bazaar”

The inspiration for the new ad campaign comes from an ancient Jain custom of ‘Michchami Dukkadam’, which translates into colloquial language as ‘Bhool-chook maaf’ or ‘Please forgive me if I have offended you knowingly or inadvertently’.

In view of the increasing competition in the retail market, Big Bazaar has introduced certain steps to keep itself updated and continue promoting the brand.

On the occasion of successful completion of 10 years in the Indian retail industry (in 2011) Big Bazaar came up with a new logo for the company with a new tag line that says: ‘Naye India Ka Bazaar’ (Market for New India). This replaces the earlier tag line: ‘Isse Sasta Aur Kahin Nahin’ (Nothing is Cheaper than Here).

Advertising initiatives

Big Bazaar has recently launched a 360-degree promotion drive covering the three prime media, television, print and social media, to mark the launch of the new logo. The entire media campaign was developed by Mudra Communications.

The band also roped in Cricket Player M. S. Dhoni and Sin as their Brand Ambassadors in year 2009

Big Bazaar is portrayed as a value store and visual merchandising is purposely not done according to International standards. Stores are designed to accommodate heavy crowds and has organized kind of “Chaos” and “Chaotic Layout”Store focusses on using attractive drop down banners and price synagogues.

Another concepts used in Big Bazaar stores are “Bin Baskets” install near the cash counters where any kind of product can be placed be it cosmetics of mobiles. These Bin Baskets accounts for nearly 1%-2% of average store sales .

Best store campaigning has also moved focus to Furniture and electronic items. Television stars Sakshi Tanwar and Ram Kapoor were ropped in to promote Big Bazaar Stylish Home contest in 2013.

Big Bazaar – Home Contest

Big Bazar claims to improve focus on customer experience and make stores more friendly for senior citizens, pregnant women and mothers. Stores across the country will also be rolling out signature community initiatives like ‘Annasantharpane’ and ‘Protsahan’

Big Bazaar store study

Different levels of the store:

Level 1:

Departments with their Products: -a) Depot:

1) General books

2) Office stationary

3) Children stationary

4) Film VCD’s & DVD

b) NBD (New Business Development)

1) Watches

2) Fashion Jewelry

3) Sunglasses

4) Auto accessories

5) Car audio systems

c) Gold Bazaar:

Navaras Gold Jewelry

(This is the separate unit not related to Big Bazaar they share profits on percentage basis)

d) Mobile Bazaar:

1) All kinds of Handsets ranging from Rs 1000 to !8000 of different companies

2) Mobile accessories

3) Codeless phones & land line phones

e) Star Sitara:

1) Cosmetics

2) Fragrances

3) Herbals

4) Pharmaceuticals

f) Shringar :

1) Bangles

2) Jewelry sets

3) Bracelets

4) Hair Accessories

5) Bidies

6) Chins

Plastics, Utensils, Crockery (PUC)

g) Plastics:

1) Buckets

2) Casseroles

3) Containers

4) Boxes

5) Flasks

6) Bowls

7) Jugs & sippers

8) Bottles & Mugs

h) Utensils:

1) Plates, Bowls, Glasses

2) Non stick Cookware’s

3) Kitchen tools

4) Tiffin Boxes

5) i) Crockery

1) Crockery cutlery

2) Table Materials / Napkins

3) Casseroles

4) Dinner sets

5) Wine, Juice Glasses

j) Luggage:

1) Travel bags

2) Trolleys

3) Bags: Schools, Collage Ladies purse

4) Suitcase

Level 2

a) Ladies Department:(SKD)

1) Sarees

2) Dress materials

3) Under garments

4) Nightwear’s

5) Western wear’s

b) Men’s Department:

1) Formals (Shirts & Pants)

2) Casuals (Shirts & pants)

3) Party wears

4) Jeans T-Shirts

5) Others Accessories (Lungi Dhoti etc)

6) Fabrics (Cut pieces)

7) Suits & Blazers

8) Levi’s Signature garments

Level 3

a) Furniture Department:

1) Dining Table

2) Bedroom Accessories

3) Hall accessories (Sofa sets, Chairs, Computer table etc)

4) Mattresses

b) Footwear Bazaar :

1) Sports Shoes

2) Formal Shoes

3) Casual Shoes

4) Mens Sandals

5) ladies Sandals

6) Ladies Casuals

7) Ladies Chappel

8) Ladies fancy Sleepers

9) ladies Sports shoes

c) Home Décor:

1) Flower vase

2) Artificial Flowers

3) Religious gifts

4) Candle stand

5) Umbrellas

6) Photo Frames

7) Assorted color Stones

8) Frame Paintings

9) Water falls (artificial)

10)Birthday items

d) Home line:

1) bed sheets, Pillows , bed spreads

2) Towels, Yellow dust

3) Razai , Carpets, Cushion covers

4) Chair bags

e) Toys Dept:

1) Soft toys

2) Educational toys

3) Board games, Action figures

4) Dolls

Kids department

f) Boys section:

1) T-Shirts, Trousers, jeans

2) Cotton shirts, Cargo, Codraw

3) Ethic wears

4) Co ordinates

5) Rain cotes

g) Girls Section:

1) Ethic wears

2) Co- ordinates

3) Cotton frocks

4) Western wears

h) Infants:

1) Jhablas

2) Vests

3) Bibs feedings

4) Bed items

5) Baba suits

6) Frocks

Level 4

a) Beverages:

1) Soft drinks

2) Mineral water

3) Juices

4) Health drinks

5) Frozen items

b) Confectionaries:

All kinds of Chocolates & Confectionaries

c) Fruits & Vegetables:

d) Staples Dept:

1) Dal, Rice, Atta, Rava items

2) Oil’s, Masala items

3) Dry fruits

4) Spicy items

5) Ready meals

6) Breakfast cereals

e) Process Dept:

1) Health drinks

2) Ready to eat

3) Corn flaks, Chips

4) Instant mixes

5) Soups, Bread items, pickle

6) Spreads

Non-food Deptf) Home care:

1) Phenyl, Detergents

2) Dish wash, Tissue papers, Scratch

3) Shoe cases, Fresh wrap,

g) Personal care:

1) Soaps, tooth paste, Shampoo

2) Deodorants, Body spry

3) Baby food, Talcum powder

4) Men’s apparel

Level 5

Electronic Bazaar:

1) Televisions

2) Sound System

3) Refrigerators

4) Washing machines

5) Microwave

6) Rice cookers

7) Juicers

8) Irons, Mixers & Grinders

Organization Structure of the store

They look after Departmental Managers:

There are 2 departments and 8 assistant department managers in this store like Electronic

dept., Depot dept., NBD dept., Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept,

Men’s Dept, Furniture Dept, Footwear Dept, and Home Décor Dept. Each department will be

assigned with targets which has to be achieved within the assigned period that may be of

Daily, Weekly, monthly and yearly.

Each department has a department Manager & Assist DM. Their job is concerned mainly

with sales customer’s orders delivery post sale service if any etc . All Dept managers ADM,

Team members work under coordination & cooperation.

Administration:

Store administration comes under Store Manager its functions are store maintenance, House

Keeping, Security etc.

Information Technology:

This department is responsible for the maintenance of the systems of the stores. All billing

machines their functioning networking with the master machine etc. If there is any problem

with the machine then this department comes into function.

Cashing Dept:

This department is responsible for the collection of sales amount ie cash sales, Credit sales,

etc under this department all billing machines of the stores comes. The sales amount

collected throughout the day by the cashier’s has to be submitted to this department.

Marketing Executive:

This dept is responsible for the marketing of the store in different different media like

Television, Newspaper, and Holdings etc. the authorized person has to visit different

companies and has to look after for tie-ups etc.

Visual Merchandise:

This department is responsible for the product arrangement at the store with respect to their

nature. The basic function of this dept is it divides the store into some departments based on

the nature of the product and within the department it decides how the products should be

arranged by keeping in mind the customer should not suffer.

HR Executive:

Human Resource executive mainly look after employees mainly their problems. This

department performs the functions like Recruitment, Selection, Training and development.

CSD (Customer Service Desk):

This is the separate unit, which is mainly focuses on customer service like if the customer

find difficulty in finding any product, Customer complaints any replacement, Customer

assistance etc.

Cities where stores are located

Agra ,Ahmedabad ,Allahabad ,Ambala, Asansol, Bangalore, Bhubaneswar, Chennai,

Coimbatore, Palakkad, Kolkata, Delhi, Durgapur, Ghaziabad, Gurgaon, Hyderabad, Indore,

Hubli, Lucknow, Kanpur, Mangalore, Mumbai, Nagpur, Nasik, Panipat, Pune, Rajkot, Surat,

Thane, Thiruvananthapuram,Udupi, Vishakhapatnam