Big Bazzar Project

INDUSTRY PROFILE

Retailing is defined as a conclusive set of activities or steps used to sell a product or a service to consumer for their

personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the

manufacturers. The word retailer is derived from the French word retailer meaning “to cut a piece off” or “to break

bulk”

RETAILING

Retailing includes all the activities involved in selling goods or services directly to final consumers for personal, non-business

use. A retailer or retail store is any business enterprise whose sales volume comes primarily from retailing. Any organization

selling to the final- whether it is manufacturer, wholesaler, or retailer- is doing retailing. It does not matter how the goods or

services are sold (by person, mail, telephone, vending machine, or internet) or where they are sold (in the store, on the street,

or in consumer's home).

Retailing is a trading activity directly activity directly related to the sale of goods of services to the ultimate consumer for

personal, non-business use. A retailer is the last middleman in the machinery of distribution and he is responsible to satisfy

recurrent wants of consumers, Retail trade is selling of varied goods in small quantities to the final consumer. There are three

distinguishing feature of retail trade. The retailer deals in small quantities and his business is usually local in character.

Secondly retail trade always shows tendency towards variety as it has to satisfy innumerable wants of consumers. A

specialized retail shop is an exception. Thirdly a retailer, by predating near about the residential areas of consumer, sells his

wares directly to consumers. Manufactured goods are worthless until they pass acid-test of retail distributions. The retailer

alone can offer safe and reliable goods to consumers.

KLES’s Institute of Management Studies and Research 1

Levels of Service:

The wheel-of-retailing hypothesis explains one reason that new store types emerge. Conventional retail stores typically

increase their services and raise their prices to cover the costs. These higher costs provide an opportunity for new store forms

to offer lower prices and less service. New store types meet widely different consumer preferences for service levels and

specific services.

Retailers can position themselves as offering one of four levels of service:

1. Self-service: Self-service is the cornerstone of all discount operations, Many customers are willing to carry out their

own locale-compare -select process to save money.

2. Self -selection: Customers find their own goods, although they can ask for assistance.

3. Limited service: These retailers carry more shopping goods, and customers need more information and

assistance. The stores also offer services (such as credit and merchandise-return privileges).

4. Full services: Salespeople are ready to assist in every phase of the locate-compare-select process. Customers who

like to be waited on prefer this type of store. The high staffing cost, along with the higher proportion of specialty

goods and slower-moving items and the many service, results in high-cost retailing.

Trends in Retailing1. New retail forms and combinations, some supermarkets include bank branches, Bookstores feature coffee shops. Gas stations

include food stores.

2. Growth of intertype competition, different types of stores-discount stores, catalogue showrooms, department stores-all compete

for the same consumers by carrying the same type of merchandise.

3. Growth of giant retailers. Through their superior information systems, logistical systems, and buying power, giant retailers are

able to deliver good service and immense volumes of product at appealing prices to masses of consumers. They are

crowding out smaller manufacturers who cannot deliver enough.

4. Growing investment in technology Retailers are suing computers to produce better forecasts, control inventory costs, order

electronically from suppliers, send e-mail between stores, and even sell to customers within stores. They are adopting

checkout scanning system" electronic funds transfer; electronic data interchange" in store television, store traffic radar

systems," and improved merchandise-handling systems.

5. Global presence of major retailers. Retailers with unique format and strong brand positioning are increasingly appearing in other

countries Us retailers such as Me Donald's has become globally prominent, Wal-Mart operates over 700 stores (outside USA)

6. Selling an experience, not just goods Retailers are now adding him and community in order to compete with other stores and

online retailers. There has been a rise in establishments that provide a place for people to congregate, such as coffee houses,

tea shops, juice bars, book-shops, etc.

INDIAN SCENARIO

Indian retail industry has the potential to grow to Rs 35,000 crore in three years.

Defining a new consumer culture, retailing beats everything else hollow. Though still at a nascent stage, the rate at which

retail outlets are mushrooming could give an amoeba a complex.


From supermarkets and hypermarkets to department stores and convenience stores and one-stop shops, a retailing wave is

currently on in the country. And from food to music and apparel to tea and coffee bars, companies of all hues are indulging in

retail speak.

Organized retailing has grown three-fold from Rs 5,000 crore in 2000 to Rs 15,000 crore today, with a potential to expand to

Rs 35,000 crore in 2005.

The Indian consumer initially accepted everything that was offered to them but from the nineties the trend changed and the

market became more consumers driven. Consumers became more specific about what they wanted and did not pick up

anything and everything that was given to them. In shot they became very choosy and needed alternatives to choose from.

These in turn made the Indian consumers more knowledgeable about the products and facilities and they have now become

tough critics, savvy, purchasers, value driven spenders and practical thinkers when it comes to shopping. The demand for their

time at work and home has made the consumers extremely selective about how they would spend their limited time on

shopping.

The rate of growth in India has gradually picked up in the last two decades. Growth prospects apart, India's very size acts as

the fourth largest economy in the world. It is also the second most populous nation in the world. This clearly indicates that

within the broad picture of a developing nation, there are segments to represent big enough to represent large markets for

organized retail.

Due to the increasing demand of consumers for variety and convenience under one single roof and the concept of shopping

malls started taking shape in India. Though the concept of shopping malls came from the west, when it was introduced in India

is was according to Indian taste and preferences.

Shopper's stop was the first Shopping mall to start in India. It was promoted by Mr.K.Raheja, a prominent Mumbai-based

builder, opened the first outlet in Andheri, Mumbai in 1991, initially it underwent a fair share of growing pains but slowly it

caught on and has now been very well excepted by the masses.

In India there are a number of large towns and the population in these towns is also very high. This acts as a very

important factor to attract the large retailers in venturing into these towns. In the ascending traffic congestion levels, the net

result is over crowded towns and parking hassles, One-stop shops have become the places of choice in such a scenario.

There has been an explosion of branded goods as a corollary to the receptive conditions created by The new trend; For

example: In the eighties there was only one brand of salt available in the Indian market but today there are many brands that

are available. Garments, cosmetics, shoes, etc are no way different as a number of brands have entered into the market.

Indian Retailing - On to Generation Mall:

The changing structure of the industry is in response to global forces. There is a perspective of the existing opportunities and

the future potential areas across various segments of the retail industry. While this sector hasn't yet been thrown open to

foreign investments, the potential for the same in the future is huge. Technology is playing an increasingly crucial role for the

success of a retail venture. Retailers are scrambling to tap the vast consumer information at their disposal using technological

advancements. The section on such initiatives in the Indian retail scenario is a must for any potential entrant and for majors in

the software industry wanting to tap the potential in this industry.

Today the Indian consumer wants everything under one roof.


Retailing in IndiaIndia's vast middle class and its almost untapped retail industry are key attractions for global retail giants wanting to enter

newer markets. Driven by changing lifestyles, strong income growth and favorable demographic patterns, Indian retail is

expected to grow 25 per cent annually.

Modern retail in India could be worth US$ 175-200 billion by 2016. With the economy booming, competition in the

marketplace is fierce. According to 'Retail in India Getting Organized to Drive Growth', a report by AT Kearney and the

Confederation of Indian Industry, retail is one of India's fastest growing industries with a 5 per cent compounded annual

growth rate and expected revenues of US$ 320 billion in 2007. Rising incomes, increasing consumerism in urban areas and an

upswing in rural consumption will fuel this growth to around 7-8 per cent.

KSA-Technopak, a retail consulting and research agency, predicts that by 2010, organized retailing in India will cross the US$

21.5-billion mark from the current size of US$ 7.5 billion.

Retail Revolution

Indian organized retail is at the brink of Revolution the IMAGES-KSA report says that the last few years have seen rapid

transformation in many areas and setting scalable and profitable retail models across categories. Indian consumers are rapidly

evolving and accepting modern formats overwhelmingly. Retail Space is no more a constraint for growth. India is on the radar

of Global Retailers and suppliers / brands world-wide are willing to partner with retailers here. Further, large Indian corporate

groups like Tata, Reliance, Raheja, ITC, Bombay Dyeing, Murugappa & Piramal Groups etc and also foreign investors and

private equity players are firming up plans to identify investment opportunities in the Indian retail sector. The quantum of

investments is likely to sky-rocket as the inherent attractiveness of the segment lures more and more investors to earn large

profits. Investments into the sector are estimated at INR 20 – 25 billion in the next 2-3 years, and over INR 200 billion by end

of 2010.

Retail space

Retailers in India are the most aggressive in Asia in expanding their businesses, thus creating a huge demand for real estate.

Their preferred means of expansion is to increase the number of their outlets in a city, and also expand to other regions,

revealed the Jones Lang LaSalle third annual Retailer Sentiment Survey-Asia.

Deutsche Bank's research report on 'Building up India' says India's burgeoning middle class will drive up nominal retail sales

through 2010 by 10 per cent per annum. The country may have 600 new shopping centers by 2010.

Currently the fashion sector in India commands a lion's share in the country's organised retail pie. This is in line with the retail

evolution in other parts of the world, where fashion led the retail development in the early stages of evolution and was

followed by other categories like Food & Grocery, Durables, Health & Beauty (including services), Consumer Electronics,

Mobile handsets & peripherals, Books, Music & Gifts, Home, Entertainment, etc.

Food retail

Food dominates the shopping basket in India. The US$ 6.1 billion Indian foods industry, which forms 44 per cent of the entire

FMCG sales, is growing at 9 per cent and has set the growth agenda for modern trade formats. Since nearly 60 per cent of the


average Indian grocery basket comprises non-branded items, the branded food industry is homing in on converting Indian

consumers to branded food.

Though lucrative opportunities exist across product categories, food and grocery, never-the-less, presents the most significant

potential in the Indian context as consumer spending is highest on food. Further, ‘wet groceries' i.e. fresh fruits and vegetables

is the most promising segment within food and grocery as very few organized retailers have tapped this opportunity inspite of

wet groceries being the preferred choice of most Indian households

The mobile revolution

The retail market for mobile phones -- handset, airtime and accessories -- is already a US$ 16.7 billion business, growing at

over 20 per cent per year. In comparison, the consumer electronics and appliance market is worth US$ 5.6 billion, with a

growth rate that is half of the mobile market.

Kid’s retail

KSA projections indicate that by 2015, India will have over 550 million people under the age of 20 – reflecting the gargantuan

opportunities possible in the kids and teens retailing segment.

When it comes to Indian children, retailers are busy bonding--and branding:

Monalisa, the Versace of kids is coming to India.

Global lifestyle brand Nautica is bringing Nautica Kids.

International brand Zapp tied up with Raymond to foray into kids' apparel.

Disney launched exclusive chains which stock character-based stationery.

Pantaloon's joint venture with Gini & Jony will set up a retail chain to market kids' apparel.

Swiss kidswear brand Milou is collaborating with Tirupur-based Sreeja Hosieries.

Turner International India Pvt Ltd. will launch Cartoon Network Townsville and Planet POGO--two theme

parks designed around its channels--in the National Capital Region.

Sahara One Television has also signed a Memorandum of Understanding to source content from Spacetoon

Media Group, Middle East's largest kids' entertainment brand for animation and live action content.

Leading the kids' retail revolution is the apparel business, which accounts for almost 80 per cent of the revenue, with kids'

clothing in India following international fashion trends. According to research firm KSA Technopak, the branded segment

comprises US$ 701.7 million of the total kids' apparel market-size of over US$ 3 billion.

Industry experts say kids' retailing will touch annual growth of 30-35 per cent. Toys, stationary, sportswear, outerwear,

tailored clothing, eyewear, watches, fragrance, footwear, theme parks, TV channels… the segment is growing rapidly at 10 per

cent per annum. Margins are in the range of 20-25 per cent (for dealers and distributors), while companies enjoy an average

gross margin of about 10 per cent.


Agricultural retail

Agriculture across India is heralding the country's second Green Revolution. 14 states, including Maharashtra, Punjab, Andhra

Pradesh and Rajasthan amended the Agricultural Produce Marketing Committee (APMC) act this year, along the lines of the

Model APMC Act, '02, which allows farmers to sell their produce directly to buyers offering them the best price. Agricultural

sectors such as horticulture, floriculture, development of seeds, animal husbandry, pisciculture, aqua culture, cultivation of

vegetables, mushroom under cultivated conditions and services related to agro and allied sectors are open to 100 per cent FDI

through the automatic route.

FDI could indeed do a lot in this sector as entry of international retailers would bring in the required expertise to set the supply

chain in place which would result in elimination of wastage, better prices and quality for consumers and higher income for

farmers besides of course farm produce retailing getting a facelift

For its e-Choupal scheme, ITC built internet kiosks in rural villages so farmers can access latest information on

weather, current market prices, foods-in-demand, etc.

With a US$ 5.6 billion, multi-year investment in agriculture and retail, Reliance Retail will establish links with

farms on several thousand acres in Punjab, West Bengal and Maharashtra.

FieldFresh, planning to become India's first large-scale exporter of produce, will annually pay farmers over US$

30,000 to lease land for vegetables, to hire tractors and to pay their workers.

Besides a five-year program with the Punjab government to provide several hundred farmers with four million

sweet-orange trees for its Tropicana juices by 2008, PepsiCo--with agriculture exports worth US$ 40 million--also

introduced farmers to high-yielding basmati rice, mangoes, potatoes, chilies, peanuts, and barley for its Frito-Lay

snacks.

Export potential and a rapidly growing domestic demand for reliable produce from new supermarket chains is

driving change. With 77 per cent of India's population relying on agriculture for a living, improved efficiency and

new markets can benefit a large number of people.

Godrej Group's Agro and Food division, Godrej Agrovet Ltd. (GAVL) operates the format, selling a variety of

vegetables, fruits and herbs - both local and exotic thereby introducing the concept of 'farm-to-plate' to urbanites.

Godrej plans to open four more Nature's Basket stores in Mumbai before taking them national

International retailers

Favourable demographic and psychographic changes relating to India's consumer class, international exposure, availability of

increasing quality retail space, wider availability of products and brand communication are some of the factors that are driving

the retail in India. Over the last few years, many international retailers have entered the Indian market on the strength of rising

affluence levels of the young Indian population along with the heightened awareness of global brands and international

shopping experiences and the increased availability of retail real estate pace.

Development of India as a sourcing hub shall further make India as an attractive retail opportunity for the global retailers.

Retailers like Wal-Mart, GAP, Tesco, JC Penney, H&M, Karstadt-Quelle etc stepping up their sourcing requirements from

India and moving from third-party buying offices to establishing their own wholly owned / wholly managed sourcing &


buying offices shall further make India as an attractive retail opportunity for the global players. Buying volumes for many of

these players are already in the range of INR 10-20 billion per year, with reported plans to step up to INR 100-150 billion

within the next 3-4 years.

Among other big international players, Wal-Mart has announced its plans for India in partnership with Bharti,

Tesco is sure to try again, and Carrefour too might finally find the right partner.

The Australian government's National Food Industry Strategy and Austrade initiated a test marketing food retail in

India wherein 12 major Australian food producers have tied up with India-based distributor AB Mauri to sell their

products directly at retail outlets.

The largest-ever 150-member British business delegation in India committed investments in the areas of food

processing, agri retail and manufacturing. It is also likely to press for the liberalisation of sectors like financial &

legal services and retail.

US-based home delivery and logistics company, Specialised Transportation Inc, will enter the Indian market

through a strategic alliance with Patel Retail, a subsidiary of Patel Integrated Logistics.

Retail reform

The Government regulations allow 100 per cent FDI in cash and carry through automatic route and 51 per cent in single brand.

Besides, the franchise route is available for big operators. Now, the Government also proposes further liberalisation in the

retail sector allowing 51 per cent FDI in consumer electronics and sports goods.

FDI could indeed do a lot in this sector as entry of international retailers would bring in the required expertise to set the supply

chain in place which woulSDd result in elimination of wastage, better prices and quality for consumers and higher income for

farmers besides of course farm produce retailing getting a facelift

Manufacturer’s role

Manufacturers in industries such as FMCG, consumer durables, paints etc are waking up to the growing clout of the retailers

as a shift in bargaining power from the former to the latter becomes more discernible. Already, a number of manufacturers in

India, in line with trends in developed markets, have set up dedicated units to service the retail channel. Also, instead of

viewing retailers with suspicion, or as a ‘necessary evil' as was the case earlier, manufacturers are beginning to acknowledge

them as channel members to be partnered with for providing solutions to the end-consumer more effectively.

Wholesale trading


Wholesale trading is another area, which has potential for rapid growth. German giant Metro AG and South African Shoprite

Holdings have already made headway in this segment by setting up stores selling merchandise on a wholesale basis in

Bangalore and Mumbai respectively. These new-format cash-and-carry stores attract large volumes from a sizeable number of

retailers who do not have to maintain relationships with multiple suppliers for all their needs.

The retail road ahead

The Indian retail market is estimated at US$ 350 billion. But organised retail is estimated at only US$ 8 billion. However, the

opportunity is huge--by 2010, organised retail is expected to grow to US$ 22 billion. With the growth of organised retailing

estimated at 40 per cent (CAGR) over the next few years, Indian retailing is clearly at a tipping point. India is currently the

ninth largest retail market in the world. Successful development of value based concepts as well as development of retail space

in smaller cities and towns shall drive the organized retail into the next levels of cities. Retailers have responded to this

phenomenon by introducing contemporary retail formats such as hypermarkets and supermarkets in the new pockets of

growth. Prominent ‘tier-II' cities and towns which are witnessing a pick-up in activity include Surat, Lucknow, Dehra Dun,

Vijaywada, Bhopal, Indore, Vadodara, Coimbatore, Nasik, Bhubaneswar, Varanasi and Ludhiana among others. And it is

names of small towns like these that will power India up the rankings soon.

With consumption in metros already being exploited, manufacturers and retailers of products such as personal computers,

mobile phones, automobiles, consumer durables, financial services etc are increasingly targeting consumers in tier II cities and

towns. In addition, petro-retailing efforts of petroleum giants scattered through out the country's landscape have also ensured

that smaller towns are also exposed to modern retailing formats.

On the supply side, mall development activity in the small towns is also picking up at a rapid pace, thereby, creating quality

space for retailers to fulfill their aggressive expansion plans. Thus, the ‘retail boom', 85% of which has so far been

concentrated in the metros is beginning to percolate down to smaller cities and towns. The contribution of these tier-II cities to

total organized retailing sales is expected to grow to 20-25%.

1999 2002 2005

Total Retail (in billion INR) 7000 8250 10000

Organized Retail (in billion INR) 50 150 350

% Share of Organized Retail 0.70% 1.80% 3.5%

Potential for all Formats to Thrive:


Most of the global powerhouses in the retailing sector such as Wal-Mart, Carrefour, Tesco etc have adopted multi-format and

multi-product strategies in order to customize their product offering for distinct target segments. Similar trends are likely to be

exhibited in India as all formats present prospects for growth

Roadblocks

A wide variety of roadblocks that hamper the growth of otherwise upbeat scenario. A few of them are regulatory barriers,

fragmented suppliers, lack of skilled personnel, differential taxation system, labour legislation and lack of ‘industry' status.

Some critical success factors in retail should be that all and any solutions aught to be India-centric even as strategic and

operational attributes like value proposition, service, experience, efficiency, hygiene etc. must be benchmarked with global

standards. By adopting an effective private label strategy and the necessity to pass on operational gains achieved to end-

consumers in order to offer a superior price-value equation, thereby, competing effectively with the unorganized segment.

On the vexed issue of Foreign Direct Investment (FDI) most players are cautious and have preferred to adopt a wait-and-watch

attitude even as the government is expected to announce its stand on FDI in the retail sector soon. India is now ready to

leapfrog into the next stage of evolution where a large number of Indian and international retailers would build

scalable models with a pan-India appeal with a view to be sustainable in the long term. Already, players are becoming

profitable after having gone through their respective learning curves indicating the viability of organized retailing across

formats.

Opportunities are abundant, across formats and categories, as the new Indian consumer has clearly demonstrated a readiness

for all organized retailing segments. Moreover, as has been the case in retail markets across the globe, the influx of foreign

brands into India shall transform the retail landscape as domestic players grow bigger and become more innovative in the face

of enhanced competitive pressures.

A Vibrant Economy

India tops A T Kearney's list of emerging markets for global retailers.

The 2nd fastest growing economy in the world

The 3rd largest economy in terms of GDP in next 5 years

The 4th largest economy in PPP terms after USA, China & Japan 2 nd Second most attractive developing market, ahead of China

5th among the 30 emerging markets for new retailers to enter

Among the top 10 FDI destinations.

Fastest-growing Asia Pacific market for international tourist spending

8 % economy growth – expected to exceed that of China by 2015

Expected to become the 3 rd biggest economy in the world after China and US by 2032

India a perfect destination for business expansion

Well established Corporate Ethics

Major tax reforms including implementation of VAT


Investments & Returns

Rs. 6,00,000 cr ($130 bn+) investment in infrastructure by 2010

Rs. 50,000 cr ($ 10bn+) FDI by 2008 in infrastructure development and capital market

Stock market rose by nearly 40% in 2005 and foreign investors are flooding in

Fastest growth over the next 50 years reports Goldman Sachs & Standard Life Investments

A resplendent market

Largest young population in the world - over 890 mn people below 45 years of age

More English speaking people in India than in the whole of Europe taken together

600 mn+ effective buyers by 2010

550 mn+ under the age of 20 by 2015

70 mn+ earn Rs. 8,00,000+ ($18,000) a year – number to rise to 140 mn by 2011

Consumer Spend (Year 2006)

Total Consumer Spend : Rs. 20,00,000 cr ($ 445 bn)

Retail : Rs. 12,00,000 cr ($ 270 billion) double digit growth expected

Organized Retail : Rs. 55,000 cr ($ 12.4 bn) at current prices 40%+ annual growth expected

Scope for Organized Retail : Rs. 2,00,000 cr ($ 45 bn) by 2010.

Av. Salaries hike of 15+ per cent : there will be lot more consumption.

Leading retailers sales' growth : 50-100% in 2005-06

Fashion drives organized retail.

2004 figures: Organised retail : Rs. 280 billion

Clothing, Textiles & Fashion accessories: 39%

Footwear 9%

Jewellery & watches 7%

Mobile hand sets & accessories 3%

Health & Beauty (including services) 2%

Food & Grocery 18%

Durables 13%

Books, Music & Gifts 3%

Home 3%

Pharma 2%

Entertainment 1%

Retail Space Growth

100 mn sq ft of quality shopping centre space by 2007-08

To generate retail sales of over Rs. 50,000 cr ($ 11 bn)

Rs. 20,000+ cr ($ 4 bn+) investment in pipeline for retail infrastructure, systems &


shop-fit

Space for 15,000+ new outlets, 100 hypermarkets, 500 department stores and 2000 supermarkets

Over 10,000 small and big existing outlets to undergo complete facelift

Plans of Some of the Large Retailers Pantaloon : Expansion into all possible formats of retail across categories and segments. 30 mn sq.ft by FY10, foray in

insurance, real estate and consumer finance the turnover is expected to touch Rs. 30 , 0 00 cr ($ 6.67 bn) in FY 10 - 11

Reliance : Rs. 30,000 cr ($ 6.67 bn) investment to set up multiple retail formats with expected sales of Rs. 90,000+ cr ($ 20

bn) by 2009-10

RPG : Planning IPO, 450+ Music World, 50+ Spencer's Hyper covering 4mn sq ft by 2010

Lifestyle : Rs. 450+ cr ($ 90 mn) investment in next 5 years to expand on Max Hypermarkets & value retail stores, Home &

Lifestyle Centres.

Rahejas : Shoppers' Stop, Crossword, Inorbit Mall, ‘Home Stop' and recently lunched hypermarket named ‘Hypercity'. 55

hypermarkets across India, by 2015.

Subhiksha : 750 stores and Rs. 650+ cr ($ 145 mn) sales by March 2007.

Pyramid : 1.75 mn sq ft of retail space and 150 stores in next 5 years.

Trent : Trent to open 27 more stores across its retail formats adding 1 mn sq ft of space in the next 12 DLF malls.

Trinethra : Recently acquired by the AV Birla group, Trinethra (currently with two formats - Trinethra and Fabmall) plans

220 stores with a turnover of over Rs. 300 cr ($667 mn) this fiscal.

Vishal Group : Plans include an IPO and investment close to Rs. 1250cr ($ 278mn) by 2010, targeting 220 outlets, taking its

cumulative retail space to 5mn sq ft and sales turnover of Rs. 5000cr ($ 1bn+). With 50+ new stores getting ready in the

current fiscal the chain is investing Rs.300cr (66.67mn) with sales target of over Rs.700cr ($155.6mn).

Bharati Group : Plans Rs. 31,500 cr (US$ 7 bn) investment in creating retail network in the country including 100

hypermalls and several hundred small stores.

Indian Retail – Where it stands

Five Reasons why Indian Organized Retail is at the brink of Revolution :

Scalable and Profitable Retail Models are well established for most of the categories

> Rapid Evolution of New-age Young Indian Consumers

> Retail Space is no more a constraint for growth

> Partnering among Brands, retailers, franchisees, investors and malls

> India is on the radar of Global Retailers Suppliers


Malls in India

· A decade ago – not a single mall

· 2 year ago – less than half a dozen

· Today – More than 40 malls

· 2 years from now – 300 malls

All this can only spell good news for the Indian consumers who will be inundated with a flurry of state-of-the-art products

and services at reasonable prices – a state they have long craved for

Company Overview

Company Profile

Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both the value and lifestyle

segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 7 million square

feet of retail space, has over 1000 stores across 53 cities in India and employs over 25,000 people.

The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket

chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like

choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include, Depot,

Shoe Factory, Brand Factory, Blue Sky, Fashion Station, ALL, Top 10, M-Bazaar and Star and Sitara. The company also

operates an online portal, futurebazaar.com.

A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store,

Collection i, selling home furniture products and E-Zone focused on catering to the consumer electronics segment.

Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the US-based National Retail Federation

(NRF) and the Emerging Market Retailer of the Year 2007 at the World Retail Congress held in Barcelona.Pantaloon Retail is

the flagship company of Future Group, a business group catering to the entire Indian consumption space.

Future Group

Future Group is one of the country’s leading business groups present in retail, asset management, consumer finance,

insurance, retail media, retail spaces and logistics. The group’s flagship company, Pantaloon Retail (India) Limited operates

over 7 million square feet of retail space, has over 1000 stores across 53 cities in India and employs over 25,000 people. Some

of its leading retail formats include, Pantaloons, Big Bazaar, Central, Food Bazaar, Home Town, eZone, Depot, Future Money

and online retail format, futurebazaar.com.


Future Group companies includes, Future Capital Holdings, Future Generally India Indus League Clothing and Galaxy

Entertainment that manages Sports Bar, Brew Bar and Bowling Co. Future Capital Holdings, the group’s financial arm,

focuses on asset management and consumer credit. It manages assets worth over $1 billion that are being invested in

developing retail real estate and consumer-related brands and hotels.

The group’s joint venture partners include Italian insurance major, Generally, French retailer ETAM group, US-based

stationary products retailer, Staples Inc and UK-based Lee Cooper and India-based Talwalkar’s, Blue Foods and Liberty

Shoes.

Future Group’s vision is to, “deliver Everything, Everywhere, Everytime to Every Indian Consumer in the most profitable

manner.” The group considers ‘Indian-ness’ as a core value and its corporate credo is - Rewrite rules, Retain values.

Big Bazaar is a chain of department stores in India, currently with 75 outlets. It is owned by the Pantaloon Retail India Ltd,

Future Group. It works on the same economy model as Wal-Mart and has considerable success in many Indian cities and small

towns. The idea was pioneered by entrepreneur Kishore Biyani, the CEO of Future Group. Currently Big Bazaar stores are

located only in India. It is the biggest and the fastest growing chain of department store and aims at being 350 stores by the

end of year 2010.

Corporate statement

Future Group Manifesto

“Future” – the word which signifies optimism, growth, achievement, strength, beauty, rewards and perfection. Future

encourages us to explore areas yet unexplored, write rules yet unwritten; create new opportunities and new successes. To

strive for a glorious future brings to us our strength, our ability to learn, unlearn and re-learn our ability to evolve.

We, in Future Group, will not wait for the Future to unfold itself but create future scenarios in the consumer space and

facilitate consumption because consumption is development. Thereby, we will effect socio-economic development for our

customers, employees, shareholders, associates and partners.

Our customers will not just get what they need, but also get them where, how and when they need.

We will not just post satisfactory results, we will write success stories.

We will not just operate efficiently in the Indian economy, we will evolve it.

We will not just spot trends, we will set trends by marrying our understanding of the Indian consumer to their

needs of tomorrow

It is this understanding that has helped us succeed. And it is this that will help us succeed in the Future. We shall keep

relearning. And in this process, do just one thing.

Rewrite Rules. Retain Values.


http://en.wikipedia.org/w/index.php?title=Kishore_Biyani&action=edit&redlink=1

http://en.wikipedia.org/wiki/Wal-Mart

http://en.wikipedia.org/wiki/Pantaloon_Group

http://en.wikipedia.org/wiki/India

http://en.wikipedia.org/wiki/Department_store

Group Vision

Future Group shall deliver Everything, Everywhere, Everytime for Every Indian Consumer in the most profitable manner.

Group Mission

We share the vision and belief that our customers and stakeholders shall be served only by creating and executing

future scenarios in the consumption space leading to economic development.

We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for

all customer segments – for classes and for masses.

We shall infuse Indian brands with confidence and renewed ambition.

We shall be efficient, cost- conscious and committed to quality in whatever we do.

We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to

make us successful.

Core Values

Indianans: confidence in ourselves.

Leadership: to be a leader, both in thought and business.

Respect & Humility: to respect every individual and be humble in our conduct.

Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge and information.

Valuing and Nurturing Relationships: to build long term relationships.

Simplicity & Positivity: Simplicity and positivity in our thought, business and action.

Adaptability: to be flexible and adaptable, to meet challenges.

Company Timeline

Major Milestones

1987 Company incorporated as Mnz Wear Private Limited. Launch of Pantaloons trouser, India’s first formal trouser brand.

1991 Launch of BARE, the Indian jeans brand.

1992 Initial public offer (IPO) was made in the month of May.

1994 The Pantaloon Shoppe – exclusive menswear store in franchisee format launched across the nation. The company starts

the distribution of branded garments through multi-brand retail outlets across the nation.

1995 John Miller – Formal shirt brand launched.

1997 Pantaloons – India’s family store launched in Kolkata.


2001 Big Bazaar, ‘Is se sasta aur accha kahi nahin’ - India’s first hypermarket chain launched.

2002 Food Bazaar, the supermarket chain is launched.

2004 Central – ‘Shop, Eat, Celebrate In The Heart Of Our City’ - India’s first seamless mall is launched in Bangalore.

2005 Fashion Station - the popular fashion chain is launched ALL – ‘a little larger’ - exclusive stores for plus-size individuals

is launched

2006 Future Capital Holdings, the company’s financial arm launches real estate funds Kshitij and Horizon and private equity

fund Indivision. Plans forays into insurance and consumer credit. Multiple retail formats including Collection i, Furniture

Bazaar, Shoe Factory, EZone, Depot and futurebazaar.com are launched across the nation

Board of Directors

Mr. Kishore Biyani, Managing Director

Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the Group Chief Executive Officer of

Future Group.

Mr. Gopikishan Biyani, Wholetime Director

Gopikishan Biyani, is a commerce graduate and has more than twenty years of experience in the textile business.

Mr. Rakesh Biyani, Wholetime Director

Rakesh Biyani, is a commerce graduate and has been actively involved in category management; retail stores operations, IT

and exports. He has been instrumental in the implementation of the various new retail formats.

Mr. Ved Prakash Arya, Director

Ved Prakash Arya, is an engineer by training and is a graduate of the Indian Institute of Management, Ahmedabad. Prior to

joining Pantaloon Retail, he was the CEO of Globus.

Mr. Shailesh Haribhakti, Independent Director

Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a Certified Internal Auditor. He is the Deputy

Managing Partner of Haribhakti & Co., Chartered Accountants and past president of Indian merchant Chambers. He is on the

Board of several Public Limited Companies, including Indian Petrochemicals Corporation Ltd., Ambuja Cement Eastern Ltd.

etc. He is on the Board of Company since June 1, 1999.

Ms. Bala Deshpande, Independent Director

Bala Deshpande, is Independent Director, Pantaloon Retail (India) Ltd. and also serves on the boards of Deccan Aviation,

Nagarjuna Construction, Welspun India and Indus League Clothing Ltd, among others.

Mr. Anil Harish, Independent Director

Anil Harish, is the partner of DM Harish & Co. Associates & Solicitors and an LLM from University of Miami. He also serves

on the board of Mahindra Gesco, Unitech, IndusInd Bank and Hinduja

Affiliated companiesPartner Companies


Pantaloon Industries limited

Pantaloon Industries Limited was incorporated in 1987 and its shares are listed on the Bombay Stock Exchange. The main

activities of PIL are to set up textile units and manufacturing and marketing of fabrics and readymade garments.

Home Solutions Retail India Ltd.

Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the home improvement and consumer electronics

retailing segment. It caters to home management requirements and products, including furnishings and textiles, furniture,

consumer electronics, home electronics and home services. It operates retail formats like Home Town, Furniture Bazaar,

Collection I, E-Zone, Electronics Bazaar and Got It.

Future Capital Holdings

Future Capital is the financial arm of the group and is involved in asset management (both private equity and real estate funds)

with plans to get into other financial services including insurance, credit and other consumer related financial services. It’s

associate companies are Kshitij Investment Advisory Co. Ltd., Indivision Investment Advisers Ltd., and Ambit Investment

Advisory Co. Ltd.

Coverge M retail (India) Ltd

ConvergeM Retail (India) Ltd., leads the group’s foray into the communication and IT products segment. It operates formats

like M-Port, MBazaar and Gen M.

Indus League Clothing Ltd.

The group owns a majority stake in Indus League Clothing Ltd., one of the leading apparel manufacturers and marketers in

India. Some of its leading brands include Indigo Nation, Scullers, Urbana, Urban Yoga and Jealous.

Galaxy Entertainment Corporate Ltd.

The group owns a stake in Galaxy Entertainment Corporate Ltd. that operates chains like Bowling Company, Sports Bar and

Brew Bar.

Joint Ventures Companies

Planet Retail Holdings Ltd.

The group is a joint venture partner in Planet Retail Holdings Ltd., which operates sports, lifestyle and leisure retail chain. It

also owns the franchisee and distribution rights of brands like Marks & Spencer, Guess, Debenhams and Puma in India.

Footmart retail

Footmart Retail is a joint venture with Liberty Shoes and is engaged in the retailing of footwear products in India.


GJ Future Fashions

GJ Future Fashions is a joint venture with kids apparel manufacturer - Gini & Jony.

Capita Land Retail India

The group is a joint venture partner in CapitaLand Retail India, along with Singapore-based CapitaLand Limited. The

company provides retail management services to retail properties owned or managed by various group companies and

investment funds.

ETAM Future Fashions India Pvt. Ltd.

ETAM Future Fashions India Pvt. Ltd., is a joint venture with French-retailer, ETAM and the group. The company is involved

in manufacturing and distribution of women’s fashion and lingerie products.

Department Wise report

Food Bazaar: Ab Ghar Chalaana Kitna Aasaan”

Food Bazaar invites you for a shopping experience, unique by its ambience. At Food Bazaar you will find a hitherto unseen

blend of a typical Indian Bazaar and International supermarket atmosphere.

Flagged off in April’02, Food Bazaar is a chain of large supermarkets with a difference, where the best of Western and Indian

values have been put together to ensure your satisfaction and comfort while shopping.

The western values of convenience, cleanliness and hygiene are offered through pre packed commodities and the Indian

values of "See-Touch-Feel" are offered through the “bazaar-like” atmosphere created by displaying staples out in the open,

all at very economical and affordable prices without any compromise on quality.

The best of everything offered with a seal of freshness and purity will definitely make your final buying decision a lot easier.

Fashion

Big Bazaar Big Bazaar is not just another hypermarket. It caters to every need of your family. Where Big Bazaar scores over

other stores is its value for money proposition for the Indian customers.

At Big Bazaar, you will definitely get the best products at the best prices - that’s what we guarantee. With the ever increasing

array of private labels, it has opened the doors into the world of fashion and general merchandise including home furnishings,

utensils, crockery, cutlery, sports goods and much more at prices that will surprise you. And this is just the beginning. Big

Bazaar plans to add much more to complete your shopping experience.


Wellness & Beauty

Tulsi “The Medicine Bazaar”

Tulsi the Medicine Bazaar is a pharmacy housed within Big Bazaars and Food Bazaars at over 35 locations all over India

allowing you to enjoy the convenience of having your wellness needs fulfilled while you shop.

We aim to offer outstanding professional service from a caring and friendly environment. We are prepared to go the extra mile

or provide that little extra guidance and to care for your needs through our Healthcare enquiry system.

At Tulsi, our knowledgeable pharmacists will be at your service 7 days a week to fill your prescriptions, answer your

questions, and help you in any way that they can. All pharmacists are qualified and registered in their respective state

pharmacy councils.

Specialty products and other services

Diabetes care - prescription medicines, alternative medicines, glucometers and test strips, sweeteners, food products for

diabetics

Home diagnostic equipment - BP monitors, weighing scales, thermometers, test kits

Health food - protein supplements, minerals and vitamins

Orthopaedic Supports

Over the counter medication

Alternative medicine - Ayurveda and Homeopathy

Dental care

Health camps & Specialty Skin Care.

Tulsi the Medicine Bazaar, in association with HELP library offers free medical advice. You may post any health related

queries to us for our advice and we will be glad to help you. HELP - the Health Education Library for People, the world's

largest patient education library was established in 1997 to empower people by providing them with the information they need

to promote their health, and prevent and treat medical problems in the family in partnership with their doctor.

The aim is to enhance knowledge through the judicious use of relevant and researched information and thus to empower our

readers on their own journey towards health and wellness. It is intended to inform and educate and is not a replacement for

medical evaluation, advice, diagnosis or treatment by a health care professional.

General Merchandise

Blue Sky “Watches & Sunglasses “


Blue Sky is a national chain of stores offering a wide selection of branded and private label sunglasses and watches. Blue Sky

has been designed to address an exciting and growing market for accessories. Customers get a wide and interesting collection

of fashion brands from across the world as well as from the company’s exciting range of private label watches, namely,

Cube, Koenig, RIG, Lombard & UMM.

Blue Sky as the name suggests is designed at providing a soaring experience, and thus has innovative interiors that will

transport one to a world of flying. From a model Bi-plane hanging from the ceiling to blue-sky effect windows, the store is an

experience that will have shoppers coming back for more

Wellness and Beauty

Star & Sitara “Salon & Beauty Parlour”

Star & Sitara, a unique beauty salon for men and women, introduces many new features and products for the first time in

India. At Star & Sitara we aim to democratise salon services for easy access to all and deliver quality service at very

affordable prices

‘Star & Sitara’, evokes a theme of Bollywood and promises to make you a Star (Sitara in Hindi)! Glamour as a theme is an

essential ingredient in the world of cinema and we do not disappoint you on that note. The space, décor, lighting is

reminiscent of movies and will transport you from the ordinary world to that of the ‘reel’ world.

Star & Sitara provides all skin and hair related beauty service. The salon is spacious and the atmosphere relaxed. Men,

women and children can easily find a service to cater to their need. But the focal and niche element of our salon is the

affordable and attractive pricing.

You will be wowed by the high quality hair and skin services at unbelievable prices. The haircuts are priced at Rs.39, hair

wash at Rs.39 and hair streaking starts from Rs.49, gold facial for Rs.499 and Diamond facial for Rs.999 and doesn’t that

leave you speechless!

For the first time in the country, a “Wax Bar” with different flavoured waxes that promises a painless wax for women is

being introduced. The salon uses oil based wax instead of sugar based to make the experience better than what it is

traditionally done. The ‘wax bar’ also provides for flavors to choose from like chocolate, almond, green apple, strawberry.

This makes sure that you smell good and look forward to the otherwise painful wax sessions. Surely a mini revolution! We

also pride ourselves on our expertise in consultation on being able to find the perfect style to suit you and your lifestyle.

Whether you are a dedicated follower of fashion, fancy a change of style or simply want to enhance your current style we

help in getting you there.We boast of a team of talented stylists and skin specialists. These beauty consultants also

individualize each treatment keeping in mind that every individual is different.

General Merchandise


Navaras ”Jewellery for all emotions and occasions”

Navaras, a fine 22 carat pure gold and diamond jewellery brand, retailed from Big Bazaar stores, offers nine unique rational

benefits to the consumer namely – BIS Hallmark jewellery, free cleaning and polishing, insurance cover against theft and

burglary, transparent making charges, a buyback if unsatisfied, 0% weight loss if jewellery is exchanged, diamond

certification, free karatmeter check and a range of designs.

The Navaras product range and store look is in keeping with the needs of contemporary women. It is emotions and occasions

that lead women to buy jewellery, they buy jewellery to express emotions like pyaar (love), during occasions like tyohaar

(festivals) and as uphaar (gifts). Navaras jewellery has been conceptualised with this thought - jewellery for all emotions and

occasions.

Future Group has revolutionized the Indian jewellery market with the launch of Navaras, which offers branded, pure and

design differentiated jewellery at competitive prices in a hypermarket set-up in line with the evolving buying behaviour of

consumers. The rationale behind this is that with higher disposable incomes, for consumers today gold and other jewellery

purchases too have become impulsive buying activities. Hence, Navaras within Big Bazaar.

But, certain criteria still remain constant like carat, price, trust and purity – all strong deciding factors while purchasing

jewellery. Thus, the format’s brand positioning and offerings have been tailored to suit the modern day consumer.Navaras

offers a complete fine jewellery shopping experience, despite being within the confines of a hyper market. This is ensured by

the segregation of the Navaras section via glazed glass walls to provide a comfortable and secluded ambience. The sit-down

arrangement, as opposed to stand alone counters, further ensures that shoppers try out the Navaras products in a peaceful and

comfortable environment before they make their final shopping decision.

E-tailling

Futurebazaar.comFuturebazaar.com offers the widest range of products at ‘lowest prices – everyday!’

Having pioneered the retailing business in India, PRIL has now decided to revolutionize the consumer e-commerce business

in India. It intends to provide customers with a streamlined, efficient and world class personalized shopping experience,

which will be supported with the best technology platform.

Buying products is a 3 step simple process. All one has to do is Search, Register and Buy. Here you can expect a shopping

experience akin to shopping at an actual bazaar but with added simplicity & everyday low prices and an assurance of 'your

product' will be delivered within 7 days of purchase. We are proud to inform you that Future Bazaar has been named as the

Best Indian Website 2007 in the Shopping category by PC World.

Future Bazaar won the top spot after beating other established players like Rediff, Indiatimes, Sify, ebay, Indiaplaza, Chennai

Bazaar and India Mall. The award was presented to Future Bazaar for its "decent, no-nonsense approach, while providing a

good shopping experience".

Book and Music


Depot “Books, Music & Gifts”

Depot is one of the youngest brands from the Pantaloon stable and is a tribute to our freedom of thought, speech and

expression shared in a novel fashion with customers as books, multimedia, toys, stationary and gifts.

Depot is all about freedom and democracy and this is reflected in the relaxed manner in which products are displayed, the

affordable pricing, the strong local flavour, the young, lively and interactive store experience, that are all designed in a way to

liberate these categories and transform the way they are bought, sold and perceived in India.

At Depot, book lovers are offered a range of books that meet the needs and preference of every age group. From fiction to

general reference, management and children’s material, you will find it all at Depot.

Music buffs are invited to select from a wide category of music CDs and cassettes spanning all genres like Rock, Pop, Hindi,

Indipop and more. For the movie enthusiasts out there, we have a great selection of home videos (VCD and DVD) and

multimedia (CD-ROMs).

Depot Store also has an attractive selection of gifts (candles, mugs, photo frames, themed packs) toys and stationery (office,

children’s and fancy stationery) ensuring this is a one-stop shop for everyone and anyone who plans to gift their loved ones.

At Depot we endeavour to give our customers an Indian experience where we celebrate and give due importance to regional

literature and music. In this regard, Depot aims to become a strong member of the local communities it operates in through a

variety of events, engagements and social initiatives and we will be happy to keep you posted on these activities from time to

time.

Depot is a lively, colourful, vibrant and happy retail space, which we hope you will visit in the near future. Inviting Reading

Corners where you can be comfortable with a book of your choice and an Interactive Zone where you get to try out new

board games, read new books, check out new toys and browse at the Interactive kiosk, await you at Depot.

Banashankari Big Bazaar super centre, Bangalore.Store study

Store Timings

Wednesday 10AM to 9.30PM

Sat to Sunday 9.30AM to 10PM

365 Days

Basement Car Parking


Different levels of the store

Level 1:

Head to Toe Shavings Needs

Spic N Span Fabric K clean

Baby care Tulsi Medicine Bazaar

Hungry Kya Gold Harvest

Farm Fresh Dream line

Bakery Chill Station

Andhra pickles Plastics, Utensils & Crockery

Mobile Bazaar Free Gift Counter

Home Delivery Counter Cash Counter

CSD/Baggage Counter Exchange Counter

Level 2:

Men’s Apparels Suits N Blazers

Ladies Apparels Night Wear

Levi’s Signature Foot wear

Kids wear Kids infant wear

Toys Tailoring Dept

Hyderabad Pearls Counter Fashion Jewellery

Cosmetics & Hair ACC Navras Gold

Customers Service Desk Gift Wrapping

Announcements Toilet

Cash Counter

Level 3:

Home Linen Gifts

Watches/Wall clock Optician/Sunglasses

Electronic Bazaar Cook & Serve

Sight & Sound Computer Accessories

Car Accessories Depot

Luggage Lamps & Lightings


President

Vice President

Marketing Head

Store Manager

Finance Head Operation Head

Marketing Manager

Finance Manager

Category Head HR Head

HR Manager

Stationery Cash Counter

Loot mart Toilet

Level 4:

Food Stop Cash Counter

F123 Toilet

Star & Sitara

Organizational Structure (Zonal)


Departmental Managers:


There are 21 departments in this store like Electronic dept, Depot dept, NBD dept, Mobile Bazaar Dept, Star sitar Dept, PUC

Dept, Ladies Dept, Men’s Dept, Furniture Dept, Footwear Dept, Home Décor Dept. Each department will be assigned with

targets which has to be achieved within the assigned period that may be of Daily, Weekly, monthly and yearly.

Each department has a department Manager & Assist DM. Their job is concerned mainly with sales. They look after

customer’s orders delivery post sale service if any etc . All Dept managers ADM, Team members work under coordination &

cooperation.

Administration:

Store administration comes under Store Manager its functions are store maintenance, House Keeping, Security etc.

Information Technology : This department is responsible for the maintenance of the systems of the stores. All billing machines their functioning

networking with the master machine etc. If there is any problem with the machine then this department comes into function.

Cashing Dept:This department is responsible for the collection of sales amount ie cash sales, Credit sales, etc under this department all

billing machines of the stores comes. The sales amount collected throughout the day by the cashier’s has to be submitted to

this department.

Marketing Executive : This dept is responsible for the marketing of the store in different different media like Television, Newspaper, and Holdings

etc. the authorized person has to visit different companies and has to look after for tie-ups etc.

Visual Merchandise:This department is responsible for the product arrangement at the store with respect to their nature. The basic function of this

dept is it divides the store into some departments based on the nature of the product and within the department it decides how

the products should be arranged by keeping in mind the customer should not suffer.

HR Executive : Human Resource executive mainly look after employees mainly their problems. This department performs the functions like

Recruitment, Selection, Training and development.

CSD (Customer Service Desk : This is the separate unit, which is mainly focuses on customer service like if the customer find difficulty in finding any

product, Customer complaints any replacement, Customer assistance etc.


Awards and Recognition 2008

The Reid & Taylor Awards For Retail Excellence 2008

Retail Leadership Award: Kishore Biyani

Retail Best Employer of the Year: Future Group

Retailer of The Year: Home Products and Office Improvements: Hometown

The Reid & Taylor Awards for Retail Excellence are an important feature of the Asia Retail Congress - Asia’s single most

important global platform to promote world-class retail practices - and are aimed at honouring the best, in Asian Retail

scenario. India played host to Asia Retail Congress 2008.

2007 Images Retail Awards

Most Admired Retail Face of the Year: Kishore Biyani

Most admired retailer of the year: Large format, multi product store: Big Bazaar

Most admired retailer of the year: Food and Grocery: Food Bazaar

Most admired retailer of the year: Home & office improvement: Hometown

Most admired Retail Company of the year: Pantaloon Retail (India) Ltd.

Images Retail Forum followed strict international benchmarks in deciding the top honours for Images Retail

Awards ’07, with IRIS as knowledge partner and global consulting firm AT Kearney as the Process Approver.

National Retail Federation Awards

International Retailer for the Year 2007 – Pantaloon Retail (India) Ltd The National Retail Federation is the world’s largest

retail trade association with over 1.4 million members in the US and across the world. Some of the past winners of the award

include Metro AG (Germany), Carrefour (France), Zara (Spain), Boticario (Brazil) and Ito Yokado (Japan). The award was

presented at the Retail’s Big Show held in January 2007 in New York.

World Retail Congress Awards

Emerging Market Retailer of the Year 2007 – Pantaloon Retail (India) Ltd

The inaugural World Retail Congress held in Barcelona, Spain in March 2007 attracted over one thousand retail professionals

from over sixty countries. The awards were decided by a multinational Grand Jury. Winners in other categories included

Inditex, Mall of Emirates, Marks & Spencer and IKEA.


Hewitt Best Employers 2007

Best Employers in India (Rank 14th) – Pantaloon Retail (India) Ltd

Leading human resources consultancy, Hewitt Associates conducts an annual survey of the best employers in India, as part of

its global initiative. It is based on CEO interview, People Practices Inventory and Employee Opinion Surveys. Pantaloon

Retail became the only retailer to feature among the twenty-five best employers in India.

PC World Indian Website Awards

Best Indian Website In The Shopping Category - Futurebazaar.com

PC World, a leading consumer technology magazine selected the best Indian websites in various categories based on use of

technology for delivering solutions, information being presented in an intuitive and concise manner and overall experience

aided by design.

Reader’s Digest Trusted Brands Platinum Awards

Trusted Brands Platinum Award (Supermarket Category) – Big Bazaar

The Reader’s Digest awards are based on surveys done among consumers by independent research agency, Nielsen Media

Research. This is the second consecutive time Big Bazaar has won this award.

2006 Retail Asia Pacific Top 500 Awards

Asia Pacific Best of the Best Retailers – Pantaloon Retail (India) Ltd

Best Retailer in India – Pantaloon Retail (India) Ltd

The Retail Asia publication in association with EuroMonitor and KPMG honours the best retailers in 14 countries across the

Asia Pacific region. The awards were presented in Singapore in October, 2006.

Asiamoney Awards

Best Managed Company in India (Mid-cap) – Pantaloon retail (India) Ltd.

The Asiamoney publication conducts a poll among fund manages and investors and does a quantitative analysis of financial

performance to select best managed companies in Asian countries.

Ernst & Young Entrepreneur of the Year Award

Ernst & Young Entrepreneur of the Year (Services) – Kishore Biyani

Considered to be one of the most prestigious business awards in India, a jury comprising leading names in Indian business

selected the winners based on courage, creativity, passion, endurance and vision.


CNBC Indian Business Leaders Awards

The First Generation Entrepreneur of the Year – Kishore Biyani

Organized by CNBC-TV18, the twelve awardees in various categories are decided by a high profile jury, along with research

partners - The University of Chicago Graduate School of Business, Development Dimensions International (DDI) and AC

Neilson ORG MARG.

Lakshmipat Singhania – IIM Lucknow National Leadership Awards

Young Business Leader – Kishore Biyani

The award recognizes and honors individuals who have contributed consistently to the betterment of our country through their

pursuit of excellence. The awards were presented in New Delhi by the Prime Minister Dr. Manmohan Singh in December,

2006.

Images Retail Awards

Best Value Retail Store – Big Bazaar

Best Retail Destination – Big Bazaar

Best Food & Grocery Store – Food Bazaar

Retail Face of the Year – Kishore Biyani

The Images Retail Awards are decided through a nationwide consumer & industry poll and nominations followed by

performance assessment by team of analysts and jury. Readers’ Digest Awards

Platinum Trusted Brand Award - Big Bazaar

The Reader’s Digest awards are based on surveys done among consumers by independent research agency, Nielsen Media

Research.

CNBC Awaaz Consumer Awards

Most Preferred Large Food & Grocery Supermarket – Big Bazaar

Conducted in association with AC Nielsen-ORG Marg across 21 major cities, nearly 10,000 consumers were asked to choose

their most preferred brands.

Reid & Taylor Awards for Retail Excellence

Retail Entrepreneur of the Year – Kishore Biyani

Theoretical Background for the project work


As it becomes more and more difficult to differentiate products by functionality and by price, branding and imagery becomes a

crucial aspect of differentiation. Advertisements can be considered as the space where meaning is arranged so that transfers of

meaning and the structure between the signifier and the signified can take place. Only in an ad can the meaning of the cowboy

be transferred to Marlboro. Constructing and developing meaning for images is possible mainly through advertising. The

signifier and the signified are processed in an advertisement and create the image for the brand over time.

Advertising plays a crucial role in creating the image of a brand since it is a direct communication outlet. Through advertising,

the brand generates its structure as well as content, and builds up consumer behaviour those results in the purchase of that

particular brand. Brand image is more dependent on symbolic image value than the reputation of product attributes. Brand

equity, both arbitrary and planned, dissolves rapidly in today's competitive marketplace and thus requires constant support.

Advertising is the key to the maintenance of the brand image. For effective answer successful branding and widespread

knowledge and acceptance, repeating the brand image is necessary.

Advertising is perhaps the only medium where the fantasy and myth come together to create the kind of magic symbolism

entails. How can you rationally explain why you are a Nike person rather than a Gucci one? These are questions that should be

answered with an open-minded research objective.

Advertising has always played in immense role in our society. Without advertising, the average consumer would not be able to

be told what to buy. They would have nothing in their home, because no one told them to buy anything. It has become fact that

advertising affects our daily lives everyday. "In 1915, a person could go entire weeks without observing an ad. The average

adult today sees some three thousand every day". Every advertisement should be analyzed with great detail. The consumers

need to be entertained by television, newspaper, and internet has launched a new type of advertising.

Advertisers are beginning to use famous entertainers in their advertisements so that people pay attention to them. Almost

every advertisement that is seen today has somebody that the consumer will recognize. Whether it be a movie star, a

comedian, athlete, or a reality television star, the advertiser will make sure that a percentage of the viewing audience knows

that person. Not only do they attract our attention with the use of somebody famous, they also attract our trust. By seeing this

person on television all the time and especially if you like this person, you feel comfortable with the product almost

immediately without even knowing what it is or does.

Everyone thinks that advertising is full of lies, but it's not what you think. The facts presented in advertising are almost always

accurate, not because advertising people are sticklers but because their ads are very closely regulated. If you make a false

claim in a commercial on network television, the FTC will catch it. Someone always blows the whistle. The real lie in

advertising - some would call it the "art" of advertising - is harder to detect. What's false in advertising lies in the presentation

of situations, values, beliefs, and cultural norms that form a backdrop for the selling message” (Chiat).

Advertising has come a long way from what it used to be and has a long way to go before we see anything new. The

advertisers have found quite a few niches where they can work from and still get a large quantity of consumers to purchase

their products. With the help

of psychologists, sociologists, and many other doctors that focus on how the human brain works, it will be extremely difficult

to tackle the advertisement industry as we know it today.

Advertising and promotions is bringing a service to the attention of potential and current customers. Advertising and

promotions are best carried out by implementing advertising and promotions plan. The goals of the plan should depend very


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much on the overall goals and strategies of the organization, and the results of the marketing analysis, including the

positioning statement.

The plan usually includes what target markets you want to reach, what features and benefits you want to convey to them, how

you will convey it to them (this is often called your advertising campaign), who is responsible to carry the various activities in

the plan and how much money is budgeted for this effort. Successful advertising depends very much on knowing the preferred

methods and styles of communications of the target markets that you want to reach with your ads. A media plan and calendar

can be very useful, which specifies what advertising methods are used and when.

For each service, carefully consider: What target markets are you trying to reach with your ads? What would you like them to

think and perceive about your products (this should be in terms of benefits to them, not you)? How can you get them to think

and perceive that? What communications media do they see or prefer the most?

Consider TV, Print ads Displays/signs, Hoardings, Word of mouth, Newspaper etc.

What media is most practical for you to use in terms of access and affordability (the amount spent on advertising is often

based on the revenue expected from the product or service, that is, the sales forecast)

You can often find out a lot about your customers preferences just by conducting some basic market research methods.

Rationale behind choice of the project

Retailing and wholesaling consist of many organizations designed to bring goods and services from the point of production to

the point of use.

Retailing includes all the activities involved in selling goods or services directly to final consumers for their personal, non-

business use. Retailers can be classified in terms of store retailers, non-store retailing, and retail organizations.

Store retailers include many types, such as specialty stores, department stores, supermarkets, convenience stores, superstores,

combination stores, hypermarkets, discount stores, warehouse stores, and catalog showrooms. These store forms have had

different longevities and are at different stages of the retail life cycle. Depending on the wheel-of-retailing, some will go out of

existence because they cannot compete on a quality, service, or price basis.

Non-store retailing is growing more rapidly than store retailing. It includes direct selling (door-to-door, party selling), direct

marketing, automatic vending, and buying services.

Much of retailing is in the hands of large retail organizations such as corporate chains, voluntary chain and retailer

cooperatives, consumer cooperatives, franchise organizations and merchandising conglomerates. More retail chains are now

sponsoring diversified retailing lines and forms instead of sticking to one form such as the department store.

Retailers, like manufacturers, must prepare marketing plans that include decisions on target markets, product assortment and

services, store atmosphere, pricing, promotion and place. Retailers are showing strong signs of improving their professional


management and their productivity, in the face of such trends as shortening retail life cycles; new retail forms, increasing

intertype competition, polarity of retailing, new retail technologies, and many others

With the intense competition in the retail industry, the retailer who is able to satisfy its customers will be the survivor or the

winner. Accordingly, once a satisfied customer is created, a source of profit is made for the businesses. The underlying

purpose of satisfying a customer’s needs is to ultimately make that customer into the seller of the retailers’ products or

services. A satisfied customer is a repeat customer, and their loyalty will ensure retailer profits. A satisfied customer will talk

to other people about his or her satisfying experiences at a particular retail store, thus sending more customers to that retailer.

This ultimately means more businesses and more profit for the retailer. Therefore, achieving customer satisfaction is a vital

aspect of the business operation that retailers cannot afford to ignore.

Utility of the project

Benefits to the company:

The study gives an insight about customer’s satisfaction and their attitudes towards Medias. This will also give relative

status of the Big Bazaar. From this information the following benefits emerge: To carefully look at the customer’s expectation

with regards to Medias. And company can apply them. The study results also will help in making proper strategies to promote

the product and enhance the satisfaction level of customers. This will improve the quality of Big Bazaar, thus the sales and

profits would increase and the market share could also increase. To understand the major preference of Customers.

Relationship between Customers and Big Bazaar.

1. It will help in understanding, reviewing and suggesting improvements in Big Bazaar.

2. This study will help the organisation to gauge the level of awareness of offers and through which Media.

3. To know the association of the target group towards Big Bazaar.

4. To know whether customers are having favourable towards the Medias promoted by Big Bazaar and the

satisfaction level of Medias promoted by Big Bazaar.

Benefits to Academics:

1. It will help in applying the theoretical knowledge to the practical issues.

2. To understand the retail promotion strategy and effect on customers.

The experience gained during this study will provide as a tool, which can be applied in any

future undertakings of similar nature.

Introduction to the project work

Background of the project


Introduction:

In India Future Group Pantaloon company is one of the greatest retailing companies with its retail format called Big Bazaar.

The Project is undertaken to study “The Customer attitudes towards Medias at Big Bazaar” The project also includes the

study of satisfaction level of Medias at Banashankari Big Bazaar super centre, And to study whether these factors

encourage the consumers to visit Banashankari Big Bazaar super centre more often and also to find out the opinion of the

customers towards Media at Banashankari Big Bazaar super centre.

Problem definition:

Management problem:

“To find out whether the customers are favourable towards Medias at Big Bazaar”

Marketing research problem:

“To determine understand and explore the factors responsible for further improvement in Medias at Banashankari Big

Bazaar super centre Bangalore.”

Topic of the study:

“Assessment of Customer attitudes towards Medias at Big Bazaar”

Objectives:

Main Objective:

“To study the customer attitudes towards Medias at Banashankari Big Bazaar super centre Bangalore”.

Sub Objective

1. To know the media through which the consumers were aware about Big Bazaar.

2. To ascertain whether the customer’s attitude is favourable towards Medias at Banashankari Big Bazaar super centre.

3. To understand that which Media influence more for consumer to shop at Big Bazaar.

4. To know the consumer expectation towards Medias at Banashankari Big Bazaar super centre Bangalore.

5. To ascertain the satisfaction level of consumers towards Medias promoted by Banashankari Big Bazaar super centre

Bangalore.

6. To find out the opinion of the customers towards Medias at Banashankari Big Bazaar super centre Bangalore.

Scope of the studyThis project was undertaken in the Big Bazaar customer’s cluster, which is the popular hypermarket in India. The scope of the

study was undertaken in city Bangalore at Banashankari Big Bazaar super centre. This study also aims towards knowing

the consumers opinion towards media in Big Bazaar.

Research Design

It is a Descriptive research. The study was based on both primary and secondary data. The primary data was collected through

asking the questions consisting of following categories.

Dichotomous questions.

Open-ended questions.


Secondary data was collected through company websites, journalism discussions with company guide.

Information will be collected directly from the people of the Bangalore city who visit Banashankari Big Bazaar super

centre, at the time of project work.

The survey data collected during the study includes the data collected through questionnaire, face-to-face interview with the

people of Bangalore city who visit Big Bazaar.

Research methodology:The study was made through a survey in Banashankari Big Bazaar super centre and seeks the opinions and Suggestions of

the respondents towards Medias at Big Bazaar.

The process included:

1. Explaining the respondents about the objectives of the project.

2. Get the respondent’s fill the questionnaire in the most effective manner.

3. Seeking the opinions & suggestions on the Medias where Banashankari Big Bazaar super centre can improve

and build itself much stronger in city.

4. Questionnaire –The questionnaire will be used as one of the instruments to collect the required data and as a

guide to interview the target audience.

5. Personal interview-Along with the questionnaire, the target customers will also be asked questions

personally, to get a better insight about them.

Methods of Data Collection:

Primary Data:

The primary or the first hand data was collected with the help of handing out the questionnaires for the survey and also

through conducting group discussions in the Banashankari Big Bazaar super centre Bangalore. The respondents were asked

how they feel about the Big Bazaar. And the satisfaction level with Medias and what are the things that need improvement in

Medias were also discussed in length at the discussions.

Secondary Data:

The major source of secondary or supporting data is Internet. The information on Retail industry and company profile of Big

Bazaar as whole and the brand was collected from the Internet, newspapers & magazine reviews.

Indirect responses: Information is also gathered from the executives and the employees of Banashankari Big Bazaar super

centre Bangalore.

Sampling plan

In the present research study, Non probability, Convenience sampling method techniques were adopted. Individual

sampling unit is taken for the Sampling method.

Sampling Design

This process involves the steps of choosing the samples from the population of Bangalore city and customers of the

Banashankari Big Bazaar super centre Bangalore. It goes as follows.

Population : Customers from the population of Bangalore city.


Sampling Frame : The research study will be carried out with in Banashankari Big Bazaar super centre

Bangalore.

Sampling Unit : Individuals

Sampling Method : Non-Probability Convenience sampling method.

Sampling Size : 100 Samples.

Measurement Technique

1. Questionnaire

2. Scales

3. Open ended questions for suggestions.

Questionnaire:

For the purpose of this project report self-administered to Consumers and retailers are used. Questionnaire is formalized

instrument for asking information directly from a respondent. During this research questionnaire is used as measurement

technique for eliciting information from the chosen respondents. A sample questionnaire is enclosed in the annexure for

reference.

Scales:

Likert Scales, Attitude scales & Thurston scale are used in questionnaire to collect the information.

Tools and techniques of data collection and interpretation of data

For the purpose of collecting primary data personal interview method with the help of questionnaire has been gathered from

100 respondents from the population of Bangalore city and customers of the Banashankari Big Bazaar super centre Bangalore.

For the purpose of analyzing, processing, interpreting the data, simple percentage analysis was used which has been presented

in the tables followed by an appropriate analysis and graphical representations by different charts using SPSS.


FINDINGS- As per the survey conducted, taking a sample size of 100, using Non-Probability Convenience sampling method, the

results with the data collected through questionnaires were-

Sex

Frequency Percent Valid Percent Cumulative Percent

Valid Male 87 87.0 87.0 87.0Female 13 13.0 13.0 100.0

Total 100 100.0 100.0

Analyses & Inference

The sample size was 100. Out of the 100 respondents there were 87 males and 13 females.

87% Male & 13% Female

From the above findings it is clear that there is high shopping frequency in male respondents compared to female respondents.

Question no 1 from the questionnaire

Age group (Years) Frequency Percent Valid Percent Cumulative

Percent

Valid Less than 25 34 34.0 34.0 34.0

26-40 59 59.0 59.0 93.041-50 7 7.0 7.0 100.0Total 100 100.0 100.0



From the above graph it is clear that: -

Out of 100-sample size surveyed, 59% of them are from age group 26-40,

34% are Less than 25 and only 7% from 41-50.

These data shows that on an average all age group people visit to Big Bazaar.

Question no 2 from the questionnaireMonthly household income (Rs.)

Frequency Percent Valid Percent

Cumulative Percent

Valid Less than10,000 rupees/month 44 44.0 44.0 44.0

10,001-20,000 rupees/month 40 40.0 40.0 84.0

20,001-30,000 rupees/month 15 15.0 15.0 99.0

Over 30,000 rupees/month 1 1.0 1.0 100.0

Total 100 100.0 100.0




Out of 100-sample size surveyed, 44% of them fall in this category whose monthly house income is less than 10,000

rupees/month, whereas 40% fall in this category whose monthly income is 10,001-20,000 rupees/month,15% fall in 20,001-

30,000 rupees/month & another 1% fall in over 30000 rupees/month.

These data shows that 44% of sample population shop at Big Bazaar whose income is less than 10000 rupees/month.


OccupationFrequency Percent Valid Percent Cumulative

Percent

Valid Business 2 2.0 2.0 2.0

Employee 50 50.0 50.0 52.0

Professional 26 26.0 26.0 78.0

Student 22 22.0 22.0 100.0Total 100 100.0 100.0




Out of 100-sample size surveyed, 50% of them are employees, 26% are Professional, 22% are student and only 2% are

Business men.

These data shows that on an average all category of people visit to Big Bazaar.Question no 4 from the questionnaire

How did you come to know about Big Bazaar? Frequency Percent Valid Percent Cumulative Percent

Valid Hoardings 57 57.0 57.0 57.0

Word of mouth 12 12.0 12.0 69.0

Displays 21 21.0 21.0 90.0Television 5 5.0 5.0 95.0

News paper 5 5.0 5.0 100.0

Total 100 100.0 100.0




Out of 100-sample size surveyed, 57% of respondents were aware about Big Bazaar with the help of Hoardings, 21% with

Displays, 12% with word of mouth and 5% got aware from Television & another 5% from Newspaper.

These data shows that 57% of sample population were aware about Big Bazaar with the help of hoardings Media.


How often do you visit Big Bazaar?Frequency Percent Valid Percent Cumulative

Percent Valid First time 2 2.0 2.0 2.0

Once a week 32 32.0 32.0 34.0Twice a week 10 10.0 10.0 44.0

Weekends 44 44.0 44.0 88.0Once a month 8 8.0 8.0 96.0

Anytime 4 4.0 4.0 100.0Total 100 100.0 100.0




Out of 100-sample size surveyed, 44% of respondents prefer to visit Big Bazaar at weekends, 32% of respondents prefer to

visit Big Bazaar once in a week, 10% of respondents prefer to visit Big Bazaar Twice a week, 8% of respondents prefer to

visit Big Bazaar once a month, 4% of respondents prefer to visit Big Bazaar at any time & 2% of respondents who visited for

the first time.

These data shows that 44% of sample population prefers to visit Big Bazaar during

Weekends.


Which of the following Media influence you more to shop at Big Bazaar.Frequency Percent Valid Percent Cumulative Percent

Valid Print ads 5 5.0 5.0 5.0

Hoardings 26 26.0 26.0 31.0

Word of mouth 5 5.0 5.0 36.0

Displays 45 45.0 45.0 81.0Future TV 18 18.0 18.0 99.0

News paper 1 1.0 1.0 100.0

Total 100 100.0 100.0




Out of 100-sample size surveyed, 45% of them prefer that Displays influence more to shop at Big Bazaar, 26% of them

suggest that Hoardings influence more to shop at Big Bazaar, 18% of them suggest that Future TV influence more to shop at

Big Bazaar, 5% of them suggest that Word of mouth influence more to shop at Big Bazaar & 1% of them suggest that

Newspaper influence more to shop at Big Bazaar.

These data shows that Displays influence more to shop at Big Bazaar compared to other Medias.


Are you aware of FOOD STOP, F123 and STAR & SITARA at Big Bazaar?


Valid Yes 100 100.0 100.0 100.0




Out of 100-sample size surveyed, Awareness level of FOOD STOP, F123 and STAR & SITARA at Big Bazaar is 100% from

the Respondents.

The data shows that 100% of the sample population are aware of FOOD STOP, F123 and

STAR & SITARA at Big Bazaar.

Question no 7.1 from the questionnaire

If Yes, How did you come to know about FOOD STOP,F123 and STAR & SITARA at Big Bazaar? Frequency Percent Valid Percent Cumulative

Percent

Valid Print ads 3 3.0 3.0 3.0

Hoardings 16 16.0 16.0 19.0Word of mouth 34 34.0 34.0 53.0


News paper 12 12.0 12.0 100.0

Total 100 100.0 100.0


Analyses & InferenceFrom the above graph it is clear that: -

Out of 100-sample size surveyed, 34% of respondents were aware about FOOD STOP, F123 and STAR & SITARA at Big

Bazaar with the help of Word of Mouth, 21% with Future TV, 16% with Hoardings,14% with Displays and 12% got aware

from News paper & another 3% from Print ads.

These data shows that 34% of sample population were aware about Big Bazaar with the help of Word of mouth Media.


What is your opinion towards Medias for the following :

FOOD STOP


Valid Good 39 39.0 39.0 39.0Very good 61 61.0 61.0 100.0

Total 100 100.0 100.0



Out of 100-sample size surveyed, 61% of them are highly satisfied with the Medias of Food stop at Big Bazaar & 39% of

them are overall satisfied with the Medias of Food stop at Big Bazaar.

These data shows that 61% of the sample population are overall highly satisfied with the Medias of Food stop at Big

Bazaar.

F123



Total 100 100.0 100.0



Out of 100-sample size surveyed, 64% of them are highly satisfied with the Medias of F123 at Big Bazaar & 36% of

them are overall satisfied with the Medias of F123 at Big Bazaar.

These data shows that 64% of the sample population are overall highly satisfied with the Medias of F123 at Big Bazaar.

STAR & SITARA



Total 100 100.0 100.0



Out of 100-sample size surveyed, 39% of them are highly satisfied with the Medias of Star and Sitara at Big Bazaar &

61% of them are overall satisfied with the Medias of Star and Sitara at Big Bazaar.

These data shows that 61% of the sample population are overall satisfied with the Medias of Star and Sitara at Big

Bazaar.


Are you aware of "Monthly savings Bazaar" super savings every month at Big Bazaar?


Valid Yes 100 100.0 100.0 100.0




Out of 100-sample size surveyed, Awareness level of "Monthly savings Bazaar" super savings every month at Big Bazaar is

100% from the Respondents.

The data shows that 100% of the sample population are aware of "Monthly savings Bazaar" super savings every month at Big

Bazaar.


If Yes, how did you come to know about "Monthly savings Bazaar" super savings every month at Big Bazaar?Frequency Percent Valid Percent Cumulative

Percent


Word of mouth 11 11.0 11.0 30.0


News paper 45 45.0 45.0 100.0

Total 100 100.0 100.0



Out of 100-sample size surveyed, 45% of respondents were aware about "Monthly savings Bazaar" super savings every month

at Big Bazaar with the help of Newspaper, 19% with Hoardings, 18% with Future TV and 11% got aware from Word of

mouth & another 7% from Displays.

These data shows that 45% of sample population were aware about "Monthly savings Bazaar" super savings every month at

Big Bazaar with the help of Newspaper Media.


Are you aware of "Youth special" offer at Big Bazaar?


Valid Yes 100 100.0 100.0 100.0




Out of 100-sample size surveyed, Awareness level of "Youth special” offer at Big Bazaar is 100% from the Respondents.

The data shows that 100% of the sample population are aware of "Youth special” offer at Big Bazaar.


If Yes, How did you come to know about "Youth special" offer at Big Bazaar?Frequency Percent Valid Percent Cumulative

Percent Valid Print ads 1 1.0 1.0 1.0

Hoardings 19 19.0 19.0 20.0Word of mouth 14 14.0 14.0 34.0


News paper 49 49.0 49.0 100.0

Total 100 100.0 100.0



Out of 100-sample size surveyed,49% of respondents were aware about "Youth special" offer at Big Bazaar with the help of

News paper,19% with Hoardings,14% with Word of Mouth, 12% with Future TV and 5% got aware from Displays & another

1% from Print ads.

These data shows that 49% of sample population were aware about “Youth special" offer at Big Bazaar with the help of

Newspaper Media.


Are you aware of Fashion @ Big Bazaar?


Valid Yes 100 100.0 100.0 100.0




Out of 100-sample size surveyed, Awareness level of Fashion @ Big Bazaar is 100% from the Respondents.

The data shows that 100% of the sample population are aware of Fashion @ Big Bazaar.


If Yes, How did you come to know about Fashion @ Big Bazaar?Frequency Percent Valid Percent Cumulative

Percent


Word of mouth 3 3.0 3.0 42.0

Displays 21 21.0 21.0 63.0

Future TV 30 30.0 30.0 93.0

News paper 7 7.0 7.0 100.0

Total 100 100.0 100.0



From the above result we find that out of the survey made on 100 samples 39% of respondents were aware about Fashion @

Big Bazaar with the help of Hoardings, 30% with Future TV, 21% with Displays and 7% got aware from News paper &

another 3% from Word of Mouth.

These data shows that 39% of sample population were aware about Fashion @ Big Bazaar with the help of Hoardings.





Out of 100-sample size surveyed, 100% of the Respondents suggest that signage is helpful in the store.

The data shows that 100% of the sample population suggest that signage is helpful in the store.


13.1 All Medias promoted by Big Bazaar should be prohibited by law.


Valid Yes 2 2.0 2.0 2.0

No 98 98.0 98.0 100.0

Total 100 100.0 100.0


Findings


Out of 100-sample size surveyed, 98% of the respondents suggest that all Medias promoted by Big Bazaar are good enough

but only 2% of the respondents say that all the Medias promoted by Big Bazaar should be prohibited by law.

The data shows that 98% of the sample population agree that all the Medias promoted by Big bazaar are good.

13.2 Most of the Medias of Big Bazaar are bad.


Valid No 100 100.0 100.0 100.0


Findings


Out of 100-sample size surveyed, 100% of the Respondents suggest that most of the Medias promoted by Big Bazaar are

good.

The data shows that 100% of the sample population agree that all the Medias promoted by Big Bazaar are good.

13.3 Medias of Big Bazaar are monotonous.


Valid No 100 100.0 100.0 100.0


Findings


Out of 100-sample size surveyed, 100% of the Respondents suggest that Medias promoted by Big Bazaar are not Monotonous.

The data shows that 100% of the sample population agree that Medias promoted by Big Bazaar are not Monotonous.

13.4 I have no feeling one or the other about most Medias of Big Bazaar.


Valid No 100 100.0 100.0 100.0


Findings


Out of 100-sample size surveyed, 100% of the Respondents suggest that most of the Medias promoted by Big Bazaar inspire

them to visit once.

The data shows that 100% of the sample population agree that most of the Medias promoted by Big Bazaar inspire them to

visit once.

13.5 I like Medias of Big Bazaar at times.


Valid No 100 100.0 100.0 100.0


Findings


Out of 100-sample size surveyed, 100% of the Respondents suggest that all the Medias of Big Bazaar will be in the mind for

long lasting.

The data shows that 100% of the sample population agree that all the Medias of Big Bazaar will be in the mind for long

lasting.

13.6 Watching any of the Medias of Big Bazaar is waste of time.


Valid No 100 100.0 100.0 100.0


Findings


Out of 100-sample size surveyed, 100% of the Respondents suggest that watching any of the Medias of Big Bazaar are worth

while and inspire to shop at Big Bazaar.

The data shows that 100% of the sample population agree that watching any of the Medias of Big Bazaar are worth while and

inspire to shop at Big Bazaar.

13.7 Most of the Medias of Big Bazaar are fairly interesting.


Valid Yes 100 100.0 100.0 100.0


Findings


Out of 100-sample size surveyed, 100% of the Respondents suggest that all the Medias of Big Bazaar are fairly interesting and

inspire to shop at Big Bazaar.

The data shows that 100% of the sample population agree that all the Medias of Big Bazaar are fairly interesting and inspire to

shop at Big Bazaar.

13.8 I like to buy products advertised on TV whenever possible.


Valid Yes 100 100.0 100.0 100.0


Findings


Out of 100-sample size surveyed, 100% of the Respondents suggest that they like to buy products advertised on TV whenever

possible.

The data shows that 100% of the sample population agree that they like to buy products advertised on TV whenever possible.

13.9 Most Medias help to select the best product available.


Valid Yes 100 100.0 100.0 100.0


Findings


Out of 100-sample size surveyed, 100% of the Respondents suggest that most of the Medias of Big Bazaar are helpful for

them to select the best product available.

The data shows that 100% of the sample population agree that most of the Medias of Big Bazaar are helpful for them to select

the best product available.

13.10 Most of the Medias of Big Bazaar are just to make fun.


Valid No 100 100.0 100.0 100.0


Findings


Out of 100-sample size surveyed, 100% of the Respondents suggest that Medias of Big Bazaar are not to make fun.

The data shows that 100% of the sample population agree that Medias of Big Bazaar are not to make fun.

13.11 Most of the Medias of Big bazaar do not inspire to shop at Big bazaar.


Valid No 100 100.0 100.0 100.0


Findings


Out of 100-sample size surveyed, 100% of the Respondents suggest that Medias of Big Bazaar inspire to shop at Big Bazaar.

The data shows that 100% of the sample population agree that Medias of Big Bazaar inspire to shop at Big Bazaar.

Analyses & inference

From the above graphs it is clear that: -

13.1) Out of 100-sample size surveyed, 98% of the respondents suggest that all Medias promoted by Big Bazaar are good

enough but only 2% of the respondents say that all the Medias promoted by Big Bazaar should be prohibited by law.

13.2) Out of 100-sample size surveyed, 100% of the Respondents suggest that most of the Medias promoted by Big

Bazaar are good.

13.3) Out of 100-sample size surveyed, 100% of the Respondents suggest that Medias promoted by Big Bazaar are not

Monotonous.


Bazaar inspire them to visit once.

13.5) Out of 100-sample size surveyed, 100% of the Respondents suggest that all the Medias of Big Bazaar will be in the

mind for long lasting.

13.6) Out of 100-sample size surveyed, 100% of the Respondents suggest that watching any of the Medias of Big Bazaar

are worth while and inspire to shop at Big Bazaar.


13.7) Out of 100-sample size surveyed, 100% of the Respondents suggest that all the Medias of Big Bazaar are fairly

interesting and inspire to shop at Big Bazaar.

13.8) Out of 100-sample size surveyed, 100% of the Respondents suggest that they like to buy products advertised on TV

whenever possible.

13.9) Out of 100-sample size surveyed, 100% of the Respondents suggest that most of the Medias of Big Bazaar are

helpful for them to select the best product available.

13.10) Out of 100-sample size surveyed, 100% of the Respondents suggest that Medias of Big Bazaar are not to make

fun.

13.11) Out of 100-sample size surveyed, 100% of the Respondents suggest that Medias of Big Bazaar inspire to shop at

Big Bazaar.

These data shows that 100% of sample population have favourable attitudes towards Medias at Big Bazaar.


Please rate the following Medias promoted by Big Bazaar.

Print ads


Valid Agree 11 11.0 11.0 11.0

Strongly agree 89 89.0 89.0 100.0

Total 100 100.0 100.0



Out of 100-sample size surveyed, 89% of them strongly agree & 11% of them only agree with the Print ads promoted by

Big Bazaar.

These data shows that 89% of the sample population overall strongly agree with the Print ads promoted by Big Bazaar.

Hoardings


Valid Agree 43 43.0 43.0 43.0

Strongly agree 57 57.0 57.0 100.0

Total 100 100.0 100.0


Out of 100-sample size surveyed, 57% of them strongly agree & 43% of them only agree with the hoardings promoted by

Big Bazaar.

These data shows that 57% of the sample population overall strongly agree with the hoardings promoted by Big Bazaar.


Word of mouth


Valid Neither agree nor disagree

1 1.0 1.0 1.0

Agree 45 45.0 45.0 46.0

Strongly agree 54 54.0 54.0 100.0

Total 100 100.0 100.0


Out of 100-sample size surveyed, 54% of them strongly agree, 45% of them agree & 1% of them neither agrees nor

disagrees with the Word of mouth promoted by Big Bazaar.

These data shows that 54% of the sample population overall strongly agree with the Word of mouth promoted by Big

Bazaar.

News Paper



Valid Agree 59 59.0 59.0 59.0

Strongly agree 41 41.0 41.0 100.0

Total 100 100.0 100.0


Out of 100-sample size surveyed, 59% of them agree & only 41% of them strongly agree with the Newspaper ads

promoted by Big Bazaar.

These data shows that 59% of the sample population overall agree with the Newspaper ads promoted by Big Bazaar.

Displays


Valid Agree 43 43.0 43.0 43.0

Strongly agree 57 57.0 57.0 100.0

Total 100 100.0 100.0



Out of 100-sample size surveyed, 57% of them strongly agree & 43% of them only agree with the Displays promoted by

Big Bazaar.

These data shows that 57% of the sample population overall strongly agree with the Displays promoted by Big Bazaar.

Future TV


Valid Agree 35 35.0 35.0 35.0

Strongly agree 65 65.0 65.0 100.0

Total 100 100.0 100.0



Out of 100-sample size surveyed, 65% of them strongly agree & 35% of them only agree with the Future TV promoted

by Big Bazaar.

These data shows that 65% of the sample population overall strongly agree with the Future TV promoted by Big Bazaar.

Television


Valid Neither agree nor disagree

1 1.0 1.0 1.0

Agree 93 93.0 93.0 94.0Strongly agree 6 6.0 6.0 100.0

Total 100 100.0 100.0



Out of 100-sample size surveyed, 93% of them agree, 6% of them strongly agree & 1% of them neither agrees nor

disagrees with the Television ads promoted by Big Bazaar.

These data shows that 93% of the sample population overall agree with Television ads the promoted by Big Bazaar.


Satisfaction level of Medias promoted by Big Bazaar compared to other retail stores.

Big Bazaar


Valid Satisfied 10 10.0 10.0 10.0 Highly satisfied 90 90.0 90.0 100.0

Total 100 100.0 100.0



Out of 100-sample size surveyed, 90% of them are overall highly satisfied & 10% of them satisfied with the Medias promoted

by Big Bazaar.

These data shows that 90% of the sample population overall highly satisfied with the Medias promoted by Big Bazaar.

. Others


Valid Neutral 31 31.0 31.0 31.0

Satisfied 69 69.0 69.0 100.0Total 100 100.0 100.0



Out of 100-sample size surveyed, 64% of them are only satisfied & 36% of them are neutral with the Medias promoted by

other retail stores.

These data shows that 64% of the sample population only satisfied with the Medias promoted by other retail stores.


Are you satisfied with the Medias promoted by Banashankari Big Bazaar super centre?


Valid Neutral 1 1.0 1.0 1.0Satisfied 52 52.0 52.0 53.0

Highly satisfied 47 47.0 47.0 100.0

Total 100 100.0 100.0



Out of 100-sample size surveyed, 47% of them are overall highly satisfied, where as52% of them only satisfied & 1% neutral

with the Medias promoted by Banashankari Big Bazaar super centre Bangalore.

These data shows that 47% of the sample population overall highly satisfied with the Medias promoted by Banashankari Big

Bazaar super centre Bangalore.


Would you like to visit Banashankari Big Bazaar super centre again?


Valid Definitely 100 100.0 100.0 100.0


Analyses and Inference


Out of 100-sample size surveyed, 100% of them agree that they would you like to visit Banashankari BIG BAZAAR super

centre again.

The data shows that 100% of the sample population agree that agree that they would you like to visit Banashankari BIG

BAZAAR super centre again.


Suggestions or comment for further improvement of Medias at Banashankari Big Bazaar super centre

Frequency Percent Valid Percent Cumulative Percent Valid Very good 1 1.0 1.0 1.0

Excellent 4 4.0 4.0 5.0

Good 44 44.0 44.0 49.0

Good & carry on 2 2.0 2.0 51.0

Good and carry on 4 4.0 4.0 55.0

Good and need to improve 1 1.0 1.0 56.0

Good but still further improvement is needed

1 1.0 1.0 57.0

Nothing it is been Properly maintained

1 1.0 1.0 58.0

Satisfied and good 1 1.0 1.0 59.0


Very good 40 40.0 40.0 99.0

Very good and carry on 1 1.0 1.0 100.0

Total 100 100.0 100.0



Out of 100-sample size surveyed, 44% of them suggest that Medias promoted by Banashankari Big Bazaar super centre

Bangalore are good

Whereas 41% of them suggest as very good, 4% as Excellent, 6% as good and carry on,1% as very good an carry on,1% as

satisfied and good,1% as good and need to improve,1% as neutral & 1% good but still further improvement is needed.

These data shows that on an average 98% of the sample population suggest that overall very good with the Medias promoted

by Banashankari Big Bazaar super centre Bangalore.


Summing up the findings Sex The sample size was 100. Out of the 100 respondents there were 87 males and 13 females.87% Male & 13% Female.

From the above findings it is clear that there is high shopping frequency in male respondents compared to female respondents.

1) Age Group (years)

Out of 100-sample size surveyed, 59% of them are from age group 26-40,

34% are Less than 25 and only 7% from 41-50.

These data shows that on an average all age group people visit to Big Bazaar.

2) Monthly household income (Rs)

Out of 100-sample size surveyed, 44% of them fall in this category whose monthly house income is less than 10,000

rupees/month, whereas 40% fall in this category whose monthly income is 10,001-20,000 rupees/month,15% fall in 20,001-

30,000 rupees/month and another 1% fall in over 30,000 rupees/month.

These data shows that 44% of sample population shop at Big Bazaar whose income is less than 10000 rupees/month.

3) Occupation

Out of 100-sample size surveyed, 50% of them are employees, 26% are Professional, 22% are student and 2% are Business

men.

These data shows that on an average all category of people visit to Big Bazaar.

4) How did you come to know about Big Bazaar?

Out of 100-sample size surveyed, 57% of respondents were aware about Big Bazaar with the help of Hoardings, 21% with

Displays, 12% with word of mouth and 5% got aware from Television & another 5% from Newspaper.

These data shows that 57% of sample population were aware about Big Bazaar with the help of hoardings Media.

5) How often do you visit Big Bazaar?

Out of 100-sample size surveyed, 44% of respondents prefer to visit Big Bazaar at weekends, 32% of respondents prefer to

visit Big Bazaar once in a week, 10% of respondents prefer to visit Big Bazaar Twice a week, 8% of respondents prefer to

visit Big Bazaar once a month, 4% of respondents prefer to visit Big Bazaar at any time & 2% of respondents visited for the

first time. These data shows that 44% of sample population prefers to visit Big Bazaar during Weekends.


6) Which of the following Media influence you more to shop at Big Bazaar?Out of 100-sample size surveyed, 45% of them prefer that Displays influence more to shop at Big Bazaar, 26% of them

suggest that Hoardings influence more to shop at Big Bazaar, 18% of them suggest that Future TV influence more to shop at

Big Bazaar,5% of them suggest that Word of mouth influence more to shop at Big Bazaar,1% of them suggest that Newspaper

influence more to shop at Big Bazaar. These data shows that Displays influence more to shop at Big Bazaar compared to other

Medias.

7) Awareness of Food stop, F123 and Star & Sitara at Big Bazaar.

Out of 100-sample size surveyed, Awareness level of Food stop, F123 and Star & Sitara at Big Bazaar is 100% from the

Respondents. The data shows that 100% of the sample population are aware of Food stop, F123 and Star & Sitara at Big

Bazaar.

7.1) how did you come to know about Food stop, F123 and Star & Sitara at Big Bazaar?

Out of 100-sample size surveyed, 34% of respondents were aware about FOOD STOP, F123 and STAR & SITARA at Big

Bazaar with the help of Word of Mouth, 21% with Future TV, 16% with Hoardings,14% with Displays and 12% got aware

from News paper & another 3% from Print ads.

These data shows that 34% of sample population were aware about Big Bazaar with the help of Word of mouth Media.

8) Opinion towards Medias FOOD STOP, F123 and STAR & SITARA at Big Bazaar.

FOOD STOP

Out of 100-sample size surveyed, 61% of them are highly satisfied with the Medias of Food stop at Big Bazaar & 39% of them

are overall satisfied with the Medias of Food stop at Big Bazaar.

These data shows that 61% of the sample population are overall highly satisfied with the Medias of Food stop at Big Bazaar.

F123

Out of 100-sample size surveyed, 64% of them are overall highly satisfied with the Medias of F123 at Big Bazaar & 36% of

them are overall satisfied with the Medias of F123 at Big Bazaar.

These data shows that 64% of the sample population are overall highly satisfied with the Medias of F123 at Big Bazaar.

STAR & SITARA

Out of 100-sample size surveyed, 39% of them are highly satisfied with the Medias of Star and Sitara at Big Bazaar & 61% of

them are overall satisfied with the Medias of Star and Sitara at Big Bazaar.

These data shows that 61% of the sample population are overall satisfied with the Medias of Star and Sitara at Big Bazaar.

9) Awareness of “Monthly savings Bazaar” super savings every month at Big Bazaar.

Out of 100-sample size surveyed, Awareness level of "Monthly savings Bazaar" super savings every month at Big Bazaar is

100% from the Respondents.

The data shows that 100% of the sample population are aware of "Monthly savings Bazaar" super savings every month at Big

Bazaar.

9.1) how did you come to know about “Monthly savings Bazaar” super savings every month at Big Bazaar.


Out of 100-sample size surveyed, 45% of respondents were aware about "Monthly savings Bazaar" super savings every month

at Big Bazaar with the help of Newspaper, 19% with Hoardings, 18% with Future TV and 11% got aware from Word of

mouth & another 7% from Displays.

These data shows that 45% of sample population were aware about "Monthly savings Bazaar" super savings every month at

Big Bazaar with the help of Newspaper Media.

10) Awareness of “Youth special” offer at Big Bazaar

Out of 100-sample size surveyed, Awareness level of "Youth special” offer at Big Bazaar is 100% from the Respondents.

The data shows that 100% of the sample population are aware of "Youth special” offer at Big Bazaar.

10.1) how did you come to know about “Youth special” offer at Big Bazaar

Out of 100-sample size surveyed,49% of respondents were aware about "Youth special" offer at Big Bazaar with the help of

News paper,19% with Hoardings,14% with Word of Mouth, 12% with Future TV and 5% got aware from Displays & another

1% from Print ads.

These data shows that 49% of sample population were aware about “Youth special" offer at Big Bazaar with the help of

Newspaper Media.

11) Awareness of Fashion @ Big Bazaar.

Out of 100-sample size surveyed, Awareness level of Fashion @ Big Bazaar is 100% from the Respondents.

The data shows that 100% of the sample population are aware of Fashion @ Big Bazaar.

11.1) how did you come to know about Fashion @ Big Bazaar?

Out of 100-sample size surveyed, 39% of respondents were aware about Fashion @ Big Bazaar with the help of Hoardings,

30% with Future TV, 21% with Displays and 7% got aware from News paper & another 3% from Word of Mouth.

These data shows that 39% of sample population were aware about Fashion @ Big Bazaar with the help of Hoardings.

12) Signage in the store helpful?

Out of 100-sample size surveyed, 100% of the Respondents suggest that signage is helpful in the store.

The data shows that 100% of the sample population suggest that signage is helpful in the store.

13) For the following (Say “Yes” or “No”)

13.1) Out of 100-sample size surveyed, 98% of the respondents suggest that all Medias promoted by Big Bazaar are good

enough but only 2% of the respondents say that all the Medias promoted by Big Bazaar should be prohibited by law.


Bazaar are good.

13.3) Out of 100-sample size surveyed, 100% of the Respondents suggest that Medias promoted by Big Bazaar are not

Monotonous.


Bazaar inspire them to visit once.

13.5) Out of 100-sample size surveyed, 100% of the Respondents suggest that all the Medias of Big Bazaar will be in the

mind for long lasting.


13.6) Out of 100-sample size surveyed, 100% of the Respondents suggest that watching any of the Medias of Big Bazaar

are worth while and inspire to shop at Big Bazaar.

13.7) Out of 100-sample size surveyed, 100% of the Respondents suggest that all the Medias of Big Bazaar are fairly

interesting and inspire to shop at Big bazaar.

13.8) Out of 100-sample size surveyed, 100% of the Respondents suggest that they like to buy products advertised on TV

whenever possible.

13.9) Out of 100-sample size surveyed, 100% of the Respondents suggest that most of the Medias of Big Bazaar are

helpful for them to select the best product available.

13.10) Out of 100-sample size surveyed, 100% of the Respondents suggest that Medias of Big Bazaar are not to make

fun.

13.11) Out of 100-sample size surveyed, 100% of the Respondents suggest that Medias of Big Bazaar inspire to shop at

Big Bazaar.

These data shows that 100% of sample population have favourable attitudes towards Medias at Big Bazaar.

14) Medias promoted by Big Bazaar

Print ads

Out of 100-sample size surveyed, 89% of them strongly agree & 11% of them only agree with the Print ads promoted by Big

Bazaar.

These data shows that 89% of the sample population overall strongly agree with the Print ads promoted by Big Bazaar.

Hoardings

Out of 100-sample size surveyed, 57% of them strongly agree & 43% of them only agree with the hoardings promoted by Big

Bazaar.

These data shows that 57% of the sample population overall strongly agree with the hoardings promoted by Big Bazaar.

Word of mouth

Out of 100-sample size surveyed, 54% of them strongly agree, 45% of them agree & 1% of them neither agrees nor disagrees

with the Word of mouth promoted by Big Bazaar. These data shows that 54% of the sample population overall strongly agree

with the Word of mouth promoted by Big Bazaar.

News paper

Out of 100-sample size surveyed, 59% of them agree & only 41% of them strongly agree with the Newspaper promoted by

Big Bazaar.

These data shows that 59% of the sample population overall agree with the Newspaper promoted by Big Bazaar.

Displays

Out of 100-sample size surveyed, 57% of them strongly agree & 43% of them only agree with the Displays promoted by Big

Bazaar.

These data shows that 57% of the sample population overall strongly agree with the Displays promoted by Big Bazaar.

Future TV

Out of 100-sample size surveyed, 65% of them strongly agree & 35% of them only agree with the Future TV promoted by Big

Bazaar.


These data shows that 65% of the sample population overall strongly agree with the Future TV promoted by Big Bazaar.

Television

Out of 100-sample size surveyed, 93% of them agree, 6% of them strongly agree & 1% of them neither agrees nor disagrees

with the Television ads promoted by Big Bazaar.

These data shows that 93% of the sample population overall agree with Television ads the promoted by Big Bazaar.

15) Satisfaction level of Medias promoted by Big Bazaar compared to other retail stores. Big Bazaar

Out of 100-sample size surveyed, 90% of them are overall highly satisfied & 10% of them satisfied with the Medias promoted

by Big Bazaar.

These data shows that 90% of the sample population overall highly satisfied with the Medias promoted by Big Bazaar.

Others

Out of 100-sample size surveyed, 64% of them are only satisfied & 36% of them are neutral with the Medias promoted by

other retail stores.

These data shows that 64% of the sample population only satisfied with the Medias promoted by other retail stores.

16) Medias promoted by Banashankari Big Bazaar super centre.

Out of 100-sample size surveyed, 47% of them are overall highly satisfied, where as52% of them only satisfied & 1% neutral

with the Medias promoted by Banashankari Big Bazaar super centre Bangalore.

These data shows that 47% of the sample population overall highly satisfied with the Medias promoted by Banashankari Big

Bazaar super centre Bangalore.

17) Would you like to visit Banashankari Big Bazaar super centre again.

Out of 100-sample size surveyed, 100% of them agree that they would you like to visit Banashankari Big Bazaar super centre

again.

The data shows that 100% of the sample population agree that they would you like to visit Banashankari Big Bazaar super

centre again.

18) Suggestions or comment for further improvement of Medias at Banashankari Big Bazaar super centre

Out of 100-sample size surveyed, 44% of them suggest that Medias promoted by Banashankari Big Bazaar super centre

Bangalore are good

Where as 41% of them suggest as very good, 4% as Excellent, 6% as good and carry on,1% as very good an carry on,1% as

satisfied and good,1% as good and need to improve,1% as neutral & 1% good but still further improvement is needed.

These data shows that on an average 98% of the sample population suggest that overall Medias promoted by Banashankari Big

Bazaar super centre Bangalore are very good.

Conclusions

The study helped me gain valuable insights in, towards a customers association with a brand. This project titled “Customer

attitudes towards media at Big Bazaar”, has been a knowledge gaining experience for me. By interacting with the


respondents and making visits to the competing malls and stores, I have been able to understand that understanding

customers is an art and it takes a very strong brand image for a company to retain itself in the market. The results of the

survey proved to be both encouraging and partly discouraging too. The respondents were not very positive about Big

Bazaar as being very expensive and with less variety, which was quite discouraging as that is entirely not true. The segment

for which Big bazaar should cater to is the 26-40 age segments, so as the organization should focus on highlighting the

various options available at the Big Bazaar store; it is going to bond well with the targeted market. Though there are many

competitors in the market for this segment, the company has an advantage, as it is already an established player in the

industry. Big bazaar has what it takes to become a name to reckon with in the market and I offer my best wishes for the

same and hope that my work will be of some use for the company.

Recommendations and Suggestions

The suggestions that I can give after the study are

1) There is very low shopping frequency in female respondents compared to male respondents with only 13% of

sample population. So lot of innovative promotional activities should be done to snatch the mind of the

female respondents of the sample population.

2) 57% of sample population were aware about Big Bazaar with the help of hoardings Media. So I suggest that

this is the best Media to communicate the new offers.

3) 98% of the sample population suggest that overall Medias promoted by Banashankari Big Bazaar super

centre Bangalore are very good. So as per my knowledge I advise that Customers are more favourable

towards Medias but still improvements have to be done to succeed & to grab the potential market share.

4) On an average 69% of the sample population are satisfied by the Medias promoted by Big Bazaar when

compared to other retail stores and 47% are highly satisfied by Banashankari big bazaar super centre

compared to other Big Bazaar store in Bangalore. So I recommend that lot of advertising activities should be

done to get filled the gap.


5) In general Big Bazaar is positioned as a low priced and good quality store. But it is only the low price which

has clicked with the customers i.e. the consumer regards Big Bazaar as a store for reasonable price and not

good quality; hence efforts must be made to improve the perception of the consumers regarding the quality

of the products.

6) Big Bazaar should concentrate more on customers whose Monthly household income is less than 10000

Rupees/month as these customers visit often more than twice a month and also they do not prefer high

brands due to the high cost of living in Bangalore.

7) The age group of 26-40 are most active when it comes to shopping as 59% of the respondents who shop more

than twice a month fall in this category and this can be a likely group.

8) The employees are most active when it comes to shopping as 50% of the respondents who shop more than

twice a month fall in this category and this can be a potential category.

9) As most of the shoppers were from the ITES BPO, IT sectors, there can be direct advertisements/publicity

carried out at these offices/canteens in the form of banners, posters being set up, or advertisements of Big

Bazaar running on a Plasma Screen at the canteens. This would help in targeting the specific age group with

more efficiency than having a generic audience .This would also reduce the ad spend.

10) A lot of below the line (BTL) activities should be carried out to target this group.

11) More and more Promotional offers to be promoted in the weekends as 44% of respondents often visit in the

weekends.

12) Big Bazaar should show interests towards peak hours that is from evening

6pm to 9pm as the customers often visit during these hours so more

Innovative promotional activities should be done in these peak hours.

13) Most of the respondents feel that there are very few offers or sales happening in the mid of the month which

is not the case as there are some or the other offers running. Hence there should be an attempt to

communicate it effectively.

14) Big Bazaar should promote more ads in television because it is performing very low with only 6% compared

to other Medias. While respondents strongly agree with only 6%.

15) Big bazaar should focus on print ads as this Media is influencing very low to shop at Banashankari Big

Bazaar super centre with only 5%.

16) Awareness of all the offers through all the Medias is good but that to need to do further improvements.

17) Respondent’s opinion towards media of Food stop, F 123 & Star and Sitara is very good with on an average

60% from sample population. So need to carry on as it is performing now.


18) Big Bazaar should accept gift coupons/vouchers (Sodexho) as these are the gift coupons that most of the

companies give their employees; this would also create new walk-ins.

19) 100% of the sample population suggest that signage is helpful in the store so it has to be properly maintained.

20) 100% of the sample population agree that they would you like to visit Banashankari Big Bazaar super centre

again. From this I suggest that Banashankari Big Bazaar super centre is satisfying one or the other needs of

the sample population either directly or indirectly by providing better service and it has to maintain same

services in future.

LIMITATIONS OF STUDY

Some of the limitations of this study are:

I. Due to time constraint the study was limited to Bangalore City and the number of questionnaires was restricted

to 100.

II. It is assumed that the respondents understood the questions in the questionnaires as they were supposed to.

The chances of misunderstanding were remote but it cannot be ruled out.

III. It is assumed that the information given by the respondents is true as per their knowledge and hence the

chances of biased information is remote but definitely cannot be ruled out.

IV. Due to the limited number of respondents, the finding may not be the same for the whole population.

Questionnaire

Dear Sir/Madam, I MANJNATH.M.JANAKI, first year MBA student of KLES’s IMSR making a thorough study on Big Bazaar. I request

you to please co-operate & fill in your opinion to facilitate our study. Your information will be kept confidential & will be

used only for study purpose.


Name: ____________________

Address (location): _________________________

Contact Number:_________________________

Sex: Male Female

Please let me know a little more about yourself.

1. Please specify your Age group (years);(a) Less than 25 [ ] (b) 26-40 [ ](c) 41-50 [ ] (d) Over 50 [ ]

2. Please specify your monthly household income (Rs.);(a) Less than 10,000 rupees/month [ ] (b) 10,001 to 20,000 rupees/month [ ] (C) 20,001 to 30,000 rupees/month [ ] (d) Over 30000 rupees/month [ ]

3. Occupation: (a) Business [ ] (b) Employee [ ] (c) Professional [ ] (d) House wife [ ] (e) Student [ ]

4. How did you come to know about BIG BAZAAR?(a) Print ads [ ] (b) Hoardings [ ] (c) Word of mouth [ ] (d) Displays [ ] (e) Television [ ] (f) Newspaper [ ](g) Any other, (please specify) ______________________________________________

5. How often do you visit BIG BAZAAR?(a) First time [ ] (b) Once a week [ ] (c) Twice a week [ ] (d) Weekends [ ] (e) Once a month [ ] (f) Anytime [ ]

6. Which of the following Media influence you more to shop at Big Bazaar?

(a) Print ads [ ] (b) Hoardings [ ] (c) Word of mouth [ ] (d) Displays [ ] (e) Future TV [ ] (f) Newspaper [ ](g) Any other, (pleasespecify)______________________________________________

7. Are you aware of FOOD STOP, F123 and STAR & SITARA at

Big Bazaar? (a) Yes [ ] (b) No [ ]

If Yes, How did you come to know about FOOD STOP, F123 and STAR & SITARA at BIG BAZAAR ?

(a) Print ads [ ] (b) Hoardings [ ] (c) Word of mouth [ ] (d) Displays [ ] (e) Future TV [ ] (f) Newspaper [ ](g) Any other, (please specify) _____________________________________________

8. What is your opinion towards Medias for the following?(a) Food Stop: Very bad [ ] Bad [ ] neither good nor bad [ ] Good [ ] Very good [ ](b) F 123 : Very bad [ ] Bad [ ] neither good nor bad [ ] Good [ ] Very good [ ] (c) STAR & : Very bad [ ] Bad [ ] neither good nor bad [ ] Good [ ] Very good [ ] SITARA


9. Are you aware of “Monthly savings Bazaar” super savings every month at BIG BAZAAR ? (a) Yes [ ] (b) No [ ]

If Yes, How did you come to know about “Monthly savings Bazaar” super savings every month at BIG BAZAAR ? (a) Print ads [ ] (b) Hoardings [ ] (c) Word of mouth [ ] (d) Displays [ ] (e) Future TV [ ] (f) Newspaper [ ](g) Any other, (please specify)______________________________________________

10. Are you aware of “Youth special” offer at BIG BAZAAR?

(a) Yes [ ] (b) No [ ]

If Yes, How did you come to know about “Youth special” offer at BIG BAZAAR?

(a) Print ads [ ] (b) Hoardings [ ] (c) Word of mouth [ ] (d) Displays [ ] (e) Future TV [ ] (f) Newspaper [ ](g) Any other,(please specify)_________________________________________

11. Are you aware of Fashion @ Big bazaar?

(a) Yes [ ] (b) No [ ]

If Yes, How did you come to know about Fashion @ Big bazaar?

(a) Print ads [ ] (b) Hoardings [ ] (c) Word of mouth [ ] (d) Displays [ ] (e) Future TV [ ] (f) Newspaper [ ](g) Any other, (please specify) _______________________________________

12. Is the signage in the store helpful? (a) Yes [ ] (b) No [ ]

If No, (Please specify reasons) _____________________________________________

13. For the following (Say “Yes” or “No”) (a) All Medias promoted by Big Bazaar should be prohibited by law. Yes [ ] No [ ] (b) Most of the Medias of Big Bazaar are bad. Yes [ ] No [ ] (c) Medias of Big Bazaar are monotonous. Yes [ ] No [ ] (d) I have no feeling one or the other about most Medias of BigBazaarYes [ ] No [ ] (e) I like Medias of Big bazaar at times. Yes [ ] No [ ] (f) Watching any of the Medias of Big Bazaar is waste of time Yes [ ] No [ ] (g) Most of the Medias of Big Bazaar are fairly interesting. Yes [ ] No [ ] (h) I like to buy products advertised on TV whenever possible. Yes [ ] No [ ] (i) Most Medias help to select the best product available Yes [ ] No [ ] (j) Most of the Medias of Big Bazaar are just to make fun. Yes [ ] No [ ] (k) Most of the Medias of Big Bazaar do not inspire to shop at BigBazaar.Yes[ ]No[ ]

14. Please rate the following Medias promoted by BIG BAZAAR :


Medias Strongly disagree

Disagree Neither agree nor disagree

Agree Strongly agree

A Print ads

B Hoardings C Word of mouth

D Newspaper E Displays F Future TV

G Television

15. Indicate your satisfaction level of Medias promoted by BIG BAZAAR compared to other retail stores. 1- least satisfied 5-highly satisfied

Parameters 1 2 3 4 5Big bazaar

Others

16. Are you satisfied with the Medias promoted by Banashankari BIG BAZAAR super centre? Rank the following where 1 is least satisfied and the 5 highly satisfied

1 2 3 4 5

17. Would you like to visit Banashankari BIG BAZAAR super centre again ?(a) Definitely [ ] (b) Not sure [ ] (c) No [ ]

If No, (Please specify the reasons) ____________________________________________________

18. Suggestions or comment for further improvement of Medias at Banashankari BIG BAZAAR super centre __________________________________________________

******************* THANK YOU *****************

Bibliography

Websites referred

http://www.ey.com/global/download.nsf/India/Retail_TheGreat_Indian_Retail_Story.pdfhttp://www.imagesretail.com/www.cplmg.comwww.Pantaloon.comhttp://www.ibef.org/industry/retail.aspx

Books and Magazines

Retail Management by Chetan Bajaj, Rajnesh Tuli, Nidhi V SrivastavaBusiness World


http://www.Pantaloon.com/

http://www.cplmg.com/

http://www.imagesretail.com/

Documents

Big Bazzar Project