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Summary of 2006 WCVI Los Angeles River Phone Survey February 8 th , 2007

Summary of 2006 WCVI Los Angeles River Phone Survey

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Page 1: Summary of 2006  WCVI Los Angeles River Phone Survey

Summary of 2006 WCVI Los Angeles River Phone

Survey

February 8th, 2007

Page 2: Summary of 2006  WCVI Los Angeles River Phone Survey

WCVI Los Angeles River Phone Survey

Recently, the William C. Velásquez Institute conducted a random phone survey of 401 respondents of the Los Angeles River community. The Greening of the Los Angeles River project part of the Institute’s Community Development program started as part of a diverse alliance of local and city nonprofits including the Anahuak Youth Soccer Association, the City Project, Mujeres de la Tierra, and Remapping-L.A.

This study seeks to examine the knowledge of the Los Angeles River community and its constituents on the Los Angeles River Revitalization project, development needs for the Los Angeles River community and concerns and needs of the Los Angeles River neighborhoods.

In addition, this study seeks to shed some light to policymakers on the subtle differences between various demographics groups within the Los Angeles River community and show some interesting findings with these groups. Often neighborhoods can be clustered as having many of the same issues and concerns and while in many cases this can be true, further analysis shows that even within a five mile radius a community can be diverse with matters.

Page 3: Summary of 2006  WCVI Los Angeles River Phone Survey

Methodology

Survey Methodology: The 2006 Los Angeles River Study reached 401 adults over the age

of 18 who live in cities bordering the Los Angeles River. The survey was fielded from September 6th-8th, 2006.

The survey was called using targeted Random Digit Dial sample.Respondents were further screened by zip code. Only respondents who lived within the following zip codes were surveyed: 91316, 91401, 91403, 91406, 91411, 91423, 91436, 91601, 91602, 91604, 91607, 90012, 90013, 90014, 90017, 90021, 90023, 90026, 90027, 90031, 90033, 90039, 90058, 90065, 90068, and 90071.

The survey was administered in both English and Spanish by a trained bilingual staff.

The margin of error at the 95% confidence level is +/-4.9%.

Page 4: Summary of 2006  WCVI Los Angeles River Phone Survey

Highlighted Groups:

Some groups highlighted will include: Individuals who live within 2 miles of the river and those who live

over 2 miles White Non-Hispanic versus Hispanic Naturalized Citizen versus Non-Citizen Western Zip Codes versus Eastern Zip Codes Latinos who live within 2 miles of the Los Angeles River

According to the LA River study, 44% of those interviewed identified living within 2 miles or less of the Los Angeles River. 46% lived more than 2 miles. All phone respondents selected lived at least within 5 miles of the Los Angeles River. 56% lived in the Eastern zip codes while 44% resided in the Western portion.

Page 5: Summary of 2006  WCVI Los Angeles River Phone Survey

How close do you live to the Los Angeles River?

2. How close do you live to the Los Angeles River?

0% 5% 10% 15% 20% 25% 30% 35%

Less than a mile

1-2 miles

2-3 miles

More than 3 miles

Don't Know/Refused

LA RIVER POP

LA RIVER POP 20% 24% 14% 32% 11%

Less than a mile 1-2 miles 2-3 milesMore than 3

milesDon't

Know/Refused

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 6: Summary of 2006  WCVI Los Angeles River Phone Survey

Have you heard of the plan to revitalize the Los Angeles River? Only 27% heard of the plan to revitalize the Los Angeles River versus 71% who

identified no knowledge of the project. Of the 27% who identified knowledge of the project, newspapers were the number one medium by which they learned of the project at 59%. Television, 44% and meetings, 16% came second and third respectively.

3. Have you heard of the plan to revitalize the Los Angeles River?

0%

10%

20%

30%

40%

50%

60%

70%

80%

LA RIVER POP

LA RIVER POP 27% 71% 2%

Yes No DK/Refused

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 7: Summary of 2006  WCVI Los Angeles River Phone Survey

If yes, how?

4. If yes, how?

0%

10%

20%

30%

40%

50%

60%

70%

Newspapers Meetings Television None of theAbove

Meetings Other All of theabove

LA RIVER POP

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 8: Summary of 2006  WCVI Los Angeles River Phone Survey

Type of Development

The community was most interested in seeing green development in the Los Angeles river community. The top 3 responses were green choices: Parks, 43%, Open Green Spaces, 35% and California style trees and plants instead of cement recreation facilities, 28%. Affordable housing/apartments, 22% and schools, 22% were the next choices in development for the community. It would stand to reason that community members don’t separate the concepts of quality green space and quality education or housing. To that end, the next two suggestions are also green concepts: community gardens, 17% and Soccer and baseball fields, 16%.

The last development idea to get over at least 10% was Job creating business. In this community, the constituents understand no progress will come unless the community has economic opportunity and economic opportunity will come from new businesses.

Page 9: Summary of 2006  WCVI Los Angeles River Phone Survey

What type of development would you like to see on the river and its banks?

5. What type of development would you like to see on the river and its banks?

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

LA RIVER POP

LA RIVER POP 43% 35% 28% 22% 22% 17% 15% 10% 3% 3% 2% 2% 2% 5% 7%

ParksOpen Green Space

Trees&plants

Housing

Schools

Gardens

FieldsBusine

ss

Mkt value

housin

Tourism

Penthouses

All of the

above

None of the above

Other (SPECI

FY)

Don't Know/Refuse

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 10: Summary of 2006  WCVI Los Angeles River Phone Survey

Conditions Around the River

Another area of concern for the community was conditions around the Los Angeles River. Air/water/land quality incited the most negative responses with 66% responding that conditions were “only fair or poor.” Physical landscape was also a top concern with 64% respondents identifying the area as “only fair or poor.” Public safety, which will show up again, was also identified negatively by 61%. Finally, recreation facilities were also seen in a negative light by 58% of the constituents.

Page 11: Summary of 2006  WCVI Los Angeles River Phone Survey

How would you rate the following conditions in and around the Los Angeles River-excellent, good, fair, or poor?

How would you rate the following conditions in and around the Los Angeles River- excellent, good, fair, or poor?

0%

5%

10%

15%

20%

25%

30%

35%

40%

PUB SAFETY LANDSCAPE AIR/WATER/LAND QUALITY RECREATION

PUB SAFETY 6% 24% 30% 31% 10%

LANDSCAPE 4% 23% 29% 36% 9%

AIR/WATER/LAND QUALITY 4% 21% 34% 32% 9%

RECREATION 4% 19% 25% 33% 18%

Excellent Good Fair PoorDon't

Know/Refused

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 12: Summary of 2006  WCVI Los Angeles River Phone Survey

Most Important Problems in your Neighborhood Following the theme of the previous question, “Gangs, crime, safety”

was identified as the most important problem in your neighborhood at 34%. The prevailing theme of a lack of security seems to be tied to a concern with green spaces as seen in earlier questions. To that end, 13% identified “Trash/clutter” as the second biggest problem in their neighborhood.

Two of the next three issues are concurrently related to gangs and safety. 7% identified “lack of activities for youth” and 6% “inadequate schools.” Both theses issues directly affect the youth in Los Angeles river community and their involvement in the community. Lack of activities can lead to lack of involvement and with children coming from homes where parents work two to three jobs, children need after school activities. Schools, once seen as a stepping stone to success in communities like those around the Los Angeles River have become overcrowded and outdated.

Page 13: Summary of 2006  WCVI Los Angeles River Phone Survey

Problems in your neighborhood

TOP ISSUELA RIVER

POP

Gangs,crime,safety 34%

Trash,clutter 13%

Lack of activities for youth 7%

Improve roads & bridges 6%

Inadequate schools 5%

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

In addition, community members, identify the need to build better infrastructure in the form of roads and bridges, 6%. Tied with earlier themes, economic development can’t take place unless better infrastructure is built in the community to attract commerce.

Page 14: Summary of 2006  WCVI Los Angeles River Phone Survey

Demographics The Los Angeles River community is an extremely sedentary

community with 67% identifying living in the neighborhood for at least 5+ years and 26% living there for more than 20 years. Only 32% have lived in the community under 5 years and 13% under 2 years.

11. How long have you lived in your neighborhood?

Less than two years Between 2 and 5 years Between 5 and 20 years

More than 20 years (Don't know/Refused)

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 15: Summary of 2006  WCVI Los Angeles River Phone Survey

Country of Birth 51% of the Los Angeles River sample identified as native born. 49%

identified as foreign born with Mexico receiving the most respondents of any country, 22%. Other country, which a respondent had to specify received 15%, El Salvador, 7%, Guatemala, 4%, China, 1%, and South Korea, 1%.

Country of birth

0% 10% 20% 30% 40% 50% 60%

US

Mexico

El Salvador

Guatemala

China

South Korea

Other (specify)

Refused

LA RIVER POP

LA RIVER POP 51% 23% 7% 4% 1% 1% 15% 1%

US MexicoEl

SalvadorGuatemala China

South Korea

Other (specify)

Refused

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 16: Summary of 2006  WCVI Los Angeles River Phone Survey

Citizenship & Voter Registration

68% of the sample were naturalized citizen, while 32% identified not being citizen. Of those who identified being a citizen, 77% were registered to vote.

Citizen / Non-Citizen

68%

32%

Citizen Not Citizen

Voter Registration

77%

23%

Registered to Vote Not Registered

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 17: Summary of 2006  WCVI Los Angeles River Phone Survey

Race/Ethnic Groups

Hispanic/Latino made up the largest racial/ethnic percentage at 48%. White Non-Hispanics were 34% while Asian and Pacific Islander were 9%. Other was 4%. African-American was 2%.

Race/Ethnic Groups

0% 10% 20% 30% 40% 50% 60%

White Non-Hispanic

African American/Black

Asian & PacificIslander

Hispanic/Latino

Other (specify)

Refused

LA RIVER POP

LA RIVER POP 34% 2% 9% 48% 4% 2%

White Non-Hispanic

African American/Bla

ck

Asian & Pacific

Islander

Hispanic/Latino

Other (specify)

Refused

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 18: Summary of 2006  WCVI Los Angeles River Phone Survey

Age Groups

The sample was fairly evenly distributed amongst age groups. 35% of the sample was 34 or younger. 37% of the sample was between the ages 35-54. Only 24% of the sample was 55 or older.

Age Groups

0%

5%

10%

15%

20%

25%

LA RIVER POP

LA RIVER POP 16% 19% 22% 15% 10% 14% 4%

18-24 25-34 35-44 45-54 55-64 65+ Refused

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 19: Summary of 2006  WCVI Los Angeles River Phone Survey

Educational Attainment

There were a disproportionate number of individuals who reported a high school education or less, 45%, although these figures fall within Census reported statistics. 17% reported some college or vocational training. 32% reported being a college graduate or higher. Crosstabs will show that these various greatly by the zip code region one lives in within the Los Angeles river community.

Educational Attainment

0% 5% 10% 15% 20% 25% 30%

Some HS or less

HS graduate orequivalent

Somecollege/vocational

College graduate

Graduate education orhigher

Refused

LA RIVER POP

LA RIVER POP 21% 24% 17% 21% 11% 6%

Some HS or less

HS graduate or equivalent

Some college/vocati

onal

College graduate

Graduate education or

higherRefused

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 20: Summary of 2006  WCVI Los Angeles River Phone Survey

Income

23% make less than $15,000. 26% make between $15,000 and $39,999. 17% make between $40,000 and $99,999. 7% make $100,000 to $149,999. Again, crosstabs will bear out that these various greatly by the zip code region one lives in within the Los Angeles river community.

Income

0%

5%

10%

15%

20%

25%

30%

LA RIVER POP

LA RIVER POP 15% 8% 7% 9% 10% 5% 7% 5% 7% 27%

Less than

$10,000

$10,000-14,999

$15,000-$19,999

$20,000-$29,999

$30,000-$39,999

$40,000-$49,999

$50,000-$74,999

$75,000-$99,999

$100,000-$149,999

Refused

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 21: Summary of 2006  WCVI Los Angeles River Phone Survey

Household Languages

Finally, 90% of the Los Angeles river communities speak either English or Spanish with English being the dominant language at 54%. Other languages were identified at 7%. Chinese and indigenous languages were identified at 1% respectively.

HOUSEHOLD LANGUAGES

53%

36%

1%

0%

1%7%

2%

English

Spanish

Chinese

Korean

Indigenous Languages

Other (specify)

Refused

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 22: Summary of 2006  WCVI Los Angeles River Phone Survey

PROXIMITY CROSSTABS

Proximity Crosstab: Highlights How close do you live to the Los Angeles

River? The following cross tabulation will examine the

Los Angeles River community by the variable of proximity to the river: Less than or equal to 2 miles versus Greater than 2 miles.

We will highlight the key findings: Individuals who live within 2 miles of the Los

Angeles River are significantly more knowledgeable of the revitalization plans for the river.

Page 23: Summary of 2006  WCVI Los Angeles River Phone Survey

PROXIMITY CROSSTAB: Have you heard of the plan to revitalize the Los Angeles River?

3. Have you heard of the plan to revitalize the Los Angeles River?

0%

10%

20%

30%

40%

50%

60%

70%

80%

Yes No Don't Know/Refused

Yes 27% 35% 23%

No 71% 65% 76%

Don't Know/Refused 2% 1% 1%

BASELINE ≥ 2 MILES < 2+ MILES

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 24: Summary of 2006  WCVI Los Angeles River Phone Survey

PROXIMITY CROSSTAB: What type of development would you like to see on the river and its banks?

As before, 3 of the top five issues for the crosstab were green issues with parks leading for both variables at 40% and 45%, respectively.

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

≥ 2 MILES < 2+ MILES

≥ 2 MILES 40% 38% 26% 24% 17% 17% 15% 11% 6% 2% 3% 4% 2% 5% 6%

< 2+ MILES 45% 32% 29% 20% 24% 16% 13% 9% 2% 2% 1% 1% 2% 5% 7%

ParksOpen Green

Space

California style trees &

plants instead

Affordable housing and apartments

SchoolsCommunity

gardens

Soccer & baseball

fields

Job creating businesses

Market value housing

Tourism based

development

Penthouses & condominium

s

All of the above

None of the above

Other (SPECIFY)

Don't Know/Refuse

d

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 25: Summary of 2006  WCVI Los Angeles River Phone Survey

PROXIMITY DIFFERENCES

The largest aggregate differences the quality of the conditions of the area could be seen in the air/water/land quality and the public safety. The baseline for air/water/land quality showed a net negative of 66% while individuals who live under 2 miles identified 58% negative responses and individuals over 2 miles showed a net negative of 60%. Similarly, in public safety, 61% identified in the baseline negative responses, showed a net negative of 61% while individuals who live under 2 miles identified 56% negative responses and individuals over 2 miles showed a net negative of 66%.

Page 26: Summary of 2006  WCVI Los Angeles River Phone Survey

PROXIMITY CROSSTAB: How would you rate the following conditions in and around the Los Angeles River- excellent, good, fair, and poor? (Air, water, land quality around LA river)

6. Air, water, land quality around LA River

0%

5%

10%

15%

20%

25%

30%

35%

40%

BASELINE ≥ 2 MILES < 2+ MILES

BASELINE 4% 21% 34% 32% 9%

≥ 2 MILES 5% 24% 24% 34% 12%

< 2+ MILES 3% 16% 27% 33% 20%

Excellent Good Fair PoorDon't

Know/Refused

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 27: Summary of 2006  WCVI Los Angeles River Phone Survey

PROXIMITY CROSSTAB: How would you rate the following conditions in and around the Los Angeles River- excellent, good, fair, and poor? (Public safety around LA river)

9. Public safety around LA River

0%

5%

10%

15%

20%

25%

30%

35%

40%

BASELINE ≥ 2 MILES < 2+ MILES

BASELINE 6% 24% 30% 31% 10%

≥ 2 MILES 5% 30% 27% 29% 8%

< 2+ MILES 6% 21% 32% 34% 8%

Excellent Good Fair PoorDon't

Know/Refused

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 28: Summary of 2006  WCVI Los Angeles River Phone Survey

PROXIMITY CROSSTAB: Top Issues in Neighborhood The top issues for this crosstab are not dissimilar to the baseline with

Gangs/Crime/Safety topping the list in both variables. Trash and clutter also comes in second.

Top Issue in Neighborhood

0%

5%

10%

15%

20%

25%

30%

35%

40%

BASELINE ≥ 2 MILES < 2+ MILES

BASELINE 34% 13% 7% 6% 5%

≥ 2 MILES 31% 12% 5% 7% 6%

< 2+ MILES 38% 14% 9% 5% 4%

Gangs,crime,safety Trash,clutterLack of activities

for youthInadequate

schoolsAvailability of

housing

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 29: Summary of 2006  WCVI Los Angeles River Phone Survey

ETHNIC DIFFERENCES

The individuals who live closer to the river tend to be a more vested in the community than those who live father away, 66% to 71%.

When we disaggregate other races and look at only White Non-Hispanic and Latinos, the two communities look very different ethnically. Closer to the river, they are evenly split 53% to 47% between White and Latino but further away beyond 2 miles, the variation is about 35% to 65% towards Latinos.

Page 30: Summary of 2006  WCVI Los Angeles River Phone Survey

Lived in your neighborhood?

11. How long have you lived in your neighborhood?

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Less than two years

Between 2 and 5years

Between 5 and 20years

More than 20 years

(Don'tknow/Refused)

< 2+ MILES

≥ 2 MILES

BASELINE

< 2+ MILES 12% 20% 38% 28% 1%

≥ 2 MILES 12% 17% 44% 27% 0%

BASELINE 13% 19% 41% 26% 1%

Less than two years

Between 2 and 5 years

Between 5 and 20 years

More than 20 years

(Don't know/Refused

)

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 31: Summary of 2006  WCVI Los Angeles River Phone Survey

White vs. Latino Comparison

White vs. Latino Comparison

0% 10% 20% 30% 40% 50% 60% 70%

BASELINE

≥ 2 MILES

< 2+ MILES

White Latino

Latino 59% 35% 65%

White 41% 53% 47%

BASELINE ≥ 2 MILES < 2+ MILES

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 32: Summary of 2006  WCVI Los Angeles River Phone Survey

ETHNIC CROSSTABS

The following cross tabulation will examine the Los Angeles River community by the variable of Race/Ethnicity.

We will highlight the key findings: Whites tend to live closer to the river within 2

miles, 55% to 44%.

Page 33: Summary of 2006  WCVI Los Angeles River Phone Survey

ETHNIC CROSSTAB: Proximity to the River

Proximity to the Los Angeles River

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

BASELINE WHITE HISP

BASELINE 20% 24% 14% 32% 11%

WHITE 30% 25% 17% 22% 6%

HISP 11% 23% 12% 40% 15%

Less than a mile 1-2 miles 2-3 miles More than 3 milesDon't

Know/Refused

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 34: Summary of 2006  WCVI Los Angeles River Phone Survey

ETHNIC CROSSTAB: Knowledge of Los Angeles River

Whites are significantly more knowledgeable of the revitalization plans for the river than Latinos.

3. Have you heard of the plan to revitalize the Los Angeles River?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Yes No DK/Refused

Yes 27% 38% 21%

No 71% 60% 78%

DK/Refused 2% 2% 2%

BASELINE WHITE HISP

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 35: Summary of 2006  WCVI Los Angeles River Phone Survey

As before, 3 of the top five issues for this crosstab were green issues with parks leading for both variables at 35% and 48%, respectively. Unlike last time, Latinos see Parks as a significant issue in the community at nearly 50%.

0%

10%

20%

30%

40%

50%

60%

WHITE HISP

WHITE 35% 43% 34% 17% 14% 21% 10% 7% 3% 4% 1% 2% 2% 4% 6%

HISP 48% 27% 21% 25% 32% 15% 20% 11% 2% 3% 3% 2% 1% 4% 7%

ParksOpen Green

Space

California style trees &

plants instead

Affordable housing and apartments

SchoolsCommunity

gardensSoccer &

baseball fieldsJob creating businesses

Market value housing

Tourism based

development

Penthouses & condominium

s

All of the above

None of the above

Other (SPECIFY)

Don't Know/Refused

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89% *Responses more than100% due to multiple responses

Page 36: Summary of 2006  WCVI Los Angeles River Phone Survey

ETHNIC CROSSTAB: Recreation Facilities The largest aggregate differences can been seen in the views of the conditions of

the recreation facilities. Latinos didn’t see them as poorly as Whites, 30% to 37%.

How would you rate the following conditions in and around the Los Angeles River - excellent, good, fair, or poor?:

Recreation Facilities

0%

5%

10%

15%

20%

25%

30%

35%

40%

BASELINE WHITE HISP

BASELINE 4% 19% 25% 33% 18%

WHITE 6% 15% 21% 37% 21%

HISP 3% 21% 30% 30% 15%

Excellent Good Fair PoorDon't

Know/Refused

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 37: Summary of 2006  WCVI Los Angeles River Phone Survey

ETHNIC CROSSTAB: Top Issues in your Neighborhood The top issues for this crosstab are not dissimilar to the baseline with

Gangs/Crime/Safety topping the list both variables. Trash and clutter also comes in second.

Top Issues in the Neighborhood

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Gangs,crime,safety

Trash,clutter

Lack of activities foryouth

Inadequate schools

Availability of housing

BASELINE WHITE HISP

HISP 44% 15% 7% 3% 5%

WHITE 24% 13% 8% 9% 5%

BASELINE 34% 13% 7% 6% 5%

Gangs,crime,safety

Trash,clutterLack of activities

for youthInadequate

schoolsAvailability of

housing

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 38: Summary of 2006  WCVI Los Angeles River Phone Survey

CITIZENSHIP CROSSTABS

Citizenship Crosstab: HighlightsCitizens versus Non-CitizensThe following cross tabulation will examine

the Los Angeles River community by the variable of Citizenship.

We will highlight the key findings:Citizens tend to live closer to the river

within 2 miles, 47% to 36%. 42% of Non-Citizens live 3 miles or farther.

Page 39: Summary of 2006  WCVI Los Angeles River Phone Survey

CITZENSHIP CROSSTAB:Proximity to the LA River

Proximity to the Los Angeles River

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

BASELINE CITIZEN NON-CITIZEN

BASELINE 20% 24% 14% 32% 11%

CITIZEN 23% 24% 15% 27% 10%

NON-CITIZEN 16% 20% 10% 42% 12%

Less than a mile 1-2 miles 2-3 miles More than 3 milesDon't

Know/Refused

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 40: Summary of 2006  WCVI Los Angeles River Phone Survey

CITZENSHIP CROSSTAB: Knowledge of the Los Angeles River Individuals who live within 2 miles of the Los Angeles

River are significantly more knowledgeable of the revitalization plans for the river.

Citizenship

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Yes No DK/Refused

Yes 27% 38% 21%

No 71% 60% 78%

DK/Refused 2% 2% 2%

BASELINE WHITE HISP

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 41: Summary of 2006  WCVI Los Angeles River Phone Survey

As before, 3 of the top five issues for this crosstab were green issues with parks leading for both variables at 39% and 52%, respectively. Unlike last time, Non-Citizens see Parks as a significant issue in the community at over 50%.

0%

10%

20%

30%

40%

50%

60%

CITIZEN NON-CITIZEN

CITIZEN 39% 35% 27% 20% 18% 17% 15% 9% 3% 2% 2% 2% 2% 5% 8%

NON-CITIZEN 52% 38% 30% 26% 32% 16% 15% 13% 5% 4% 1% 2% 2% 5% 3%

Parks

Open

Green

Space

California

style trees

& plants

instead of

cement

Aff ordable

housing

and

apartment

s

SchoolsCommunit

y gardens

Soccer &

baseball

fields

J ob

creating

businesses

Market

value

housing

Tourism

based

developme

nt

Penthouse

s &

condomini

ums

All of the

above

None of the

above

Other

(SPECIFY)

Don't

Know/Refu

sed

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89% *Responses more than100% due to multiple responses

Page 42: Summary of 2006  WCVI Los Angeles River Phone Survey

ZIP CODE CROSSTABS

The following cross tabulation will examine the Los Angeles River community by the variable of Zip codes: Individuals who live in the Eastern Zip Codes versus Western Zip Codes.

We will highlight the key findings: The largest aggregate differences in the quality

of the area could be seen in public safety. Individuals in the Eastern zip codes rated public safety at the farthest spectrum, “poor”, 35% , nine points lower than those in the Western zip codes.

Page 43: Summary of 2006  WCVI Los Angeles River Phone Survey

ZIP CODE CROSSTAB: Public Safety

How would you rate the following conditions in and around the Los Angeles River - excellent, good, fair, or poor?: Public Safety

0%

5%

10%

15%

20%

25%

30%

35%

40%

BASELINE EAST WEST

BASELINE 6% 24% 30% 31% 10%

EAST 6% 23% 26% 35% 10%

WEST 5% 25% 34% 26% 9%

Excellent Good Fair PoorDon't

Know/Refused

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 44: Summary of 2006  WCVI Los Angeles River Phone Survey

ZIP CODE CROSSTAB: TOP ISSUES

As before, two out of the top five issues in the neighborhood are not dissimilar to the baseline with Gangs/Crime/Safety topping the list for both variables. Trash and clutter also comes in second. There is a lack of consensus on the next issues. In the East, after Trash, improving roads & lack of activities for youth were important. In the West, all the issues seemed important as well as the lack of youth activities and non listed issues.

Page 45: Summary of 2006  WCVI Los Angeles River Phone Survey

ZIP CODE CROSSTAB: Top Issues

TOP ISSUE BASELINE TOP ISSUE EAST TOP ISSUE WEST

Gangs,crime,safety 34% Gangs,crime,safety 37% Gangs,crime,safety 31%

Trash,clutter 13% Trash,clutter 15% Trash,clutter 11%

Lack of activities for youth 7%

Improve roads & bridges 10% All of the above 8%

Inadequate schools 6% None of the above 9% Other (specify) 7%

Availability of housing 5%Lack of activities for

youth 9%Lack of activities for

youth 6%

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89

Page 46: Summary of 2006  WCVI Los Angeles River Phone Survey

ZIP CODE CROSSTAB: Languages Spoken The study shows an even split in language usage of between

English and Spanish in the Eastern region. Overall, Spanish is 16 points more prevalent in the Eastern region.

Languages Spoken in LA River Community

0%

10%

20%

30%

40%

50%

60%

70%

BASELINE EAST WEST

BASELINE 54% 36% 1% 0% 1% 7% 2%

EAST 49% 43% 1% 0% 1% 5% 2%

WEST 61% 27% 1% 0% 2% 9% 1%

English Spanish Chinese KoreanIndigenous languages

Other Refused

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89

Page 47: Summary of 2006  WCVI Los Angeles River Phone Survey

“LATINO 2 MILE” CROSSTABS: Latinos who live within 2 miles Crosstabs

Latinos who Live within 2 Miles Crosstabs: Highlights

The following cross tabulation will examine the Los Angeles River community by the variable of Latinos who live within two miles of the Los Angeles river.

We will highlight the key findings: Latinos who live within 2 miles are significantly

less knowledgeable of the revitalization plans for the river, 20% to 27%.

Page 48: Summary of 2006  WCVI Los Angeles River Phone Survey

LATINO 2MILE CROSSTAB: Heard of plans to revitalize LA River

3. Have you heard of the plan to revitalize the Los Angeles River?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

BASELINE LAT2MILE

BASELINE 27% 71% 2%

LAT2MILE 20% 80% 0%

Yes No DK/Refused

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 49: Summary of 2006  WCVI Los Angeles River Phone Survey

LATINO 2MILE CROSSTAB: Zip codes

77% of individuals who lived within 2 miles fell within the Eastern zip codes, a marked difference from the baseline. Western and Eastern Zip Codes

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Western Zip Codes Eastern Zip Codes

Western Zip Codes 44% 23%

Eastern Zip Codes 56% 77%

BASELINE LAT2MILE

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 50: Summary of 2006  WCVI Los Angeles River Phone Survey

LATINO 2MILE CROSSTAB: Nativity

63% of individuals who lived within 2 miles were Foreign Born, a marked difference from the baseline.

Native Born / Foreign Born

0%

10%

20%

30%

40%

50%

60%

70%

Native Born Foreign Born

Native Born 51% 37%

Foreign Born 49% 63%

BASELINE LAT2MILE

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 51: Summary of 2006  WCVI Los Angeles River Phone Survey

LATINO 2MILE CROSSTAB: Citizenship

Another corollary would be citizenship rate. 40% of individuals who lived within 2 miles were non citizens, another marked difference from the baseline.

Citizen and Non Citizen

0%

10%

20%

30%

40%

50%

60%

70%

80%

Citizen Non Citizen

Citizen 68% 60%

Non Citizen 32% 40%

BASELINE LAT2MILE

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%

Page 52: Summary of 2006  WCVI Los Angeles River Phone Survey

LATINO 2MILE CROSSTAB: Language Usage Finally, we see major differences in language usage. 62% of Latinos who lived within

2 miles reported Spanish as their household language versus only 36% in the baseline. HOUSEHOLD LANGUAGES

0% 10% 20% 30% 40% 50% 60% 70%

English

Spanish

Chinese

Korean

Indigenous Languages

Other (specify)

Refused

BASELINE LAT2MILE

LAT2MILE 30% 62% 0% 0% 2% 6% 0%

BASELINE 54% 36% 1% 0% 1% 7% 2%

English Spanish Chinese KoreanIndigenous Languages

Other (specify)

Refused

Source: WCVI LA River Phone Study conducted September 11,2006, margin of error +/- 4.89%