BIG BAZZAR FINAL MIT.docx

8/18/2019 BIG BAZZAR FINAL MIT.docx

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A

PROJECT REPORT

ON

“CUSTOMER SATIFACTION & SALES”

MAHAVEER INSTITUTE OF TECHNOLOGY MEERUT

UNDER THE GUIDENDE OF: -

MISS TOSHAM SINGH

SUMMITTED BY: -

AATI CHAUDH RY

ROLL NO 8327!"

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2


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DECLEARATION

I AARTI CHAUDHRY bearing do hereby declare that the information

presented here is true to the best of my no!ledge" Also# the report has not been

published any!here else"

P#$% : MEERUT AARTI CHAUDHRY

$


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AC'NO(LEDGEMENT

The pro%ect of this magnitude !ould not ha&e been completed singly" 'irstly I

!ant to gi&e my hearty thans to all mighty !ho made the !orld and me also"

There are many other people !ithout !hom the completion of the pro%ect !ould

not ha&e been possible" (ome ha&e contributed to!ards this directly !hile other

ha&e pro&ided indirectly" It gi&es me immense pleasure to than

AARTI CHAUDHRY

)


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PREFACE

BIG BA)AAR *+ $ ,$ .,/0,1 ,$ *, R$*# BIG BA)AAR *+ ,/0

$ 4.$,1 *$5 *, 6.*$ .$*# +%/. (*# 9 0/ /, 6./%; I 0$+

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$" /I8HTH++DH @ L*,+ O< B=++*,++

1" C9Central2" History

I @ S.,5($,++J @ R+$.% O4%*+

1" ethodology2" Research 0eriod of ob%ecti&e$" Re&ie!

" : INTRODUCTION OF MAR'ETING

1" Definition

2" (egmentation

$" areting i;

)" )9p

*" Retailing 0romotion i;

7" Introduction o!n brand

L @ R+$.% M/1/#/59

1" Research ethodology

2" Data Collation

$" Data Collection Techni=.

1" =uestionnaire

2" -ibliography

>


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E>%=* +=$.9

Retail (ector is the most booming sector in the Indian economy" (ome

of the biggest players of the !orld are going to enter into the industry

soon" It is on the threshold of a big re&olution after the IT sector"

Although organi.ed retail maret is not as strong as of no!# but it is

e;pected to gro! manifolds by the year 2?1*" The sector contributes

1?@ of the 8D0# and is estimated to sho! 2?@ annual gro!th rate by

the end of the decade" The current gro!th rate is estimated to be

"*@"

The retail maret is most fragmented in the !orld and only 2@ of the

entire retailing business is in the organi.ed sector" There are about $??

ne! malls# 1*?? supermarets and $2* departmental stores being

built in the cities &ery soon"

I considered the -ig9-a.aar Hubli for studying the consumer

e;pectation# and !hat are the factors that influence to customer to

!al9in# in -ig -a.aar Hubli"

Consumers no! !ant the cheapest# biggest and the


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detailed study has been made" In the analysis part# ob%ecti&es and data

collection method# sampling design# sampling si.e# sampling method

and mainly I ha&e analy.ed the collected primary data using (0((#

the primary data ha&e been collected through


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COMPANY PROFILE

1?

• T96 0ri&ate

• I,1=+.9 Retailing

• F/=,1.+@ r" ishore -iyani FD 6 CG+:

• H$1=$..+ umbai# aharashtra# India

• P./1=%+

Discount# grocery and con&enience stores#

cash and carry# hypermarets# financial

ser&ices

• E6#/9+ $7#???

• D**+*/,+0antaloon Retail# 'uture 4alue Retail

,imited

• (4+* !!!"futuregroup"in!!!"futureba.aar"com

http://en.wikipedia.org/wiki/Privately_held_companyhttp://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Kishore_Biyanihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Discount_storehttp://en.wikipedia.org/wiki/Grocery_storehttp://en.wikipedia.org/wiki/Convenience_storehttp://en.wikipedia.org/wiki/Cash_and_carry_(wholesale)http://en.wikipedia.org/wiki/Hypermarkethttp://en.wikipedia.org/wiki/Division_(business)http://www.futuregroup.in/http://www.futurebazaar.com/http://en.wikipedia.org/wiki/Privately_held_companyhttp://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Kishore_Biyanihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Discount_storehttp://en.wikipedia.org/wiki/Grocery_storehttp://en.wikipedia.org/wiki/Convenience_storehttp://en.wikipedia.org/wiki/Cash_and_carry_(wholesale)http://en.wikipedia.org/wiki/Hypermarkethttp://en.wikipedia.org/wiki/Division_(business)http://www.futuregroup.in/http://www.futurebazaar.com/


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'uture 8roup is an Indian pri&ately held corporation that runs chains of large

discount department stores and !arehouse (tore

HISTORY

C/6$,9 H*+/.9 - F==. R$*# L1

2!"!

9 r"ailash -hatia has been co9opted on the -oard and also appointed as

holetime Director"

9 -ring anything old and get anything ne! at -ig -a.aars The 8reat G;change

+ffer"

9 Tata Teleser&ices in (trategic 0artnership !ith 'uture 8roup"

9 Company Heads !al the ramp for the 0antaloons (tyle Inc A!ards Un&eil

0antaloons (pring (ummer Collection 2?1?"

9 0antaloons 'emina iss India 2?1? 'inalists Un&eil the 0antaloons 'emina iss

India 2?1? Collection"

2!""

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9 -engaluru elcomes /e;t 8en 0antaloons (tore"

9 0antaloons launches its re&amped 8reen Card ,oyalty 0rogramme in -engaluru"

9 0antaloons continues its /e;t 8en %ourney in 0une"

9 -ig -a.aar Completes 1? Years"

2!"2

9 ishore -iyanis 0antaloon Retail to be re9named as B'uture Retail India ,td post

demerger"

9 0antaloon Retail gains o&er 2@ after go&t gets aya boost in R("

9 'uture 8roup Demerges 0antaloons Retail 'ormat from 'lagship Company Aditya

-irla /U4+ to In&est in 0antaloons 'ormat"

9 'uture 8roup forays into elite gourmet retailing in -engaluru !ith the launch of

the first 'oodhall in the city"

9 0antaloon Retail 6 'uture 4entures Demerge ,ifestyle 'ashion -usinesses to

Create Indias ,eading Integrated 'ashion Company"

2!"3

9 The Company /ame has changed from 0antaloon Retail FIndia: ,imited to 'uture

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Retail ,imited"

9 'uture Retail 9 ,6T# 8eneral and 'uture 8roup sign /on9-inding term sheet for

merger of general insurance businesses"

9 0antaloon Retail FIndia: ,imited has# entered into (hare 0urchase Agreement

F(0A: !ith Industrial In&estment Trust ,imited to sell its part holding in 'uture

8eneral India ,ife insurance Company ,imited"

2!"

9 The !orlds largest online store Ama.on and Indias largest listed retailer 'uture

8roup ha&e signed a deal to %ointly sell goods o&er the Internet amid gro!ing

friction bet!een online and offline retailers o&er hea&y discounting"

9 'uture 8roup and Ama.on India ha&e formed a strategic partnership under !hich

the e9retailer !ill sell 'uture 8roups merchandise e;clusi&ely online" 9'uture Retail

has announced Rights in the Ratio of *J 2?1* 90atan%ali Ayur&ed and 'uture 8roup

5oin Hands 9All ne! -ig -a.aar 8G/ /KT store launched in /oida 9(unburn#

Asias largest usic 'esti&al (tyled by fbb L'ood hall ,aunches THG H+U(G +'

TGA 9Indias ost Trusted Retailer -ig -a.aar Announces an G;clusi&e Tie9up

ith obi !i

1$


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STRATEGY

3-C T/.9According to ishore -iyanis $9C theory# Change and Confidence among the

entire population is leading to rise in Consumption# through better employment

and income !hich in turn is creating &alue to the agricultural products across

the country" -ig -a.aar has di&ided India into three segmentsJ

India oneJ Consuming class !hich includes upper middle and lo!er middle

class F1)@ of Indias population:"

India t!oJ (er&ing class !hich includes people lie dri&ers# household helps#

office peons# liftmen# !asher men# etc" F**@ of Indias population: and

India threeJ (truggling class Fremaining $1@ of Indias population:"

hile -ig -a.aar is targeted at the population across India one and India t!o

segments# Aadhaar holesale is aimed at reaching the population in India three

segment" ith this# 'uture 8roup emerged as a retail destination for consumers

across all classes in the Indian society"

OPERATIONS

V$.*/=+


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(ince its launch in 2??1 in metro cities lie olata# -engaluru and Hyderabad#

-ig -a.aar is the largest Hypermaret chain !ith presence in E? cities and

to!ns across the country"

CSR $%***+

As a part of 'uture 8roup# -ig -a.aar is in&ol&ed in &arious social acti&ities

that include green initiati&es for the community# blood donation camps# Di!ali

celebrations !ith orphanages# &isits to orphanages and other /8+s helping

underpri&ileged children" These acti&ities usually in&ol&e all members of the

management as !ell as staff of -ig -a.aar"

M In (eptember 2?11# 'uture 8roup signed a strategic partnership !ith the

Himachal 0radesh 8o&ernment to directly source# maret and promote the

states products and ser&ices through its -ig -a.aar stores under the brand

BHimachal" The aim of this partnership is to aid the de&elopment of &arious

Bsource9to9maret initiati&es to enhance li&elihoods for more than 2*#???

families in the state"

M -ig -a.aar created a platform called Yatra to pro&ide !omen of self9help

groups across &arious to!ns and regions of aharashtra and 8u%arat the

opportunity to maret their !ide assortment of indigenous food and non9food

products" As part of the programme# !omen from o&er $? regional self9help

groups !ere in&ited# encouraged and helped to set up stalls to e;hibit their

products at -ig -a.aar stores"

1*


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M -ig -a.aar ysore started offering a free !holesome meal to all its

customers# !ho in return contribute B(hraddha Anussar for a community cause"

In other !ords# the customers donate any amount for the meal !hich !ould be

used for a local# regional or topical cause"

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a hit that the time period for the offer had to be increased from one day to three

days in 2??E F5anuary 2) to 27: and to fi&e days in 2?11 F5anuary 22 to 27:"

M$$ B$%$

The concept of Baha -achat Fega (a&ing: !as introduced in the year 2??7

as a single day campaign !ith attracti&e promotional offers across the company

outlets" +&er the years# the concept has gro!n to become a si;9day biannual

campaign" During this campaign# attracti&e offers are gi&en in all the &alue

formats including -ig -a.aar# 'ood -a.aar# Glectronic -a.aar and 'urniture

-a.aar"

I+ + +$+$ $=. $%$ $*, ,$*,

-ig ba.aar is the companys foray into the !orld of hypermaret discount

stores# the first of its ind in India" 0rice and the !ide array of products are the

U(0s in -ig -a.aar" Close to t!o lah products are a&ailable under one roof at

prices lo!er by 2 to 7? per cent o&er the corresponding maret prices" The high


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1E


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ADVERTISING COMPAIGNS MAR'ETINGS

INITIATIVES

In &ie! of the increasing competition in the retail maret# -ig -a.aar has

introduced certain steps to eep itself updated and continue promoting the band"

N0 L/5/

+n the occasion of successful completion of 1? years in the Indian retail

industry Fin 2?11: -ig -a.aar came up !ith a ne! logo for the company !ith a

ne! tag line that

saysJ B/aye India a -a.aar Faret for /e! India:" This replaces the earlier

tag lineJ BIsse (asta Aur ahin /ahin F/othing is Cheaper than HereN

A1.*+*,5 *,**$*+

-ig -a.aar has recently launched a $7?9degree promotion dri&e co&ering the

three prime media# tele&ision# print and social media# to mar the launch of the

ne! logo" The entire media campaign !as de&eloped by udra

Communications" -ig -a.aar celebrating April Utsa& on 2?1$" They +ffering

Rs" *? off on Rs" *?? or Rs" 1?? off on Rs" *?? or Rs" 2?? off on Rs" *??

coupon through missed call

2?

http://en.wikipedia.org/wiki/DDB_Mudrahttp://en.wikipedia.org/wiki/DDB_Mudrahttp://en.wikipedia.org/wiki/DDB_Mudrahttp://en.wikipedia.org/wiki/DDB_Mudra


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C/6$,9 T*#*,:-

M$/. M*#+/,+

2!"

'uture 8roups 0eople +ffice team recei&es I(+ E??1J 2?1* certification

on 5an *# 2?17"

2!"

fbb became style partner of Asias largest music festi&al# (unburn -ig -a.aar 6 G.one made to the -rand G


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T2)# 'uture 8roups uni


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-ig -a.aar and G.one !ere &oted as one of the Top *? ost Trusted

-rands in the country in the -rand G


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'oodhall the premium lifestyle food destination launched its second store

in -engaluru on )th ay 2?12 -ig -a.aar redefined the concept of customer ser&ice !ith the launch of

the Ra%a%inagar 'amily Centre in -engaluru !ith its uni


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'uture 8roup connects o&er )??? small and medium Indian

manufacturers and entrepreneurs !ith consumers"

2!!

'uture 8roup celebrates its first (hopping 'esti&al across all retail

formats in ey Indian cities" 'uture Inno&ersity starts its campuses in Ahmedabad# -angalore and

olata to offer degree programs through a tie9up !ith I8/+U"

'uture 8roup partners !ith Hong ong9based ,i 6 'ung 8roup tostrengthen its supply chain and logistics net!or across the country"

FUTURE GROUP

'uture 8roup is one of the countrys leading business groups present in retail#

asset management# consumer finance# insurance# retail media# retail spaces and

logistics" The groups flagship company# 0antaloons Retail FIndia: ,imited

operates o&er 1? million s


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online retail format# futureba.aar"com"'uture 8roup companies includes# 'uture

Capital Holdings# 'uture 8enerally India Indus ,eague Clothing and 8ala;y

Gntertainment that manages (ports -ar# -re! -ar and -o!ling Co" 'uture

Capital Holdings# the groups financial arm# focuses on asset management and

consumer credit" It manages assets !orth o&er 1 billion that are being in&ested

in de&eloping retail real estate and consumer9related brands and hotels" The

groups %oint &enture partners include Italian insurance ma%or# 8eneral# 'rench

retailer#GTA group# U(9based stationary products retailer# (taples Inc" and

U9based ,ee Cooper and India9based Tal!alars# -lue 'oods and ,iberty

(hoes" 'uture 8roups &ision is to# Sdeli&er G&erything# G&ery!here# G&ery

time to G&ery Indian Consumer in the most profitable manner"

The group considers BIndian9nesses a core &alue and its corporate credo is9

Re!rite rules# Retain &alues"

27


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INDUSTRY PROFILE

SRetailing includes all the acti&ities in&ol&ed in selling goods or ser&ices to the

final consumers for personal# non9business use

The organi.ed retail sector in India has a &ery lo! contribution to the entire

retail sector in the country" Hence there is ample scope for the ne! players to

achie&e success" ,arge young !oring population !ith a&erage age of 2) years#

nuclear families in urban areas# along !ith increasing !oring !omen

population and emerging opportunities in the ser&ices sector are going to be the

ey gro!th dri&ers An organi.ation selling directly to final consumer9!hether a

manufacturer# !holesaler or retailer is doing retailing" It does not matter ho!

the goods or ser&ices are sold Fby person# mail# telephone# &ending machine or

internet: or !here they are sold Fin store# on the street# or in consumers home:"

Retail is Indias largest industry# accounting for 1?@ of countrys 8D0 and

around percent of employment" odern retail has entered India as seen in

shopping centers# multi storied malls and huge comple;es offer shopping#

entertainment and food all under one roof" India has seen the concept of

hypermaret coming of age" 0layers lie all9mart# metro ha&e established

hypermarets in many countries" In India hypermaret concept is in nascent

stage# retailers lie 0antaloons# Tata# and R08 ha&e started hypermaret

operations and they are ha&ing plans to e;pand aggressi&ely to all the regions of

India"

Among all the global retail marets Indian retail maret is the most e;panding"

This is o!ing to the absence in restriction at the entry le&el" (o# large foreign

companies can enter in the green retail fields of India"

2>


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'EY PLAYERS IN THE INDUSTRY

-I8 -AQAAR

-HARTI RGTAI,

RG,IA/CG RGTAI,

(TAR -AQAAR

+RG

G8A ART

'++D +R,D

(A'A,

(0G/CGR(

2


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THE BIG BA)AAR PROMISES:

" MANUFACTURER (ARRANTIES ON ALL PRODUCTS

-ig -a.aar promises to sell only the original products from the authori.ed

dealers so that all applicable products carry the original manufacturers

!arranty" To ser&ice any product purchased at -ig -a.aar# customer can &isit

the authori.ed ser&ice center of the manufacturer" The in&oice accompanying

the product is the !arranty document"

" GUARANTTEED DELIVERY

-ig -a.aar guarantees to deli&er the e;act product that has selected# !ithout

defects" In case of recei&ing a different product# or if the product is damaged intransit# the customer should contact it !ithin the stipulated time period and -ig

-a.aar !ill ensure that it is replaced or refunded"

2 SECURED PAYMENT

It commits to ensure that no payment misuse happens# so !e !or !ith bansand payment gate!ays to ensure that your information is protected" 0ayments

are protected both by it and by the policies of customers ban# and the chances

of fraud in these channels are actually &ery lo!" -ig -a.aar openly publishes

its office addresses and is part of Indias largest retail company !ith a presence

all o&er India L so you no! ho! to contact us in person# if re


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3 OUR SIMPLE 7- DAYS RETURN POLICY:

If customer has purchased something at 'uture -a.aar and the product did not

meet its e;pectations or does not fit to his needs# then it can return the product

to us no


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GROUP VISION:

'uture 8roup shall deli&er G&erything# G&ery!here# G&ery time for G&ery

Indian Consumer in the most profitable manner"

GROUP MISSION:

e share the &ision and belief that our customers and staeholders shall be

ser&ed only by creating and e;ecuting future scenarios in the consumption space

leading to economic de&elopment"

e !ill be the trendsetters in e&ol&ing deli&ery formats# creating retail realty#

maing consumption affordable for all customer segments L for classes and for

masses"

e shall infuse Indian brands !ith confidence and rene!ed ambition"

e shall be efficient# cost9 conscious and committed to


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(implicity 6 0ositi&ityJ (implicity and positi&ity in our thought# business and

action"

AdaptabilityJ to be fle;ible and adaptable# to meet challenges" 'lo!J to respect

and understand the uni&ersal la!s of nature"

BOARD OF DIRECTORS

r" ishore -iyani# anaging Director

$2


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ishore -iyani is the anaging Director of 0antaloons Retail FIndia: ,imited

and the 8roup Chief G;ecuti&e +fficer of 'uture 8roup"

r" 8opiishan -iyani# hole time Director

8opiishan -iyani is a commerce graduate and has more than t!enty years of

e;perience in the te;tile business"r" Raesh -iyani# hole time Director

Raesh -iyani is a commerce graduate and has been acti&ely in&ol&ed in

category management retail stores operations# IT and e;ports" He has been

instrumental in the implementation of the &arious ne! retail formats"

r" 4i%ay -iyani# hole time Director 4i%ay -iyani has more than t!enty years

of e;periencein manufacturing# te;tiles and retail industry and has been acti&ely

in&ol&ed in the financial# audit and corporate go&ernance related issues !ithin

the company"

r" 4i%ay umar Chopra# Independent Director 4""Chopra is a fello! member

of The Institute of Chartered Accountants of India FICAI: by profession and is a

Certified Associate of Indian Institute of -aners FCAII-:" His baning career

spans

+&er $1 years and he has ser&ed senior management positions in Central -an

of India# +riental -an of Commerce# (ID-I# Corporation -an and (G-I"

r" (hailesh Haribhati# Independent Director (hri (hailesh Haribhati is a

Chartered Accountant# Cost Accountant# and a Certified Internal Auditor" He is

the Deputy anaging 0artner of Haribhati 6 Co"# Chartered Accountants and

past president of Indian merchant Chambers" He is on the -oard of se&eral

0ublic ,imited Companies# including Indian 0etrochemicals Corporation ,td"#

Ambu%a Cement Gastern ,td" etc" He is on the -oard of Company since 5une 1#

1EEE" r" ( Dores!amy# Independent Director (" Dores!amy is a former

Chairman and anaging Director of Central -an of India and ser&es on the

$$


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board of D(0 errill ,ynch Trustee Co and Ceat ,imited among others"Dr" D +

oshy# Independent Director" +" oshy holds a doctorate from IIT# Delhi and is

the Director of /ational Institute of Design F/ID:# Ahmedabad" He has o&er 2)

years of rich e;perience in the te;tiles and garment industry and !as

instrumental in the setting up of /I'T centres in Delhi# Chennai and -angalore"

He is a reno!ned consultant speciali.ing in international mareting and apparel

retail management" (" -ala Deshpande# Independent Director -ala Deshpande

is Independent Director# 0antaloon Retail FIndia: ,td" and also ser&es on the

boards of Deccan A&iation# /agar%una Construction# els pun India and Indus

,eague Clothing ,td# among others"

$)


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O=. %=#=.

At 0antaloon 6 'uture 4alue of retail# Gmpo!erment is !hat you ac


36/112

At 0antaloon you !ill !or !ith some of the brightest people from different

spheres of industry" e belie&e its a place !here you can li&e your dreams and

pursue a career that reflects your sills and passions"

NE( DISCOVERIES IN RETAIL

In the financial year 2??79?># the companys retail businesses disco&ered ne!

categories across formats# ne! sets of consumers and fresher and contemporary

merchandise" e ha&e been able to offer more in the established businesses and

gain fa&orable acceptance !ith ne! concepts" In addition# concerted e;pansion

plans sa! retail space increase to o&er *"2 million s" This e;pansion mode !as characteri.ed by a t!o pronged

approach" -y dominating the cities the company !as already present in and by

bringing the benefits of modern retail to to!ns and cities lie angalore#

0alaad# (urat# Indore# anpur# Haldia# Agra# Coimbatore# 5aipur and 0anipat"

The company has also undertaen significant pri&ate label initiati&es in food# ingeneral merchandise and in the consumer durables and electronics categories"

(trategic alliances ha&e also been forged !ith established domestic and

international -rands" Ho!e&er# the most significant de&elopment !as the

internal realignment the company undertoo !ithin each of its retail businesses"

To embar on a more detailed approach to!ards &alue creation and increasing

efficiency# the company re&ie!ed its business operations and adopted a more

focused approach by creating an integrated support unit or ,ine of -usiness"

$7


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Augmenting the retail front9end team# ,ine of -usiness F,o-: units ha&e been

created in the three most critical businesses L food# fashion and general

merchandise" 'ormed during the second half of 2??79?> these business units

focus on introducing optimum operational efficiencies" Thus# these units ensure

that bac 9 end measures are appropriately taen care ofand the right ind of

merchandise reaches the stores in the best possible time# at the right price"

These teams focus on product consolidation and suitability# margin

impro&ement# and &endor rationali.ation# thereby ensuring that the sourcing

benefits are made a&ailable to the front L end team" The companys efforts o&er

the ne;t couple of years !ould entail a combination of G;pansion and process

up gradation and implementation"

The emphasis !ill be on the ne;t disco&eries to be made in the retail space that

!ill lead to e;pansion" At the same time# there !ill be an increased focus on

micro detailing aspects including process# product and operational efficiencies

thereby contributing positi&ely to the companys bottom9line# disco&ering freshfashion

$>


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It !as the first 0antaloons store in olata that set off a chain of disco&eries that

ha&e led us to !here !e are today" Ten years later# !e ha&e launched our largest

0antaloons store in anurgachi in olata" (pread across *#??? s of

them opening in the single month of arch 2??>" The total count of 0antaloons

stores as on $?th 5une 2??>stood at $1 !ith the total area under retail close to 1

million s


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Qayed" The pri&ate label apparel share during the year !as in e;cess of >?

percent" The year

Also !itnessed categories lie inter9!ear and Gthnic ,adies9!ear

strengthening their presence in the stores" The increasing success of the store

brand is e&ident from the fact that the store loyalty programed# 8reen Card#

added 2??#??? ne! members"

0antaloons !ill see a significant e;pansion during the coming year !ith an

increase of nearly?"*? million s9? !ill !itness considerable focus

in the /orth and Gast regions" Delhi and the /CR area along !ith 0un%ab#

Chandigarh and ,udhiana !ill see the ne;t stage of e;pansion" Cities lie

Ranchi# 8u!ahati and (iliguri in the Gast !ill also disco&er 'resh 'ashion"

$E


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In 2?1?92?11# more Indians disco&ered the &alue of shopping in -ig -a.aar"

And !ith the launch of each store# !e disco&ered more &alue in terms of

operational efficiency" -ig -a.aar launched 2> ne! stores in 22 cities# co&ering

o&er 1")? million s


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FOOD BA)AAR

-ased on the companys in9house consumer data and research# and in

cogni.ance !ith obser&ations on customer mo&ements and the shopping

)1


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con&enience factor# 'ood -a.aar has initiated certain refurbishments and layout

design across all stores" The intention is to continuously change !ith the times

and demands of the e&ol&ing Indian consumer"

'ood -a.aar also !itnessed healthy e;pansion during the year 2?1?911# maing

its presence felt in nearly 27 cities and adding )? stores during the year under

re&ie!" The total count of 'ood

-a.aars as on $?th 5une 2??> stood at 7 stores" The year under re&ie!

!itnessed the companys pri&ate label programme gaining significant traction"

The brands ha&e been &ery competiti&e &isa9

4is the established brands in


43/112

The company has also forged tie9ups !ith established companies lie ITC#

Adanis# DC 8roup# U(AID and other farm groups in aharashtra and

adhya 0radesh to source directly from them"

These alliances are e;pected to dri&e efficiencies as !ell as bring better

products to consumers "-y the end of 'Y 11912# the total number of 'ood

-a.aar stores is e;pected to be 2??"

F==. *1$+

D*+%/.*,5 ,0 /66/.=,**+

)$


44/112

'uture Ideas is the Inno&ation# Design 6 Incubation cell !ithin 0antaloon Retail

that stems from the core proposition 9 B0rotecting and preser&ing the soul of asmall business or

Gnterprise !ithin a large organi.ation" 'uture Ideas deals !ith the !hole aspect

of idea creation# scenario planning acti&ities# alternate approaches to an issue#

pro&iding

4aried outcomes and solutions to a problem and handholding the acti&ity till its

success parameters are satisfied"

A uni


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Incubation team comprises of business teams# mentored by the Inno&ation and

Design teams"

They are people !ho are released from their original businesses or concepts and

made part of the entire ideation process at 'uture Ideas" They remain at 'uture

Ideas till pro%ect completion stage

(, +=%%++ 6$.$.+


46/112

F==. G./=6 6#$,+ !! 'B+ F$*. P.*%

'uture 8roup is planning to open about *? to E?? -s 'air 0rice shops" The

locations ha&e yet not been finali.ed# but the retailer shall e;pand in the same

maret clusters it has a presence in" In an e;clusi&e inter&ie! !ith India

Retailing # Damodar all# group customer director at 'uture 8roup stated# e

!ill e;pand -s 'air 0rice shops in select to!ns" 'irst# it !ill be a

concentrated approach in the marets !e are already present in V Delhi#

umbai and -angalore"

Denying recent media reports on closure of a number of -s 'air 0rice stores#

all stated# The report !as incorrect" -s 'air 0rice is a business model

!here# !e !ill eep churning old localities and getting into ne! ones" If !e

ha&e closed one store in a locality# !e ha&e opened another in the same

catchment"

e ha&e mapped *? to E?? -s 'air 0rice shops" The model is lo!9cost and

re&enues from these stores ha&e been the highest among all the modern trade

players in the neighborhood space" The model is &iable and a part of our

e;pansion plans# all informed"

'urther informing on 'uture 8roups plans on its format V -ig -a.aar V all

informed that the company is targeting a total number of $*? -ig -a.aar stores#

although the timeline is not yet decided" At present there are around 12? -ig

-a.aar stores in India# present across 7> cities of the country"

)7


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)>


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D*+%/.*,5 ,0 +5,+

)


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Depot# in many cities# is the first modern retailer in boos and music and the

response has been o&er!helming" The core differentiators of Depot are its

young# colorful and &ibrant stores# strong regional range# affordability and a

pri&ate label publishing program L Depot G;clusi&es" In its first year of

operation# Depot has launched 7 stand9alone stores and *? cut9ins"

Along !ith its e;pansion in ma%or cities# Depot debuted in smaller to!ns lie

Ra%ot# 4adodara# Haldia# Trissur# 0alaad and Tiru&anantharam"

The Depot G;clusi&es Freleased solely in Depot: catalogue e;panded rapidly

!ith o&er 1?? titles

Across genres lie childrens boos# cooery# regional literature etc" Reputed

authors3 imprints lie /ita ehta and (an%ee& apoor in cooery# Disney in

childrens boos etc"# ha&e been associated !ith the company" Depot has also

tied9up !ith the U based publisher of childrens boos# (mall orld# to co9

publish a series of toddlers interacti&e boos" In 'Y 2??>9?# the total Depot

footprint crossed o&er 1?? stores"

The Health# -eauty 6 ellness business opened $* ne! outlets in the beauty

products# ser&ices and holistic health care formats ultiple formats operate in

this segment# including Tulsi# the pharmacy chain and (tar 6 (itara# the beauty

products cut9ins and (tar 6 (itara (alons" The largest format# -eauty 'ree

offers uni


50/112

The &enture is also looing at inno&ati&e &alue added offerings in the fitness

space as !ell as de&eloping a (pa model for the 'it 6Acti&e brand across the

country# by increasing its presence to nearly *? such centers in the near future"

FUTURE GROUP

K

FUTURE BRANDS

*?


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LINE OF BUSINESS

L*, /< B=+*,++ S=4 D6$., under the -rand

--9'ashion -'9Childrens -I8 -AQAAR

-'9ids Accessories -I8 -AQAAR

-'9,adies -I8 -AQAAR

-'9,adies Accessories -I8 -AQAAR

-'9ens -I8 -AQAAR

-'9ens Accessories -I8 -AQAAR

--989'ashion

'ashion

Accessories -I8 -AQAAR

'oot!ear -I8 -AQAAR

8'9,uggage -I8 -AQAAR

8'9/e! -usiness -I8 -AQAAR

8'9(port 8oods -I8 -AQAAR

8'9Toys -I8 -AQAAR

*1


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--989Home !are 8H9Home dWcor -I8 -AQAAR

8H9Household

Crocery -I8 -AQAAR

8H9Household

0lastic -I8 -AQAAR

8H9Household

Utensil -I8 -AQAAR

-eauty 6 health

((90ersonal

8rooming -I8 -AQAAR

+ne obile Fcommunication:

C9Accessories +/G +-I,G

C9Carriers +/G +-I,G

C9Hard!are +/G +-I,G

Cure 6care

CC9/on

0rescription (I(

CC90rescription (I(

Depot D09-oo DG0+T

D09ultimedia DG0+T

*2


53/112


54/112

'urniture 'R9'urniture H+G -AQAAR

Home 'ashion Home 'ashion H+G -AQAAR

Home Impro&ement HI9Carpentry H+G -AQAAR

*)


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C,.$# H96.$.@

L/5/ /< %,.$# $.

Central brand has malls all o&er India" It is o!ned by 0antaloon Retail that also

o!ns the Indian -ig -a.aar supermaret chain"Central has outlets in

Ahmedabad# -angalore# Cochin# Hyderabad# 0une# umbai# /a&i mumbai#

4adodara# 8urgaon# Indore# 5aipur# (urat and 4isahapatnam " It has a food

chain !ith $ Amigos# (lambay# -asin Robbins among many others and has

three main restaurants lie -ombay -lues and Copper Chimney" -angalore

Central is a shopping mall# situated in -angalore# India" (pread o&er 12?#???

s< ft F11#??? m2:"# it is situated on Residency road# off 8 Road" Another

-angalore Central mall !as started in Eth -loc# 5ayanagar " Another -angalore

Central mallF(oul (pace (pirit: !as started at -ellandur 5unction !hich !as

opened on 2)th march 2?11# -ellandur

Central all in -und 8arden# 0une

**

http://en.wikipedia.org/wiki/Pantaloon_Retailhttp://en.wikipedia.org/wiki/Big_Bazaarhttp://en.wikipedia.org/wiki/Bangalorehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mahatma_Gandhi_Road,_Bangalorehttp://en.wikipedia.org/wiki/Jayanagar,_Bangalorehttp://en.wikipedia.org/wiki/Bellandurhttp://en.wikipedia.org/wiki/Bund_Garden,_Punehttp://en.wikipedia.org/wiki/Pantaloon_Retailhttp://en.wikipedia.org/wiki/Big_Bazaarhttp://en.wikipedia.org/wiki/Bangalorehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mahatma_Gandhi_Road,_Bangalorehttp://en.wikipedia.org/wiki/Jayanagar,_Bangalorehttp://en.wikipedia.org/wiki/Bellandurhttp://en.wikipedia.org/wiki/Bund_Garden,_Pune


56/112

REVIE( OF LITERATURE:

A study on customers satisfaction of ediclaim insurance policy !ith an

ob%ecti&e to study the customers a!areness about mediclaim policy and she also

find out the fact that the male headed families are mere interested in mediclaim

policies and she suggested that the issue of mediclaim insurance policies

re


57/112

should be adopted to populari.e credit card among people in rural and semi

urban areas"

B*5 B$$$. P./


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• +nly one -ig -a.aar 0rofit Club Card can be used on a single In&oice"

• The 4aladity of -ig -a.aar 0rofit Club Card is 1 months from the date

of issue"

• The -ig -a.aar 0rofit Club members can deposit an amount 1????Rs on

the card in person across our -ig -a.aar# 'ood -a.aar# '--9

'ashionP-ig -a.aar and 'ood Right store"

• Amount unsued after 1 months of the enrollment date !ill be returned

after proper customer &erification" Ho!e&er the refund !ill be applicable

only for amount deposited by customer !hich is balance in the card at the

time of such refund"

• +n !ithdra!l from -ig -a.aar 0rofit Club programe the members is

entitled only to refund of balance amount deposited by the member and

a&ailable on the card during such cancellation"

• Refund !ill be gi&en at '4R, outlets in !hich programe is applicable"

• An original 0hoto ID 4erification of Customer is mandatory for refund"

Details gi&en during issuance of card !ill be &erified"

*


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• Any purchases made through -ig -a.aar 0rofit Club Card can be

returned as per the stores e;change policy only by issuance of a creditnote"

• -ig -a.aar 0rofit Club Card may be restricted on certain purchases# the

list of such restrictions !ill be updated on the !ebsite and can be

modified from time to time"

• Usage of -ig -a.aar 0rofit Club Card cannot be clubbed !ith any other

benefits issued by 'uture 8roup through other programs"

*E


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H/0 / C/,. $ %=+/.+


61/112

-y this !ay only mostly customers !ill easily con&ert for maing the -ig

-a.aar 0rofit Club Card embership"

T!o onths I ha&e focus for selling the -ig -a.aar 0rofit Club embership

Card by this !ay only I ha&e get the practical no!ledge of areting in field"

INTRODUCTION TO MAR'ETING

THE MAR'ET

The concept of maret is &ery important in mareting" 0"otler defines a maret

as an area for potential e;changes" Thus a maret is a group of buyers and

sellers interested in negotiating the terms of purchase or sale of goods or

ser&ices"

MAR'ETING:

areting consists of a set of principles for choosing target marets# identifying

consumer needs de&eloping !ants# satisfying products and ser&ices and

deli&ering &alue to customers and profit to the company"

Thus mareting comprises an integrated system of business acti&ities in order to

plan# price# promote# and distribute goods and ser&ices to meet consumer needs

!ithin the limit of society"

D


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0hilip otler defines mareting as a set of human acti&ities directed at

facilitating and consummating e;changes" The essence of mareting is

e;change of products and the transaction is to satisfy human needs and !ants"

I6/.$,% /< $.*,5:

areting is recogni.ed as the most significant acti&ity in our society" +ur life

styles are continuously affected by a !ide range of mareting acti&ities"

areting alone can put goods and ser&ices !e !ant and need at our doorsteps"

areting is a &ital connecting lin bet!een producers and consumers"

areting is directly responsible to maintain the e


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(egmentation in&ol&es finding out !hat inds of consumers !ith different

needs e;ist" In the auto maret# for e;ample# some consumers demand speed

and performance# !hile others are much more concerned about roominess and

safety" In general# it holds true that SYou cant be all things to all people# and

e;perience has demonstrated that firms that speciali.e in meeting the needs of

one group of consumers o&er another tend to be more profitable"

(e&eral different inds of &ariables can be used for segmentationJ9

• Demographic &ariables essentially refer to personal statistics such as

income# gender# education# location Frural &s" urban# Gast &s" est:#

ethnicity# and family si.e" Campbells soup# for instance# has found

that estern U"(" consumers on the a&erage prefer spicier soupsVthus#

you get a different product in the same cans at the Gast and est

coasts"

• Another basis for segmentation is beha&ior" (ome consumers are

Sbrand loyalVi"e" they tend to stic !ith their preferred brands e&en

!hen a competing one is on sale"

• +ne can also segment on benefits sought# essentially bypassing

demographic e;planatory &ariables" (ome consumers# for e;ample#

lie scented soapFa segment liely to be attracted to brands such as Irish (pring:# !hile

others prefer the Sclean feeling of unscented soap Fthe SI&ory segment:"

(ome consumers use toothpaste primarily to promote oral health# !hileanother segment is more interested in breathe freshening"

2 TARGETING:

In the ne;t step# !e decide to target one or more segments" +ur choice should

generally depend on se&eral factorsJ9

'irstJ

7$


64/112

Ho! !ell are e;isting segments ser&ed by other manufacturersX It !ill be more

difficult to appeal to a segment that is already !ell ser&ed than to one !hose

needs are not currently being ser&ed !ell"

(econdlyJ

Ho! large is the segment# and ho! can !e e;pect it to gro!X

ThirdlyJ

Do !e ha&e strengths as a company that !ill help us appeal particularly to one

group of consumersX

1" -ig -a.aar targets higher 6 middle class customers"2" -ig -a.aar specifically targets !oring !omen and home maers

!ho are the primary decisions maer" It is part of -ig -a.aars ne!

8uerrilla areting (trategy"

7)


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MAR'ETINGMI

M$*, A+6%+ /< M$.*,5 M*>:

The easiest !ay to understand the main aspects of mareting is through its more

famous synonym of )0s of areting" The classification of four 0s of

mareting includes mareting strategies of product# price# placement and

promotion" The follo!ing diagram is helpful in determining the main

ingredients of the four 0s in a mareting mi;"

PRODUCT:

In simpler terms# product includes all features and combination of goods and

related ser&ices that a company offers to its customers"

0roduct is the most important aspect of mareting mi; for manufacturers

because products are the maret e;pression of the companys producti&e

capabilities and determine its ability to lin !ith consumers" (o product policy

7*


66/112

and strategy are of prime importance to an enterprise# and product decisions

dictate the scope and

Direction of company acti&ity" oreo&er# the maret indicators such as profits#

sales# image# maret share# reputation and stature are also dependent on them"

PRICING:

0ricing is basically setting a specific price for a product or ser&ice offered" In a

simplistic to the concept of price as the amount of money that customers ha&e to

pay to obtain the product" (etting a price is not something simple" /ormally it

has been taen as a general la! that a lo! price !ill attract more customers" It is

not a &alid argument as customers do not respond to price alone they respond to

&alue so a lo!er price does not necessarily mean e;panded sales if the product

is not fulfilling the e;pectation of the customers

8enerally pricing strategy under mareting mi; analysis is di&ided into t!o

partsJ price determination and price administration"

0rice determination is referred to as the processes and acti&ities employed to

arri&e at a price for a product including consideration of relati&e prices of

products !ithin the same line# and differences in price for similar products of

differing grades and


67/112

PLACEMENT:

0lacement under mareting mi; in&ol&es all company acti&ities that mae the

product a&ailable to the targeted customer !hile planning placement strategy

under mareting mi; analysis# companies consider si; different channel

decisions

including choosing bet!een direct access to customers or in&ol&ing middlemen#

choosing single or multiple channels of distributions# the length of the

distribution channel# the types of intermediaries# the numbers of distributors#

and !hich intermediary to use based on the


68/112

concept of the mareting communication process" 0romotion is the company

strategy to cater for the mareting communication process that re


69/112

RETAILING:

SRetailing includes all the acti&ities in&ol&ed in selling goods or ser&ices to the

final consumers for personal# non9business use"

90hilip otler

RETAIL STORE:

This is a place !here all the things are a&ailable under a one roof in an

organi.ed manner according to consumer needs"

" M.%$,1*+ $++/.,

The company !as looing for a solution that !ould bring all of its businesses

and processes together" After a comprehensi&e e&aluation of different options

and soft!are companies# the management at 0antaloon decided to go in for

(A0"

(ome of the


70/112

4isual merchandising supportsJ9

sales

retail strategies

communicates !ith customers communicates image

supports retailing trends

V*+=$# .%$,1*+*,5 *,%#=1+:-

A I,.*/. .%$,1*+*,5

It includes danglers# signage# standees# distribution of pamphlets# !hich gi&es

details about the offers"

Display# point of purchase# fi;ture# e.*/. .%$,1*+*,5

Ad&ertisement on popular entertainment channels lie (tar 0lus# (ony# (et a;#

and (tar +ne"

Road sho!s carried out by the -ig -a.aar staff !ith announcements about the

offer to mae people a!are"

/e!spaper ads in almost all the local dailies lie The Times of India# on

different days during the period of the offer"

>?


71/112

RETAIL PROMOTION MI

ADVERTISING:

Ad&ertising is recogni.ed as an indispensable tool of promotion" It has ac


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C T96+ /< $1.*+*,5:

I,


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3 PERSONAL SELLING:

0ersuasi&e communication bet!een a representati&e of the company or

promoter and one or more prospecti&e customers# designed to influence the

persons or groups purchase decision"

PUBLICITY OF PRODUCT:

0ublicity non9personal communication in ne!s story form about an

organi.ation# its products or both# that is transmitted through a mass medium at

no charge"

PUBLIC RELATION:

0ublic relation is the planned and sustained effort to establish and maintain

good!ill and mutual understanding bet!een an organi.ation and its target

customers

INTRODUCTION TO THE O(N BRANDS

There are &arious ind of product !hich are a&ailable in the -ig -a.aar store

around the country the product range are &ery good !hich has been appreciated by the customer of &arious class creed and culture# apart from the product !hich

is a&ailable in the store big ba.aar processes a &ery !ide range of product of

&ariety of range for the customers# basically this product are the o!n product of

the big ba.ar"

These product does not differentiate from the best players of that category in the

maret the prices of this product are relati&ely lo! as compare to the other

>$


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competitors in the maret also the ?L? @"

PROBLEM FACING FOR THE O(N BRAND PROMOTION

• customer a!arness

• lac of promotional acti&ity

• lac of no!ledge of the promoters and the staffs

• attracti&e pacaging

• in effecti&e use of the csd announcement

•

customer no!ledge regurding the product• poor in store display

>)


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• lac of interaction regarding the complain of the customer

• feed bac of the customer regarding the product *


76/112

A1.*+,+

• The organi.ation should also concentrate upon the Ad&ertisement

strategies and should come up !ith the inno&ati&e ads"• /ame recall amongst the Consumer Categories is lo! because of less

fre


77/112

management of the store and there display has to be done systematically

that is the entrance the cro!ded place should be effecti&ely manage "

• The display of the o!n brand must be in proper place to be get notice by

the customers "In place of the entrance in cro!ded place to get the proper

&ie! by the customers

• The bac side of the bill should be used for the purpose of the promotion

of the o!n brand promotion

• The plastic carry bag of the big ba.ar should also be used for the

promotional acti&ity of the home product

• Gffecti&e use of the csd for announcement of the name of the product to

get notice by the customers• (eparate card in the name of FA8IC CARD: for the purchase of o!n

brand product only

>>


78/112

C=+/. S$*+


79/112

CUSTOMER SERVICES

+n the !eeends mostly# there is long


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RESEARCH METHODOLOGY

Technology and customers tastes and preferences play a &ital role in todays

generation" Research ethodology is a set of &arious methods to be follo!ed to

find out &arious information regarding maret strata of different products"

Research ethodology is re


81/112

+-5GCTI4G +' THG RG(GARCH

To do the comparati&e maret analysis of Distribution channel 0epsi

6 Coe"

Analysis of promotional strategy used by company to increase

maret share

To no! the segmentation strategies and hence the product

positioning"

SCOPE OF THE STUDY:

The success and failure of a company is purely based on customers

satisfaction" 8lobali.ation and liberali.ation has opened up high cIn order to retain the customers and also to attract the ne! customer the company

1


82/112

has to concentrate more ion ser&ice pro&ided to the customer" It is

through ad&iser that the customers are being highly influenced" It is an

important aspect in ensuring customer satisfaction and customer

retention" Therefore there arises the need for -I8-AQAAR to find out

the customer satisfaction it is this conte;t that the present study is

undertaen"

OBJECTIVES OF THE STUDY:

M To identify the customers attitude to!ards -ig -a.aar in 0a.ha&anga

competition

MTo gi&e necessary suggestion on the basis of findings of the study"

M To identify customer satisfaction of -ig -a.aar"

2


83/112

$


84/112

RG(GARCH GTH+D+,+8Y

I/TR+DUCTI+/

areting research is a process of collecting and analy.ing mareting

information and ultimately to arri&e at certain conclusion"

I0+RTA/CG +' ARGTI/8 RG(GARCH

areting research has its important not only for consumer maret but also it

sur&ey effecti&ely to the producer of goods and ser&ices" The use of mareting

research in consumer maret may be e;plained on the basis of follo!ing

ser&ices rendered by it"

1" It increases the position of a company in specified industry"

2" It indicated the present future trend of industry and point out ho! the

companies affairs are being turned up"

$" It helps in de&elopment and introduction of /e! 0roduct"

)


85/112

RG(GARCH DG(I8/J This is a compressi&e matter plan of the study

undertaen# gi&ing a general statement of the method used and procedure

follo!ed"

D ATA (+URCGJ The &arious source of information broadly di&ided in t!o

categories"

1" 0RIARY (+URCGJ (ource from !here first hand information

and gathered directly are called primary source and thus information

collected is called 0RIARY DATA"

=uestionnaire should be such that the respondent !ould ha&e free hand in

responding and let the designed information filter through lengthy discussion"

-oth open9ended


86/112

DATA C+,,GCTI+/ GTH+D

The follo!ing methods are !idely used for the collection of dataJ9

1" (ur&ey ethod"

2" +bser&ation ethod"

In the abo&e9mentioned method# sur&ey and obser&ation method !ere

mainly used for the undertaen topic" (ur&ey method !as mostly used for

collection for data to personal inter&ie! !ith the help of a framed


87/112


88/112

Retailers

Distributors

(A0,I/8 (IQGJ (ample 'rame is 2 and in this 21$ respondents are taen"

DATA (+URCG

" 0RIARY (+URCGJ In case of abo&e study the primary

source !as99

• (chedule for retailer

2 (GC+/DARY (+URCGJ ith regard to my study

secondary data of my study is collected asJ

• Analysis of sales records of products of company distributors"

• Analysis of signage and chilling aid of products of company

distributors"

• aga.ines# /e!spapers

C/6$,9+ 04+*+


89/112

E


90/112

METHODOLOGY:

'or conducting the study# both primary and secondary datas ha&e been used"

The ma%or sources of data !ere collected from -ig -a.aar publications#

!ebsites and inter&ie! schedule"

In order to ha&e a better representation# a sample of hundred customers !as

selected for the study" ell9structured inter&ie! schedule !as fi;ed !ith all the participants" 0rinted


91/112

ANALYSIS

1" HICH /ATI4G (TATG D+ Y+U -G,+/8X

/U-G

R

RG8I+/ /+" +'

RG(0+/D

0GRCG/TA8G

1 A/A/D 0URI )* )*@

2 ,AKI

/A8AR

12 12@

$ DG,HI R+AD 2? 2?@) 0A,,A4

0UA

1* 1*@

* 0RIT 4IHAR @

0

5

10

15

20

25

30

35

40

45

50

Column1

NO. OF RESPOND

E1


92/112

2" H+ A/Y TIG( Y+U I(IT -I8 -AQAARX

/+ CAT+8GRY /+ +'

RG(0+/(G

@

1 +nce in a !ee 1? 1?

2 T!ice in a !ee 1* 1*

$ 1 in 1* days $? $?

) 1 in a mount )$ )$

* G&ery day 2 2

0

5

10

15

20

25

30

35

40

45

Series 3

$" ARG Y+U AARG +' THG '+,,+I/8 -RA/D(X

E2


93/112

1" TA(TY TRGAT

2" C,GA/ ATG

$" CARG ATG

)" (ACH

*" 5+H/ I,,GR

7" DI(/GY

>" 0RGIU HAR4G(T

" GTAA

E" 0U/YAA

1?" 'RG(H A/D 0URG

11" D5 6 C

12" -U''A,+

1$" (0U/

1)" /I8HTH++D

1*" U

E$


94/112

AWARENESS OF THE PRODUCT

DON’T KNOW

TAST TREATE

C!EAN "ATE

SAC#

$O#N "%!!ER

D%SNE

PRE"%&" #AR'EST

EKTAA

P&NA

FRES# AND P&RE

E)


95/112

)" HAT ATTRACT Y+U T+ -UY THG 0R+DUCTX

1" =UA,ITY

2" 0RICG

$" 0ACA8I/8

)" I/ (T+RG DI(0,AY

*" HICH +/G +' THG(G Y+U I,, ,IG T+ 0U(CHA(G A8AI/X

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/+ 0R+DUCT /+ +'

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CUSTOMER PREFERENCE

$O#N "%!!ER

TAST TREATE

C!EAN "ATE

CARE "ATE

PRE"%&" #AR'EST

EKTAA

SAC#D%SNE

FRES# AND P&RE

"

HICH +/G +' THG(G Y+U I,, ,IG T+ (GG 'URTHGR

I0R+4GG/TX

1" =UA,ITY

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) I/ (T+RG

DI(0,AY

* *

0

10

2030

40

50

(0

)0

*0

Series 3

Series 2

Series 1

F*,1*,5+

• 8enerally youth and !omens are the main customers at -ig -a.aar"

• Glectronic media has an great impact on customers they are getting

a!are about ne! products and related offers"

• Due to a&ailability of all products under one roof and near by their

house helps customers to shop !eely and shop fresh e&ery time"

E


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• 8roceries are the main items purchased by the customers and they

are a!are about big ba.aar brands and mostly are satisfied !iththem"

• All the customers !ant that their time should not !aste after

shopping# number of cashiers should be increased #!aiting processmanagement should be made good"

EE


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R%/,1$*/,

To increase more footfalls more promotional acti&ities must be

carried out" 'or this -I8 -AQAAR can either offer more

discounts or increase their ad&ertisements" Increase in the number

of footfalls !ill lead to increase in sales"

"

Allo!ing more space bet!een the entrance of a store and a

product gi&es it more time in the shoppers eye as he or she

approaches it" It builds a little &isual anticipation"

The number of trial rooms a&ailable at -I8 -AQAAR is &ery less

as compared to the number of people coming" This usually results

in long


101/112

S(OT A,$#9+*+

STRENGTHS

• Thorough understanding of the needs of Indian consumers"• 4ast range of products under one roof"• -enefit of being pioneer in the Indian retail industry"• (uperior


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(EA'NESSES

• High cost of operation due to large fi;ed costs"• 4ery thin margin of profit

• High attrition rate of employees"• (tiff competition from traditional Funorgani.ed sector:

OPPORTUNITIES

• 0otential rural marets"

• Can enter into production of &arious products due to its in depth

understanding of customers taste and preferences

• (cope of e;pansion in smaller cities as there is a lot of opportunities"

• There remains a large future scope for the retail industry in India# as

incomes rise and consumption increases

• The opportunity for !idening the business all o&er India because -ig

-a.aar opens ne! stores in untapped marets# such as smaller or second

tier cities such as (angre# -elgaum and ysore"

1?2


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THREATS

• 8o&ernment 0olicies encouraging the unorgani.ed sector !ill affect

ad&ersely the big players"

• High ta;es in India suppress consumption

• (maller specialty shops and informal shops are sometimes able to a&oid

ta;es# offering lo!er total prices to customers"

• C+/(UGR /GGD( 6 (ATI('ACTI+/ AT -I8 -AQAAR

LIMITATION

0reparation of a pro%ect report and concluding a research is a !hole process

!hich is carried out in a number of steps" Therefore throughout the !hole

process of research there are a number of difficulties encountered by researcher#

at e&ery step" In the present study !e may assume follo!ing limitation"

• Data dont represent entire population beha&ior"

• It is &ery difficult to measure perception by means of mathematical

calculation"

• This research !as done in -angalore city only hence this Conclusion is

&alid only for -angalore"

• It !as assumed that respondent ha&e the no!ledge about big ba.aar but

if he do not ha&e proper no!ledge then result may come !rong"

The respondent &ie! point on the study3


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•

C/,%#=+*/,

• The report re&eals that there is huge scope for the gro!th of organi.ed

retailing and impro&ement of -ig -a.aar (tore in Allahabad city"

• ith the changing lifestyle# moderni.ation and !esterni.ation there e;ists

a huge scope for the gro!th of -ig -a.aar store and is therefore a threat

to unorgani.ed retailing"

• -ig -a.aar store are able to pro&ide almost all categories of items related

to food# health# beauty products# clothing 6 foot!ear# durable goods so it

become


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UESTIONNAIRE

1" HICH /ATI4G F(TATG: D+ Y+U -G,+/8X

A" AR/ATAA B. TAI, /ADU C. U"0"

D. GRA,A E. /+RTH I/DIA

2" H+ A/Y TIG( Y+U 4I(IT I/ -I8 -AQARX

+/CG I/ A GG TICG I/ A GG 1 I/ 1* DAY

1 I/ A +U/TH G4GRY DAY

$" ARG Y+U AARG +' THG '+,,+I/8 -RA/D(X

a" TA(TY TRGAT b" C,GA/ ATG

c" CARG ATGd" (ACHe" 5+H/ I,,GRf" DI(/GYg" 0RGIU HAR4G(Th" GTAAi" 0U/YA

%" 'RG(H A/D 0URG

)" HA4G Y+U -R+U8HT A/Y +' THG 0R+DUCT( -G'+RGX

1?*


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107/112

1?" 'RG(H A/D 0URG

" HICH +/G +' THG(G Y+U I,, ,IG T+ (GG 'URTHGR

I0R+4GG/TX

=UA,ITY 0RI(G 0ACA8I/8 I/ (T+RG

DI(0,AY

E"hether this is 1st &isit to -ig -a.aar or +ther!ise"

1st &isit 2nd 4isit

$rd &isit )th &isit 6 beyond

1?"hat is the reason for shopping at -ig -a.aar GRA allX

11"Ho! did you hear about the -ig -a.aarX

/e!spaper Ad&ertisment

1

0assing by 7

/e!spaper ,eaflets 2 -anners >

Hoardings $ Radio

Through 'amily 6 'riends) +thers F0ls specify: E

(( *

12"hich /e!s paper you often readX

F1: Hindustan times F2: T+I F$:Dani 5agran F): Amar u%%ala F*:

0un%ab essari F7: /a&bharat times F>: +thers

1?>


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1$"hat products you feel should be a&ailable at -ig -a.aar outlets under S-est

Deals" 0ls Tic your choices"

ELECTRONICS

,GD+-I,GA3CRG'RI8GRAT+RICR+A4GC

AGRA IT IKGR8RI/DGR

FASHION

5GA/(T9(HIRT((HIRT(GTH/IC

GARID(GAR,ADIG( (A/DA,((0+RT( (H+G(

FOOD

DAA,3AATA3(U8ARRICG3+I,38HGG-I(CUIT( 6

/AGG/(5UICG 6 (+'T

DRI/('RUIT(34G8GTA-,G((HA0++(3(+A0(DGTGR8G /T(

HOME FASHION

-GD(HGGT(0I,,+(T+G,(CAR0GT(CURTAI/(

HOME NEEDS

8A( (T+4GI/DUCTI+/ C++T+0TA4A 6 'RYI/8

0A/DI//GR

(GT38,A((ARGC++GRUTG/(I,(0,A(TIC C+/TAI/GR(

LUGGAGE

1?


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TR+,,GY -A8(DU'',G -A8(,A0T+0 -A8(-AC

0AC

FURNITURE

(+'A-GDARDR+-GDI/I/8 TA-,G

1)" ill coupons3pamphlets in printed media Fne!spaper: gi&ing additional

discounts on their products at store e;cite3 affect your shopping decisionX

F1: Yes F2: /o

1*"Ho! !ould you rate the follo!ing in our (tore AmbienceX

F8++D3+3-AD:

usic

Temperature

,ighting

Cleanliness

1)" ould you &isit our store againX

(ure aybe /e&er

1?E


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1*"Ha&e you utili.ed any of our other ser&ices as listed belo!X

0lease share your e;periences3suggestions"

1"Home Deli&ery2" G;change $"8ift rapping )"-aggage

*"Counter7"0aring>"Alteration"HelplineE"+ther90lease

specify

11?


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BIBLIOGRAPHY

BOO'S

+T,GR 0HI,,I0#G,,GR G,4I/

INTERNET

WWW.WEKIPEDIA.COM

WWW.YAHOOBUISNESS.COM

WWW.REDIFFBUISNESS.COM

http:!!!."#$ine$$%$tanda&d.'()indiane!$*#t#&e%&etail%t(%(pen%+,%$t(&e$%

in%ne-t%/%)(nth$,0+1(n

http:e'(n()i'ti)e$.indiati)e$.'()ne!$ne!$%"2%

ind#$t&2$e&3i'e$&etailingF#t#&e%Retail%t(%(pen%+,%$t(&e$%in%ne-t%/%

)(nth$a&ti'le$h(!+1/4545.')$

http:!!!."ig%"a6aa&.'(.in

111

http://www.wekipedia.com/http://www.yahoobuisness.com/http://www.rediffbuisness.com/http://www.business-standard.com/india/news/future-retail-to-open-60-stores-in-next-18-months/104621/onhttp://www.business-standard.com/india/news/future-retail-to-open-60-stores-in-next-18-months/104621/onhttp://economictimes.indiatimes.com/news/news-by-industry/services/retailing/Future-Retail-to-open-60-stores-in-next-18-months/articleshow/6287575.cmshttp://economictimes.indiatimes.com/news/news-by-industry/services/retailing/Future-Retail-to-open-60-stores-in-next-18-months/articleshow/6287575.cmshttp://economictimes.indiatimes.com/news/news-by-industry/services/retailing/Future-Retail-to-open-60-stores-in-next-18-months/articleshow/6287575.cmshttp://www.big-bazaar.co.in/http://www.wekipedia.com/http://www.yahoobuisness.com/http://www.rediffbuisness.com/http://www.business-standard.com/india/news/future-retail-to-open-60-stores-in-next-18-months/104621/onhttp://www.business-standard.com/india/news/future-retail-to-open-60-stores-in-next-18-months/104621/onhttp://economictimes.indiatimes.com/news/news-by-industry/services/retailing/Future-Retail-to-open-60-stores-in-next-18-months/articleshow/6287575.cmshttp://economictimes.indiatimes.com/news/news-by-industry/services/retailing/Future-Retail-to-open-60-stores-in-next-18-months/articleshow/6287575.cmshttp://economictimes.indiatimes.com/news/news-by-industry/services/retailing/Future-Retail-to-open-60-stores-in-next-18-months/articleshow/6287575.cmshttp://www.big-bazaar.co.in/


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Documents

BIG BAZZAR FINAL MIT.docx